#someawards

[themartti]

Tasan vuosi sitten usean vuoden työmme tulokset tulokset saivat huomiota alan piireissä. Haluan kiittää erityisesti Suvi-Päivikki Jänkälää @somehontas sekä Janne Koskea @jfatal siitä, että he ovat suorien lähetysten lisäksi raskaalla, lähes 24/7 työllään saaneet aikaan sen, että voin tänäkin päivänä todeta MTV:n tekevän vähintäänkin Suomen parasta yhteisöjen rakennustyötä TV-sisältöjen yhteydessä; ihmisten etua vaalien ja rakentaen brändien sosiaalista pääomaa sekä uusia kaupallisia ratkaisuja toteuttaen. Olen iloinen yhteisistä vuosistamme MTV:n palveluksessa ja olen teistä äärettömän ylpeä. Ilman teitä pienet ja suuremmatkin onnistumiset olisivat vain kaunis utopia. Ansaitsette kaiken kunnioituksen sekä huomion. Toivon hartaasti, että arvostus työtänne kohtaan kasvaa korkoa myös tulevaisuudessa. 💪🏻❤️ #Kiitos #SomeAwards #somefi #uusiMTV #SocialTV (paikassa MTV)

[briansolis-blog]

Wonderful picture of a Q&A between @starbucker and me where he was in Portland and I was in Denver #someawards via @TheEyeOfOdin

[jukkalammi]

#suomisome:n tasokeskustelu/trollikeskustelu alkakoon #someawards.

[ctuclue-blog]

The Results Are In!

While CTUclue was not a winner in the 2013 SoMe Awards, CTU did receive the “The Unsung Hero” award for our community management practice of “Kicking it to the Community”!  View Entry

We're honored to be among such talented and deserving social media pros and grateful to be considered in several categories. Cheers!

[ctustories-blog]

The Results Are In!

While CTU Stories was not a winner in the 2013 SoMe Awards, CTU did receive the “The Unsung Hero” award for our community management practice of “Kicking it to the Community” last night!  View Entry

We're honored to be among such talented and deserving social media pros and grateful to be considered in several categories. Cheers!

[ctucommunity-blog]

The Results Are In!

We're honored to receive the "The Unsung Hero" award for our community management practice of "Kicking it to the Community." Last night, we were speechless to be among such talented and deserving social media pros.

Thank you to this year's judges, fellow entrants, and most importantly - our students and alumni who make our thriving communities exceptional.

[psusocialmedia-blog]

SoMe Awards Campaign Entry

Company: Portland State University

Company Location: Portland, Oregon

Campaign: Portland State of Mind Instagram Launch & Photo Contest

Client: Portland State University

Category(s): Breaking Social, In The Trenches, Social Tool of the Year, House Party, The Unsung Hero

Project Leads:

Christian Aniciete, Social Media Coordinator; Julie Smith, PSU Director of Marketing; Kenny Dow, PSU Athletics Director of Marketing

The Portland State of Mind Instagram Launch and Photo Contest coincided with PSU's first annual "Portland State of Mind" campus celebration

[taplister]

Taplister re-launched its platform in October 2012. Taplister Gives Bars One Destination To Instantly Promote Beer Menus Across New Digital Beer Boards, Facebook, Twitter, Mobile Phones, Website, Printed menus, QR codes and Taplister.com. Taplister has worked with clients like Oskar Blues, Deschutes Brewery, Whole Foods and Buffalo Wild Wings. Mashable has named Taplister as 6 Apps You Don’t Want to Miss. Start the slide show by clicking on the top image in the post above to learn more.

[darbison]

Video that showcases best Instagrams submitted that were shown on TV and arena. 

[adpearance]

Adpearance, Inc. is proud to enter the 2013 Social Media Awards! Click on the links below to view our campaign pages:

Spirit Mountain Casino Lady Luck - Go Local

Solutions Catalog Engage and Compel - Dream Team

Best of luck to all entrants!

[cityofgresham-blog]

On June 20, 2012 we launched the 92 Days of Summer a campaign on Facebook with a video and this post,

"We love summer and we love Gresham. There is no shortage of fun things to do here during the summer. Over the next 92 days we are going to share all the entertaining, charming and exciting things to do during the summer in Gresham. We hope that you'll chime in with ideas and photos too. So watch our video, grab your sunscreen and get ready to spend summer in Gresham!"

Over the next 92 days we shared all the fun, interesting and charming things to do in Gresham during the summer. We developed the campaign as a response to negative perceptions about Gresham. Some days there were so many things going on we had to make multiple posts. As part of our posts we encouraged people to share their experiences or photos. We promoted local businesses, non-profits, local museums, parks, trails and so much more.

The response was tremendous. Our fan base enjoyed the campaign and they went wild when we featured our hometown little league team and their journey to the little league world series. Our fans shared memories, arranged evenings out via Facebook and shared our posts with their friends. Our fan base grew over 5% in 92 days, content sharing was high and so were virality numbers. Which can be a little unusual with a municipal social media page.

The campaign helped us build relationships with fans that last through today. We find that our fan base is more engaged with us as a result of the campaign. Moreover, we got people to look at Gresham in a new way.

[psusocialmedia-blog]

Campaign Deliverables, Tools & Tactics

Driven by an integrated marketing communications plan developed for the Portland State of Mind Instagram Launch and Photo Contest, in-house staff comprised of marketers, communicators, creatives, and designers in the office of University Communications worked together and developed the following deliverables, tools and tactics:

This landing page was built to convey all the important information and details about the Portland State of Mind Instagram Photo Contest. The website contained terms and conditions as well as a realtime feed of all photos tagged #PSOM generated through Webstagram, a free third-party Instagram platform

In anticipation of the launch of PSU's official Instagram site, a press release was developed and published on the news channel of www.pdx.edu. The press release was also sent out through Currently, a weekly newsletter sent out to over 3,000 PSU faculty and staff and its counterpart, Virtual Viking, a weekly newsletter sent out to all 30,000+ PSU students.

There was much excitement all across PSU's social media sites when the Portland State of Mind Instagram Launch and Photo Contest announcement was officially made.

Over 400 of these 11x17 posters were distributed throughout campus. Thanks to PSU's unique urban location, these posters were also posted at various surrounding retail shops, restaurants, and businesses on campus. 

Over 1,000 of these postcards were distributed all over campus. Placed on front desks in various offices at PSU, these postcards were made available for students, faculty, staff and community members to pick up to learn not only about some of the events taking place during "Portland State of Mind," but most importantly PSU's new Instagram platform and photo contest. 

This was an insert in the PSU Vanguard, PSU's student newspaper. The newspaper has a circulation of 5,000 and is distributed for free all over campus.

A two-page spread insert was developed in October 2012 for The Oregonian, the largest newspaper in the state. The insert advertised "Portland State of Mind" events and the Instagram photo contest.

[psusocialmedia-blog]

Campaign Goals, Objectives & Results

The overall goal of this social media campaign was to launch PSU’s new Instagram social media platform on campus. Quantitatively, PSU’s University Communications and Athletics offices set the goal of 100 submissions. In return, the first 100 participants were guaranteed to win a free PSU T-Shirt. Qualitatively, both offices hoped that the campaign would stimulate campus pride and create an even greater affinity with PSU, the largest university in the state of Oregon where over 30,000 students look for ways to build community in a non-traditional, urban setting. 

The social media campaign was a major success with PSU’s Instagram site growing in following from 0 to nearly 500 in a month. In addition, with over 600 photos submitted and tagged #PSOM, the campaign successfully raised awareness about PSU’s annual celebration, “Portland State of Mind.” By the end of the photo contest period, over 3,000 photos were uploaded that were tagged #PortlandState and #GoViks combined. During the voting period when fans selected the top three winners out of the five finalists, the contest generated over 1,200 “likes” on PSU’s Facebook and Instagram sites combined, increasing traffic to the respective sites significantly.

Qualitatively, the social media campaign helped showcase PSU’s vibrant campus life right in the heart of downtown Portland. Needless to say, the campaign received great anecdotal feedback across the campus such as the following:

“I loved this contest. I can’t wait for the next one!” “I’m so proud to say that I attended and graduated from PSU.”

“Yay, this is amazing. Even better, I think I was one of the first 100 to win a shirt!”

“Thanks for sending me the shirt I won in the contest! As a PSU alum now living in California, I appreciate how much my alma mater cares.”

Currently, University Communications is in the works to put up a photo display wall in various buildings on campus including PSU’s student recreation center and student union. These displays will bring the photos to life by showcasing them in high traffic student areas.

PSU student, Kenny Pham, was so excited about receiving the most votes and winning the grand prize for his Instagram photo entry that he posted this on his personal Facebook site.

It was no surprise that PSU student Branden Harvey -- who was featured just recently by Instagram for his talents -- was one of the top 3 winners of the Portland State of Mind Instagram Launch and Contest.

Out of hundreds of colleges and universities around the world, Portland State University was recognized for its work on the Portland State of Mind Instagram Launch and Photo Contest when it received one of the top awards in the category of social media from the Council for Advancement and Support for Education at the annual CASE Conference in Portland, Oregon in February 2013

[psusocialmedia-blog]

Campaign Process

Since launching in October 2010, Instagram has grown to more than 40 million users. Recognizing its increasing popularity and the rise in visual social platforms like Pinterest and more importantly, the need to meet where its audience is after a simple search of the tags #PortlandState and #GoViks, PSU launched its official Instagram site to promote its campus culture and create affinity among prospective/current students, alumni, faculty, and staff.

Christian Aniciete, PSU’s social media coordinator, crafted a social media plan in summer 2012 in preparation of the launch of PSU’s new Instagram site in mid September when the 2012-13 school year kicks off. Recognizing the value of collaboration and cross marketing to generate greater participation, Christian reached out to Kenny Dow, PSU’s athletics marketing director, and together, they pieced the details together for a photo contest that ran from September 16 to October 14, 2012. Working with a shoestring budget, they reached out to local businesses to solicit donations including an Apple iPod Touch and Portland Trail Blazer tickets to be used as grand prizes.

With a social media plan ready to be implemented, Christian then worked closely with PSU’s director of marketing, Julie Smith, to tie the contest with “Portland State of Mind,” a community celebration in October that she was responsible for the overall project scope for. Both Julie and Christian worked with PSU’s in-house creative team to develop banners, flyers, handbills, and posters that promoted both “Portland State of Mind” and the Instagram launch/photo contest. Christian developed a landing website for the contest where participants could find terms and conditions, grand prizes, and other relevant details.

By the end of the contest entry period on October 14, PSU received over 600 photos. Christian, Kenny, and a student representative met together to review all entries and selected five finalists based on the criteria of "originality, creativity and style." Then, Christian and Kenny posted the five finalists’ photos to PSU’s Facebook, Instagram, and Twitter sites and the top three entries ultimately with the most combined “likes” by October 25 won the top grand prizes. 

Out of over 600 Instagram photo submissions, the following photos were the top 5 finalists that PSU social media fans had to choose from as the top 3 winners of the contest:

[psusocialmedia-blog]

Campaign Target Audience

The target audience for this social media campaign was comprised of PSU affiliates including students, faculty, staff, and alumni. PSU’s University Communications and Athletics office engaged the following primary audiences and addressed their respective needs:

Prospective PSU students: PSU’s launch of its official Instagram site gave this audience a sense of what life is like on campus through photos that range from an afternoon at PSU’s Park Blocks to a football game. User-generated photos such as the ones submitted in the contest helped generate excitement that is authentic and genuine -- a result that carries more weight than what a glossy marketing brochure about PSU can deliver.

Current PSU students: As current college students are overloaded with social networks heavy on text, PSU’s Instagram site offers a visual alternative to showcase campus life from the mundane (ie. cafeteria) to exclusive, behind the scenes happenings (ie. a backstage sit-down with CBS News correspondent Lara Logan, who was a keynote speaker during "Portland State of Mind")

Alumni: Prior to the launch of PSU’s Instagram site, a simple search of #PortlandState on Instagram generated a handful of photos uploaded by alumni. This discovery affirmed the need for PSU to launch its official site to meet where its audience is. More importantly, PSU’s Instagram site allows alumni to connect with their alma mater visually, create nostalgia, and inspire them to give back to the school someday.

PSU students, faculty, staff, alumni and fans get into a "Portland State of Mind"

[psusocialmedia-blog]

Overview

On September 16, Portland State University (PSU) launched its official presence on the popular photo-sharing social network, Instagram, to engage with current and prospective students, alumni, faculty, staff, and the community. PSU’s Instagram site features an exclusive, behind-the-scenes look into campus life at PSU such as move-in day, a football game at JELD-WEN Field and a career fair. In partnership with the Athletics office, PSU's office of University Communications ran a photo contest to coincide with the 2012 "Portland State of Mind,” a 2-week series of events that opened PSU’s doors to the community. Contest participants were encouraged to show what “Portland State of Mind” means to them by tagging their photos with #PSOM as well as #PortlandState and #GoViks. The first 100 submissions won an exclusive Portland State of Mind T-Shirt and all submissions were automatically entered to win three grand prizes including an Apple iPod Touch.

With over 40 million Instagram users, PSU is among the few colleges and universities across the nation that leverages Instagram as a visual platform to tell its story and communicate to its audience. PSU tied the launch of the platform with “Portland State of Mind” to both promote this annual event on campus and jumpstart participation in the contest. Over the course of the month, PSU overwhelmingly received over 600 photos from students, alumni, faculty, staff, and the community.

Aside from the extraordinary results of the campaign, this project was particularly special and unique because PSU social media fans comprised of students, alumni, faculty, and staff ultimately selected the winning Instagram photos. After contest administrators chose a slate of five finalists, the three grand prize winners were determined by PSU’s Facebook, Twitter, and Instagram votes combined. This entry demonstrates how Instagram was used as an engagement tool with PSU social media fans playing a very active role in the campaign, from picking up their phones to generate their own photos to selecting the winning photos at the end. More importantly, the user-generated content from this contest helped visually tell PSU's brand story in true authentic form.

A landing page was built on www.pdx.edu to promote the Portland State of Mind Instagram Launch and Photo Contest