#search bars in literally ANY web engine or whatever are at the top!!!
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cinnabeat · 6 months ago
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ok gonna be a hater about ui design again but what the FUCK is the safari layout on the iphone
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techyblogger · 4 years ago
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Starter Guide For WordPress SEO - Scale your website traffic until you have 100k in monthly Traffic https://www.reddit.com/r/SEO/comments/ixveia/starter_guide_for_wordpress_seo_scale_your/
Nice to meet you all.
There’s a lot of content already on SEO, but a lot of it is pretty technical and/or fluffed up. This post will attempt to explain SEO in an easy to understand way. Without further ado let’s get started.
Primer
Let’s get a few things out the way, to set your expectations properly. We are going to cover the basics of SEO optimizing your website both on page and off page. There are no tricks or secret hacks. With a lot of time and effort your website will scale. All you need is discipline
We’ll cover topics under action phrases
You will have to create good quality content, that means content that is useful or interesting
Backlinking will be a huge task you will need to create a strategy for
Once again, no tricks. Just discipline.
#1 Improve your structure
Everything in life requires a foundation, and a website is no different. Your content must be designed in a way that will make it easier for visitors to use your website.
The perfect example is Google itself. A search bar in the middle for a question, and related links at the top. So simple and obvious, but so many websites still just cram elements onto a page. Don’t do that.
Basics
- You will need to submit a stiemap.xml file to google. It’s a literal map that tells the search engine how to navigate your website. If you are on WordPress, download YoastSEO and it’ll create a sitemap for you. You will have to submit the map to Google Search Console.
- Create a proper interlinking structure. If you have a page about services you offer, it should link to a F.A.Q. about what those services cover. If you have a post about puppies, put in some links about the best puppy food, or how to train them. Make sure you link to outside sources AND internal sources. Internal linking is so easy and a HUGE SEO boost
- Optimize. Your. Images. This affects multiple facets of SEO including giving more information to Google and improving page speed. Use next-gen formats whenever possible and if you are on WordPress you can download a plugin for it. Make sure they have a keyword focused alt text, title, and a caption explaining how the image is relevant. Make sure the images themselves are named properly and not DXADAFDSF2009
- Create good meta descriptions, titles, urls, and structured content. Meta descriptions and titles are crafted by you and they will be the text that will show up and represent your website in the search listings. Make sure the title has one to two keywords and your website name. URL’s should always contain the main keyword or phrase. You can use structured content to classify your content giving Google a better idea.
- Enable SSL. It’s pretty much mandatory for good rankings for several reasons. It allows users to trust your website with their financial information reducing bounce rates, and sends a signal to google that you care about encrypting their information from hackers. Seriously get a free one from letsencrypt.
#2 - Create Quality Content
Understanding this one is more difficult because of the subjectiveness of quality. But quality just means content that is easy to read, understand, and useful. It answers the question thoughts that pop up in your head, and it leaves you wanting more info.
- Perform keyword research. Keywords are words or phrases such as “best linking strategies” or “how to SEO optimize my website”. Google is a search engine. It has created algorithms that match these phrases exactly or almost exactly. When writing content make sure they include keywords that FLOW with the content. Do not just paste keywords into sentences.
- Go for keywords that are low competition until your website starts ranking up. Once it has built more authority you can go for higher competition keywords since it will be easier to compete. Start small, get big.
- Make sure your content is informative. You are writing for people primarily. If your content is riddled with grammar mistakes, myths, bad opinions (yes they exist), then you are going to turn off a lot of people. At the end of the day, people staying on your website is the end all be all of website SEO. All the other factors are just designed around this facet.
- Understand the difference between posts and pages. Posts are for content that won’t last. Such as “Who wins the superbowl this year?” “Cute dresses to buy this spring”.Pages are for timeless content such as “About us” or “How to solve an equation”. Write pages for information, write posts for events.
- Use headings, bold, italics, underlines, sections. Whatever else you can think of to break up walls of text into engaging content. When using headings use a proper structure of biggest to last. There should only be one H1 tag on your page. You shouldn’t see an H1 heading, then an H4 heading, then a H2 heading…. Make sure it goes H1, H2, H3.
- Word count. Don’t worry about it unless you can do better than your competitor. Everyone hates fluff. Short content that is informative is better than long content that has crumbs of information.
- Write for one audience at a time. If you are a business website you want a professional and formal tone. You don’t want to talk in a more casual and relaxed fashion in the same article. Leave that for articles that are INTENDED to be casual and relaxed.
#3 - Improve your reputation
This will cover the topic of external backlinks and branding. Because they both have one goal, to make your website more reputable so that it ranks higher. Link building will be the most difficult part of the entire process.
- Share your content on social media. People use social media to search for info almost as much as search engines these days. Make sure you have a strategy for sharing on sites such as twitter, facebook, youtube, reddit, pinterest, mix, and others. Don’t forget to use hashtags. The more likes and shares your content gets the better as a backlink.
- Do competitor analysis. Find out what backlinks they are using and create your own. Sometimes it won't be possible, so look for backlinks in your industry and make them. Anchor text is important. Anchor text is the text used to describe a backlink instead of just posting the link itself. Make sure the anchor text contains a keyword.
#4 - Audit your website
SEO is a constantly evolving process because Search Engines are a constantly evolving property. Google and Bing are always looking for new ways to provide quality content for their users. You should be reviewing your webpages at least once a month to see if there is any room for improvement. A few questions you should be asking
Content
Is the content well-written? Is it still relevant?
Do elements such as images, audio, or text sections add value? Are the images stock or irrelevant?
Are there enough keywords? Links to authoritative sources of information?
Can it be longer without taking away quality?
Structure
Does the content link to an adequate number of other internal articles or web pages? Is it linked from an adequate number of other internal articles or web pages?
How fast does the web page take to load?
Are the images optimized
Reputation
How many backlinks from authoritative websites does it have? Can it be improved?
Are the backlinks from the appropriate country?
Are the links high quality?
Are there any spam or low-quality links?
submitted by /u/HostedExperts [link] [comments] September 23, 2020 at 01:49AM
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pixelproductions · 4 years ago
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15 Premium Shopify Themes to Grow Your Business
If you’re launching a new store on Shopify, these 15 Premium Shopify Themes will be your best investment towards growing your new online business quickly.
Are you launching an e-commerce business?
Do you know what to expect from good Shopify blog templates?
There are literally hundreds of Shopify Themes available, but they’re not all created equal.
In this post, I will show you 15 top Premium Shopify themes that can help you achieve your business goals.
Make sure you press DEMO and take a closer look at the ones that you like.
Let’s have fun and find the perfect Premium Shopify theme for your eCommerce store!
Table of Contents:
Building Materials Responsive Shopify Theme
Neha – Multipurpose Shopify Theme
Stuff – Furniture Shopify Theme
Multifly – Multipurpose Shopify Theme
OldUnit. – Antique Store Shopify Theme
Tobacco Shop Shopify Theme
Security Equipment Shopify Theme
Plumbing Supply Shopify Theme
Light Company Shopify Theme
Solar Energy Shopify Theme
Drugstore Shopify Theme
Nokshi – Handmade & Craft eCommerce Shopify Theme
Tmart – Minimalist Multipurpose Shopify Theme
Auto Parts Shopify Theme
Garden Furniture – Furniture & Interior Design Shopify Theme
1. Cramen Mimimalist Responsive Shopify Theme
Details | Demo
Cramen is an All-in-one Shopify Template with multiple layouts and styles allows you to create different structures and satisfies any specific requirements as well as provide you numerous Child Themes for different kind of business.
First of all, Cramen is A well-designed, responsive, and eye-catching template. It puts your products in the spotlight and help skyrocket your sales thanks to the gorgeous banner & product blocks on 7+ Homepage layouts.
Main Features:
7++ Homepage Layouts.
Mega Menu support
Boxed layouts
60+ page Styles
Color Swatches
Latest Blog Support
2. Neha – Multipurpose Shopify Theme
Details | Demo
A very beautiful minimalist theme for an online furniture shop. Apart from a nice design, it has a powerful UI kit. I’m sure your future customers will appreciate it.
You will have a notification bar, newsletter pop-ups, testimonials, and social media integration. A variety of layouts, headers, footers, and working forms will make your website truly unique.
Main Features:
8+ banners
5+ sliders
10+ footer widgets
Multiple product lists, wishlist
Ajax cart
3. Stuff – Furniture Shopify Theme
Details | Demo
This crisp and stylish theme will make your products shine. It offers a Drag-n-Drop builder for easy customization and smooth admin experience.
The theme features everything you would expect from a modern shop: seamless checkout experience, categorized and filtered product gallery, Shipping calculator, etc. Premade pages include Shop, Product, Blog, About, and Contact. This tool will help you achieve your business goals.
Main Features:
Wrapper Default and Wrapper Box
3+ sliders
5+ homepages
Multiple MegaMenu options
Google Icons, Google Fonts, shortcodes
4. Multifly – Multipurpose Shopify Theme
Details | Demo
A multipurpose theme for any kind of online business. The premade pages include fashion store, fishing store, building materials, wholesale stores, electronics, jewelry, and cosmetic store.
Your website will be compatible with many languages and currencies. It will have working Ajax forms like Search, Contact, etc. Customers will be able to compare products, add them to wishlists, filter them by brands, and much more.
Main Features:
Shopify Visual Builder
7 skins, multiple headers and footers
Very rich UI kit
Product lists and banners
Social media integration
CSS3 animation, Parallax, and Slider
5. OldUnit. – Antique Store Shopify Theme
Details | Demo
You may be selling antiques but you still need a modern and functional website. This theme features flexible responsive layouts, online chat, social media options, and Google integration. The working forms include Booking, Contacts, Login, Newsletter, Registration, and Search.
The template is well-documented, optimized for search engines and built with valid semantic code. You and your customers will enjoy every moment of working with it.
Main features:
Drag-n-Drop visual constructor
Working forms
Multiple currencies
Flexible modules
Various headers and footers
6. Tobacco Shop Shopify Theme
Details | Demo
A luxurious e-commerce theme for an online tobacco shop. The working forms include: Contact Form, Login Form, Newsletter Subscription, User Registration, Search Form. The theme will work nicely with different currencies and in all popular browsers.
You can use product badges, discounts, social media buttons, and even an online chat – everything is already included in the package.
Main features:
Stock photos included
24/7 support
Multiple languages
Working forms
Social media integration
Google Fonts and Icons
7. Security Equipment Shopify Theme
Details | Demo
This is a responsive and stylish theme for a store selling all kinds of electronics. You get a smooth admin experience, and your customers – lots of UI bonuses. Products can be viewed in alphabetical order or in the Best-selling list.
There’s a blog page with multiple post types. An Ajax cart stays in view even when customers scroll down the page. In the package, you get free images and customizable PSD files.
Main Features:
Color theme switcher
MegaMenu
Slider
Parallax
Product Badges
Ajax Cart
Brands
Sorting options
Google fonts
PSD included
8. Plumbing Supply Shopify Theme
Details | Demo
Here’s a nice template for an online plumbing shop. It can be easily adapted to the needs of your business. The theme features Ajax product sorting options, powerful navigation, social media integration, etc. The main functionality includes an online shop and blog. You can also start a subscription to keep your customers engaged after the purchase.
The premade website forms that will help you expand your audience are: Contact Form, Login Form, Newsletter Subscription, User Registration, and Search Form.
Main Features:
Working forms
Multiple currencies
Multiple languages
HTML5, CSS3
Parallax
Live chat
Slider
9. Light Company Shopify Theme
Details | Demo
A lightweight and functional theme for a lighting store. It has been tested across all popular browsers. Your new website will have all it takes to get high search engine rankings – clean SEO-friendly code and good speed.
The theme includes customizable modules, header and footer options, pop-ups and different product display options.
Main Features:
Blog
Images included
Working Forms
Google map, Google Fonts
Drop-down menu
Social icons
Multiple languages and currencies
10. Solar Energy Shopify Theme
Details | Demo
You will need to add high-quality images to the website to persuade people to buy. Some stock photos are already included! Also, this theme supports multiple ways to display your products, so it will help you achieve great results.
There are lots of promotional UI elements to help you boost sales. There’s also a smart slider to impress your audience even more. The code is valid and SEO-optimized.
Main Features:
Parallax
Images included
Multiple currencies
Multiple languages
Working forms
Various post types
Social media integration
11. Drugstore Shopify Theme
Details | Demo
A well-structured theme for an online drugstore. A sticky menu will keep the website navigation always before the customers’ eyes. There’s a bunch of content modules and post types to choose from.
The template will work with several currencies, so you can expand your business as far as you want to. The tool is thoroughly tested and well-documented.
Main Features:
Responsive
Compatible across browsers
Contact Form, Login Form, Newsletter
User Registration, Search Form
Blog
Flexible modules
12. Nokshi – Handmade & Craft eCommerce Shopify Theme
Details | Demo
This is a smooth design built on Bootstrap 4. It features 4 homepages, a MegaMenu and a drop-down menu. There are also product badges and a big categorized gallery.
A smart slider and banners will help you display more images on your website. The package includes 2 Styles Service Sections and 4+ Headers and Footers.
Main Features:
Theme color options
Blog
Product lists
Payment Method Icons
Ajax forms
Responsive
SEO-optimized
Multipurpose
13. Tmart – Minimalist Multipurpose Shopify Theme
Details | Demo
A top-notch minimalistic theme for a furniture shop. You get a huge pack of premade elements and widgets. The theme is easy to install and customize. You will love every minute of using it.
Main Features:
11 Homepages
Shop pages and Other pages
3+ Header Styles
8+ Unique Sliders
5+ Banners
5+ Footer Content
15+ Preloaders
14. Auto Parts Shopify Theme
Details | Demo
This is an awesome multipurpose theme, fit for any online business. You can use it to build an Auto Parts store, Building Materials Store, Fashion or Wholesale store.
There’s an Ajax cart, sticky MegaMenu, and many working forms to make your life easier. Shopify visual builder ensures smooth admin experience.
Main Features:
4 different store demos
Shopify visual builder
Banners
Custom content
Slideshow
Testimonials
Logolist
Gallery
15. Garden Furniture – Furniture & Interior Design Shopify Theme
Details | Demo
One perfectly multifunctional theme for your online store. Whatever you are selling, the template will impress your audience with suability and top-notch design.
There are custom content options, product countdowns, badges, wishlists, multiple banners, and sections. The tool works across languages, currencies, and browsers.
Main Features:
Multiple languages and currencies
Shopify visual builder
Sorting options
Product quick view
Banners
Ajax elements
SEO-optimization
So, did any of these premium Shopify Themes work for you?
All the Shopify templates from TemplateMonster marketplace are crafted with care by the best web design experts.
They get you access to the best client assistance service in the market – TemplateMonster 24/7 free client support.
Each of these premium Shopify themes are responsive, each page will look awesome on a smartphone screen. They are also cleanly coded, well-documented, and easy to install. You can easily download and install the theme in just a few clicks.
All the premium Shopify themes from the above collection are trendy and fast enough to help you get where you want in search engine rankings.
Watch Essential Resources for Shopify Developers and End-Users
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gianagonzalez · 5 years ago
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best keyboard for beginners
On this blog, we will mention a percentage of the numerous specialised ability and abilities to develop into a specialist Accountant now and persistently:
Simple Contemplating
Source: magnapubs.com
At the point once we talk about the bookkeeping contacting, we should give thought to basic qualities, as an example, obtaining the essential information on the bookkeeping contacting. In almost any case, presently your situation has actually been transformed and people today are alluding applicants being able to burrow even further to take a gander in the slightest degree viewpoints on the numbers and the information just as spotting patterns and examples to be aware of the Tale within. Be that as it could, this potential can't be developed medium-expression. It is a type of fragile aptitudes that one can study around a timespan, by proficiently on the lookout for facts Using the perform. Instead of doing things that ring a bell, try to think of ingenious and out on the container preparations. Examine, assess, and Feel once you knowledge a problem to concoct quite possibly the most achievable and innovative preparations.
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Obtain Specialized Capabilities
Supply: Domain.me
As indicated by Entrepreneur.com, cloud bookkeeping will be introduced in more than ninety% businesses. Mechanization has gotten inalienably fundamental to guidance inside the enterprise. With innovation, one example is, the cloud, it is actually now quite simple to understand the unpredictable details and to get to them from anyplace in the world with scarcely any snaps. The cloud has become the most recent pattern for your bookkeeping organization.
With cloud facilitating it is becoming Significantly simpler to the corporations to operate cooperatively without having buying and selling off the security factor. On top of that, working with the cloud give nonstop accessibility of the information from any distant corner of the planet. Appropriately, the fascination for a bookkeeper acquiring specialised capabilities would be the excellent choice about the team.
Info on Govt Guidelines
Source: Monetary Convey
Because of differed new and reconsidered tips, the job of bookkeepers has In addition changed. Within the yr 2020, realizing the stray pieces of those progressions can get principal for bookkeepers. As indicated by experts during the bookkeeping company, new governing administration policies and compliances will likely be continuously actualized to advance straightforwardness in business enterprise. In this manner It'll be much more simple with the bookkeepers to obtain the data on new and existing government regulations and tips. Consequently, it is usually recommended to makeover your present mastery time permitting, and to improve a important most popular placement above Some others.
Relational Abilities
Supply: Jarvee
You ought to have the choice to liaise with unique divisions, investors and The shoppers. For this, bookkeepers are envisioned to possess strong relational capabilities, such as, consumer the executives, arrangement aptitudes, compassion, and so on.
Presently, the action on the bookkeepers aren't restricted to the calculating, it contains customary gatherings with professionals, consumers, and companions to go well with their Tastes. During this way, getting every one of such capabilities will include things like from the function efficiency and accomplishment of the bookkeeper. For example, it is actually prescribed not to make the most of interior abbreviations or specialized language when responding to inquiries of The shoppers. Having terrific relational aptitudes will build sound connections and to hold shoppers and to attract in new consumers. This can be a significant aptitude to possess.
Facts Analytics
Resource: outstanding information and facts combination
Smarts tend to be the individuals who can fathom the knowledge, even so extra astute are those who can make it being used. To investigate the data and to think about a plausible arrangement, it is vital for your bookkeepers to learn the intricate aspects of the information. Acquiring every one of those aptitudes will make you mindful of the existing fascination from the shoppers and clients. Greedy the innovation and embellishment of our arrangement of qualities According to the necessity of some time will almost certainly help.
If the above title confuses you, you might be lacking out on a few of the ideal possibilities the world wide web provides. Meanwhile, Other individuals are increasing their careers, getting ready for new lives as entrepreneurs, or are learning new competencies or increasing their know-how foundation, normally at little or no Price tag.
How are they performing this?
youtube
youtube
They are really accessing MOOCs, or Substantial Open Online Programs. When platforms are accessible from elite colleges like MIT and Stanford for nearly a decade, open up-supply courses keep on to expand in amount and recognition. Now, even some local community colleges like Wake Technological School,Found exterior Raleigh, NC, provides MOOCs to a worldwide viewers. This rising availability means there is now an incredible selection of programs accessible to everyone having an Connection to the internet, in spite of place.
Matters MOOCs protect can vary from modern-day robotics and astronomy to Roman architecture as well as American Novel Because 1945. MIT, one example is, has courses centered close to Arithmetic, Engineering, Power and Science, as well as a shocking number of courses concentrating on the Humanities and High-quality Arts. The University of Michigan provides programs ranging from "Storytelling for Social Change" to Python, facts analytics, and device Finding out. You can even just take Management lessons from HEC Paris by means of MOOC, ranked via the Economist as acquiring the second most powerful enterprise faculty alumni network in the world.
Some MOOCs are created to be taken for information attained, but a lot of programs also present you with a certification of completion as a result of web sites like Coursera.org. Certificates of completion--which happen to be various from course credits--commonly Price about $50. Economic support is obtainable for those who qualify.
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Explanations to take into account a MOOC
There are plenty of main reasons why a MOOC course may be best for you over and above time management, Whilst most MOOCs allow pupils to work at their very own rate, which implies they effortlessly in shape into most schedules, It doesn't matter how fast paced. Other strengths consist of:
A chance to Check out A serious ahead of spending for school programs. Anyone striving to make a decision on the occupation path, for The 1st time or on account of a midlife change of way, knows the disappointment of asking yourself "Imagine if I'm Erroneous about my decision? Exactly how much funds am I heading to spend before I notice this isn't for me?" MOOCs are a terrific way to 'dip your toes' in, so to speak, prior to the headache of coping with common school courses and conventional faculty costs. You can try out as several courses when you have time for until one thing truly sparks your fascination.
Just take programs not obtainable regionally. There are actually literally Many MOOC lessons obtainable on-line. Even if you live in Boston (wherever Harvard, MIT, Tufts, Boston University and Boston College are all located) or Several other related College-dense site, you could in all probability come across a class or two by MOOC choices not available to you regionally.
Discover (or relearn) a language at no cost. Not just can you are taking a overseas language program free of charge by way of MOOCs, but owing to lessons taught at international universities, It's also possible to prepare your ear by listening to indigenous speakers. Take a class taught in the language you should learn and comply with alongside making use of English subtitles. The next approach is a great way to fundamentally double your Discovering, but only performs if you already have not less than an intermediate grasp of your language.
If Mastering Yet another language isn't really high on the to-do list, maybe it should be: In 2017, New American Financial state noted employer need for bilingual personnel greater than doubled considering the fact that 2010. This need carries on to improve. Greatest languages to review? Spanish, Chinese, and Arabic.
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Create up your resume with required abilities. It's possible there is a improved career at function you recognize you are able to do, but your manager won't Imagine you're competent for it as you deficiency selected competencies. MOOCs are a great way to turn into proficient in spots like HTML coding, Search engine optimization analytics, or whatever skill you should develop into the proper man or woman with the job.
Follow the hyperlinks in the following paragraphs for more information on a lot of MOOC programs. MOOCs will also be out there via a number of instructional platforms, like Coursera, Udemy, and edX. But MOOCs is usually accessed immediately by way of Each and every College, and are available by using the next Google look for restricting syntax entered into your google look for bar:
web page:edu MOOC subject matter
For example, if I enter website:edu MOOC robotics, I get about seven,000 outcomes, including this Introduction to Robotics Specialization from Penn Engineering. By utilizing this syntax, you may typically bypass the clearinghouses and locate just what you're looking for on university web pages, even lessons the clearinghouses might not supply.
Delighted MOOCing!
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paranoidsbible · 8 years ago
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An Internet Primer
===An Internet Primer=== Non-profit and free for redistribution Written on August 24th | 2016 Published on August 24th | 2016 For entertainment and research purposes only
++++++++++++++++++++++++++++++++++++++ ===DISCLAIMER=== The Paranoid's Bible and its writers hold no responsibility for the acts of others. The Paranoid’s Bible is for research and entertainment purposes only. Please visit our blog for more PDFs and information: http://www.paranoidsbible.tumblr.com/ ++++++++++++++++++++++++++++++++++++++ ===Preface=== While many still argue about how their own views on the history of the internet are the truth, we do know the core timeline consists of the “Electronic computer” being developed in the 1950s. From there the ARPANET was created and quickly adopted the Internet Protocol, which soon began a wildly discussed and argued about origin story of the internet sometime in the 80s. However, while many will even argue the core facts to the point of the internet being born either earlier or later in the timeline, we do know that Usenet wasn’t too far away. With the birth of Usenet, things like the BBS, Internet forum and terms like “Eternal September” quickly cropped up in a rapid session of growth and expanse. Now things like Blogging or Social Media are common, and people with rose tinted glasses grow remorseful of how inclusive the internet has become. Now, the early adopters and users aren’t too far off with their remorse, sadly… You see, many of the modern day users have grown complacent and wholly unaware of even the simplest uses of OPSEC. This guide aims at giving the average user a simple and quick primer to enhance their privacy and security when using the internet. This guide isn’t a quick-fix or one-button solution to your problems or concerns, however it’s better than nothing when paired with the other guides listed in the “Blue Primer”. __References__ • Net History (http://www.nethistory.info/History of the Internet/origins.html) • Internet Society (http://www.internetsociety.org/internet/what-internet/history-internet/brief-history-internet) • History of the Internet (https://en.wikipedia.org/wiki/History_of_the_Internet) • ARPANET (https://en.wikipedia.org/wiki/ARPANET) • Internet protocol (https://en.wikipedia.org/wiki/Internet_Protocol) • Usenet (https://en.wikipedia.org/wiki/Usenet) • BBS (https://en.wikipedia.org/wiki/Bulletin_board_system) • Internet Forum (https://en.wikipedia.org/wiki/Internet_forum) • Eternal September (https://en.wikipedia.org/wiki/Eternal_September) • OPSEC (https://en.wikipedia.org/wiki/Operations_security) • Blog (https://en.wikipedia.org/wiki/Blog) • Social Media (https://en.wikipedia.org/wiki/Social_media) ++++++++++++++++++++++++++++++++++++++ ===The Browser=== The gateway to the internet, for the modern and average user, is their browser (https://en.wikipedia.org/wiki/Web_browser). It’s a piece of software meant to help people transverse the World Wide Web by retrieving and presenting information resources taken from the internet. The modern browser is pre-built, requires hardly any tweaking, and is rarely, if ever, fully customizable. However, as more people aim for a free software or an open-source style of use, more browsers do offer some level of customization that range from modifying the settings under the hood to themes and other frivolous aesthetical customizations. With so many choices, people usually stick to Internet Explorer or Google chrome; however these browsers leave a lot of wanting when it comes to usability. Chrome also has a notorious past of spying on you (http://betanews.com/2015/06/24/is-google-chrome-spying-on-you/) without giving you a warning, which shouldn’t be such a surprise with all the claims of Chrome being a botnet (https://wiki.installgentoo.com/index.php/Botnet) and not asking permission (http://www.netcompetition.org/antitrust/google-on-chrome-we-dont-need-your-permission) for accessing a user’s computer. Ultimately, anything with Microsoft or Google is unavoidable, sadly, and a lot of work has to take place in order to avoid leaking information or having it sold. But that’s the way things flow as of late, especially when “Don’t Be Evil” is dropped in favor of “Do the Right Thing” (http://blogs.wsj.com/digits/2015/10/02/as-google-becomes-alphabet-dont-be-evil-vanishes/). So, what does that mean for the average user? Research your quickly dwindling choices for what browser you should use, which will reside between two browsers and one’s many, many flavors. If you want something other than Mozilla Firefox, then try Brave (https://brave.com/) (Not recommended due to its newness) or Palemoon (https://www.palemoon.org/) (Based upon a fork of Firefox) or IceCat (https://www.gnu.org/software/gnuzilla/). However, for the sake of usability and quick to use features, we recommended, begrudgingly, Mozilla Firefox (https://www.mozilla.org/en-US/firefox/new/). When you visit Firefox’s webpage, select the appropriate version for your operating system. Once downloaded, double click and follow the on screen prompts. When it comes to selecting “Standard” or Custom” ensure you select custom. ***Leave the default installation path, unless you wish to install elsewhere. *** ***The reason for removing the installation service is quite simple: *** Less communication between the browser and other sources, the less information leaked. Now ensure you've also unchecked/disabled the "Maintenance service" before proceeding. Selecting shortcuts/icons is ultimately up to you. The same applies to it being the default browser—it’s up to you. Once installed, it’s time for some basic customization and add-on installation. The first thing you’ll notice is an “import wizard” pop-up. You don’t want to import anything unless you’ve some backups of your bookmarks. Other than that, ignore it and wait for the browser to load. From there, we’ll ignore the “Firefox account” prompt. You don’t want to sync or backup, anything, unless it’s an html or json file for your bookmark backups. Syncing accounts and saving passwords spells doom, gloom and big brother (sometimes literally your big brother or sister) spying on your info and peaking into your accounts and other online items (if not leaking it in a data dump). Seriously, ignore prompts to sync or save information. You’ll also want to ignore the private browsing mode. It’s not private, information is still saved, and people can still use exploits to get at your information. Press the ALT button on your keyboard to get the menu bar to appear. From there, select the tools menu and then the “Options” submenu.   Press ALT button > Tools menu > Options sub-menu. When the options window pops up, you’ll want to start in the “General tab” Disable/uncheck “Always check if Firefox is your default browser” and set your homepage to whatever you want. Never let files save to downloads, you want to have it “Always ask” where to save them. On top of that disable all the "Tabs" options but "Open news windows in a new tab instead". We do suggest using “Start Page” (https://www.startpage.com/) for your homepage and search engine needs. Now click the "Search" tab and uncheck everything and delete all the "One-click Search Engines" options. From there, Go to the start page website, you should see an “Add to Firefox” option, select that. You should also, to prevent accidental use, remove all other search engines from the “Search” tab. Google, among several other engines, tend to cache and keep track of your search history and click stream (https://en.wikipedia.org/wiki/Clickstream). On top of that, Google, Yahoo, Microsoft, and a few others, will store and keep your search history saved to your accounts if logged into them, at all, while searching. On the “Content tab,” uncheck/disable everything but "Block pop-up windows". Now select the “Advanced” button and click it. From there, disable the option titled "Allow pages to choose their own fonts, instead of my selection above". This just prevents sites from using intrusive and generally distasteful fonts and also limits their control over your browsing experience and browser.   Everything in the “Applications tab” should be set to always ask or preview in Firefox. The only thing you can safely set to a default application would be shockwave flash, which should be disabled by default in the plug-ins menu. The “Privacy tab” should be straightforward; however most will recommend that you disable “Third-party cookies" but since this primer is aimed at providing some security, privacy, yet retain usability for the average user… You should disable everything but: "Use Tracking Protection in Private Windows"; "Accept cookies from sites"; Clear history when Firefox closes. Set 3rd party cookie to never, if you wish, however some banking sites lose functionality due to this. You should also set "Keep until" to "I close Firefox". Now click the "settings..." tab on on the Privacy menu and select everything there. In the “Security tab,” it’s again straightforward; however please do understand that the whole “Blocking dangerous and deceptive content” options are disabled due to the fact that, again, the less communication given over to the browser and its creators the better you’re off security and privacy wise. Basically uncheck everything but "Warn me when sites try to install add-ons".   ***Ignore the sync tab. *** Everything in the “Advanced tab” is straight forward and should be self explanatory. Advanced > General > Disable/uncheck everything but the four settings under "Browsing. Advanced > Data Choices > Uncheck all Advanced > Network > Check all and set cache to 0 Advanced > Update > Uncheck all and set to "Never check for updates" Advanced > Certificates > Set to "Ask me every time" and check the one setting there. Once done, exit out of Firefox and start it up again. This is just to ensure everything sticks and is working due to some of the more current versions of Firefox have had a habit to ignore settings from time to time and resetting things to default. Now we’ll go to the Firefox Add-on page and work our way toward customizing Firefox a bit to improve usability and its overall feel. First off, we’ll work on the aesthetics aspect a bit just to improve the overall feel of the browser due to its copy-catting of the Apple simplicity meme. ***You’ll want these add-ons:*** • Black YouTube Theme - https://addons.mozilla.org/en-US/firefox/addon/black-youtube-theme • Classic Theme Restorer - https://addons.mozilla.org/en-US/firefox/addon/classicthemerestorer/ • Smaller View - https://addons.mozilla.org/en-US/firefox/addon/smaller-view/?src=search You should notice a considerable difference in your browser once restarted. More precisely, it’ll be easier to navigate and find your menus now. The YouTube theme is simply preference and feels easier on the eyes compared to the default theme of the site. Now, before we continue forward with the add-ons. Let’s do a bit of tweaking to the look of the browser. You should see icons on the upper right-hand corner. Right-click on the icons and select “Customize,” which should open up a new tab/window that’ll allow you to move the icons as you wish.   Remove all the icons present, except the down arrow/download icon. From there, close the window and right-click on the bar, again, and select the three bars/toolbars shown. You can also ignore the “Menu Bar” option if you wish to just use the orange drop-down menu. In the URL bar, type in About:config. You should see something similar like the below cap. Uncheck the “Show this warning next time”. And then, from there, click the “I’ll be careful, I promise!” button. In the search bar within the about:config window, ***enter this:*** browser.newtabpage.directory.source You should see a string with the name you searched, double-click it and delete the string of text. Once done, exit out of that tab and open a new tab. Click the cog wheel icon in the right-hand corner and select “Show blank page”. You should now be rid of those pesky tiles and most of the ADs that Firefox forces down your throat. You can now add the rest of the add-ons, which you can find listed below. Add-ons: • Better Privacy - https://addons.mozilla.org/en-US/firefox/addon/betterprivacy/ • BluHell Firewall - https://addons.mozilla.org/en-US/firefox/addon/bluhell-firewall/ • Configuration Mania - https://addons.mozilla.org/en-US/firefox/addon/configuration-mania-4420/ • Decentraleyes - https://addons.mozilla.org/en-US/firefox/addon/decentraleyes/ • Disconnect - https://addons.mozilla.org/en-US/firefox/addon/disconnect/ • HTTPS Everywhere - https://www.eff.org/Https-everywhere • PureURL - https://addons.mozilla.org/en-US/firefox/addon/pure-url/ • Quick Java - https://addons.mozilla.org/en-US/firefox/addon/quickjava/ • Self-Destructing Cookies - https://addons.mozilla.org/en-US/firefox/addon/self-destructing-cookies/ • Smart Refer - https://addons.mozilla.org/en-US/firefox/addon/smart-referer/ • Track Me Not - https://addons.mozilla.org/en-US/firefox/addon/trackmenot/ Now restart the browser. You should get a pop-up from HTTPS Everywhere, hit “No” and then right-click anywhere and select “Customize”. You’ll want everything arrange to your own taste, note that there exists an icon with two cog wheels. This belongs to “Configuration mania” and should be added for ease of use and access. Now, click the orange menu button and click the add-on menu. We’ll be working our way down the list, alphabetically, and modifying a handful of settings for some of the add-ons before we end this chapter. Starting with “Better Privacy,” go ahead and hit “Options”. You’ll want to select the “Options & Help” tab and adjust your settings to look similar to the ones listed below: •    Delete flash cookies on exit - checked •    Add LSO item to Firefox ‘Clear History’ dialog – unchecked •    Always ask - unchecked •    Delete flash cookies on application start - checked •    Delete cookies by timer – checked •    Not if modified within time interval – checked •    Time interval 1 second •    LSO delete shortcut – blanked •    Also delete flashplayer default cookie – checked •    On cookie deletion also delete empty cookie folders – checked •    Notify if new LSO is stored – unchecked •    Auto protect LSO sub-folders – checked •    Disable ping tracking •    Prevent Firefox ‘Clear recent history function’ – checked •    Portable mode – unchecked  Everything else can be ignored and you can go directly to “Configuration Mania” and select “Options”. Browser tab > Tab Browsing > Everything checked but the below: •    Enable about:newtab – unchecked •    Close the window when closing its last tab – unchecked •    Open the results in a new tab when searching from search bar –unchecked •    On CTRL + TAB – unchecked •    On taskbar (windows 7) – unchecked Now head over to the “Bookmark icons (favicons)” tab. Browser tab > Bookmark icons > Uncheck the two settings there. Finally go to the “Web API” tab in browser tab and deselect/uncheck everything there. From there, find the “Security” tab that should be right under the “Browser” tab and select the “Javascript” tab, everything there should be checked and all the other tabs left alone. Now, before we select “Smart Refer” please go to about:Config by entering “About:config” into the URL bar. From there, search for: network.http.sendRefererHeader You’ll want to either set it to 0 to not send a ref or to 1 to keep things somewhat clean and compatible. 2, however, is default and will always send a ref. So, ‘0’ if you don’t want to send a ref or ‘1’ to prevent most cross-site tracking and keep compatibility when visiting websites. Now go to “Smart Refer” and select “Options”. ***Set the drop down to: *** Send nothing as a referrer, looking like a direct hit. Once done, go and mosey on over to “Track Me Not” and hit “Options”. Set your settings as such: •    Enabled – checked •    Use tab search – unchecked •    Enable query burst – checked •    All search engines checked •    Query frequency: 10 per min •    Disabled – checked •    Persistent – unchecked •    Use list – checked •    Generate queries – unchecked Once you’re in TMN’s options, you’ll want to use recommend  RSS feeds for the add-on (hit validate once done): http://www.nytimes.com/services/xml/rss/nyt/HomePage.xml|http://rss.cnn.com/rss/cnn_topstories.rss|http://rss.msnbc.msn.com/id/3032091/device/rss/rss.xml|http://www.theregister.co.uk/headlines.rss|www.reddit.com/r/science/.rs|http://www.reddit.com/r/aww/.rss|http://www.reddit.com/r/kawaii.rss|http://www.reddit.com/r/kittens.rss|http://www.reddit.com/r/pcmasterrace.rss|http://www.reddit.com/r/steam.rss We also recommend these words for your black list: bomb,porn,pornographie, porn, pornography, rape, rapists, rape culture, bombs, pipebomb, ied, bdms, bdsm, raping, raped, murder, murdering, lolicon, loli, cp, child porn, pthc, jbhc, shota, shotacon, ISIS, ISIL   Once done with the add-ons, head on over to about:Config once more. You’ll want to implement these three settings to ensure you limited some of the tracking methods employed by websites and online trackers commonly found on Tumblr and other social media platforms. ===Settings to change:=== • browser.display.use_document_fonts = 0 • dom.storage.enabled = false • browser.sessionhistory.max_entries = 2 Once done, you can add whatever add-ons you want, ***however remember this simple rule: *** If you don’t need or use it, don’t install it or enable it. That’s why we had you install Quick-Java. Quick Java’s little bar, which is added to Firefox upon installation, allows you to disable and enable certain plug-ins on the fly. This is a wondrous little time saver and is a good thing to have at hand when you wish to browse the internet. When browsing, without having to login or watch something, your settings with quick-java should look something like this:  Everything red/disabled but I (Images); A (Animations); CS (Style) When you do need to log into an account or want to watch YouTube or something similar, you’ll need it to look like this: Everything red/disabled but JS (Javascript); C (Cookies); I (Images); CS (Style) Give or take the fact that you may need to enable flash (The “F” button). However, YouTube, and some other sites, are offering the use of HTML5 and Flash. So, if you don’t need to enable flash, don’t do so. Flash can leak a lot of data in the end. It also helps to outright not have anything enabled (sans the last three buttons) when you’re just doing research or looking up something. Only enable cookies and JavaScript (the “JS” and “C” buttons) when you actively need to log into an account or a website. This will help lessen the data diarrhea your browser has and help you retain some privacy without breaking your browser, yet many more configurations and add-ons are needed to even achieve some form of security or privacy. ***And, just as an FYI: *** This shouldn’t break your browser, at all, or your use of any websites. If something doesn’t work properly, try disabling BluHell Firewall by clicking the blue-devil icon on your browser. If that doesn’t work, try disabling Clean links, which has an icon of a broom wrapped in a chain-link. Outside of those two add-ons, you don’t need to disable anything as nothing should break or prevent you from logging into any websites. Ultimately though, this configuration, and the add-ons suggested, only helps lessen the effectiveness of the trackers and counters offered to civilians and the public at large. Some Ads will be blocked, along with a metaphorical ton of malicious content, however you’ll need to look into using Peerblock and Hostman if you want to lessen it even more so than what you can with this browser setup. We offer two guides that discuss the use of Peerblock and Hostman, among other things. However, save those for a later date as they’re a bit more advanced than what this guide has to offer. We’ll also be hosting what we call the “Blue Primer,” which is an archive of the most basic of information for those who wish to lessen their data footprint, prevent tracking and lessen their chances of being doxed. If you haven’t gotten this guide from the blue primer, please look into downloading it and reading the other guides within it. As for this chapter of this guide… you’re done! Move on to the next chapter, reader. ***P.S:*** Avoid using password storage, password sorters and similar features or add-ons. Write down your password, if you must, and hide it where no-one will find it but you. ++++++++++++++++++++++++++++++++++++++ ===E-mail=== Electronic mail (https://en.wikipedia.org/wiki/Email), shortened to E-mail, is one of many means to exchange digital messages between computers and their users. However, since seeing frequent use in the 60s to now, e-mail has become used more as a means of identification than communication when needing to sign up for an account or do some sort of business based task, or being a responsible adult and working on your taxes or banking. Now, e-mail is just one of the many methods sites use to prevent bots, scammers and spammers from joining their communities. When you need to sign up for an account, you usually need to provide an e-mail from a provider that they’ve yet to blacklist (***Example:*** most common temporary e-mail services have been blocked by FaceBook). The average internet user will usually use of the main three: Google; Hotmail/Live/Outlook; Yahoo. •    https://www.gmail.com/ •    https://login.live.com/ •    https://login.yahoo.com/ Sometimes Yandex (https://mail.yandex.com/), among similar non-US based e-mail providers will be used, however the main three tend to rule. The issue with the main three (Shortened from now on to MT) is that they require a lot of data and “verifications” to ensure that it’s you who’re signing up or at least not someone with malicious intent. This wouldn’t be such a large issue if it wasn’t for the fact that the MT are notorious data collectors who work in unison with the government, among other groups, to not only data-mine and spy, but also possibly put down dissenters. If any of this comes to light as being true and not just some gossiping theories put forth by many privacy groups, then that just shows how much of your information is at stake. However, with the MT track records, it shouldn’t be that big of a stretch to see how or why they’d work with the government. But what does this mean for you, someone who needs an e-mail address and doesn’t want to risk their information or someone knowing they’re a part of “Sexy Jewish Singles” with the kink of “Eating pork on the Sabbath”? Well, the first step you should take, outside of doing the bare minimum to secure your browser, would be to look into using alternative e-mail providers when signing up for an account. There are numerous providers, however not all will exist or become permanent fixtures in the years to come, which means you have to pay attention to news and keep an eye on the services to use. As of now, Privacy Tools has a wonderful list of e-mail providers (https://www.privacytools.io/#email) you can use, and since most of us are frugal-minded to the point of being cheap, these four should hopefully sedate your lust for a free, secure e-mail provider. E-mail providers: • Mail Fence - https://www.mailfence.com/ • Open Mail Box - https://www.openmailbox.org/ • Proton Mail - https://protonmail.com/ • Tutanota - https://tutanota.com/ The four e-mail providers are free, yes, and support a variety of features aimed at protecting your privacy, however they aren’t like your usual e-mail provider. They often don’t ask for a secondary e-mail or a security question, nor do they offer any means to do so in case of someone taking over. Another issue, for many, is the fact that you can’t sync or linking accounts together—this is a good thing, though. Syncing, storing or linking accounts is something you shouldn’t do, at all. Your accounts should always be separated, never touching and kept as far apart from each other as possible. Now, personally, we recommend you use a mix of these e-mails each time you create an account or sign up for some service or another that isn’t tied to you offline(***Example:*** like banking, bills, school or work). You see, as much as we dislike the MT, you should honestly have one account on each specifically for stuff that’s offline. The reason for this is simple: You’ll generate enough of a trail to not be suspicious. For instance, Google, as much as it’s a heavily invasive mega-corp, does have a pretty decent setup for their GMAIL service. You should create an account there and have it used specifically for your banking, bills and similar items. Hotmail/Outlook/Live mail is way below GMAIL, however you should use this specifically for school and similar items to keep people away from your financial records, yet close enough to a normal provider that no one will question you if you simply state that they can send it to you over e-mail instead on some social media site. Yahoo, as much as it’s a disastrous service and corporation, won’t look out of place for business related subjects or questions. It’s simply a matter of coming up with a professional sounding username for the MT accounts and keeping them separated from each other. Never using the same MT account for different applications or accounts, and never letting them touch each other. With that out of the way, however, you should try to keep each account, regardless of the provider, isolated from each other—never using the same user, password, secondary e-mail, or information, ever. The only time you should ever use your legitimate information is for the MT accounts, which should only be used for work, school or financial items. ***Remember:*** Never save your passwords on your computer and never use a password manager. Write down your password and the piece of paper with it somewhere safe and away from people trying to find it. Use a lockbox if you must, but never save this info on your computer. Also look into writing down each account’s information down and hiding that paper, too, so you never forgot it. ***Remember 2:*** Use one of the free e-mail services to create a mess free secondary e-mail to use with the MT e-mails. ++++++++++++++++++++++++++++++++++++++ ===Passwords=== Your password (https://en.wikipedia.org/wiki/Password) is the key to your account, without it you can’t login without going through an entire process of laziness meant to make it easier on the geeks who run the website you’re a part of or at least the “Help desk”. You see, that’s all a lost password request is: Laziness. It doesn’t mean you’re lazy, though, it just means you’re forgetful like everyone else. However, the people who run the site don’t want to deal with properly verifying your claim to your account, so they created these claims of simplicity where you submit a request to retrieve or change your password. That is where laziness comes in. Anyone who spent time researching you and applied a liberal dose of social engineering will be able to guess certain security questions and your e-mail addresses to the point of being able hijack your account(s). This is why it pays to keep e-mails separated, not to use the same username twice, and to have a strong password. Your password should be eight (8) to 15 (15) characters long and consist of randomly select characters that range from upper case letters (ABC) to lowercase letters (abc) to numbers (123), punctuation (.,;?!) and special characters ($%#). Your password will not only be hard to remember, but also hard to guess. This is why you should write it down on a piece of information and hide it in a lockbox or locked drawer where no one will get at it, ever. You should also avoid password managers, syncing your information, using “Master passwords,” reusing your password, or saving it on your computer or phone. Think of your password as a unique key and each account a unique door—you need a specific key for a specific door, ergo never use the same password twice. Always randomize your passwords, their length and the characters used to the point of each one never being overly similar. ++++++++++++++++++++++++++++++++++++++ ===Accounts=== An account is like a membership you apply for when you join a community or a website. And like a membership, the difficulty to obtain an account ranges from something as easy as a username + password or to the near-impossible where you need to provide an arm length’s of information and an invite code. Regardless of what you’re signing up for, however, you need to learn to compartmentalize each account and profile into its own isolated object. You don’t need to interlink your information, account or anything like that. You don’t even need to sync it up to your e-mails or our phone. You don’t need 40+ accounts across the internet. You need what you need, and at that, you only need it if there’s a reason for it. So, in theory, what accounts do you truly need? ===Steam or Origin?=== You don’t need them, however gaming is a decent way to unwind and do something mindlessly to try and clear your head of troublesome thoughts. Honestly, though, do you really need any of those accounts? Well, yes, if you don’t believe in piracy or simply wish to support the developers you prefer. But you don’t need it to live or survive. There are plenty of non-DRM options that range from freeware to physical media options that don’t need an internet connection in order to play it. ===YouTube?=== You don’t need to one to watch videos or enjoy them. You only need an account if you, yourself, plan to comment, rate or upload videos. Do you really need to do that? There hundreds of ways to express yourself that don’t require you sitting in a chair, staring at your computer, and reviewing bottles of Fuji water from when it first was released. You’ll need accounts or simply want to make an account, for whatever reason, and participate in the community or reap the benefits of releasing your information for that slim chance of being “Internet famous”. No matter the reason, though, you need to treat your account and its associated profile as a contained fire during a camping trip. You want to give only as much information as is required, not what they offer you to give up. For instance: Your username shouldn’t be your real name or a nick name that you’ve been called before. It should be completely unique and unrelated to anything else you’ve made, claimed, were called or even thought about using. It should also be different from the e-mail address that you’re using for the account. Ultimately, outside of paid accounts or billing information, not a single thing on your profile should lead back to you or be associated with you or anything related to you. You shouldn’t use the same password, e-mail address, username or anything that you’ve used on another account. And, at that, no account should be linked, synced or associated with each other in any way possible. These accounts and profiles, depending on their settings, should be made as private as possible and be as minimalistic as possible. You could, in theory, supply false information in your bio or “about me” to create a false digital trail just in case, however leaving no information is better than leaving some. And, truthfully, you should avoid having more than ten (10) accounts at any given time. When an account is no longer useful, you should just follow the Paranoid’s Bible PDF and how to properly dispose of an account and the information associated with it. Never leaving a trace behind and letting the account and its information pass peacefully away before deletion. ++++++++++++++++++++++++++++++++++++++ ===Afterword==== This is nothing more than the barest basics needed to keep some sort of privacy when using the internet and trying to avoid being doxed during some kind of discourse. This won’t make you 100% anonymous, nor will it make you undetectable when it comes to the government, yet it’s better than nothing.
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15 Premium Shopify Themes to Grow Your Business
https://120profit.com/?p=2307&utm_source=SocialAutoPoster&utm_medium=Social&utm_campaign=Tumblr If you’re launching a new store on Shopify, these 15 Premium Shopify Themes will be your best investment towards growing your new online business quickly.   Are you launching an e-commerce business?   Do you know what to expect from good Shopify blog templates? There are literally hundreds of Shopify Themes available, but they’re not all created equal. In this post, I will show you 15 top Premium Shopify themes that can help you achieve your business goals. Make sure you press DEMO and take a closer look at the ones that you like.   Let’s have fun and find the perfect Premium Shopify theme for your eCommerce store!     Table of Contents:     1.Building Materials Responsive Shopify Theme Details | Demo A responsive multi-currency theme for selling repair and construction-related products. It features multiple layouts and product display options. Your customers won’t be disappointed with your product assortment.   A MegaMenu and powerful navigation system will make every page easily accessible. The theme is SEO-optimized and ready for social media integration.   Main Features:   HTML5 coding and CSS3 animation and transitions Compatible with multiple languages Working forms included Online chat Social options Blog   2. Neha – Multipurpose Shopify Theme Details | Demo A very beautiful minimalist theme for an online furniture shop. Apart from a nice design, it has a powerful UI kit. I’m sure your future customers will appreciate it.   You will have a notification bar, newsletter pop-ups, testimonials, and social media integration. A variety of layouts, headers, footers, and working forms will make your website truly unique.   Main Features:   8+ banners 5+ sliders 10+ footer widgets Multiple product lists, wishlist Ajax cart   3. Stuff – Furniture Shopify Theme Details | Demo This crisp and stylish theme will make your products shine. It offers a Drag-n-Drop builder for easy customization and smooth admin experience.   The theme features everything you would expect from a modern shop: seamless checkout experience, categorized and filtered product gallery, Shipping calculator, etc. Premade pages include Shop, Product, Blog, About, and Contact. This tool will help you achieve your business goals.   Main Features:   Wrapper Default and Wrapper Box 3+ sliders 5+ homepages Multiple MegaMenu options Google Icons, Google Fonts, shortcodes   4. Multifly – Multipurpose Shopify Theme Details | Demo   A multipurpose theme for any kind of online business. The premade pages include fashion store, fishing store, building materials, wholesale stores, electronics, jewelry, and cosmetic store. Your website will be compatible with many languages and currencies. It will have working Ajax forms like Search, Contact, etc. Customers will be able to compare products, add them to wishlists, filter them by brands, and much more.   Main Features:   Shopify Visual Builder 7 skins, multiple headers and footers Very rich UI kit Product lists and banners Social media integration CSS3 animation, Parallax, and Slider   5. OldUnit. – Antique Store Shopify Theme Details | Demo You may be selling antiques but you still need a modern and functional website. This theme features flexible responsive layouts, online chat, social media options, and Google integration. The working forms include Booking, Contacts, Login, Newsletter, Registration, and Search.   The template is well-documented, optimized for search engines and built with valid semantic code. You and your customers will enjoy every moment of working with it.   Main features:   Drag-n-Drop visual constructor Working forms Multiple currencies Flexible modules Various headers and footers     6. Tobacco Shop Shopify Theme Details | Demo A luxurious e-commerce theme for an online tobacco shop. The working forms include: Contact Form, Login Form, Newsletter Subscription, User Registration, Search Form. The theme will work nicely with different currencies and in all popular browsers.   You can use product badges, discounts, social media buttons, and even an online chat – everything is already included in the package.   Main features:   Stock photos included 24/7 support Multiple languages Working forms Social media integration Google Fonts and Icons   7. Security Equipment Shopify Theme Details | Demo This is a responsive and stylish theme for a store selling all kinds of electronics. You get a smooth admin experience, and your customers – lots of UI bonuses. Products can be viewed in alphabetical order or in the Best-selling list.   There’s a blog page with multiple post types. An Ajax cart stays in view even when customers scroll down the page. 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lawrenceseitz22 · 7 years ago
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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Click on the video above to watch Episode 146 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the ��� I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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 Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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 Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,��� it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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