#i'm really upset

[wyrddogs]

My doctor emailed me to say there is nothing in my bloodwork to explain why I'm feeling sick all the time. She declined my requested appointment, saying there is nothing to discuss.

So anyway, I emailed my new doctor this morning and am waiting on a response. I hope she's willing to help.

Trying not to like, burst into tears. It's been almost a month since the last time (single day) I felt normal. And a year since I started feeling like shit all the time.

[anntickwittee]

[evilnegg]

i didn't realize there was an avatar with the april fools and i didn't complete it so now i think that avatar is lost forever and i'm really upset about it :')

in other words-

[rookitowrites]

Update on Day 4 of NaNo

My disability has, in fact, disabled me

Who would've expected ?

[glitchytrait]

i have so many ideas i want to make come to life with the sims, and i just feel like they're all impossible because i know what i want, i just don't know how to put any of it together. so my ideas are just collecting dust in my head and they're no use there. i just want to work on them and share them with people but i can't.

[shinyvibrava]

A bird of prey killed one of my ducks back at home today :(

[busterheadspace]

NETLFIX YOU BETTER HAVE NOT CANCELED OUR COMFORT SHOW!

[yellowgnomeboots]

The reason I left all the other social medias is because I don't have the time or inclination to look at a bunch of random things a computer algorithm decided I might like.

I'm only here to look at what I choose to look at 😭

If I want to look at something not posted by my followers then I use the search. Or just surf through blogs by clicking on usernames.

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[despondent-beauty]

THE COMFORTER THAT I'VE HAD SINCE I WAS EIGHT

The one that has the CORRECT TEXTURE

It's finally coming undone

Feathers flow freely from the gap in its stitches

NO NO NO NO!!!!!!!!! NO!!!

Why does it feel that everything, including me, is deteriorating all of the sudden???? Now I feel that my grandparents will die within the next few months.

[amplexadversary]

.

[batllethinker]

Someone said that Lucy never extends her contracts and I just hoped that she'd do it this once

[nautilicious]

Two years ago I had the money to drop $40 on an indulgence. Last year I really didn't, but I did it anyway because it was worth it to me to sacrifice a little in order to have one place on the internet where I wasn't relentlessly bombarded with ads. It was a mental health purchase, since I spend most of my screen/internet time on Tumblr. This year I definitely can't afford it, but I was looking for ways to try and do it anyway because I valued the service and felt like I was doing my part to pay back for the site I've used freely for over a decade.

Instead, I've canceled my subscription. Nothing Tumblr can offer me is worth $70 a year.

What??? Why can’t I keep what I’ve got and not have to pay more for extras I won’t use? I don’t want to blaze anything! I don’t go over the limits for posting, queuing or liking! I bought Ad-Free because I wanted to get rid of the ads and support a website I liked using. Now I have to go back to seeing ads and stop my support! This isn’t what I want at all!

@support @staff this is a really, really, really bad idea!!! Please walk it back or you will lose this subscriber. Just let me keep the plan I have! Don’t try to gouge more money out of me for the same service (I will not use the extras!) or you will not get any more money from me at all.

[cmipalaeo]

Just heard the news that Zoo Knoxville has had to move Tonka to hospice care after he developed a swelling in his leg last week and they've given him the highest dosage of pain meds possible. I expect the outcome will be humane euthanasia, but whatever happens, I hope he doesn't linger in pain.

Tonka is the second-oldest male African bush elephant in North America, and the largest land animal on the continent. Zoo Knoxville is my local(ish) major zoo and I've been to see him many times, and he never fails to amaze.

He was supposed to be moving soon to the Elephant Sanctuary in Hohenwald, Tennessee, like Knoxville's two old ladies did last year.

[hinamie]

in spite of everything, I had fun <3

[inkskinned]

we were sitting on the floor and i was cutting out tiny pictures to make a collage for a friend's birthday. you were on your phone and you laughed about something, and i was still in love with you then, so i asked what had you giggling.

"sorry. i was just..." you took a moment and went back to texting. "i was telling someone about how you're afraid of the dark."

i'm afraid of the dark because something bad happened. "oh." i felt a little slinky of shame crawl down my throat.

you glanced up, and maybe it showed on my face, because you rolled your eyes and held the phone to the side casually so i could see the group chat. "what? was it a secret?"

i looked down to the scissors in my hand. "i just..." no, it's not a secret. it just felt like something private, something serious. saying why would you tell someone that just feels like an accusation. it's unfair. i honestly am not even ashamed of it, it's just a fact about my person that i don't usually share.

what a strange experience. is this a human thing or a generational thing? for our grandparents: did they need to worry about how quickly someone can just... share your personal information? again, i didn't even really have a true objection. what could i say? i want any person in my life to feel they can be honest with their friends. it's not like i said don't tell anyone this.

i cut out another letter to complete the rainbow happy birthday, started hunting for the exclamation mark. i heard you sigh dramatically.

"don't make a big deal about this," you said.

this entire conversation was a pattern for us, and this was when we got to my least favorite part of the pattern. i would get my feelings hurt in some oblique not-technically-terrible way, and then it would be making a big deal about something. you'd get frustrated for me for being soft, but i was born soft. you knew i was soft when you pierced me. it's one of the things that made controlling me so easy.

"i'm not," i felt my voice crack. the question came without my wanting. "why are you guys talking about me?" and why are you saying that thing? why not like - i'm telling them how you're generous and kind and pretty.

you let out this low, tragic groan. "oh my god." you tossed the phone away from your body. "there, see? i just won't talk to them if you don't like it."

the rest of the hour went the way it always went, between us: i said i don't actually mind if you talk to your friends but -, you found a way to call my minor expression of discomfort "being dramatic." you got upset that i had been offended. i ended up apologizing, even though i hadn't actually done anything.

afterwards, you picked up the phone again. after texting for a little bit, you snorted. "okay," you said, "but it is kind of funny you're afraid of the dark. i mean, when you think about it."

[starcurtain]

I think one of the funniest things about the Sabzeruz event is that the devs choose to go with Candace, Traveler, and Paimon having a whole "Ooh, two mysterious men are going into an alley to have a 'private' conversation; they must be bad guys!" only to then go "Oh just kidding, it was only Alhaitham and Kaveh doing typical Alhaitham and Kaveh things."

Except the "Alhaitham and Kaveh" thing in question this time was talking about Mehrak, a sentient robot that Kaveh built using absolutely forbidden technology, and which he then whole-heartedly willed would develop a consciousness of its own, violating one of the central taboos of his nation's governing agency, committing what amounts to an inherent and extreme felony punishable by law.

Alhaitham and Kaveh: Listen, we're not bad guys discussing illegal activity here. We're just two men having a private, personal conversation. Happens all the time.

Paimon, Candace, and Traveler: Oh cool, they're not doing a crime; they're just gay.

But they were, in fact, doing a crime.