#𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤdevelopment.

[daecheonsa]

STYLE DOCSㅤㅤ. . .ㅤㅤ GOING DOWN [Music Show Appearances - Debut Week] This document contains notation from SUNG JUNGHA, Lead Stylist of DAM.NATION project, preserved to insure cohesion and pattern in the creative direction of DAM.NATION (artist) ㅤ;ㅤThe following information contains the personal opinions and judgements of SUNG, and is not reflective of any greater stance held by OHJANG ENTERTAINMENT as a group. This content is STRICTLY CONFIDENTIAL.

DECEMBER 10TH 2024; THE SHOW. ㅤㅤ"The Show will be DAM.NATION's first ever live performance together, as well as their first time on TV. This was easily the most pressure I felt putting together looks for this promotional cycle. This performance will be their very first impression upon a large percentage of what will be their early fanbase, and their only chance to show off two songs, as well. Because of this, I wanted them to first appear on stage in a team uniform. Athletic uniforms tie into the themes of Big League Chew nicely, but I didn't want to just dress them in baseball uniforms - it's gimmicky and a little tacky, and Ohjang want these boys to be cool. I designed and constructed these tracksuit inspired overalls, taking inspiration from the Olympics... I'm not a sports person, I don't watch the Olympics, but the tracksuits they dress the athletes in for the Opening Ceremony. It felt fitting for a debut intro stage. To keep things on brand, they're in their team colours, which would ultimately become the biggest trend of the era - I wasn't granted much room to diverge from black, red and white in the end, so this introduction featuring all three set the tone nicely. For 놀자 (Let's Play), I curated and altered these looks with the desire to show individuality, to balance out the first performance's team uniform. Let's Play positions DAM.NATION as womanizers and heartbreakers, so I played with a 'prince' vibe, without letting go of the edge found in their sound. I'm not sure how much crossover these fanbases may have, but the red leather on black kind of nods to Devil May Cry. I wanted to include that reference simply because it strikes me as the most fashion-forward interpretation of Dante's Inferno - well, until this album, thanks to me! I felt a little bad, making Hwihun go with an open jacket for their very first stage, but he was a good sport about it and it didn't seem to add to his nerves, which was a relief. All in all, within their debut stage, wanted to put the DAM.NATION spin on some staple idol costumes; so this gets the sports and militaristic concepts out of the way quick without, hopefully, being too typical."

DECEMBER 11TH 2024; SHOW CHAMPION. ㅤㅤ"We leaned a little closer to vampire than the lore doc suggests we should for this look, but I personally find it to be one of the strongest and most impactful. We got the suits on loan, and we didn't really know what we were going to do with them. Originally the shirts were just solid white, and when we got the boys dressed in them, they looked like a ballad group or something. And so last minute, we dyed and stones the sleeves. There wasn't much thought or storyline behind this one, we were too busy panicking and trying to dry the dye the morning of the show. The gloves were thrown on cause it all rubbed off on the boys hands. By the end of the shooting, they'd left red smudges on pretty much every costume piece and a fair amount of MBC's furniture. Needless to say, we had to buy the suits. Still, this look got the most attention of any of them, so I say it all worked out well in the end." DECEMBER 12TH 2024; MCOUNTDOWN. ㅤㅤ"Originally, these outfits had these awesome bancho inspired jackets, but the PR team freaked out over the idea of dressing them up as delinquents, even delinquents through the lens of children's cartoons. I suppose DAM.NATION are meant to have ended up in hell on account of good behavior, somehow. That was an annoying setback because Junghwa and I spent hours customizing these jackets, we handstoned stripes on the sleeves- hundreds and hundreds of studs each sleeve, five times over, and they'll probably never let us use them. We had to just throw these jackets they had in wardrobe on the boys because it was the closest match to the rest of the look. It's a little more pedestrian than I'm comfortable sending them on television in, but it did the job. Turns out though that some other Ohjang wore those jackets like eight years ago, and some of their fans took offence. The jobs a losing game, sometimes."

DECEMBER 13TH 2024; SIMPLY KPOP. ㅤㅤ"Simply K-Pop is simply not worth saving any substantial amount of budget for, and so excluding sneakers, we probably spent about ₩70,000 (~$50) putting all five outfits together. I sewed the ties myself out of scrap fabric in order to color match them to their Big League Chew tracksuits. While they're simple, I think they do the job. I was a little worried about the fans reception to these looks, and whether they'd be upset by them not being fancy or call us cheap, but school uniforms are so ubiquitous with rookie groups that very few people batted an eye." DECEMBER 15TH 2024; INKIGAYO. ㅤㅤ"This performance was far more important, and it's peak time slot brought in a lot of eyes to DAM.NATION. Even though it was a risk, Junghwa and I really wanted full control on this one, so we made most of the pieces from scratch and altered the life out of the rest of them. I wanted to present their concept in it's purest form in this stage. I took a lot of inspiration from things like The Lost Boys and Death Note, references that cropped up a lot on their very first concept moodboard. DAM.NATION are hellions, and so I think it's important for branding to goth them up a bit every now and then. We took Kijung's hair back to black again from here on out - he wasn't happy about it, but I wanted them to seem dark and wicked. Poor Hwihun was practically barechested again and some of the boys struggled to dance in all that gathered, flowing fabric, but it all translated well to camera, so needs must. I feel it wraps the debut week up perfectly. Who would wear this if not DAM.NATION?"

[daecheonsa]

𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤmeta. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤdevelopment. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤprose. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤanswers. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤedits. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤdiscography. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤpromotions. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤaesthetic. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤyonghyung. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤhwihun. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤshogo. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤkijung. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤsasung. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤ'predebut' era. 𝖣𝖠𝖬.𝗡𝗔𝗧𝗜𝗢𝗡:ㅤㅤ( awake / arise or be forever fall'n ) ━━ㅤㅤ'going down' era.