#wolffolins

[indsgn]

DailyPay by WolffOlins

https://www.wolffolins.com/case-study/dailypay

[displaay]

Understood Sans, in collaboration with @wolffolins for Understood For All. The typeface was created to improve readability for people with dyslexia. Certain letters and numbers were improved based on the tests and documentation to be more distinguishable for readers. #fontinuse #designby #wolffolins #displaay #understoodsans #custom #typeface #font #sans #serif #type #typography #graphic #design #graphicdesign #brand #rebrand #learn #help #dyslexia https://www.instagram.com/p/CAGe2TLBS9f/?igshid=1q1p736r7a8zn

[francfalco]

The new @wolffolins website has launch so my 3D printed recycling carry tube caps have updated to match! #wolffolins #3dprinting #recycle #design https://www.instagram.com/p/B4essJFHMuv/?igshid=7365j2d3xsdu

[animadetv]

View this post on Instagram

A post shared by Animade (@animadetv)

We had great fun designing and animating the friendly Team Knowhow with @wolffolins! More on this #characterdesign project soon 👀 #teamknowhow #characteranimation #2danimation #branding #animade #wolffolins

[wolffolinsblog]

#BeBoldForChange

Today is International Women’s Day - a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. The theme this year, #BeBoldForChange, resonates with Wolff Olins and our desire to pit creativity against the big challenges.

With all this in mind, we asked a group of millennial women across our 3 offices to share the bold changes they’d like to see help accelerate gender equality. Here’s what they had to say:

FAMILY COMES FIRST?

“While I’m extremely proud to work at an organization that participates in programs like the Pledge to Parental Leave, I’m aware that many companies across the U.S. don’t prioritize equal and fair approaches to parental leave. It’s hard to believe that in America paid maternity leave is not a legal requirement. With that said, I’d like to see companies also working towards paternity leave programs, as family structures and dynamics continue to change. We can’t assume based on historical family models that fathers be deprived of the right to spend time with their newborns. A child needs both their parents, and an equal partnership means setting up a solid foundation to parenting them.”

– Katie Banaszak, Program Manager, New York

“Unfortunately we have failed to eliminate the stigma and disadvantages that come with using maternity benefits. Being bold means redefining and reclaiming what it takes to be a working mother; because no woman should have to choose between raising a family and feeding one.”

– Chidera Ufondu, Associate Strategist and Elaine Lin, Designer, San Francisco

“I would love to see organizations take a stronger stance on work/life balance through company policies and celebrations (i.e. annual family days). Policy changes that allow for more flexible schedules and childcare options would help ensure employees have a smooth transition back to work after starting a family.”

– Liz Benson, Strategy Intern, New York

SUPPORTIVE SPACE

“In London, only 14% of creative directors are women. While there are many actions we can take to help increase this number, I would like to see more spaces that support female designers.

Personally, I’ll be closely involved in the launch of a Commune Club - a female-forward work and social space. Our mission is to provide the right environment for you to be your most productive, happy and authentic self. It's entirely important to celebrate female designers and create a strong, collaborative community.”

– Erika Baltusyte, Designer, London

WORDS MATTER

“I don’t understand why we keep referring to and treating women as a minority. We are not a minority and as a matter of fact, we represent half of the population. We need to start with the fundamentals and using the right language. Words not only impact how we are perceived but also how we are treated.”

– Samar Ladhib, Senior Experience Strategist, New York

SPEAK UP

“As part of my job, I often attend conferences and networking events and I have been astounded by the ratio of women to men attending. There are times I’ve been the only female in a room of over 100 people! While I’d like to see a more equal ratio at these events, I vow to do my part and use these opportunities to ensure that my voice is heard. To be bold we must be proactive contributors and challenge points of view, regardless of who is in the room.”

– Amy McRae Johnson, New Business and Marketing Manager, London

“In many ways we are conditioned to view other women as a threat or competition; as if there isn’t enough space in the world for us all to be successful. This can make us feel wary of other women and reluctant to celebrate their achievements. But do we really think trying to dim another woman’s light will make ours shine brighter?  

Speak up if you witness people unfairly criticizing a woman for her accomplishments. It happens more than we think, whether it’s conscious or not.”

- Shalini de Abrew, Management Accountant, London

“What surprised me most upon graduating last year were conversations proving how distorted and overt the assessments of worth were between genders. One instance stands out in particular when two of my friends, evenly matched in credentials and applying for the same career, had a discussion with their parents about potential job options. The sister was advised to make sure her offer would allow her to comfortably support herself, while the brother was repeatedly discouraged from accepting a similarly compensated one because he shouldn’t “sell himself short.” After, my friend remarked that she had thought it odd, but probably not worth the headspace because “it’s just different for guys.”

Yes, it is, but that doesn’t mean it has to be this way. It’s so easy to just accept these inequalities as standard - indeed we’ve become so accustomed to them that they are.

But if we are to be bolder about change, we must give inequalities the headspace and the fight that they deserve. At the end of the day, the only people we are offending if we keep quiet is ourselves.

And to channel Poet and Writer Rupi Kaur:

‘What’s the greatest lesson a woman should learn?

That since day one she already had everything she needs within herself. It’s the world that convinced her she did not.’”

- Aimee Shah, Strategist, London

Check out our Instagram this week to see more of what women and men across our offices had to say about gender equality. 

[nurgpilan]

#photooftheday #hayatsindi #arabiasaudita #designandculture #science #tecnology #woman #entrepreneur #uae #wolffolins #london #cambridgeuniversity (en London, United Kingdom)

[thiagobusse]

Visitas impagáveis! #engines #interbrand #johnknolesrules #jkr #wolffolins #branding #brandness #11IBW #london (at London, United Kingdom)

[leftbrainrightbraincello]

Zee: The face of healthcare

What is it? The new logo for US healthcare company Zocdoc, designed with Wolff Olins. The simple and effective logo called Zee shows a bright yellow face with expressions which alternate from smiling, sleepy, cheeky to feeling unwell.

It’s good because the use of a multi-expressional face is reflective of how patients may be feeling and the bright yellow colour, which is not usually used for healthcare products, brings a fresh energetic feel to the brand. The logo cleverly portrays Zocdoc as ‘the face of healthcare’.

View More

[heylogoinspirations]

👈 dotdot by @wolffolins - 👉 www.logoinspirations.co/learn - ✅ LEARN LOGO DESIGN👇👇 @learnlogodesign @learnlogodesign https://www.instagram.com/p/BycFo6wll5N/?igshid=16hk1k2lobule

[impacteyeball]

Wolffolins is a world renowned brand consulting agency."We can't change the world, but our customers can," says Wolff Olins. Indeed, their solid reputation has given them an all-star list of clients from all walks of life and all kinds of businesses.Including the 2012 Summer Olympics in London, with a rumored price tag of $625,000. From their work display, we can feel that the power of vision is everywhere.For example, the logo they designed for Google, as long as you see the ball of red, yellow, green and blue, will directly wake up all your memory ogoogleB1 in your brain.And when you put all the Google products together, it's like they're part of a family. There's nothing out there. This is the power of brand design.

[twinelogos]

Follow us 👉 @twinelogos _ Logo design by @wolffolins _ 🛑WANT MORE DESIGN INSPIRATION? 🛑 _ Follow us at @TwineWebdesign and @TwineEnterprise _ Or go to www.twine.fm on Instagram: http://ift.tt/2fTquSq http://ift.tt/2hzMhlW http://ift.tt/2fTquSq http://ift.tt/2fTed0q

[displaay]

Understood Sans, in collaboration with @wolffolins for Understood For All. The typeface was created to improve readability for people with dyslexia. Certain letters and numbers were improved based on the tests and documentation to be more distinguishable for readers. #fontinuse #designby #wolffolins #displaay #understoodsans #custom #typeface #font #sans #serif #type #typography #graphic #design #graphicdesign #brand #rebrand #learn #help #dyslexia (at New York City, N.Y.) https://www.instagram.com/p/CAD-TsBh9Pc/?igshid=yxart27jy419

[francfalco]

3D printed branded end caps for old @will ffolins cardboard carry tubes. Recycling, new tech and branding in one hit! #wolffolins #3dprinting #recycling #branding https://www.instagram.com/p/BvTeG3PHr8l/?utm_source=ig_tumblr_share&igshid=vyfsk3aa4xe6

[partyofonestudio]

For #bandtogether a collaboration with @wolffolins and @printalloverme , bandana by @amritamarino

[kerncollective]

@wolffolins - Type specimens from the Redaction typeface created by @emcray - Visit our design feed featuring some of the latest, most interesting designs from creative professionals, agencies and students. - Feature your projects and stories on our blog by using #kerncollective or through the website. - #typeface #design #graphicdesign #typography #36daysoftype #graphicdesign #designfeed #itsnicethat #kerncollective #certainmagazine #creative #louvre #advertising #generaleclectics #typefoundry #graphicinspired #selectedwork #graphicindex #graphicdesignstudio #artdirector #designagency #behance #typedesign (at London, Unιted Kingdom) https://www.instagram.com/p/CBcqVTABX_x/?igshid=w8ptqodyysd6

[melissadeckert]

Designed a bandana with @yomissnicole for #bandtogether , a collaboration with @wolffolins and @printalloverme to support organizations pulling extra weight during these unpredictable times. All proceeds of this design go the Mexican-American Legal Defense Fund and can be purchased through www.paom.com ❤️ Thanks to @crissyfetcher for making it all happen! ❤️