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Three Reasons to Invest in Mobile Marketing

Located in Pasadena, California, TextMarks offers professional mobile marketing services to increase business leads and improve internal communications. TextMarks’ products include mass text messaging, automatic text message responses, text message APIs, and more. Mobile marketing is a trending strategy for engaging users and increasing a customer base. The following are some benefits to consider. Higher Mobile Screen Usage People are increasing their phone use to search for products, communicate with people, and check email. Companies can use mobile marketing to grab people’s attention and drive traffic to the company’s website. Increased Open Rates Short message service (SMS) messaging has higher open and click rates than email marketing and other digital marketing. Marketing through SMS will increase the likelihood of people reading your content and making them want to learn more. Mobile Commerce More people are using their phones or tablets for purchasing products due to their portability to buy things wherever they go. Mobile marketing can increase sales for your website by sending out push notifications for deals or upcoming launches.

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Communicating with Congregations Using TextMarks

Based in Pasadena, California, TextMarks provides businesses with a breadth of text messaging services designed to enhance group communication and contribute to organizational growth via SMS marketing initiatives. TextMarks services can also benefit various nonprofits, groups, and organizations, including churches. Churches can positively influence their congregations in several ways using TextMarks. To begin, text messaging stands as the most effective way of communicating to large groups. Studies suggest that 98 percent of text messages are opened, compared to just 20 percent of emails. With these figures in mind, churches should consider texts as a means of sharing newsletters, making changes to upcoming events and schedules, and calling for volunteers. Similarly, texts can easily be delivered to a specific group of recipients. Furthermore, these groups can receive scheduled messages, such as a weekly reminder about a specific prayer group meeting, all while still receiving messages aimed at the entire congregation. Finally, text messaging is a great way to reach younger members of the congregation. While texts are used by virtually all age groups, research indicates that younger individuals are particularly receptive to texting and, in fact, prefer texts to any other mode of communication.

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Chatham Area Transit Implements TextMarks SMS Platform

Headquartered in Pasadena, CA, TextMarks provides businesses with a number of text messaging services designed to optimize communications and support company growth. TextMarks engages with a variety of business partners, including Chatham Area Transit. Chatham Area Transit (CAT), a public transportation services provider in Savannah, Georgia, recently launched stage one of its text notification service system, hosted on the TextMarks platform. The transit authority will initially utilize services to notify travelers of important interruptions or changes to services, including stop closures and route changes. CAT customers interested in receiving notifications can sign up for the service simply by texting RIDECAT to 41411. The service can also be used to learn about public meetings and other upcoming events in the community. Over the course of 2021, CAT will continue to optimize the transportation experience for customers through a comprehensive computer network update highlighted by the all new Intelligent Transportation System. The system will be implemented in both CAT facilities and vehicles. More information about SMS services for businesses can be found online at www.textmarks.com, while CAT schedules and news is available at www.catchacat.org.

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Employing TextMarks’ SMS Text Messages for Customer Surveys

Driving effective communication across organizations, TextMarks offers SMS text messaging solutions that enable productivity and the real time dissemination of vital information. One compelling reason for employing TextMarks is to get the maximum value out of customer satisfaction surveys. Understanding how customers feel about a product or service is critical to answering questions that provide insight into what is working, or in need of improvement, in a company’s approach. Depending on how they are crafted, customer surveys provide both “big picture” information on general satisfaction levels and pinpoint areas of specific concern. One challenge across industries is that survey response rates are usually low, with formatting and delivery methods two major reasons for failure to convert. SMS texts delivered via TextMarks messaging provide an effective solution. Brief and to the point, they do not overwhelm the respondent with questions that may be difficult to answer. At the same time, the “opt-in” nature of the messages means that they are relevant to customers and more likely to be opened and read than traditional emails. Textmarks messages are also flexible enough to be used as invitations, providing links to a more comprehensive web-based survey.

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An Introduction to TextMarks SMS Software Capabilities

Based in Pasadena, California, TextMarks is an SMS text messaging services provider. The company was established in 2006 and currently offers an array of messaging services, including SMS marketing and lead generation, all of which run on TextMarks SMS software. TextMarks SMS software provides users with a number of beneficial features, including the ability to use the company’s SMS short code. This code allows users to easily send and receive texts over the course of marketing outreach initiatives. Furthermore, SMS software helps businesses sign potential clients not only over the Internet, but via text message. A simple keyword text to the SMS short code 41411 results in a straightforward, immediate opt in for future messages. Additional benefits of TextMarks’ patented SMS software include simple-to-use subscriber list management, text coupons that can be used for contests and special offers, scheduled alerts, and advanced API integration. Finally, the software is capable of supporting advanced list segmentation processes, allowing businesses to create numerous customer lists based on potential interest and other important demographics. To learn more about SMS software capabilities, please visit www.textmarks.com.

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The Benefits of Using SMS to Communicate with Remote Employees

Since 2007, TextMarks mass text messaging platforms have delivered group communication solutions to thousands of customers. TextMarks provides an effective mass communication platform that enables businesses with a large, mobile workforce to disseminate important information to their staff securely and efficiently. Mass text messaging is particularly effective when it comes to communicating with remote staff. Many employees fall under this category, including field workers, deskless employees, and virtual staff. SMS messaging has several advantages over other forms of communication. Some of these advantages are listed below. 1. Reliability. SMS is generally more reliable than email or voice messaging services. When employees are in the field or at a worksite, reliable WiFi or phone service may not be available. However, SMS messages travel through cellular networks and are able to get through in most instances. 2. Access. Most workers own a smartphone or another device that is capable of sending and receiving text messages. Additionally, most computer-based communication software run into issues with system compatibility and updates. Whereas, SMS messaging technology is very similar on most phones. 3. Preference. A recent survey found that 70 percent of employees prefer to communicate with their employers through text message. This is especially appealing for field and remote workers who may be engaged in tasks and lack access to a computer, but still need to be informed of schedule changes and updates to complete their job.

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Six Ways to Increase Your Business’s Survey Response Rates

Surveys are a great way to gather important feedback from your customers, which can help you improve your services. However, response rates for most surveys are quite low with only 10 to 15 percent of external recipients responding. Listed below are a few tips offered by TextMarks for improving survey response rates. 1. Use text messaging. Text messages are delivered immediately and recipients can respond right away. Text messaging is an easy way to reach a lot of people. 2. Keep the survey short. Ideally, you should ask no more than ten questions, so choose them carefully. 3. Provide incentives for completing the surveys. You can use coupons, discounts, or merchandise to motivate individuals to provide feedback. 4. Don’t bombard customers with surveys. The less you reach out for feedback, the more likely customers are to respond. 5. Explain the reason for the survey. Let recipients know why you need the information you're asking for and what it will be used for. 6. Send out reminders. With one or two messages, gently remind recipients of the survey’s importance and ease of completion. Applying these simple tips should help you receive more feedback on future surveys. TextMarks offers mass text messaging services to thousands of customers. To learn more about increasing response rates using text messaging, visit www.textmarks.com.

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Boosting Survey Response Rate

For more than a decade, TextMarks has used text message technology to open channels of communication between companies and their customers. TextMarks helps businesses and nonprofit groups send announcements, reminders, and surveys. Satisfaction surveys can be effective in gathering information about customers’ thoughts and feelings, but surveys only work if enough people respond. To encourage customers to answer surveys, companies must make surveys convenient and simple to use. Experts recommend that businesses send out surveys infrequently because too many surveys can make customers think that another survey is coming shortly. This mindset makes customers less likely to respond. Similarly, if surveys are too long, respondents are likely to lose interest and end the survey without sending any information. If surveys contain 10 or fewer questions, customers are more likely to complete them. Survey questions themselves should be short, and questions that require long answers are likely to deter responses. Multiple choice questions and rating scales are easy to answer and preferred by many customers. However, customers may get bored by answering several questions of the same type. Switching up the format may help customers retain interest. Prize giveaways and other incentives can be effective in improving response rates, but in the end, convenience is key. Surveys should be mobile-friendly and should require minimal effort to access. For this reason, text message links may be the best way to reach as many respondents as possible.

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Improve Your Customer Service through Text Messaging

TextMarks is a text marketing solutions provider serving a broad range of for-profit and non-profit industries. Founded in 2006, TextMarks offers text messaging solutions to help companies grow public engagement and improve their customer service. Exemplary customer service is a core area of focus for many successful businesses. If you want to build a reputation for excellent customer service among your clients, there are few better ways to do it than by connecting with them through their favorite channel – mobile phone text messaging. Americans text an average of five times more often than they call, with rates being significantly higher among millennials. So how can your brand leverage text messaging to improve customer service? There are two ways. The first is to build a direct connection with your customer. Speaking directly to the people who buy from you personalizes the connection. It also offers you an opportunity to respond to their concerns promptly, showing them that you are professional and that you care. Another excellent approach is to use text messaging as a means of rewarding loyal customers. Offer mobile coupons and deals exclusively through text to those who have continuously supported you. Not only will this increase their likelihood of buying from you again, it will also build a stronger relationship between customer and provider.

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A Business Owner’s Formula for Writing Effective Text Messages

A SMS communications facilitator, TextMarks offers a platform that optimizes target text messaging. Since it was established in 2006, TextMarks has helped retailers, nonprofits, small businesses, and brands reach communities through text messaging. With a 98 percent open and read rate, text messages are an incredibly effective way for small businesses to reach consumers. Here’s a formula for writing effective text messages: Start by grabbing your consumers’ attention with headlines such as “SALE” and “HURRY BEFORE OFFER ENDS” to pique interest. Next, introduce yourself and tie yourself to what was offered in the headline. If you are a retailer doing an end-of-year sale, say it. You want your consumers to know exactly who is texting them and what the text pertains to. In your body, avoid text speak. Use clear, concise English. Keep your text short; approximately 160 characters. If you are going to include links, use tools like bit.ly to shorten them. End your text with a call to action. Tell your audience exactly what to do, for example, “Buy any product this week and get another free!” or “Use this coupon code for 20% off!” Finally, proofread your text to ensure there are no typos or unwanted autocorrections.

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How LuLaRoe Consultant Leveraged Text Marketing to Grow Online Sales

Established in 2006, TextMarks is an SMS text messaging platform that allows brands, retailers, small businesses, and churches to reach communities through text messaging. TextMarks has supported the growth of dozens of businesses, including LuLaRoe. LuLaRoe is a multi-level marketing fashion company selling colorful and comfortable women’s clothes which now boasts over 50,000 fashion consultants selling the popular brand. In 2016 after consultant Jen Vozka had her fourth child, LuLaRoe Jen Vozka was born. She started by selling shirts and leggings on her social media pages, from her home, and eventually at parties. As more people learned about the brand, more women joined her team and her company expanded at a quick pace. One of the problems Vozka faced was reaching all her of clients in different time zones through her online sale pop-ups. Many of her clients were missing the sales because they couldn’t remember the time she was going live. To remedy this problem, Vozka looked to SMS marketing. She set up an account with TextMarks using LULAROEJEN as her keyword. She then asked her Facebook fans to send a text with the keyword to 41411 to receive reminders of forthcoming pop-up sales. Vozka now sends alerts 10 minutes before going online. Thanks to the timely reminders, her subscribers never miss a pop-up sale and her sales have increased.

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Utilizing Texting in Campaigns to Drive Nonprofit Donations

Founded in 2006, TextMarks is an SMS text communications platform providing SMS autoresponders, text-for-information, and SMS lead generation, among other benefits. TextMarks’ official blog highlights how their text-for-info functionality provides nonprofit organizations an ideal way to drive donations through text messaging. Using TextMarks’ text-for-info campaigns, nonprofits can instruct potential donors to text a particular keyword to the 41411 short code. When a potential donor texts in the keyword, they receive an automatic message providing a link to your organization’s donation page. Once you have your keyword, you can start adding a call-to-action to all of your media, including emails, direct mail, printed materials, signage, your website, and social media outlets. Something as simple as “Text MYKEYWORD to 41411 to donate” provides all the information your prospective donors need. To go that extra mile, set up an automatic text response to thank those who have donated. Whenever someone texts your keyword in, they will receive a thank you message you created while setting up your campaign.

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Virginia Business Spurs Tenfold Sales Spike through Mobile Marketing

A text messaging service, TextMarks allows businesses to reach clients and engage the community through text messaging. Providing customer-driven mobile marketing solutions, TextMarks helped a Wild Birds Unlimited (WBU) store see a tenfold sales spike during a one-day campaign. WBU is a retail franchise that sells supplies for feeding and observing birds in one’s backyard. The Yorkton, Virginia-based store is managed by Kristin Millslagle and her husband. Though the business has an online presence and over 11,000 followers on Facebook, Millslagle says online mediums have not been very effective at driving sales. She attributes this to Facebook algorithms that make it difficult to reach all their followers and the low opening rates associated with email campaigns. Millslagle decided to try mobile marketing. She reached out to TextMarks because the service had a long business history, was reasonably priced, and was accredited by the Better Business Bureau. She began by enticing customers to enter WBU’s VIP Text Club by giving a $5 discount for registering customers. She soon grew her subscriber list to 800. On one of WBU’s slow-business days, Millslagle sent out a text at 1:30 p.m. offering two pounds of free bird food to anyone who made a purchase that day. Soon afterward, customers were flying into the store. WBU increased its sales tenfold by the end of business day as a result of that single text message offer.

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SMS Text Messaging Benefits Schools in Numerous Ways

SMS Text Messaging Benefits Schools in Numerous Ways

SMS (short message service) text messagingImage: textmarks.com Headquartered in Pasadena, California, TextMarks provides SMS (short message service) text messaging solutions and advanced SMS application program interface integrations through a simple, coding-free platform. TextMarks serves businesses, nonprofits, and organizations in a wide range of industries. Additionally, the platform’s mass…

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Small Congregations: Is Your Communication Strategy Working?

Small Congregations: Is Your Communication Strategy Working?

TextMarksImage: textmarks.com TextMarks provides mass text messaging services to nonprofits, churches, and businesses of all sizes. Providing easy, modern solutions to communication, TextMarks makes it possible to build community and deliver timely information to congregants in a fast paced world. Churches, particularly smaller congregations, often face the challenge of limited time and…

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What is SMS Marketing?

Based in Pasadena, California, TextMarks is a SMS platform that makes it easier for businesses and organizations to utilize text messaging to connect with customers, employees, and other groups of people. With over 10 million users since 2006, TextMarks continues to offer the best-in-class in mobile marketing solutions. An abbreviation for “short message service marketing,” SMS text messaging is a quick, direct way of sharing and sending information. Since many people tend to check their text messages over voicemail, email, or other marketing channels, SMS marketing is proving an effective way for companies to send promotional messages to loyal customers. To sign up to receive SMS messages, a company usually advertises to its customers a keyword and a short five-digit signup code, available through its website or at its business. When a customer texts in this short code and gives consent, it is called “opting-in” to receive promotional messages. The phone number then gets stored in a SMS marketing software, and the company can then access it to send the recipient promotional messages by text.