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Jo Konta to pocket whopping £3.5M if she wins French Open

Jo Konta will see who will win the tournament? Marketa Vondrousova in the semifinals of the French Open

] British number 1 lined up for a number activate bonuses in its sponsorship agreements

Konta has deals with Jaguar, Ellesse, Radley, Breitling, Babolat and ROKiT By Laura Lambert for Mailonline

Jo Konta will receive a payday loan of £ 3.5 million net if they receive the wins French Open by using lucrative bonuses in its sponsorship agreements

In addition to the £ 2m prize money for the winner at Roland Garros, Sportsmail can reveal that the British number 1

Konta, who already has the best paid current spor Being a lady from Great Britain, she would still enjoy such kind of bonuses after her impressive run to the semi-final, which in itself will win over £ 500,000 in prize money.

<img id = "i-474976d24bb0788b" src = "https://dailym.ai/2ImtQLh image-a-3_1559746658570.jpg "height =" 423 "width =" 634 "alt =" Jo Konta is waiting to earn £ 3.5 million if she goes all the way to the French Open this week "

Jo Konta is waiting to earn £ 3.5 million if she goes to the French Open all week "

Jo Konta is waiting to earn £ 3 , 5 million if she goes all the way to the French Open this week

<img id = "i-fa429664f2055e1c" src = "https://dailym.ai/2WPmxkZ /2019/06/05/16/14407270-7108135-image-m-6_1559746941780.jpg "height =" 441 "width =" 634 "alt =" The British Nr. 1 will activate bonuses in its sponsorship agreements with brands, including Jaguar Class

<img id = "i-fa429664f2055e1c" src = "https://dailym.ai/2uS4u1n /1s/2019/06/05/16/14407270-7108135-image-m-6_1559746941780.jpg "height =" 441 "width =" 634 "alt =" The UK number 1 will activate bonuses in its sponsorship agreements with brands such as Jaguar

The British number 1 will generate bonuses in its sponsorship agreements with brands such as Jaguar

But if it can beat the world No. 38 Marketa Vondrousova in their se

Since signing with the agency StarWing at the end of last year, the 28-year-old

She has also become a brand ambassador for the Swiss watch brand Breitling and telecom company ROKiT, continues to use Babolat rackets and has a new

Insiders have told Sportsmail that Konta & # 39; s contracts are under maintenance to raise performance bonuses at different levels, and winning at Grand Slam would cumulatively earn around £ 1.5 million

It is, however.

There is a strong probability that Konta would attract more brands if she became a Grand Slam champion this weekend, which could further increase her income. make it clear that her representatives prefer British brands and do not want to overload her with deals that could distract her performance on the field

<img id = " i-a10c0566d0bb878d "src =" https://dailym.ai/2IlByVY "height =" 526 "width =" 634 "alt =" Konta is a brand ambassador for the Swiss watch brand and telecom company ROKiT "class =" blkBorder img-share "watch brand Breitling and telecom company ROKiT

She is also an ambassador for Radley and released her own handbag line earlier this year. ambassador for Radley and released her own handbag line earlier this year "

She is also an ambassador for Radley and released her own handbag line earlier this year

Sports marketing experts also have indicated that any major new contracts would be

Clifford Bloxham, senior vice president at Octagon, said: & # 39; Reaching & # 39; the final would clearly take her to a higher level, but a defeat at the end does not place her on the level where you are right at the top of people's heads, especially outside the UK The big step is winning the final.

& # 39; The fact that Jo Konta, if she is going to win, having never won a competition at the French Open before, is a good story.

<img id = "i-ec9897bf8d15c196" src = "https: / /i.dailymail.co.uk/1s/2019/06/05/16/14407304-7108135-image-a-7_1559746 976120.jpg "height =" 423 "width =" 634 "alt =" <img id = "i-ec9897bf8d15c196" src = "https://dailym.ai/2HVp2gQ /14407304-7108135-image-a-7_1559746976120.jpg "height =" 423 "width =" 634 "alt =" Konta wears Ellesse clothing on the field after signing a kit deal with them at the start of the year Ellesse clothing on the field after signing a kit deal with them at the beginning of the year "

Konta wears Ellesse clothing on the field after signing a kit deal with them at the beginning of the year

& # 39; She has an advantage because tennis is the number one female sport in the world. But it is the stories to win, not just the profit, that attracts marketers. It will be partly how she tackles victory or defeat and embraces the feeling of the audience.

& # 39; Brands want to connect with their audience and it will not be on a whim.

& # 39; This is only part of the journey because everyone will be ready to win Wimbledon. But nobody should really talk to her until after Wimbledon.

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GUEST COMMENT How fashion retailers can grow online in uncertain times

For British fashion retailers today, the only certainty seems to be uncertainty. In this climate of currency fluctuations, ever-tighter margins, and growing competition from pure-play brands, how can retailers grow and thrive online?

There’s no escaping the reality of the financial markets’ reaction to the EU referendum. In the wake of the referendum, the pound remains at an almost 31-year low, and currency fluctuations are having serious implications for manufacturing and buying costs.

The fall in the pound means that manufacturing and sourcing clothing overseas has become a lot pricier. And – with more than 70% of their stock purchased in US dollars – the likes of M&S [IRDX RMAS], New Look [IRDX RNEW], and Matalan [IRDX RMAT] are particularly vulnerable.

On top of this, retailers are bracing themselves for higher duties and taxes connected with importing from and selling to overseas markets.

Fashion retailer Next [IRDX RNXT] has already suggested that it will need to bump product prices by around 5% as a result, and others are likely to follow or take other measures to protect their margins.

Whilst Asos [IRDX RASO] has vowed not to raise its prices and to seek more cost-effective practices, John Lewis [IRDX RJLW] has set a £30 minimum order level for its free ‘click and collect’ service to help minimise operational costs.

Is digital strategy still a priority?

As fashion retailers grapple to understand the longer-term impact that Brexit could have on their businesses, some may be asking whether their digital investment should take a backseat.

The answer is ‘no’, because investing in digital and online strategy is what will help retailers differentiate through the experiences they provide. And with recent surveys suggesting that 63% of customers are planning to spend the same on fashion in 2017 as they did in 2016, demand from consumers is still high – and their expectations cannot be ignored.

Sector leader Asos has planned to double its capital expenditure to nearly £170 million in 2016 / 2017 in order to invest heavily in digital, technology and operational infrastructure. Meanwhile ‘affordable luxury’ brand Radley [IRDX RRAD] is an inspiring example of how to grow through global ecommerce expansion. Investment in its online business and international growth was the impetus behind a 4% revenue rise to £67.1 million in the year to 30 April 2016 and the retailer’s fourth consecutive Christmas with an increase in comparable sales.

Radley has proven that developing a digital strategy and investing in it pays off. Its online sales grew 20% in the year to 30 April 2016 with its products now shipping to 47 countries. Aiming to double its global online sales in the next three years, Radley is a testament to the rewards of making careful, business-goal-oriented investments in your web presence.

But with all eyes on cutting costs and inefficiencies, how can fashion retailers prime themselves to grow online in these uncertain times?

Think big, start small

International ecommerce leverage is not only about protecting market position and gaining international presence – it’s about unlocking the new growth opportunities that come with operating on a global scale.

For many fashion retailers, emerging markets like China and Russia remains their ‘next big thing’. And for good reason. The increasing weight of emerging markets is expected to account for 60% of growth in the women’s apparel market by 2025, according to McKinsey.

These markets come with a lot of complexity – from legal issues to taxation – and gaining traction isn’t easy. For this reason, it’s key to think big and start small. If developing markets like these are key to meeting your strategic goals, it’s important to do your homework first – to understand local buying trends, fulfillment options, and payment methods – and to partner with a well-qualified consultant to identify the best entry strategy for your business.

In many high-growth markets, online marketplaces are the dominant channel for shopping and starting small may mean first selling a few items on a regional marketplace, or on a global marketplace (set to represent 39% of the online retail market in 2020) that serves your target market. Likewise, it may be beneficial for your brand to consider a B2B strategy to help you gain traction through an established regional player.

Manchester-based fashion etailer Glamorous was quick to recognise the opportunity to increase market reach by integrating its ecommerce store with Shangpin.com – a leading online fashion retailer in China, a market with a famous appetite for international fashion.

Backed by a powerful supply chain, Shangpin gives its 30 million registered customers access to more than 600 international brands, and it’s a tempting proposition for retailers looking to break into an unknown market – retailers like TOPSHOP, which is now an official Shangpin.com partner and is set to open five stories in China this year as part of the partnership.

Choose the right partners

Despite the current economic uncertainty, your competitors and your customers won’t sit still. It’s widely expected that spend across the retail sector as a whole will be stronger in 2017 than 2016, fueled mainly by inflation rather than volume, according to PWC. With changing consumer habits, emerging technologies, and disruptive competitors on the scene, your digital products need to continually change and evolve to maintain a competitive advantage in a challenging market and to continue to serve your business goals.

That’s why it’s crucial that your technology partner builds flexibility into your digital strategy. Instead of trying to go to market with a fully-developed solution, work with a partner who will help you address your greatest business challenge with the simplest digital product. This will enable you to move faster than your competitors, and use data insight to learn what creates value for your customers and what has the biggest impact on your business goals.

From an operational perspective, your technology partner should invest time in understanding your current and future operating model, which will undoubtedly surface additional considerations for your digital product.

Simple changes to improve or adapt your operational processes can often be uncovered during a Discovery – a series of workshops designed to identify the simplest way of addressing a business challenge and deliver business benefit before you make any further investment in a digital solution.

Despite uncertain times and tightening margins, ecommerce remains a crucial growth opportunity for many fashion brands. But at a time where retailers will struggle to compete on price, the battleground is shifting towards building loyalty through initiatives that drive sticky growth, and on customer experiences as the one true differentiator.

Brett Lawrence is a senior consultant at web and software development company Inviqa.

Mentioned in this piece…

Marks and Spencer

IRDX: RMAS

Marks and Spencer is a major UK-based retail chain of large stores and convenience outlets for groceries and fashion. (more…)

Matalan

IRDX: RMAT

Matalan is a UK-based clothing and homeware retailer. The retailer trades from 5 million square feet in over 200 stores. Matalan offers a selection of homeware, ladies’, men’s and children’s clothing and footwear. (more…)

Next

IRDX: RNXT

Next is a British multinational clothing, footwear and home products retailer. (more…)

ASOS

IRDX: RASO

ASOS is a global online fashion retailer offering both branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and cosmetics. (more…)

Radley

IRDX: RRAD

Radley is a British brand which designs and manufactures handbags, purses and other women’s accessories for UK and international markets. (more…)

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