teko-design-and-business

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JOURNEY MAPPING WORKSHOP- VIA STUDENT INCUBATOR

Mid-November broght inspiration and a bit of instinctual return towards who we are as users and how we indentify ourselves from the crowd. VIA Student Incubator Herning propose the keyspeaker Henrik Rosenmeyer, M.Sc.Partner / Business Development Director Qurias Aps INCUBA Science Park – Aarhus to present us a new method of perceiving the customer at a more meaningful level.

Hitting to the point, it will be suitable to mention the few words Henrik Rosenmeyer uses to describe himself on the Quaris online portal, stating that: ‘You cannot not communicate. Everything communicates and excellent solutions are always founded on solid customer insight.’

Gathering a broad experience both within the offline and the virtual sphere, Henrik shared with us a piece of its knowledge, referring mainly to the ‘Customer Journey Mapping Tool’ as an innovative filter for the contemporary customer to be understood/ presumed and not only. Furthermore, ‘the analyzing instrument it is meant to define customer- oriented business strategies and mapping them to tactical and execution.’

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Gary Hamel- inspirational speech

Above all, it is essential to understand which phase of the commercial evolution we are passing.  Starting with the age of production, followed by the age of distribution, the fast growing globalization emerged the age of information, directed since 2010 towards the client, and therefore leading us into the age of the customer.

It is visible how the sector changed its focus and potential over time, narrowing the consumerism in general at the level of ‘personas’. As Gary Hamel stated, ‘the change has changed’, from linear to exponential increases.

It is worth to give a few minutes to the speech of Gary, presenting ‘How do we build organizations that are fit for the future and even more, how do we build organizations that are fit for human beings?’. Enjoy!

  http://www.youtube.com/watch?v=3yfqGIDZIJw

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Concentrate on the tool of ‘Journey Mapping’, our speaker described a precise road of the customer on its way to purchasing, emphasizing the relevance of a 3 stage customer understanding: before buying, during buying and after buying. Throughout his route, the customer passes different emotions alike when doing research regarding a product as when physically finding the product in the store. The time when the emotion matter and affects the decision making, it is called a POC (point of contact). Looking for the trigger of POS, the main drivers remain the insights.

Building C of TEKO Design and Business School via University College- by the orange table, brought a nice audience for whom the tool of Journey Mapping it is a great instrument of today, in the struggle of creating branding and retail circumstances that highly facilitates different needs of the buyer.

Coming to a conclusion, you can see and hopefully apply the Journey Mapping steps described below:

Select the target group. Well describe ‘the persona’.

Indentify ‘must-win-battles’ scenario by interacting with the customer when designing a new product. Imagine the belonging scenario.

Identify the decision process within the scenario before/ during/ after buying. Understand the importance of after buying service. Invent many possible scenarios- if 20 stages emerged it is not wrong, it creates possibilities.

Indentify the feelings, thoughts, and actual behavior in POC. Pay attention to the basic feelings and basic needs.

Identify what the consumer is doing as what he would like to do.

Create new services that improves customer experiences

Make it visual. Use ‘disruption’ in the design process and change the common, the usual.

  Good luck and do not forget that you are also a customer for someone. Apply the Journey Mapping on yourself for a better understanding.

  SOURCES: www.qurias.com                    http://www.youtube.com/watch?v=3yfqGIDZIJw

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Today Bodil Vilhelmine Dybvad Pedersen from Design & Designers was our guest speaker. She told her story about not really knowing what she wanted to do with her life, and about finally finding the right place, when she started her own business. She gave a lot of good entrepreneur advice and two lucky participaters got to go home with some of Bodil's designs from her label, Vilhelmine Design. All in all a fun and instructive lecture on what to expect of the life as an entrepreneur.

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Few more releases from the NETWORKING EVENT 'Beyond the ordinary'.

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~ Someone once said that if there is at least one moment when you feel ORDINARY…just add a bit of EXTRA(ordinary).

That was the goal of the Networking event that Teko Design and Business School was hosting on September 24th, with a great aim of establishing youthful connections between its students and its stakeholders, thus generally inspire them towards affiliation and bonding.

The idea of seeing and being ‘Beyond the ordinary’ was presented as the main secret to grow healthy connections with other people. 

Throughout events as such, the school remains the first educational institution in Denmark adding to its program the subject of ‘networking’.

Apart from this, when organising such affairs, a great attention for details is highly required. For people to better interact with each other, they also need a good environment, they ought to get that much comfortable and inspired, so they will develop more personal interactions. 

In this case, the space was organised in a simple, clean and elegant ambiance, with a great attention towards details. Flowers, background piano music, fine wine and tasty finger-foods weren’t missing. 

Glimpses from the ‘behind the scene’ atmosphere are to be found within the next pictures.  

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“It occurs to me that our survival may depend upon our talking to one another.” 

Dan Simmons, Hyperion

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Grow the network. Care the network. Flourish the network. 

~~ find us on Instagram and Twitter~~

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THE NETWORKING MINDSET is based on a general ability to:

> give

> think long-term

> be open and see opportunities

> respect others and differences

> think in terms of connections

> be goal-oriented and strategic

> have the courage to be personal

> have the courage to ask for help

~~ text originally from: "DNA-networking- use your networking potential to your advantage" by NETVÆRKS AKADEMIET. 2014. Denmark.

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A few thoughts of a thinker - The guest of honour- Soulaima Gourani- being 'beyond the ordinary' 

> Settle a 'YES DAY' for yourself- agree with everything that comes along

> BE HUNGRY! Hungry to try, learn, speak up, become, collect, dedicate yourself, trust, fight, believe, try again, ascend...

> SMILE to cross the first stage of interaction

> the greatest ideas were born out of dirt. Don't be afraid of sometimes feeling miserable

> SURROUND YOURSELF WITH PEOPLE that you are in contradistinction with, even mismatching; that's where you'll get the most inputs

> USE YOUR PERSONALITY AND SUCCEED

> SAY THANK YOU 3 times in return for a favor

1 time- insufficient 

2 times- not enough, still forgettable

3 times- just perfect

4 times- teacher's pet

> Stay tall and different! GET OUT OF THE BOX!

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VIAUC for SPOT festival

This year VIAUC made it possible for us, their students, to help establish the new fashion area at the Aarhus based festival SPOT. SPOT is a well know music festival in Aarhus, with focus on new and upcoming musicians. This year the festival decided to expand their 'upcoming focus' to film and fashion. Under direction from Peter Dreyer and two SPOT managers, Martin Thim and Daniel Walsh, VIAUC established a Copilot team of seven students from five different curses and various semesters. 

The project lasted for about three days, and it was up to us to develop the fashion concept named SPOT the Fashion. For a whole weekend we were working from early morning to late afternoon, in order to finish the project. We developed the concept based on ideas from every one of us, and the mix of curses gave the team an advantage. 

On the final day of the project we pitched our idea to the SPOT team -but we didn't want to stop here. Five of us volunteered for the big event, and offered to help with the practical work.

I'm sure we all agrees up on, that the Copilot project was a great, professional work experience -something to add to the CV. But at the same time we made some great friendships across curses and semesters, which might be able to help us professionally in the future. 

//The Copilot team. 

Thanks to VIAUC, WorldPerfect and NEWS***.

NEWS*** is established by Maria Schifter (Bachelor student at TEKO) and Katrine Prang. Maria volunteered for the Copilot project and ended up with a 25 square meter big stand for NEWS*** at SPOT the Fashion.

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Some collages from a school assignment I’ve been working on during the last weeks. We are supposed to make a shirt-design based on the shapes found within a chosen artwork from the local museum.

So far I’ve finished cutting out most of the pieces, so the only thing left is to fuse them together somehow without ruining it all in the last minute.

Not sure what the name of the artist was. We’ll come back to that later.

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Simone Slot. Contributing Fashion Editor, Copenhagen.

I always love to see the designs of Teko (design and business academy)’s graduate students, there is always such a special creative and innovative energy not seen once one is established. They showed everything from long dramatic dresses to...