#idc i have no region loyalty

[lys-jeorge]

applause, applause, applause

Every time GAM does something even a bit good i'm like I AM SO PROUD OF YOU AND I WANT YOU TO KNOW YOU SHOULD BE PROUD OF YOURSELVES TOO

[viviannemeiler]

About me:

Business Administration graduate, MBA candidate in Strategic People Management, Leadership & Coaching, and Postgraduate in Cognitive Behavioral Therapy with experience in introducing new products, processes, and systems as well as monitoring company’s performance. Business Consultant with international experience in the field. Strong economic and accounting principles. Proven ability to expand companies' sales and operations worldwide, ability to build influential relationships and deliver results in a cross functional/matrixed environment. Excellent written/verbal communication/presentation skills, with the ability to plan, pitch, and execute a territory strategy.

I was trained by the CEO with a view to future management and was assigned the task of raising the company profile by creating partnerships with the e largest wholesale retail companies in Brazil, helping them expand their operations into the Northeast region. Strategic Planning & Execution. Conducted market and industry research in real estate, participated in high stakes business negotiations, helped refine business and marketing strategy. I worked with sales and rent of commercial real estate in Brazil.

I am highly skilled at conducting market research, analyzing consumer purchasing behavior and trends, and in positioning a company to increase its visibility, sales, and market share. Great capability in focused sales with the application of emotional intelligence for customer loyalty. I am an avid public speaker.

I have a good understanding of Psychology, Behaviorism, and Emotional Intelligence. I am learning about Cognitive Behavioral Therapy (CBT), Aaron Beck, John B Watson, Ivan Pavlov, Skinner, among other psychologists.

I lived in the United States for 4 years and studied Management Science and Marketing at the University of California San Diego. I lived in Israel and I studied Business Administration and Entrepreneurship at the IDC Herzliya. I learned to speak, read and write Hebrew fluently. I graduated from my Bachelor of Science in Business Administration at the Universidade Estácio de Sá in 2022. I also studied Economics at the Universidade Estácio de Sá for two years. I did a Spanish course at HIBRA in Buenos Aires, Argentina to learn to speak, read and write Spanish fluently. Also, I worked as the Regional Account Manager for Northern Europe helping two start-ups expand their operations to the Nordics and create business with the largest companies there in the areas of Energy, Banking, Industry, Business and Services, generating a great increase in sales and creating value for the company. I also helped them to create business with the largest IT service providers in Europe enabling a stronger go-to-market approach to increase market coverage. I also worked with Airlines, Embassies and Tourism Ministries helping them expand their operations in Israel and generating a great increase in sales and revenue. I also did research about the Northern European Market and emerging technologies. I also did research about the Israeli Real Estate Market and I helped a start-up introduce a new technology in the market.

[powerfullsz-blog]

Monetary BENEFITS OF MANAGED IT SERVICES

Overseen IT is a speculation — and similarly as with all ventures — it's not unexpected to consider the return it can bring. With regards to Managed IT, there are various advantages that straightforwardly convert into cost reserve funds.

Before we make a plunge, I need to bring up that Managed IT Services can assist organizations with accomplishing an assortment of corporate drives. An IBM white paper, Business Value of Managed Services, expressed, "As indicated by IDC (International Data Corporation) research, the greatest test that organizations face in executing their corporate procedure is centering the ideal individuals and assets on essential drives. Basically, firms are hoping to guarantee that their ability is centered around center region of their business while advancing efficiency."

IDC directed research on the worth that Managed IT support Milwaukee gives organizations. Generally, their exploration tracked down that for each 100 clients, just shy of $400,000 could be saved every year. How about we investigate:

Monetary BENEFITS OF MANAGED IT

In a ton of ways, Managed IT assists associations with guaranteeing the ideal individuals and the right assets are distributed in the most ideal ways, which thus, gives monetary advantage. Other normal drives Managed IT can uphold incorporate further developing consumer loyalty, putting resources into new assets, advancing the utilization of existing assets and refining an association's readiness. Here is a couple of ways Managed IT gives monetary advantages to associations:

 1. Client PRODUCTIVITY

three individuals working in an open office space

As entrepreneurs and IT chiefs, you shift focus over to innovation to further develop efficiency and improve the manner in which you carry on with work. At the point when your innovation doesn't do that, there's an issue. Furthermore, whenever your clients can't work, you lose cash.

 As indicated by IDC's information, spontaneous vacation costs associations $58,118 for each 100 clients. The typical worker was losing 12.4 hours a year because of server vacation and 6.2 hours a year for network personal time. By carrying out Managed IT Services, they had the option to lessen server and organization vacation by in excess of 85%.

 2. Framework EXPENSES

Changing to a Managed IT supplier decreases framework costs in various ways. Whenever a Managed IT supplier assumes command over your framework, you can scale down how much foundation you have nearby by utilizing their server farms. You not just save money on the expense of the equipment, yet additionally on the energy it utilizes and the space expected to house it.

 Moreover, you'll see investment funds connected with authorizing, preparing and counseling. These necessities are covered by a solitary, month to month speculation. These administrations don't disappear to set aside you cash, yet rather, they are completely smoothed out and better oversaw by means of a solitary supplier. Overall, every association in this study saved $146,801 per 100 clients consistently on costs connected with framework.

[retailtouchpoints]

How Grocers Are Using Social To Elevate Digital Circular Experiences

By Adam McGilvray, StitcherAds

Question: Who goes to the newspaper to check for movie times, or waits for a Christmas catalog in the mail to make their wish list? Sad as it may be to some, these institutions have moved on.

The real question is, why do grocers — our most established and entrenched retailers — continue to put their most important advertising on paper?

Almost all grocers think they have a digital circular, but I like to refer to them as “digitized circulars” because they look just like their print counterparts. You can even simulate flipping their pages through your web browser, just in case you miss that experience. While they are technically “digital,” these too have the same deficiencies as print. They are still designed to cater to everyone within a targeted zip code or city. It’s a mass marketing tactic in a world where consumers are craving personalization.

Innovative grocery teams have started adapting their print circulars into personalized, shoppable ads on Facebook, Instagram and other platforms.

Digital circulars on social platforms have enabled grocers to evolve their creative. As a result, they are saving on rising print costs, being more eco-friendly, driving personalization and connecting with new generations of customers. (It’s worth mentioning that Millennials are now outspending other generations in food purchases.)

So, how are they doing it? Here’s the rundown.

1. Using new and existing assets to elevate creative.

Print circulars only contain so much space — meaning there’s limited room on the coveted front and back pages. Using those pages to attract a wide range of customers is a crucial decision grocer teams face weekly.

The equivalent for digital circulars is the visual you present in the social feed. Like the print cover, this is the crucial piece of creative. If you don’t attract shoppers’ attention here, they won’t tap to see your offers.

With print, there’s obviously no opportunity to include animation or video, unless you count when the pages go flying across your floor when you pick up the paper from the wrong end. This is a big problem because consumers say video is the most memorable form of content. When trying to introduce shoppers to new brands and products, static images are hardly ideal.

With digital circulars, grocery marketers can use their existing assets — combining the print and video marketing they are already producing. We’re seeing grocery retailers effectively bring their brand and value directly to customers’ Facebook and Instagram feeds by featuring social-savvy engaging video posts. One grocer the StitcherAds team worked with used this space to draw attention to its loyalty program. Utilizing the style guidelines of their loyalty program, they enriched the look of their member card with light animation for a thumb-stopping effect.

2. Creating tailored-to-user digital circulars.

An IDC and Precima study released this year discovered that 52% of food shoppers want to receive personalized promotions via digital channels.

This tailored-to-user approach would be incredibly complex and costly to execute via print. Some might have the misconception that it’s challenging to achieve on social, too. But, the TL;DR here is that personalizing content to a wider audience doesn’t mean doing more work.

Digital circulars on Facebook and Instagram automate the process and make it cost-effective to produce at scale. Grocers that work with StitcherAds are doing it by leveraging first- and third-party data as well as Facebook’s behavioral insights. Instead of targeting every consumer in a specific region with one flier, some grocers are creating personalized circulars based on gender, location, age, purchase history and other factors.

For example, a 20-year-old who lives in a dorm room and frequently stops at her local supermarket for snacks, school supplies and mascara will see a digital circular with those items at the forefront. With her thumb, she can navigate her feed quicker than I can blink. She won’t spend time sifting through products she has no use for, like facial shaving cream or baby food.

3. Delivering information in real time.

The last thing a shopper wants is to get excited about a great deal that’s been presented to them, only to arrive at a physical store to discover the product is no longer available at that location. In fact, in the age of Amazon it’s almost unfathomable to most of us.

By incorporating product feeds and local inventory information, grocery retailers have the ability to promote localized offers in real time. And they can do this at scale, across thousands of stores.

Creatively, this enables marketers to run last-minute deals using real-time third-party data such as sporting events or weather. For example, if a heatwave hits the Midwest in late fall, retailers can create visuals and messaging to drive people in-store for ice, fans and cool beverages. Take that climate change.

4. Measuring to build stronger campaigns.

Grocers are finding that digital circulars on Facebook and Instagram have another major advantage over print: This format can be measured more accurately and with more detail. By integrating measurement tools like Facebook’s Store Visits Reporting and Offline Conversions, or working with a third-party measurement partner like Applied Predictive Technologies, marketers can attribute in-store sales to online efforts. Omni-ROAS is a metric you should be getting familiar with. This can even be done down to the product level, which gives marketers the ability to unearth best practices for creative and build even stronger campaigns.

The End Is Near

Sadly, with mounting pressure from e-Commerce competitors, many grocers are afraid to innovate — fearing that stagnant or declining sales will accelerate if they do. Sure, any paradigm shift is scary (that’s why there is spelling bee-worthy term for it), but the truth is they can’t afford not to. Those who are first to adapt will reap the benefits of reaching new customers, reconnecting with lost customers and building loyalty.

The end of print (circulars) is just the beginning.

Adam McGilvray is the VP, Creative Services and Technology at StitcherAds. He has over a decade of experience leading creative teams producing world-class online, video and social advertising experiences. A strong promoter of digital over print, he fondly remembers the magic of the arrival of behemoth Sears Christmas catalogue and his first Commodore 64 computer as a child. While this may date him, his childlike enthusiasm for their modern descendants remains as strong as ever. No books were harmed in the writing of this article.