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Tips to choose good B2B marketing agency

Spending revenues on marketing to generate sales is no less than any investment for any business. This investment becomes more important when it is about B2B marketing because planning a marketing campaign for b2b market is more typical and difficult. Thus, it is very important to choose right business to business marketing agency that can not only guarantee sales but also convert potential customers and clients into buyers.

Here, we are giving you few tips that can help you choose best business to business marketing agency. Take a look:

· Consider only those who specialize in B2B marketing campaigns only

With so many local and international marketing agency available around make sure to get in touch with only those who specialize in b2b marketing campaigns only. This is the best way to refine your search for the best marketing agency.

· Check their track record to evaluate their performance

Once you have shortlisted the name of b2b specialized marketing agency, another way to further refine your research is by evaluating their performance. You can use various parameters for it like their list of clients, their sector experience, their reputation in the market etc.

· Make sure that they insist on direct communication

A good marketing agency is the one that prefers direct and one-to-one communication. They make sure to listen to their clients in order to understand their need and requirements. They will explain their point of view and will inform you about each and every aspect of marketing campaign.

· It should have sense of play and experimentation

While finalizing any marketing agency you can sometimes also trust your instinct and gut feeling. Some marketing agencies might be new but their experimental approach and sense of play to curate a marketing campaign can be refreshing and new for your business world. So, if you have found someone like this, try to give it a chance.

· Ensure that they are committed for their work

Last but not the least; never forget that a good, reliable and trustworthy marketing agency is one that is committed for their work. Irrespective of size of project, they will always deliver projects on time and will always maintain the authenticity and quality of their work.

Remember, choosing a good B2B marketing agency for once can help any business in making a long-term partner who can actually take care of all-kind business’s marketing needs.

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Freelancers vs. agency: Which is a good choice for outsourcing your app development project?

Outsourcing is quite a popular process in the present world. There are many companies that are outsourcing their projects to other companies that are professional and focus on their specific project for its accomplishment. This helps in the timely completion of the project as well as by achieving work quality. Therefore, businesses nowadays have realized how impactful is outsourcing for their business. This has certainly increased the demand for outsourcing of projects in the current world. The main question is whether the businesses should hire individual freelancers or a professional agency for the completion of their specific projects. Different businesses have different opinions; many of them believe that hiring a professional company is better than hiring an individual for the successful and timely completion of the project and many businesses thought that hiring an agency leads to unnecessary expenses. So, this article focuses on pros and cons of both the perspectives.

Freelancers vs. agency: Which is a good choice for outsourcing your app development project?

The reality of the question ' which is better' is that both the aspects have its pros and cons and there are different scenarios and different projects or business demands that make sure which option is going to suit better. Therefore, it is very important for a business to look for the complexities and objectives of their particular projects to make a wise selection between both the choices and make their budget estimation. The following are some important points that need to be taken into account by the business before making the right selection.

· Best-in-class service: Professional agencies that are into outsourcing business can offer you with some of the best-in-class services by accomplishing a premium quality work. Agencies are experienced and have the capability of handling the task with perfection with the help of team professionals. On the other hand, there are a lot of freelancers that handle the projects on the basis of their knowledge and focus their entire skills to deliver the best quality work. Choose between both as per your project size and needs.

· Efficiency: Professional agencies are experts and can complete their projects very quickly. They work with a team of professionals where every individual has expertise in different domains. Thus a good collaboration can carry the project with perfection whereas; an individual freelancer takes more time as concentrates on each perspective of the project individually.

· Full package support: If you are looking for a complete package such as marketing, SEO, branding, analytics, web-design, etc then hiring an agency is the right option. For smaller projects such as to focus on content creation and social media marketing, an individual freelancer is better and will not cost you extra.

So, for every business, it is important to consider the project needs to choose between an agency or a freelancer.

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Trending Fields Of Digital Marketing Services In India

In past few years, the idea of Digital India has taken fast pace among masses. With better internet connectivity, free Wi-Fi at public places; the online infrastructure of country finally seems to become digitally empowered. Apart from becoming more digital stable, this field has also open new employment opportunities for youth.

Some of the most common digital companies which can be easily spotted are that of:

• SEO Company, India

• Digital Marketing Solutions

• Web/App Development Companies

• Digital Designers

And among the so many digital fields some of the most popular areas which have started gaining attention are:

• The concept of SEO

One of the most common term that everybody is coming across these days is: SEO (Search Engine Optimization). Whether someone is re-constructing the existing website or developing the new one; SEO is one of the most popular and in-demand field which help the developers to take up the keywords that can list the website/app on top of search list.

• Field of digital marketing

Now when digital world has its own existence thus digital marketing becomes a mandatary field of it. From online social media marketing to e-mail marketing and mobile marketing; there are various digital marketing fields which are high in demand. Almost every business which has an online presence looks for an expert online marketing company.

• Growing popularity of Big Data

Big Data in itself is a huge and vast field. Across the globe, the big data scientists, big data analytics, big data engineers are high in demand. Various companies have hired them for their R&D units and are ready to spend millions on them to come up with forecasts which can help them develop unique business solutions.

• UI and UX

No mobile app and website can look attractive and useful without the help of UI and UX designers. They are the ones who actually help in articulating the idea of developer. Being a creative field this line is perfect for those who have interest in creative field of digital world.

Apart from these are many other digital fields too which are slowly becoming popular like ethical hacking, content writing, digital analytics etc.

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What Are The Latest Trends In Mobile Application Development | OMSOFTWARE

Technology advancements are on the rise. The market of mobile application development is continuously growing due to increase in demand. In recent years, mobile app development trends have changed for better and have introduced the latest elevation in the market of mobile apps. The associated features and the ease of use have made the use of apps quite convenient. The popularity and usefulness of mobile apps are enormous and have brought a significant opportunity to the enterprises as well as the businesses. According to a study, mobile apps are generating revenue in billion dollars every year. Many experts said that the industry of mobile apps is one of the fastest growing industries in the world and in the coming future; there are no signs of slowing down.

Every other day, it is commonly seen that new apps are introduced to the market with excessively new features along with a better form of modernization. The upcoming future of mobile apps is going to be equipped with the latest technological advancements giving the users its ultimate benefits. Keeping an eye on the use and growth of the mobile app industry, business analysts have performed thorough market research and have brought in light some of the latest mobile development trends to dominate the market.

• Soaring block chain technology: Block chain technology when introduced in the market has created a buzz in the market. Many financial institutions have gained amazing benefits from block chain. The developers of the mobile app are eager to utilize this technology. The best way to achieve this is by making the technology accessible to more and more investors and people.

• Artificial intelligence and machine learning: In this era, artificial intelligence is not a new phenomenon. Almost all the sectors are looking to integrate their system with human intelligence. Until now, medical and manufacturing have introduced artificial intelligence to most of their departments which helps them in maintaining high accuracy and also in capturing the real-time events.

• The surge of on-demand apps: In the world of the mobile app, the things are going to be quite interesting as many sectors are going to introduce more on-demand apps in the coming years.

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How E-commerce Development Has Changed Our Lives | OMSOFTWARE

The era of digitalization has brought upon the concept of e-commerce wherein business can be done online. Whether it’s a b2b business or a b2c business; e-commerce is for all. Around the globe many big and small companies, industries and enterprises have taken their business online to expand and grow. And this all has contributed a lot to the whole idea of e-commerce development. Now, there is a whole new way of doing business which has been named as e-commerce business. So, it would not be wrong to say that internet has now strong role to play on our economies too.

The Rapid E-Commerce Development Has Now Emerged With New Idea Of Electronic Economy Which Has Its Own Set Of Benefits And Features Like:

• It does not have any sort of geographical constraints

• It offers equal opportunities to all

• This has started creating new opportunities for many industrial and business activities

• There is rise in employment opportunities too

• It has made customers king of market in real sense

With the explosive growth of Internet even the e-commerce seems to grow and expand massively. All thanks to the underlying evolving technology which is now trying to bring it in main stream of economy players list. Today, the whole idea of e-commerce can be associated with a remarkable experience which has totally changed the whole idea of traditional shopping.

E-commerce today is no more a buzz word. Rather it has become order of the day. People can be seen shopping during their lunch timings in office hours or simply doing window shopping while travelling through public transport in rush hours.

Some of the major e-commerce business players who have become big names among masses across globe are Amazon, Walmart etc. They are the names which come automatically to mind when it comes to online shopping. Whether you want to buy books or kid’s stuff or fashion apparels or the groceries; these names have become one-stop online solution for everyday need of everyone.

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What Are The Benefits Of Hiring A Web Development Company?

If you are the owner of the business and want to make a strong commercial base, then uploading videos, pictures and editing concept will be one of your important tasks. But giving the actual shape to these technical aspects is not possible on our own, it is important to look for a reputable while web development company in India to accomplish the website development work. Proficient developers can create a customized website with the help of various applications. They can professionally create a formal business-oriented website that impresses visitors and make them visit to gain more business information. For a business, it is important to stay updated to land preferably among the top lists of similar websites. A constant update according to the latest market changes helps in introducing more visitors to your business website and potential customers to your business.

The priority of a business owner is to engage visitors to the website. Thus, hiring a reputable web development company fulfils your need and serves your business purpose. A professional web development company offer great development and service that helps you in staying ahead of the competition. The web developers give your business's website a professional and pleasant look which is one of the most important factors of holding visitors to the website pages.

Benefits Of Hiring A Web Development Company Are :

• Less Time Consuming: Hiring a web development company saves a lot of your time by providing an efficient design and development with the help of a team of experts. Their professional training makes them implement the concept in a better form.

• Search Engine Optimization Friendly: Search engine optimization is very essential for a website. It can be considered profitable if achieved a good ranking on the search engine. The professionals who offer your website development also provide good SEO.

• Website Compatibility With The Browser: A good website development offers great compatibility with all the browsers.

• Competitiveness: Professionals build a platform that helps increase your website's competitiveness such as design, attractiveness, easy functionality, etc.

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Tips To Choose The Best IPhone App Developer

If you intend to develop a chat application then choosing the right iOS app developer is the foremost requirement that needs to be fulfilled. There is no doubt that everyone wants an app that is cool, not very costly, properly designed, sleek and attracts your target audience. It is good to write the general idea of the app on a paper to get a clear picture of what you want to develop. You are not in the place to decide about the design until you hire the right iPhone application developer for your web app. As a product owner, you need to understand all the inputs and outcomes of the app so that you can decide that the app is designed correctly with the help of the right person. It is important for you to know how and where to proceed to conduct the search of the developer.

There are available incredibly talented people in the market that have worked on a variety of mobile app development projects.

You need to adhere to the below given tips to fulfill your need for selecting the honest and reputable iPhone app development service provider.

• Determine the region of outsourcing: Before developing the chat app, it is important to analyze the market conditions and the requirement of the audience of your target market. The app can be a success if the people for whom the chat app is developed can use it effectively. To go limitless can be very helpful as it opens up all the restrictions of the place, region, country etc. Expand your limit to grab the best iPhone chat application developer in the market.

• Send the initial information: To attract the developers to contact you for developing the app, send them the most basic information such as who you are and what are you looking for. The initial information does not contain more of the project details but only the basic necessities. The idea is to attract people who are familiar with the platform and has real experience.

• Assess the replies: Sort all the responses sent by the developers in the response of your email. Check and compare their experience, project portfolio, and price list, duration of completing the project and other things before commencing your final choice. It is good if you are able to develop a mutual understanding with the developer. This makes you comfortable with the developer and you can talk openly more about the app idea.

• Ask to review some projects: You can ask the developer to take a look at the recent projects and suggest for any flaws or changes required for further advancement. This brings the capability of the developer more clearly and helps you in making the right choice.

• Ask them about their workflow: Selecting a professional app development company than that of a freelancer differentiates in their business processes, teamwork and management of things.

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What Are The Features Of A Mobile Application Development

Apart from an active website nowadays great businesses also own great mobile application. With the incredible growth of smart phone users, there has been increasing popularity of mobile applications too. Thus, it is very important for any business to own a mobile application which can actually portray the real model of your business. And for high performing mobile app one need to make sure that it has all the invaluable features which can actually reflect your brand features. Although while designing and creating a mobile application there are lot of things that are needed to be kept in mind but then there are few features also which everyone should consider to include in order to ensure its great success.

So, here we are giving a brief insight about some sure and sure mobile application features which every mobile app should actually have. Take a look:

• It should have amazing user interface and design that promise amazing user experience

A mobile app should be user friendly to use even if it has some of the best innovative features within it. While fulfilling all the demands of the end user, it should actually look and perform well. An app design feature should be able of add value to the app. Thus, it is very necessary to have an excellent User interface and user design.

• It should be compatible with all kind of mobile platforms

A good app is developed to function over all kind of mobile platform. Whether it windows phone or an android phone or an iOS; a good app is capable of running and performing on almost all kind of mobile platforms. And if your app is not able compatible then you are surely losing a huge market share.

• They should offer complete safety and security to user’s private data

It is actually one of the most essential features that every app developer should keep in mind while developing a mobile app. With best security measures and safety standards users feel easy to share their all kind of information. So, make sure to include best possible safety measures for an app.

• Well managed and planned social integration is yet another feature to look out for

To own balanced app ecological system it is very important for an app to own a social integration which can help the users in simplifying the user’s sign up process. Apart from this, it also helps better communication and collaboration with the user’s network.

• Yes, an excellent customer support is also a desirable feature

Always remember, not all users are tech-savvy and for them it is very important to have support system which can assist them while they work on app. A great customer support will always answer user’s every query in best possible way.

Apart from the above mentioned points there are lot more other things that are needed to consider for creating a super mobile app. Thus, make sure to hire an experienced and professional mobile app developer who can help you provide best app i.e. is profitable too.

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Offering Best Web Development – Om Software Pvt.Ltd Pune, India

OM Software Internet Solutions (OMS) is a complete web and IT services provider, with its operations in Central and North India. OMS has proved its strong presence with operations in UK, USA, Europe, Canada, and Indian sub-continent.

OM Software is the synonym for one step service provider. Our clientele and past projects prove that we are well-equipped in developing solutions for different platforms & customers such as Finance, Management, Inventory, e-Commerce and web-based software development. Moreover, team has broad knowledge in storage technologies like Data Mining and Data warehousing, System Programming, Network Management and Troubleshooting, Application Software Development, Web Technologies and Product Development.

OMS practices a strict development methodology to ensure that end products are delivered on schedule, at low cost, and in a manner consistent with project goals and client expectations. This methodology is based on UML (Unified Modeling Language) lifecycle development.

We tailor this methodology to each project, creating a detailed breakdown structure for key milestones and deliverables. The following diagram outlines our general methodology.

   Discovery

Om Software Pune start with a discovery process whereby we interview the client, stakeholders, end users and administrative users of the system .

At the end of this process, we produce a document that lists these requirements, the strategy for accomplishing them, and quantifiable measures of success. The end result is a client-approved road map that serves as a clear, actionable basis for subsequent information architecture, visual design, and site programming.

   Design

During Design, we diagram all architectural layers of the system, including Presentation, Applications, Logical Components, Data, and External Interfaces. Design of the Presentation layer includes branding and messaging, visual design ("look and feel"), storyboard modeling of site navigation and information flow, and an HTML prototype of the full front-end. During this phase, we ask the client and selected focus groups to evaluate the site usage flow and content, and approve the direction before full implementation. Design of the back-end layers includes the site architecture diagram, component design model, and data model and entity relationship diagrams. During this phase we also design the test plans, and client training plans.

   Development

The Development phase is streamlined due to our comprehensive Design phase. We build out the system in modules, with code reviews and unit component testing. We have two formal testing phases: Alpha Release QA Testing, an internal testing process; and Beta Release Acceptance testing by the client.

   Deployment

Once the client accepts the beta release, we transition the system to production. We deliver agreed-upon system and training documentation. We also schedule post-release support to ensure a smooth transition.

   Project Management

To manage schedule, costs and risk, we institute comprehensive project management. We establish clear lines of communication and a process for review and approval. Regular progress reports and face-to-face reviews of key milestones ensure steady and consistent progress toward the end goal.

   Change Control

With our incremental process each milestone is built upon the prior one, preventing costly backtracking and duplication of effort. We define a clear scope-of-work and commit to a clear price for deliverables at the outset, and communicate the ramification of change orders in a clear way. We propose technical solutions only after a detailed assessment of client infrastructure to ensure that we identify the tool, and approach with the highest return at the lowest cost. 

raj kamal Om software Pune

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Mobile App Development Trends 2019

We are living in age where smart phones have become integral part of our lives. Most of us cannot spend even a single day without out phone. Till now various studies and researches have been done to understand that in a day on an average how much time a person spends on mobile phone. With fast internet speed and so many useful applications there has been a lot of change in spending time with mobile phones. To make this more revolutionary, every year new mobile app development trends are also coming up.

Here are the latest mobile app development trends of 2019 that everyone should eagerly wait for. Take a look:

• After e-commerce, an era of m-commerce will mark the beginning

• There will be complete new phase of AR/VR

• IoT (Internet of Things) will become more common

• Many mobile apps will come in wearable forms too

• Cloud Integration will become mandatory element

• Physical wallets and e-wallets will also be replace by mobile wallets

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