#experiential marketing agencies chicago

[jahnavidesai2001]

Best Master’s Programs in Marketing

The Best Master’s Programs in Marketing for Aspiring Industry Leaders

If you’re looking to advance in the world of marketing, pursuing a master’s degree in the field could be the perfect choice. With a master’s in marketing, you’ll gain specialized knowledge and hands-on experience that can elevate your career, whether you aim to work in brand management, digital marketing, consumer insights, or other exciting marketing areas.

To help you make an informed decision, we’ve rounded up some of the best marketing master’s programs known for their rigorous curriculum, cutting-edge technology, and strong industry connections.

1. Kellogg School of Management, Northwestern University

Program: Master of Science in Integrated Marketing Communications (IMC) Location: Evanston, Illinois, USA

Northwestern's IMC program is recognized for its interdisciplinary approach to marketing, emphasizing data analytics, digital strategy, and consumer insights. Students benefit from courses in marketing research, communications strategy, and brand management. With a close relationship to Chicago’s business community and alumni networks worldwide, the program opens up many career opportunities.

Highlights:

Focus on analytics and data-driven marketing: Courses on data visualization, machine learning, and consumer behavior.

Access to industry leaders: Frequent guest lectures and networking events with top marketing executives.

Career services support: High job placement rates with top employers in the marketing field.

2. Columbia Business School, Columbia University

Program: MS in Marketing Science Location: New York, New York, USA

Columbia’s MS in Marketing Science is a one-year program designed for individuals aiming to build expertise in quantitative marketing and data analytics. Ideal for students with a strong quantitative background, this program combines courses in advanced statistical analysis, market modeling, and digital marketing analytics.

Highlights:

Quantitative focus: Heavy emphasis on econometrics, statistics, and data-driven decision-making.

Networking opportunities: Located in New York City, students have access to major companies and agencies in one of the world’s largest media markets.

Career impact: Graduates are highly sought after for roles in data science, marketing analytics, and consulting.

3. USC Marshall School of Business, University of Southern California

Program: Master of Science in Marketing Location: Los Angeles, California, USA

The USC Marshall MS in Marketing program allows students to customize their studies through various specializations, such as digital marketing, marketing analytics, or brand strategy. USC Marshall emphasizes hands-on projects and real-world marketing challenges, enabling students to apply their knowledge in a practical setting.

Highlights:

Customizable curriculum: Students can choose electives that align with their career interests.

Strong industry partnerships: USC’s connections with top media and tech companies in Los Angeles provide excellent networking and internship opportunities.

Experiential learning: Students participate in case studies, capstone projects, and client-based projects.

4. ESSEC Business School

Program: MSc in Marketing Management and Digital Location: Paris, France

With a strong emphasis on digital marketing and global business, ESSEC’s MSc in Marketing Management and Digital equips students with the skills to thrive in today’s digital-first marketplace. The program covers e-commerce, customer experience, data analytics, and branding, providing a European perspective on marketing management.

Highlights:

Global perspective: Courses emphasize cross-cultural marketing and global business strategies.

Hands-on experience: The curriculum includes internships and real-world digital marketing projects.

Alumni network: ESSEC boasts a strong network of alumni across Europe and the world.

5. Warwick Business School, University of Warwick

Program: MSc in Marketing and Strategy Location: Coventry, UK

Warwick’s MSc in Marketing and Strategy program offers a comprehensive approach to understanding both marketing and strategic management. Students learn about consumer behavior, brand strategy, and digital marketing, while gaining insights into managing marketing in a broader strategic context.

Highlights:

Integrated marketing and strategy: The program combines marketing knowledge with broader business management skills.

Analytical approach: Students gain proficiency in marketing analytics and data interpretation.

High employability: Warwick graduates are sought after for marketing and strategy roles in the UK and internationally.

6. Rotterdam School of Management, Erasmus University

Program: MSc in Marketing Management Location: Rotterdam, Netherlands

The MSc in Marketing Management at Rotterdam School of Management focuses on customer-centric and data-driven marketing approaches. The program provides advanced courses in customer insights, digital marketing, and product innovation, preparing students to adapt to fast-changing marketing landscapes.

Highlights:

Cutting-edge curriculum: Emphasis on the latest tools and trends in data science, AI, and digital marketing.

Career connections: Rotterdam’s strong links to multinational companies in Europe and beyond.

International focus: A diverse student body and international study opportunities.

7. IIBS College Bangalore Program: MBA in Marketing Management Location: Bangalore, India

The MBA in Marketing Management at IIBS College Bangalore combines foundational marketing knowledge with a strong focus on innovation and entrepreneurship. Located in the dynamic tech hub of Bangalore, the program offers an engaging blend of theoretical instruction and practical experience, equipping students with valuable skills for the marketing industry.

Highlights:

Emphasis on Innovation: Courses cover areas like creative branding, digital strategy, and social media marketing, giving students the tools they need to thrive in modern marketing.

Experiential Learning: Students engage in consulting projects and real-world case studies, applying their knowledge to solve business challenges.

Global Connections: IIBS connects students to a broad network of industry professionals and an active alumni community, fostering valuable relationships across industries and regions.

Choosing the Right Program for You

When selecting a master’s program in marketing, consider your career goals, preferred learning style, and desired location. Whether you're drawn to data analytics, digital strategy, or brand management, these top marketing programs offer unique benefits and career advancement opportunities. Investing in a quality education in marketing can be the foundation of a successful career in an ever-evolving field.

[guerilla-marketing]

Brand Activation Agency in Illinois

Brand Activation Agency in Illinois: Empowering Brands to Connect and Engage

In today's competitive market, establishing a strong brand presence is crucial for any business seeking to connect with its target audience. Brand activation agencies in Illinois are at the forefront of this effort, helping companies to create memorable and engaging experiences that not only capture attention but also foster long-lasting relationships with consumers. As the marketing landscape continues to evolve, these agencies play an essential role in turning brand strategies into impactful actions that resonate with the public.

What is Brand Activation?

Before delving into the specifics of brand activation agencies in Illinois, it’s essential to understand what brand activation entails. Brand activation refers to the process of bringing a brand to life through interaction and engagement. Unlike traditional advertising, which primarily focuses on awareness, brand activation aims to create a deeper connection with the audience by encouraging them to actively participate in the brand's narrative.

This approach includes a wide range of activities, such as experiential marketing, events, promotions, and digital campaigns. The goal is to build brand loyalty and drive consumer action, whether it’s making a purchase, sharing content on social media, or participating in a brand-related event.

The Role of Brand Activation Agencies in Illinois

Brand activation agencies in Illinois are specialized firms that help businesses develop and execute strategies to engage their target audience in meaningful ways. These agencies offer a variety of services tailored to the specific needs of each brand, ensuring that every campaign aligns with the brand’s values, objectives, and audience preferences. Here’s how these agencies contribute to the success of brands in Illinois:

1. Strategic Planning and Concept Development

The foundation of any successful brand activation campaign is a well-thought-out strategy. Brand activation agencies in Illinois work closely with their clients to understand their brand identity, target audience, and business goals. Based on this understanding, they develop a comprehensive activation plan that outlines the objectives, key messages, and the channels through which the campaign will be executed.

These agencies also focus on concept development, brainstorming creative ideas that will capture the audience's attention and encourage participation. Whether it's a pop-up event in downtown Chicago or a digital campaign targeting millennials, the concept is designed to align with the brand’s overall marketing strategy and resonate with the intended audience.

2. Experiential Marketing

Experiential marketing is a key component of brand activation, and Illinois is a prime location for such campaigns. From bustling urban centers like Chicago to picturesque small towns, Illinois offers diverse settings that can be leveraged for unique and immersive brand experiences. Brand activation agencies in Illinois specialize in creating events and experiences that engage consumers on a personal level, leaving a lasting impression.

For example, a brand activation agency might organize a live event where consumers can interact with the product, participate in demonstrations, or enjoy exclusive offers. These experiences not only generate excitement but also allow consumers to form an emotional connection with the brand, which can lead to increased brand loyalty and advocacy.

3. Digital and Social Media Campaigns

In today’s digital age, online platforms are vital for brand activation. Illinois-based agencies are adept at leveraging digital and social media channels to amplify brand activation efforts. These campaigns often include a mix of content marketing, influencer partnerships, social media challenges, and interactive online experiences designed to engage users and encourage them to take action.

For instance, a brand activation agency in Illinois might create a hashtag campaign that encourages consumers to share their experiences with the brand on social media. By generating user-generated content, the brand not only increases its visibility but also fosters a sense of community among its audience.

4. Event Management and Execution

Executing a successful brand activation campaign requires meticulous planning and coordination. Brand activation agencies in Illinois excel in event management, handling everything from venue selection and logistics to staffing and on-site execution. Their expertise ensures that every aspect of the event runs smoothly, allowing the brand to focus on engaging with consumers.

Whether it’s a large-scale product launch or a smaller, more intimate gathering, these agencies have the experience and resources to bring the brand’s vision to life. By creating a seamless and enjoyable experience for attendees, the brand activation agency helps to reinforce the brand’s message and leave a positive, lasting impression.

5. Measurement and Analysis

One of the key benefits of working with a brand activation agency in Illinois is the ability to measure the effectiveness of a campaign. These agencies use a variety of tools and metrics to assess the impact of brand activation efforts, from tracking social media engagement and event attendance to analyzing consumer feedback and sales data.

This data-driven approach allows brands to understand what worked well and what could be improved in future campaigns. By providing detailed reports and insights, the agency helps the brand refine its strategy and continue to build stronger connections with its audience over time.

Why Choose a Brand Activation Agency in Illinois?

Illinois is home to a vibrant and diverse business community, making it an ideal location for brand activation. The state’s economic landscape is dynamic, with industries ranging from agriculture and manufacturing to technology and finance. This diversity presents a unique opportunity for brands to connect with a wide range of audiences, each with its own set of preferences and behaviors.

Working with a brand activation agency in Illinois offers several advantages:

Local Expertise: These agencies have a deep understanding of the Illinois market, including regional trends, consumer behavior, and competitive dynamics. This local expertise allows them to craft campaigns that are highly relevant and impactful.

Creative Innovation: Illinois is known for its creativity and innovation, particularly in cities like Chicago. Brand activation agencies in the state are at the forefront of developing fresh, cutting-edge ideas that capture the attention of consumers and set brands apart from the competition.

Network and Resources: Illinois-based agencies have established networks and relationships with local vendors, media outlets, and influencers, which can be leveraged to enhance the reach and effectiveness of a brand activation campaign.

Scalability: Whether a brand is looking to activate on a local, regional, or national level, brand activation agencies in Illinois have the capabilities to scale their services accordingly. This flexibility allows businesses to achieve their marketing goals, regardless of the size or scope of the campaign.

Conclusion

A brand activation agency in Illinois is more than just a marketing partner; it’s a catalyst for meaningful consumer engagement and long-term brand loyalty. By offering a blend of strategic planning, creative execution, and data-driven analysis, these agencies help brands connect with their audience in ways that traditional marketing methods cannot achieve. As the marketing landscape continues to evolve, brand activation agencies in Illinois will remain essential players in helping businesses build and sustain powerful, resonant brands.

[limemediagroupinc]

Digital Experiential Agency - Lime Media Group

As technology continues to evolve, businesses are seeking innovative ways to reach and engage with their target audience. One approach that has gained popularity is experiential marketing, which involves creating unique experiences that allow customers to interact with a brand. Lime Media Group is a Digital Experiential Agency that specializes in providing customized experiential marketing solutions for businesses of all sizes. In this article, we will explore Lime Media Group's services, expertise, and how they can help your business stand out. Who is Lime Media Group? Lime Media Group is a digital experiential agency that was founded in 2004. Since then, they have been providing top-notch experiential marketing solutions to a diverse range of clients. They are headquartered in New York City and have offices in Los Angeles, Chicago, and Miami.

Services Offered by Lime Media Group Lime Media Group offers a range of services that are designed to help businesses create unique experiences for their customers. Some of their key services include: Experiential Marketing Experiential marketing is Lime Media Group's flagship service. They work closely with businesses to create customized experiences that engage with their target audience. Whether it's a product launch, trade show, or activation event, Lime Media Group can help you create an experience that resonates with your audience. Mobile Tours Lime Media Group also specializes in mobile tours, which involve taking a brand experience on the road. They can help businesses create a customized tour that travels to different locations, allowing them to engage with a wider audience. Event Marketing Lime Media Group also offers event marketing services, which involve creating memorable experiences for attendees. They can help with everything from event planning and execution to post-event analysis. Digital Marketing In addition to experiential marketing, Lime Media Group also offers digital marketing services. They can help businesses with everything from website design and development to social media marketing and search engine optimization (SEO). Lime Media Group's Expertise Lime Media Group's team has a wealth of expertise in experiential marketing and digital marketing. They have worked with a diverse range of clients, including Fortune 500 companies, startups, and non- profit organizations. Their team includes experienced designers, marketers, and event planners who are dedicated to providing top-notch solutions to their clients.

Why Choose Lime Media Group?

There are several reasons why you should consider Lime Media Group for your experiential marketing needs: Customized Solutions Lime Media Group works closely with each client to create customized solutions that meet their unique needs. They take the time to understand your business and your target audience, allowing them to create experiences that resonate with your customers. Comprehensive Services Lime Media Group offers a range of services, including experiential marketing, mobile tours, event marketing, and digital marketing. This allows them to provide comprehensive solutions to their clients, helping them achieve their marketing goals. Expertise Lime Media Group's team has a wealth of expertise in experiential marketing and digital marketing. They stay up-to-date with the latest trends and technologies, ensuring that their clients receive cutting- edge solutions. Conclusion Overall, Lime Media Group is one of leading Top Experiential Marketing Agencies that can help your business create unique experiences that engage with your target audience. Their customized solutions, comprehensive services, and expertise make them a top choice for businesses of all sizes. Contact them today to learn more about how they can help your business stand out.

[icefactors-blog]

You can find Experiential Marketing Agencies Chicago who can help in providing a wide range of services. With the help of experts, you can surely get the best marketing to ensure that everything is handled carefully. This way you can enjoy convenient results and see changes in the popularity of your business.

[tamekas-talk]

Abbott Elementary Partners With Scholastic

Abbott Elementary Partners With Scholastic to Provide Free Book Fairs at Underfunded Schools Attached to its hit freshman sitcom “Abott Elementary,” ABC has partnered with Scholastic. Becoming the first entertainment brand to provide underfunded schools with free book fairs. The book fairs take place at seven Title 1 schools between March 14 and 18. Each student will receive two free books and each teacher will receive 10. Participating schools include Philadelphia’s Harrity Elementary, which “Abbott Elementary” is based on. As well as Diehl Elementary in Erie, Pa., Bond Elementary in Chicago, Dayton’s Bluff Elementary in Minneapolis, Freeman Elementary in Flint, Mich. Cortada Elementary and Florence Griffith Joyner Elementary in Los Angeles. ABC is relaunching its Traveling Teacher’s Lounge initiative. Which provides teachers with books from Scholastic, classroom supplies, breakfast and “Abbott Elementary” merchandise. The first round of the lounge, visited schools in Philadelphia, New York, New Jersey and Maryland. Donating more than 1,000 books, 10,000 notebooks, 100,000 writing utensils and 15,000 art and craft materials. The six new stops added to the traveling lounge are Dallas on March 10, Houston on March 11, Santa Fe, N.M. on March 15, Phoenix on March 16, Reno, Nev. on March 18 and Los Angeles on March 22. Experiential Supply Co. is the bus tour agency. The “Abbott Elementary” Traveling Teacher’s Lounge provides underfunded classrooms with necessary school supplies. ABC “‘Abbott Elementary’ shines light on and reflects the experiences and challenges faced by our country’s educators,” said Erin Weir, executive vice president of marketing for ABC & General Entertainment. “We had an extraordinary opportunity and responsibility to amplify that mission in our series marketing efforts. Giving back to this deserving community has been a pillar of our campaign from day one. Thanks to several incredible partnerships, like our collaboration with Scholastic. We’ve had the great fortune of celebrating teachers through supply donations, grassroots activations and more. Also sharing the joy of our hilarious new comedy.” “Our mission at Scholastic has always been to support teachers. Provide them with the resources and materials needed to build warm, positive classroom experiences for their students. That’s why we are so thrilled to team up with ABC and ‘Abbott Elementary.’ A show dedicated to uplifting educators and reflecting their experiences. Putting books into the classrooms that need them most and get kids excited about reading and learning” added Billy DiMichele, senior vice president of creative development at Scholastic. “Abbott Elementary” is a workplace comedy starring creator Quinta Brunson  as Janine Teagues, a young and eager second grade teacher doing her best to support the students of her underfunded Philadelphia school. For support, she relies on colleagues including two more experienced less optimistic teachers (Sheryl Lee Ralph and Lisa Ann Walter), an overbearing fellow newbie (Jacob Hill), a kooky and disinterested principal (Janelle James) and a new substitute teacher (Tyler James Williams). Warner Bros. Television and 20th Television produce, with executive producers including Brunson, Randall Einhorn, Justin Halpern and Patrick Schumacker. The series, has received the strongest comedy ratings since the finale of “Modern Family” in 2020. Debuted in December 2021 and will return to ABC with new episodes on March 22. Read the full article

[jaygilbert22]

THE CLIO MUSIC AWARDS: 2018 CALL FOR ENTRIES

The prestigious Clio Awards recently sent out a Clio Music call for entries in various categories within music marketing and the use of music. Industry veteran Michael Kauffman, previously featured on Coffee Talk and supporting the Clio team on the awards, provided this additional background.

What are the Clio Awards and Clio Music?

The Clio Awards is the leading international awards competition for the creative business. Founded in 1959 to celebrate top achievements in advertising, the Clios annually recognize the work, the agencies, and the talent that push boundaries and establish new precedent.

Born of the original Clios and created in partnership with Billboard in 2014, Clio Music underscores the visceral power of music to connect consumers and brands. It lives as a section within the Clio Awards event dedicated to honoring work that spans artist promotion, music marketing, brand collaborations, and the use of music in advertising.

Clio Music is currently open for entries and will announce our shortlist, bronze, silver, and gold winners in early September. Clio Music Grand winners will be revealed during the 2018 Clio Awards on Wednesday, October 3rd (during Advertising Week) at the Ziegfeld Ballroom in New York City.

What type of work can be submitted and what are winning examples?

There are two entry types for submissions with multiple categories within each: music marketing and use of music. Individual mediums and categories include Branded Entertainment & Content, Design, Digital/Mobile, Events/Experiential, Film (which includes a music video category), Innovation, Integrated Campaigns, Partnerships & Collaborations, Social Good, Social Media, and Use of Music (synchronization) in commercials, films, games, etc. All medium types and categories are listed on our website here.

Previous Clio Music winners can be viewed here on our website. There’s a lot of inspirational work featured, but a few standout examples of 2017 winning work include:

Clio Grand

·         Official Gorillaz App

Events and Experiential

·         Martin Garrix Concert For The Deaf

Design

·         Metallica’s Hardwired... to Self-Destruct album design

·         Universal Music Group / Republic Records’ printed materials designed to promote the “Kids (Ain't All Right)” music video by Grace Mitchell

Partnerships and Collaborations

·         Cracker Barrel’s Dolly Parton and Pentatonix “Jolene” collaboration

Brand and Artist Collaboration Integrated Campaign

·         Citi Sound Vault

Innovation in Music Marketing

·         Mares Films’ Unforgettable Songs

What’s the eligibility period and submission deadlines?

Entries first appearing in public between January 1, 2017 - July 31, 2018 are eligible with three subsequent deadlines for submission (April 20, May 18, and June 29). Entry fees increase slightly with each one, so it’s ideal to submit early.

There are also student categories for anyone enrolled (full or part-time) in a recognized film school program or an accredited college or university. The work submitted by a student must have been produced during their enrollment, and also made public within that same period of January 1, 2017 - July 31, 2018.

Who’s on the jury?

Each year we enlist top experts from the global music and advertising industries to participate on our juries. It's an esteemed panel of creatives and marketers whose own work epitomizes the best of their respective fields. Our 2018 Jury was just announced and is listed here.

What’s the value of a Clio Music Award?

As a former copywriter many years back at Weber, Cohn, & Riley in Chicago, I fantasized about earning a Clio while banging away on a typewriter concocting spots for 1-800-Cable-Me, the area’s cable television marketing consortium. And if you loved Mad Men like me, you’ll likely remember Don Draper’s Clio win in “Waldorf Stories”(season 4, episode 6).

A Clio Music Award is a fantastic way to celebrate the exceptional creative work that you’re producing with your team. It’s an honor that highlights creative excellence, fuels recognition and respect from artists, brands, agencies and peers  in our music ecosystem. It’s also a big morale-booster for the winning team and company.

Where can we find out more information?

Go to Clios.com/music. For key dates, fees and the full list of mediums and categories, visit our resource center, and if you wish to receive Clio Music calendar reminders for deadlines, winner announcements, event notifications and more, you can opt in here.For more creative inspiration, take a look at last year’s winning entries or the recap video from our 2017 Clio Awards, held at Lincoln Center NYC last October with musical guests Iron and Wine and Marian Hill, and the 2017 Clio Music Honorary Award recipient Swizz Beatz. Get started by downloading this year’s Clio Music entry packethere.  

Have any questions or need help with an entry?  Feel free to reach out to me directly via email.

[shortyawards]

Meet our Shorty Social Good Panelists!

The Shorty Awards are proud to present our inaugural Shorty Social Good Series webinar event, streaming today at 4 pm EST via zoom webinar! 

This group of expert panelists will address topics, including: 

How to make sure your brand stays true to its voice while the subject of what you’re addressing may change.

When there are so many important causes in the world, how do you focus on which ones to get involved in?

Mutual benefits between charities and brands - where they intersect, how to do it well.

Success stories about social good campaigns being good for team morale and business as a whole.

Keep scrolling to read more about our panelists: 

Jen Perri

VP of Creator Networks, Univision

Since 2010, Jen has developed influencer networks for several media brands including Univision and Seventeen Magazine.  She is an expert in YouTube network development, brand integration, audience development, and talent management.

Prior to working in the influencer space, Jen was part of the Vanguard producing team at Current TV, an Emmy nominated and Peabody award winning series.  In 2007, Current TV won the first Emmy award for Best Interactive Television Series at the Primetime Emmy Awards.

Jen is also currently an Education Director at the National Hispanic Institute, an organization focused on advancing leadership skills and community social entrepreneurship of Latinx students.

Jen has a B.A. degree from the University of San Francisco in Communication studies and is a San Francisco native.  She currently resides in Los Angeles, CA.

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Rob Smith

CEO/Founder, The Phluid Project

Rob Smith is the CEO and Founder of The Phluid Project, a leader in the gender expansive movement as well as a brand dedicated to the values and priorities of Gen Z. Phluid’s creation is the intersection of Rob’s profession, retail, and his passion, social justice, specializing in LGBTQIA+ underrepresented youth. Phluid joins a global movement of freedom, authenticity and self-expression, leading with values, a powerful community and a fearlessness to challenge the status quo. Phluid thoughtfully expands into new spaces where they can offer insight, education and impact. Rob serves on the Board of Directors for Steve Madden Ltd., leading the newly created Corporate Social Responsibility committee. He is a former Board Chair for The Hetrick-Martin Institute, which empowers, educates and advocates on behalf of LGBTQ youth around the world and has also served on the board of directors for Athlete Ally. Rob lives in NY with his husband, Rod Grozier, and their dog, Jackson. 

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Natasha Aarons

Multicultural Marketing Lead, Google

Natasha Aarons is an award winning marketer with a deep expertise in crafting marketing strategies and campaigns at the intersection of culture, entertainment and technology. Currently she is the US Multicultural Marketing lead for Google Hardware, overseeing marketing strategies targeted underrepresented consumers. Most recently, she led Influencer & Experiential Marketing for Google Mobile Hardware, where she cultivated marketing partnerships with celebrities, mid-tier and micro-influencers and manages brand experiences that amplify consumer engagement. Previously, she was the Music Industry Marketing Manager at YouTube, where she lived out her passion of empowering artists careers' with technology and led YouTube’s marquee music activations at SXSW, Grammys, Latin Grammys and BET Awards. Prior to joining YouTube/Google, she worked at Verizon Wireless where she developed advertising marketing strategies and led multicultural social media and digital strategy. Natasha started her career in the music industry, aiding the development of artists' careers, at Bad Boy Records in Marketing and then Jive Records/Sony Music as a Manager of Video Promotions. She is a native New Yorker, graduate of Georgetown University (Go Hoyas!), and received her MBA from Northwestern University's Kellogg School of Management.

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JavanVan Gronigen

Creative Director/Founder, Donately and Fifty & Fifty

Javan Van Gronigen is the Founder of Fifty & Fifty (a creative digital agency) and Donately (an online donation platform.) He founded both of these companies over 10 years ago with the desire to put web design and branding for leading socially-minded organizations on the same playing field as Fortune 500 brands, as well as provide a seamless digital fundraising solution for nonprofits. He’s been Creative Director & Lead Strategist for projects with United Way Worldwide, Charity Water, United Nations Development Programme, Susan G. Komen, and many more. He refined his professional design chops with previous experience as the Art Director for companies like Digitaria (now Mirum) and Invisible Children. Javan and his wife Candice have 2 sons and live in sunny San Diego.

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Sofia Gross

Public Policy | Partnerships: Political, Government & Non-Profits, Snapchat

Sofia Gross is a Public Policy Manager at Snap, Inc's where she oversees Global Policy Partnerships in Washington, DC. Most recently, Sofia was recognized on the Forbes 30 under 30 list for Law and Policy for her civic work at Snapchat in which she helped over 425,000 users register to vote during the 2018 Midterms. Last year, Sofia completed the Technology and Democracy Fellowship at the Ash Center of Democratic Governance and Innovation at Harvard Kennedy School where she co-authored a case study on Civic Responsibility: The Power of Companies to Increase Voter Turnout. Sofia studied International Studies and Near Eastern Languages & Civilizations at The University of Chicago where she was also Captain of the Varsity Swimming & Diving Team. Sofia currently serves on The University of Chicago's Alumni Schools Committee Task Force, serves on the Board of Advisors for the Institute of Politics at UChicago. Sofia advises a number of civic organizations including Civic Alliance, Civic Responsibility Project, National Voter Registration Day, Vote Early Day and TurboVote. Most recently, Sofia has been selected to serve as a Public Affairs Officer in the US Naval Reserves.

Make sure to RSVP to today’s Shorty Social Good Webinar Series, streaming at 4 PM EST on zoom webinar! 

[icefactors-blog]

If you would like to make a enterprise in style, then how to use the experiential advertising and marketing companies. The specialists will help in numerous kinds of companies so that you could acquire extra clients for your small business.

[arnaldologgia]

Live Industry Updates: LinkedIn To Lay off Roughly 960

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies.

We will continuously update this story as more developments become public.

July 21

Even LinkedIn isn’t immune to coronavirus-related layoffs.

The company said on Tuesday that it’s cutting around 960 jobs, or 6% of its total global workforce, as COVID-19 buffets the job market, CNN reports. The layoffs will impact LinkedIn’s global sales and talent acquisition divisions.

“Fewer companies, including ours, need to hire at the same volume as they did previously,” newly appointed CEO Ryan Roslansky wrote in a note to staff. Roslansky, a longtime LinkedIn executive who took on the CEO role in June, stressed that these are the only layoffs LinkedIn is planning to make.

At least 3.7 million jobs formerly held by now unemployed Americans are likely gone for good as a result of the pandemic.

Although most of the large Silicon Valley technology companies have largely been able to avoid the economic fallout of the ongoing crisis, LinkedIn’s business model is predicated on job searches and building professional connections in a health economy. With tens of millions unemployed in the United States and widespread hiring freezes, there’s less demand for these services.

Affected LinkedIn employees will receive a minimum 10 weeks of severance pay and career transition assistance. US employees will get 12 months of continuing health insurance. Roslansky noted hat LinkedIn might be hiring for newly created roles across the company “as we invest in our most strategic areas for growth” and that LinkedIn could potentially rehire some of the people hit by Tuesday’s announcement.

July 16

WPP said Thursday it will end the voluntary salary reductions it put in place for its executives back in April, Campaign reported.

Roughly 3,000 senior agency employees volunteered for pay cuts between 10% and 20% when COVID-19 hit the United States. WPP agencies will phase out the salary reductions over July, depending on when they started.

The decision to end salary cuts for board members, including CEO Mark Read, is still under review.

July 15

BBC Cuts 520 Jobs

The BBC is cutting 520 jobs from its 6000-person workforce. The broadcaster initially said it would cut 450 jobs in January, but postponed doing so in March to “ensure COVID-19 coverage.” Unfortunately, those 450 job losses, plus 70 more, were enacted on Wednesday. These cuts will substantially impact the BBC’s programming. It will lose “The Andrew Neil Show,” its Radio 4 show “In Business” and the Business Live page on the BBC News site, among others.

The BBC has been in a budget crunch since at least 2016, when it said it needed to save 800 million pounds, with 80 million pounds coming from news. But during that time, the news division only managed to save 40 million pounds.

Separately, the BBC also said on July 2 that it would cut 450 jobs from its regional news outlets, local radio and online news.

Guardian To Cut 180 Jobs, Revenue Likely Down By More Than $31 Million This Year

It’s not a good day for the media.

One day after Vox announced revenue declines and layoff plans, and on the same day that the BBC said it will trim 520 positions, The Guardian revealed planned cuts across both editorial and commercial roles. The move is directly tied to the negative economic effects of the COVID-19 pandemic that continues to roil the media industry.

The Guardian will eliminate 180 jobs in total: 70 from editorial and the remainder from its advertising, marketing, live events and, ironically, Guardian jobs search divisions. Revenue at The Guardian is expected to decline by more than 25 million pounds (slightly more than $31.5 million) on the 2020 budget.

The pandemic created an “unsustainable financial outlook” for the publisher, according to a joint statement from The Guardian’s editor-in-chief, Katharine Viner, and Annette Thomas, CEO of the paper’s parent company, Guardian Media Group.

Despite the bloodletting, Viner and Thomas said they don’t plan to adopt a paywall for The Guardian. The focus going forward will be on digital growth and its reader revenue model, by which The Guardian encourages people to sign up for memberships and make one-off contributions while keeping the content free to read.

Vox Media Preps For Layoffs

Vox Media informed its union leaders that the company will need to make layoffs in the face of falling revenue, CNBC reported on Tuesday. The publisher expects revenue to drop by 25% this year.

Although Vox, which publishes New York Magazine, SBNation and The Verge among other titles, was on target to reach its revenue goals for the first two months of 2020, its Q2 revenue dipped by 40%.

In April, Vox Media furloughed 100 employees, or 9% of its total staff. Those employees, who were focused on Vox’s business side, sports and live events, will now likely be laid off. Job cuts could go on to exceed that original figure.

Because 350 Vox Media employees and an additional number of former New York Media employees are represented by unions, their respective leadership teams are holding meetings this week about how to proceed.

July 13

VICE Media Donates Free Ad Inventory To SMBs

VICE Media Group is doling out free advertising space for local small businesses affected by the ongoing pandemic.

The purpose of VICE’s “Locals Only” initiative is to spread the word among local audiences about how they can help support struggling SMBs. For example, businesses can promote their delivery services, curbside pickup, gift cards and ecommerce options.

The pro bono ad space will be available across all of VICE’s owned-and-operated sites in communities where it has a strong presence, including New York City, Los Angeles, Mexico City, Toronto, Singapore, London, Amsterdam, Melbourne, Berlin, Milan and Paris.

To take advantage, businesses need to visit VICE’s “Locals Only” website and share information about how they’ve been affected by COVID-19 and the location they want to target. From there, they can build and submit their ad, which will be then be geotargeted and served on a relevant VICE site.

The ad-building interface was created from scratch specifically for the initiative and designed to be as easy to use as possible. “This makes the tool accessible for all small businesses, not just the digital savvy ones,” stated Paul Opgenhaffen, VICE Media Group’s media director for EMEA.

The ad-building interface was created from scratch specifically for the initiative and designed to be as easy to use as possible. “This makes the tool accessible for all small businesses, not just the digital savvy ones,” stated Paul Opgenhaffen, VICE Media Group’s media director for EMEA.

July 9

Havas Cuts Up To 200 Jobs

Havas Group laid off between 150 and 200 US employees across offices in Boston, Chicago and New York, as well as various staff in the UK, due to client spending cuts during the pandemic.

Agencies were impacted based on their client portfolio and geography, a Havas spokesperson told AdAge. Employees working on whose businesses were shut down were hit the hardest by the cuts.

June 24

The New York Times Lays Off Part Of Its Advertising Team

The New York Times laid off 68 people this week, largely from its ad sales team and Fake Love, the experiential marketing agency it acquired in 2016, Axios reported.

Departing workers will receive at least 16 weeks of severance and medical benefits, $6,000 to offset job transition costs and six months of outplacement services, according to an internal memo obtained by Axios.

The moves reflect the tough environment facing media companies, which are balancing a surge in user engagement against declining ad and events revenue caused by the pandemic.

There were no layoffs in The New York Times’ newsroom or opinion sections. Read more.

June 17

Google Adds Another $200M To Ad Grants Program For Nonprofits

Google committed an additional $200 million in ad grants to support nonprofits, bringing the program’s total investment to $1 billion, the company announced Wednesday.

The program, launched in 2003, provides nonprofits with up to $10,000 in complimentary Search ads per month. The additional funds will be directed toward organizations that address COVID-19 response and recovery, racial injustice and other pressing issues around the world.

Also, Google announced several initiatives aimed at racial equity, including increasing Black representation in its hiring and senior ranks and funding to support Black business owners, entrepreneurs and developers.

May 29

Skift To Shift To 100% Remove Work In August

B2B media company Skift will let its Manhattan office lease expire July 31 and go fully remote, Folio reported. The move will save the company $600,000 in expenses.

The company, which covers the travel industry, will rent meeting space as needed every week to accomodate its New York-based employees but expects some to relocate.

“Business operators are realizing this is a once in a lifetime chance of resetting your cost base,” CEO Rafat Ali told AdExchanger last month. “This is true across all industries, not just in travel, not just in media.”

Roughly 40% of its revenue was derived from events; When the pandemic struck, the company furloughed 20 workers who have since been laid off. Skift has also introduced a hiring freeze, solicited donations from readers and shifted to virtual events. Read more.

May 28

Pandemic And Merger Lead To More Layoffs At ViacomCBS

CBS will cut between 300 and 400 jobs due to the pandemic-related economic downturn and its continuing merger with Viacom.

The layoffs will happen across all divisions and be effective immediately, The Los Angeles Times reported. But the cuts will be concentrated in CBS divisions such as entertainment, news, sports, its production studio and TV stations. CBS News is expected to lay off 5% of its 1,400 full-time employees. Most affected employees are based in New York, Los Angeles and Chicago.

It is the combined company’s second round of job cuts following the December merger. About 100 employees were laid off largely from its cable operations.

“We are restructuring various operations at CBS as part our ongoing integration with Viacom, and to adapt to changes in our business, including those related to COVID-19,” a CBS representative told The Los Angeles Times in a statement. “Our thoughts today are with our departing colleagues for their friendship, service and many important contributions to CBS.”

May 21

The Atlantic Lays Off 17% Of Staff, Accelerates Subscription Strategy

The Atlantic laid off 68 people, or 17% of its staff, as part of a “reset of its business strategy” due to the coronavirus pandemic, Atlantic Media Chairman and owner David Bradley said in a message to staffers Thursday morning.

Though The Atlantic added 90,000 subscribers since March, that increase in consumer revenue wasn’t enough to offset declines in advertising and cancellation of live events. With the pandemic clearly demonstrating the importance of consumer revenue, The Atlantic is hoping to reach its goal of 1 million subscribers by December 2022, up from its current 450,000-subscriber total.

“Like ​The New York Times and The Washington Post, The Atlantic’s long-term intention is that a majority of revenues comes from its readership,” Bradley said. “In the absence of a pandemic and global crisis, we would have found some kind of kinder contraction.”

As part of the layoffs, Atlantic Media will shut down its video department and make deep cuts to its live events division. Sales and marketing are also affected. Remaining executives will take pay cuts and the company will institute salary freezes.

Despite the cuts, there are a few bright spots for The Atlantic, Bradley said. In addition to subscriber growth, The Atlantic is seeing upticks across premium advertising its branded content (Re:think) and consulting (Atlantic 57) divisions and – perhaps unsurprisingly – in programmatic advertising.

May 15

Vice Media Group To Lay Off 5% Of Staff

Vice Media Group will lay off more than 5% of its global workforce, or 155 employees, including about 100 internationally and the remainder in the United States. Vice Digital’s teams will be hardest hit.

The US layoffs will take place Friday, while the layoffs of international staff will happen in the next few weeks, according to an internal memo obtained by Variety.

The digital teams account for half of headcount costs but only bring in 21% of revenue, Vice Media Group CEO Nancy Dubuc wrote in the memo. “Looking at our business holistically, this imbalance needed to be addressed for the long-term health of our company.”

Dubuc said that eliminating open roles would help Vice Media retain 90% of jobs in the digital organization. She said the pandemic exacerbated long-running challenges in digital advertising.

“[T]he squeeze is becoming a choke hold,” she wrote. “Platforms are not just taking a larger slice of the pie, but almost the whole pie.”

Vice Media, which includes Refinery29, had reportedly already been laying off workers in recent weeks. In late March, Vice Media also implemented pay cuts, suspended promotions and paused 401(k) contributions. Read more.

FT Avoids Layoffs With Pay And Spending Cuts 

Despite an increase in paid subscriptions, The Financial Times will have to reduce staff salaries and hours to avoid layoffs.

From July until the end of the year, the publisher will reduce by 10% the salaries of non-editorial staff making more than 50,000 pounds.

The company will avoid editorial team cuts by reducing spending on outside contributors and moving some staff to part-time.

The reductions will not apply to those who were affected in the publisher’s first round of pay cuts.

In the last two months of the pandemic, FT has signed up 50,000 new digital subscribers. Read more.

May 14

Quartz Lays Off 80

Business news site Quartz will lay off 80 workers, or about 40% of its staff, in response to declining advertising revenue during the coronavirus pandemic. That includes about half of the publisher’s 43 journalists.

The layoffs were announced in a public filing Thursday from parent company Uzabase, a Japanese financial intelligence firm, The New York Times reported.

Executive salaries will also be reduced by 25-50%, and the company is closing physical offices in San Francisco, Washington, London and Hong Kong.

In a note to staff, CEO Zach Seward said the cuts were part of a plan to emphasize subscriptions over advertising. It had 17,680 paid subscribers at the end of April.

“Our strategy is to focus on what Quartz does best, which is analysis of global business and economics for our audience of young, ambitious professionals,” Seward said in the note. “The business model will still be a mix of subscription and advertising revenue, but as a smaller and more focused company, we’ll only do those things that serve Quartz’s core.” Read more.

IAS Cuts 10% Of Staff

Integral Ad Science (IAS) will lay off nearly 10% of it workforce in response to the economic downturn caused by the coronavirus pandemic, The Wall Street Journal reported Thursday.

IAS, which was acquired by Vista Equity Partners in 2018, employed more than 700 people before the layoffs. Read more.

May 13

Condé Nast Institutes Layoffs, Furloughs And Reduced Schedules For Some US Employees

Condé Nast will lay off less than 100 advertising, editorial and corporate employees in the United States in response to the coronavirus pandemic, The Wall Street Journal reported.

The publisher will also furlough a similar number of staffers, and a small number of employees will see their hours reduced.

Condé Nast, which publishes The New Yorker, Vanity Fair and Wired, has been hit particularly hard during the pandemic, in line with the sinking fortunes of the fashion, luxury and travel categories, which are sold across many of its titles.

After reevaluating each title’s costs against revenue, the company told executives they would have to reduce personnel if they couldn’t reach savings targets via cost cuts. The events team has been furloughed.

“These decisions are never easy, and not something I ever take lightly,” CEO Roger Lynch said in a memo sent to employees. “I want to be transparent about the principles and approach we used.”

The company, owned by Advance Publications, employs about 2,700 people in the United States and an estimated 6,000 globally. Read more.

May 11

GroupM Lays Off Staff

GroupM will lay off an undisclosed number of staffers across its agencies in several markets, Adweek reported. It’s not clear exactly how many employees are impacted.

The cuts come despite voluntary senior salary reductions and other cost-cutting measures put in place by parent company WPP in late March.

“Unfortunately, despite these efforts, in some markets we will have to make staff reductions and part ways with talented employees,” a GroupM spokesperson said. “We are doing everything we can to support those colleagues who are affected during this very challenging time.”

Xaxis was hit with layoffs in the low single digits, CEO Nicholas Bidon confirmed. The group is approaching cuts in areas that are the hardest hit, such as event marketing, while trying to retain programmatic traders and data scientists.

May 8

Facebook Grants $16M To Local US News Pubs

The Facebook Journalism Project has doled out nearly $16 million in COVID-19 relief fund grants to more than 200 US publishers to support their newsrooms during the crisis.

Local news outlets will use the cash to support immediate community needs and offset revenue shortfalls.

The money comes from a pool of $25 million earmarked by Facebook for local news relief funding that is itself part of a larger $100 million global investment in news. The remaining funds will be distributed throughout the year to support projects focused on long-term stability in local journalism.

Facebook also announced a series of grants to pubs in Asia, Europe, Latin America, the Middle East and North Africa. Read the blog post.

May 7

BuzzFeed Furloughs Workers

In a bid to keep its coronavirus-related revenue losses under $20 million, BuzzFeed will furlough 68 employees and extend employee salary cuts. The media company is also considering suspending employee 401(k) matching through the end of 2020, Bloomberg reported.

The furloughs will begin May 16 and last three months for affected employees in the United States. BuzzFeed will not fill 50 open content and technology jobs. It may also sublease offices in Minneapolis and Washington.

“The global economic downturn caused by the coronavirus pandemic has inflicted increasing negative impact on our business,” CEO Jonah Peretti wrote in a company memo. “In recent weeks, we have been confronted with even greater revenue declines than expected.”

May 6

NBCUniversal Becomes Latest Media Company To Cut Senior Management Pay

NBCUniversal will reduce senior management compensation by 20%, its CEO told staff Tuesday.

Pay raises for those making more than $100,000 would be rolled back 3%, and on-air talent at NBC News would also see their pay decline by 3% as the company weathers the economic recession caused by the coronavirus pandemic. The company would also cut its travel and entertainment budgets and use of outside consultants, The Wall Street Journal reported.

“Advertising revenue is starting to fall,” Chief Executive Jeff Shell wrote in a staff memo explaining the changes.

On Monday, Shell announced that NBCUniversal’s operations would be restructured. NBC News Chairman Andy Lack will depart, replaced by Cesar Conde, who currently runs Telemundo. Its broadcast, cable and streaming operations were streamlined under Mark Lazarus, who oversees sports and NBC’s local TV stations.

May 1

WPP Receives $747 Million Loan From UK Government

WPP has received a 600 million pounds ($747 million) credit from the UK government’s COVID Corporate Financing Facility (CCFF). AdAge reported the news Friday.

In its Q1 earnings this week, WPP said it had 4.4 billion pounds ($5.5 billion) of liquidity, thanks in part to the disposal of its majority stake in Kantar last year, and 2.8 billion pounds ($3.5 billion) in “other facilities,” including government funding. WPP has not accessed the government funds yet, according to AdAge sources.

The United Kingdom’s CCFF program lends money to businesses making a material contribution to the economy for up to a year on comparable terms to the pre-COVID-19 crisis. Recipients must be incorporated and have a headquarters or significant employment in the country. WPP has its headquarters in London but conducts most of its business outside of the country.

As in the United States, there has been pushback about whether large companies with significant cash reserves such as WPP should be eligible to receive government aid.

Bloomberg Speeds Up Vendor Payments During Pandemic

Bloomberg LP will pay all vendor invoices within three days of receipt and approval during the pandemic, up from current payment terms of 30-45 days.

The company said Friday that it would also pay vendors for hourly workers assigned to Bloomberg, regardless of whether they’re still working or not. That’s similar to the company’s policy for its own workers.

“In the current environment, small businesses need cash on hand to survive,” Founder Michael Bloomberg said in a statement. “We greatly value all our vendors and the services of their workers who support our company. We will do our part to ensure they can continue to operate. In return, we expect our vendors to accelerate payment to their subcontractors, and to continue paying their hourly wage workers who are assigned to Bloomberg and not currently working due to the pandemic.”

April 29

Axios To Return PPP Loan

A week after disclosing that it had avoided layoffs and pay cuts by securing a $4.8 million Paycheck Protection Program loan, Axios said Tuesday that it would return the funds.

In a blog post, co-founder and CEO Jim VandeHei said the media company could confidently give the money back after nearing a deal for an alternative source of capital. At the same time, the program has inspired a backlash against many companies for taking PPP funds, including Axios.

“Some critics say media companies like ours should not qualify, period,” VandeHei wrote. “Others argue that venture-backed startups should seek capital elsewhere, even if it hurts the business.”

He said the decision to apply for the loan four weeks ago had seemed prudent, since Axios’ physical events business was shut down, ad revenue declined and it wanted to protect its 190 employees from layoffs.

The PPP program is aimed at businesses with less than 500 workers that cannot access capital at a reasonable cost and would eliminate jobs without the funding. Read more.

April 28

OpenX Cuts Staff, Hours And Executive Pay In Response To Reduced Marketer Spend

OpenX said Tuesday it has laid off, furloughed or cut hours for 15% of its employees. Most of that percentage were layoffs and furloughs, and the number of people whose hours were cut was small, the company said.

OpenX reduced the salaries of its leadership team by 15% to 20%. Read AdExchanger’s coverage.

April 27

GumGum Cuts Staff By 25%

GumGum laid off 25% of its staff last week due to declining revenues caused by the coronavirus pandemic, Business Insider reported.

GumGum raised $22 million in Series D funding in February, bringing its total funding to $58.8 million.

In a blog post last week, CEO Phil Schraeder said the company had been poised to surpass its growth goals as it headed into the end of Q1, but that changed drastically when the pandemic hit the United States.

He said he made the decision to reduce headcount when it became clear that the cuts already implemented – Schraeder began forgoing his salary, senior leadership received salary cuts and the company instituted a hiring freeze and reduced nonessential costs – wouldn’t be enough. Temporary actions, such as furloughs or more salary cuts, didn’t make sense in the long term, he said.

“As painful as it is, I am certain that our team was just too large for the revenue we will generate this year,” he wrote. “It would be irresponsible of me to take a short-term solution for what I know is a permanent revenue impact.”

April 23

Fox Cuts Salaries For Leadership Team

Fox Chairman Rupert Murdoch, Chief Executive Lachlan Murdoch and other senior executives will forego their salaries through September in response to the pandemic’s effects on its businesses, The Wall Street Journal reported.

Fox will halve the salaries of division heads, including Fox News Chief Executive Suzanne Scott, Fox Entertainment Chief Executive Charlie Collier and Fox Sports Chief Executive Eric Shanks.

Vice presidents and above would receive a 15% pay cut from May 1 through July 31.

The reductions are necessary so that “to the greatest extent possible, we are able to protect our full-time colleagues with salary and benefit continuation during the period we are most affected by the crisis,” Lachlan Murdoch said in the memo.

About 700 Fox Corp. employees will receive the pay cuts; on-air talent are not included, according to the Journal. Read more.

April 22

Axios Qualifies For A PPP Loan Worth Nearly $5 Million

Axios said Wednesday that it had qualified for a Paycheck Protection Program loan worth nearly $5 million, which will help the media company avoid the layoffs and pay cuts that have plagued the industry.

The company’s revenue has declined as its physical events business disappeared and advertisers paused spend. Axios had already moved quickly to cut non-personnel expenses, and it said the loan will ensure jobs and salaries for its staff of nearly 200 through the rest of the year. It will note its receipt of the PPP loan when writing about the program.

“Many organizations have had to lay off talented journalists and teams, or even shut down,” Axios said. “Our commitment is to not only protect existing jobs but, with time, grow new ones.” Read more.

April 21

Vice Prepares For Hundreds Of Potential Layoffs

Vice could potentially lay off more than 300 employees in its digital operations, including Vice News and Refinery29, according to an internal planning document obtained by The Wall Street Journal.

The move, if enacted, could save the company roughly $40 million, but digital traffic could decline by as much as 30% because less content would be published. Vice expects online ad spend to decline 33% at Refinery29 and 39% at Vice websites.

Vice said the document is one of several scenarios being discussed internally but no decisions have been made.

Top executives took a 25% voluntary pay cut last month, and CEO Nancy Dubuc took a 50% reduction. Read more.

Tribune Publishing Institutes 3-Week Furloughs

Two weeks after Tribune Publishing announced permanent 2-10% pay cuts for high salaried employees, CEO Terry Jimenez sent out another note requiring non-union employees whose salaries are between $40,000 and $67,000 to take three-week furloughs within the next three months.

“We may also implement additional furloughs or extend the length of time for positions that have been disproportionately impacted by the slowdown of work activity brought about by the pandemic,” Jimenez wrote. Read more from Poynter.

IPG Mediabrands Enacts Cost-Cutting Measures

IPG Mediabrands agencies enacted cost-cutting measures including furloughs and lay offs of 5% of its workforce, Adweek reported Tuesday.

An agency spokesperson said: “In alignment with IPG, we are instituting a range of actions to reduce expenses, including deferring all increases, taking salary cuts, furloughs and, as a last resort and only if unavoidable, making some reductions in staff.” More.

NPR Avoids Layoffs By Cutting Executive Pay

With a potential budget deficit of $30 million to $45 million, National Public Radio will slash executive salaries by between 10% and 25% to avoid employee layoffs, The New York Times reported.

The cuts, along with tighter discretionary spending, will save the radio and podcast nonprofit as much as $25 million. About a third of NPR’s revenue comes from corporate sponsors such as Trader Joe’s and State Farm, but that stream will be $12 million to $15 million smaller this year.

“We do not have any position eliminations on the table now, and it is our goal to avoid them as much as is reasonably possible,” NPR CEO John Lansing wrote in a company email obtained by the Times.

Like many news organizations, NPR is balancing increased reader and listener engagement during the coronavirus pandemic with declining revenue. Monthly traffic to its website has more than doubled, while radio show streaming has increased 31%. Read more.

April 20

WarnerMedia Gives Purpose-Driven Advertising A Boost

WarnerMedia Ad Sales launched a program Monday aimed at CNN Digital advertisers sharing “messages of social good and purpose” during the COVID-19 pandemic. Through the end of April, CNN Digital will match any new investment with inventory for the same dollar amount.

Participating marketers will get the ad inventory they initially paid for, as well as an equal amount of inventory that can be used to run purpose-driven messaging for their own brand or a charity. Those messages can run across CNN.com, GreatBigStory.com, CNNgo, CNN Audio and CNN’s digital newsletters.

The matched media may also be donated to the Ad Council for PSAs.

Launch partners include MassMutual, AARP and John Hancock. Matched media will be delivered through the end of September. Read more.

Meredith Implements Pay Cuts Until September

Meredith implemented pay cuts for 60% of its 5,000 employees due to the coronavirus’s effect on advertising. With “significant declines” in Meredith’s fourth fiscal quarter, which ended in March, Meredith cut salaries to strengthen liquidity and financial flexibility, the company said in a release.

Although Meredith’s revenue has increasingly diversified, advertising still accounts for half of its revenue. While 40% of employees’ salaries will remain unchanged, 45% of its employees will receive a 15% pay cut from May 2 to Sept. 2. The 15% highest-paid employees will receive at least 20% pay cuts, while Meredith CEO and President Tom Harty and the company’s board of directors will take 40% pay cuts. Employees who receive pay cuts will receive one day of unpaid leave per week.

The company also withdrew its fiscal 2020 guidance and suspended its investor dividend. Read more.

April 19

Charter Announces 60-Day Moratorium On Layoffs and Furloughs

Charter said Sunday that it would not lay off or furlough any workers during the next 60 days.

The cable company also said that it has created more than 700 new jobs, including an expansion of its Spectrum call center operations and hires in El Paso, Texas, Rotterdam, NY, and Kansas City, Mo.

Charter recently announced it would permanently increase its minimum wage to $20 per hour. Read more.

April 17

Vox Media Furloughs 9% Of Employees

Vox Media, which publishes Recode, The Verge, New York Magazine and Eater among others, has furloughed 9% of employees from May 1 to July 31. The cuts, according to TechCrunch, are “across sales, sales support, production, events, IT and office operations, along with editorial staff at SB Nation and Curbed.”

In a memo to employees, CEO Jim Bankoff also announced reduced hours for 1% of employees, salary cuts for those making over $130,000, with reductions beginning at 15% and going up to 50% for Bankoff and Vox Media President Pam Wasserstein. Vox also halted raises as well as its 401k matching program through the end of 2020.

Wrote Bankoff: “Weakness in March, driven by the cancellations of SXSW and March Madness, the collapse of travel, sports and fashion-related advertising, and other factors led us to miss our revenue goals by several million dollars in the first quarter; the impact will be significantly greater in the second quarter.”

He expressed confidence that the company will rebound, though could not say when or by how much.

The Vox Media Union said it had a guarantee there would be “no layoffs, no additional furloughs, and no additional pay cuts through July 31, along with enhanced severance for any layoffs that occur in August-December.”

Google Ad Manager Will Waive Ad Serving Fees For News Publishers

For the next five months, Google is waiving its Ad Manager ad serving fees for news publishers around the globe, which have been hit hard by the coronavirus pandemic. Read the blog post.

Many have seen ad revenue fall as national and local advertisers pull back, and as coronavirus-related keyword blocking makes it difficult to monetize related content, compared to soft news or counterprogramming. Read AdExchanger’s coverage.

April 16

LA Times Furloughs Non-Editorial Employees

The LA Times is furloughing business-side employees for 16 weeks and implementing 5% to 15% pay cuts for senior executives due to the coronavirus.

“Due to the unexpected effects of COVID-19, our advertising revenue has nearly been eliminated,” said President Chris Argentieri in a memo. Billionaire Patrick Soon-Shiong bought the paper in June 2018 for $500 million. Read more at the New York Post.

April 15

Fortune Lays Off 10% Of Staff

Fortune cut 10% of its payroll, or 35 employees, to reduce costs during the coronavirus pandemic. Fortune CEO Alan Murray took a 50% pay cut, and the rest of the executive team cut their salaries by 30%.  The Wrap has more.

NextRoll Lays Off 30%, Institutes 20% Paycuts

The retargeting company NextRoll, which recently rebranded from AdRoll, laid off 30% of its 700 global staff at the beginning of April due to the economic effects of the coronavirus pandemic.

The remaining employees are taking 20% pay cuts, AdExchanger confirmed. The executive team are cutting their salaries by a greater, but unspecified, percentage.

“We are in the midst of the most challenging period the world has experienced in our lifetime,” said NextRoll Inc. CEO, Toby Gabriner. “It’s impossible to know how long this global pandemic will last, but it’s clear that NextRoll has entered uncharted territory.” More.

April 14

Verizon Media Donates $10M In Ad Credits For COVID-19 Mental Health Awareness

Verizon Media is earmarking $10 million worth of ad inventory to support mental and public health response efforts related to the coronavirus pandemic. The inventory is reserved for national and internal mental health organizations, which have seen a rise in demand for their services.

Some of the entities involved include Child Mind Institute, which provides telemedicine and remote health evaluations, and Crisis Text Line, which provides 24/7 free text support for those in crisis in the United States, Canada, United Kingdom and Ireland. The donation will also aid response efforts by the Centers for Disease Control and the World Health Organization. Adweek has more.

Omnicom To Begin Furloughs And Layoffs

Omnicom confirmed Tuesday it will lay off and furlough staff across its 70,000-employee network due to the economic impact of the coronavirus.

Business Insider first reported the news.

Layoffs and furloughs will begin this week and will affect “many of our agencies,” Omnicom CEO John Wren wrote in a memo to employees. The company will try to furlough employees rather than lay them off and participate in government subsidy programs where it’s eligible “so we can bring people back if, and when, conditions improve and client demand recovers,” he wrote.

Omnicom did not break out which agencies will be affected, but a spokesperson confirmed that those with clients in nonessential industries such as retail, oil and gas and automotive, as well as those that focus on events, have been hit the hardest.

Wren will also forgo his entire salary and senior management will reduce their salaries by a third through September 2020. Omnicom will stop hiring new employees, freeze all salaries and reduce its reliance on freelancers. And it will cease discretionary spending on award shows and events, as well as suspend its share repurchasing program.

“Unfortunately, COVID-19 has had a profound impact on the economy, on our clients’ businesses, and in turn, on ours,” Wren said in a memo to employees. “While we hope for a swift recovery, we have to respond quickly to the reality of the moment, to ensure the sustainability of our business and our ability to continue to provide our clients with outstanding service.”

In addition to cost cutting measures, Omnicom has expanded its coverage plans for health benefits in the United States and is moving talent to areas of the business that are growing, such as Omnicom Health Group.

April 13

E.W. Scripps Directs Savings From Voluntary Executive Pay Cuts To Employee Fund

Executives and the CEO of the local TV, digital and podcasting media company E.W. Scripps are voluntarily reducing their salaries, with the savings directed to The Scripps Howard Foundation’s COVID-19 Employee Relief Fund, according to Broadcaster + Cable. E.W. Scripps operates 60 local TV stations, Court TV, Newsy and podcast company Stitcher.

CEO and president Adam Symson will take a 15% pay cut, and the rest of the executive team will forgo 2020 raises and cut their 2019 salaries by 10%. The 11 board members will also take a 15% cut in their cash compensation, with the chairman Rich Boehne waiving the remainder of the year’s fees.

Condé Nast Cuts Salaries, Reduces Hours

Condé Nast, in response to the economic downturn caused by the coronavirus pandemic, has instituted an austerity plan in which employees making at least $100,000 annually will have their salaries reduced by 10% to 20% for five months beginning in May, according to Variety.

“The ELT [Executive Leadership Team] and I recognize it’s very likely our advertising clients, consumers, and therefore our company, will be operating under significant financial pressure for some time,” wrote Condé Nast CEO Roger Lynch in a memo sent to employees Monday.

Senior executives including Vogue’s Anna Wintour will see a 20% salary reduction, and Lynch will take a 50% reduction.

Lynch also noted that Condé Nast will reduce working hours for some employees and that he expects layoffs will eventually happen.

“We’ve already closed several hundred open positions and limited hiring only to the most critical roles,” Lynch wrote. “Role eliminations are never something we take lightly, and we’ll continue to work to limit this as much as possible.”

Publicis Groupe Cuts CEO And Board Salaries, Slashes Dividends By 50%

Publicis Groupe said Monday it will cut the salaries of chairman and CEO Arthur Sadoun and executive chairman of the supervisory board Maurice Lévy by 30% in response to the coronavirus pandemic.

The company will also reduce compensation by 20% for management board members. For stakeholders, Publicis will slash dividends by 50% and delay payments until the end of September. Read more.

Dentsu Aegis Network Cuts Employee Salaries By 10%

Dentsu Aegis Network, the international arm of Japanese agency conglomerate Dentsu, will cut all employee salaries by 10% in response to the economic fallout of the coronavirus pandemic.

A Dentsu Aegis spokesperson declined to specify whether management or executive pay saw deeper salary reductions. Read more.

April 11

InMobi Avoids Coronavirus Layoffs With Stock Compensation Plan

Mobile advertising platform InMobi is revising its compensation structure for employees in an effort to avoid layoffs due to economic strife related to the ongoing COVID-19 pandemic.

Effective April 2020, employees will receive a portion of their salary in the form of stock rather than cash. The stock component begins at 10% of an employee’s salary. The percentage will be higher at the company’s leadership levels. Read more.

April 10

IPG CEO Michael Roth Outlines Cost-Cutting Measures, But Is Vague On Specifics

IPG CEO Michael Roth said in an internal memo Friday that some agencies would need to trim staff as a cost-cutting measure, due to coronavirus-related economic effects.

According to AdWeek, Roth didn’t say which agencies will be hit with layoffs and furloughs, though the agency MullenLowe had already gone through a round when Roth circulated his memo.

Other cost-cutting measures include postponing raises, hiring freezes, salary cuts and cuts in non-essential spending.

April 9

Hearst Promises No Layoffs Or Pay Cuts

Hearst Corp. informed its newsrooms that there would be no layoffs, furloughs or pay cuts as a result of the coronavirus pandemic, according to Poynter.

Instead, the privately held company will give a 1% bonus to all workers, create a bonus merit pool and waive budgeting targets that influence executive bonuses. Hearst will also promote its newspapers and their pandemic coverage in TV ads in some markets.

Hearst has 24 daily newspapers, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and the Times Union of Albany, New York.

Yelp Lays Off 1,000, Furloughs 1,100

Yelp has laid off 1,000 employees and furloughed 1,100, according to The Wall Street Journal.

It’s also reducing salaries and work week hours and deferring stock repurchasing. CEO Jeremy Stoppelman has relinquished his salary this year.

Yelp told the Journal that clients’ ad budgets plummeted in the second half of March. In response it waived ad fees and offered free services – another hit on its revenues. Yelp also said that page views and restaurant searches dipped 60% from the beginning of March to the end. Page views and searches in Yelp’s services category also dropped 40% during that time.

VideoAmp Reduces Headcount, Lowers 2020 Forecast

VideoAmp laid off 10% of its roughly 210 employees on Thursday, Business Insider reported.

VideoAmp is allowing employees to transfer less than 10% of their compensation from cash to equity, and CEO Ross McCray will forgo his salary for an indefinite period of time. The company cut its growth estimate for the year to between 30% and 50%, down from the 150% growth the platform has experienced for the past three years.

The 6-year-old startup, which sells cross-channel TV measurement software, has raised $106 million from investors including The Raine Group, Ancora Capital Partners, Mediaocean and RTL Group. VideoAmp acquired attribution company Conversion Logic in March for an undisclosed amount.

April 8

Group Nine Media Cuts Staff By 7%

Two weeks after implementing cost cuts, including reducing executive pay, Group Nine Media laid off 7% of its 700-person staff, Adweek reported.

That’s quite a reversal of the previously rosy executive forecasts that the publisher would be profitable this year, following the 2019 acquisition of PopSugar. But as the coronavirus pandemic causes marketers to freeze budgets or abandon campaigns already in the pipeline, media companies across the spectrum are left trying to balance the advertising declines with growing reader engagement as Americans shelter in place. Read more.

Quantcast Lays Off 5% And Cuts Salaries Due To Economic Impact Of The Coronavirus

Quantcast laid off just under 5% of its staff and implemented tiered pay cuts due to the economic impact of coronavirus.

The salary cuts are tiered according to compensation level, with some employees taking 5% cuts and the highest-paid employees taking 30% cuts. Its global staff numbers more than 600 employees, according to Quantcast.

CEO Konrad Feldman, who co-founded the company 14 years ago, took a 100% pay cut. Read more.

Adform Avoids Layoffs By Reducing Salaries

Adform’s senior leadership took a 20% pay cut for April, May and June to reduce costs during the coronavirus pandemic. The company also asked employees who were financially able to withstand a 20% pay cut to voluntarily reduce their wages. Those employees would move to a 4-day work week during the time period.

The company said it made those moves to avoid making layoffs to its 650-person workforce. Read more.

April 7

MediaMath Cuts 8% Of Its Staff, Citing Coronavirus

MediaMath reduced its workforce by 8% through a combination of layoffs and furloughs. Remaining employees will take a 10% pay cut and the company paused 401(k) matching.

“We are preparing our businesses to weather these uncertain times and taking actions that will strengthen our position for the long term, including focusing our hiring efforts on critical positions only, reducing expenses and compensation, and reducing roles as necessary,” MediaMath President Konrad Gerszke said in a statement. Read more.

April 3

Bustle And G/O Media Each Lay Off 5% Of Staffers

Bustle Digital Group, owner of Elite Daily, Nylon and Mic, and G/O Media, owner of The Onion and a bunch of former Gawker Media brands, each laid off about 5% of their respective staffers. As per Digiday, Bustle laid off 24 of its 300 employees and G/O Media laid off 14 of its 275 staffers.

Bustle is also instituting pay cuts, where employees making more than $70,000 will see an 18% salary decrease. Executives will take a 30% cut and CEO Bryan Goldberg’s salary will go down by 85%.

In both cases, the layoffs are due to declines in ad revenue stemming from the coronavirus pandemic.

Sojern Halves Its Staff, TripleLift Trims By 7%

The travel industry has been impacted especially hard by the coronavirus pandemic, leading ad tech firm Sojern to cut 50% of its staff.

“We’ve had to make the unfortunate decision to lay off several wonderful employees,” a Sojern spokesperson told Adweek. “COVID-19 has had a significant impact on the travel industry that is both unexpected and unprecedented. Like many other travel companies, Sojern has been hit hard and, in order to weather this global storm, we have had to make some very difficult business decisions.”

Meanwhile, ad tech firm TripleLift also had to reduce global headcount by 7% and trim salaries as marketers pause advertising campaigns. The company also furloughed an unspecified number of employees. Read more.

March 31

WPP Cuts Executive Committee Salaries By 20%

WPP said Tuesday that its executive leadership team will take a 20% pay cut for at least the next three months as a result of the coronavirus pandemic’s economic fallout.

The company has also withdrawn its 2020 guidance, suspended its $1.1 billion share buyback from its sale of Kantar to Bain Capital, suspended its 2019 dividend and put its final dividend under review. WPP expects the measures to result in roughly $870 million to $990 million in cost savings.

The economic uncertainty caused WPP’s like-for-like revenues to fall 16.1% in China in the first two months of 2020. In the United States, like-for-like revenues fell 0.9%, and the company expects that number to fall 4.4% in H2. Luckily, the holding company has cash on hand, raising almost $4 billion from the disposal of 50 non-core assets.

“As we enter the second quarter, it is clear that the impact of COVID-19 on the business will increase but it is not possible at this stage to quantify the depth or duration of the impact,” the company said in a release.

Maven Media Lays Off 9% Of Staff, Cuts Senior Management Salaries By 30%

The publisher, with 300 properties such as Sports Illustrated, TheStreet, History and Maxim, said Tuesday it has laid off 9% of its staff – or 31 of its 332 employees. Read more.

Maven also cut senior management salaries by 30%, which allowed Maven to avoid laying off an additional 20% of staff, said Maven CEO James Heckman in a letter to employees.

Despite strong audience engagement with Maven’s brands, Heckman noted “dramatic pullback” of sponsorships and a 40% decline in programmatic CPMs.

“We’re anticipating a $30 million reduction in revenue for 2020, comprised of a $17 million reduction in sponsorship sales, $10 million reduction in programmatic CPM-driven sales, and $3 million in other revenue initiatives, such as events,” Heckman wrote.

[ally-moors]

INIGO COMMUNICATIONS - CREATIVE DIRECTOR

I found my passion in college by way of Inigo Communications: Chicago’s first and only student-run AD/PR/Communications Agency, a Loyola University Chicago exclusive program. I began my time at Inigo in 2019 as a Creative Coordinator, moving onto the role of the agency’s Creative Director the following semester. Inigo is not just an experiential learning course, it’s a full-service agency with real, contracted clients. Our work reaches all aspects of the industry, from direct marketing to branding to strategic analysis to social media campaigns, and much more. Our motto: Be Brave, Be Bold, Be Blunt. And most importantly: go forth and set the world on fire.

To see more, visit inigocomm.com

[workfromhomeyoutuber]

Octagon: Data Analytics Lead

Headquarters: Stamford, CT URL: https://www.octagon.com/

THE JOB / Data Analytics Lead       

STRATEGY / Responsible for developing and executing investment recommendations for our clients. 

            Octagon, the world’s premiere global sports marketing agency, is seeking a Data Analytics Lead to join its strategy practice! 

Our headquarters is located in Stamford, CT but the location of this position can be flexible with a preference for working in one of our office locations - Stamford, CT, New York, NY, Chicago, IL, or Los Angeles, CA. We will also consider a remote based working arrangement for qualified candidates. 

Whether it’s identifying the right target audience for an event or measuring KPIs, we strive to ground all our recommendations in data. Here's where you come in! 

We are looking for someone who can guide the planning, implementation, and execution of all CRM initiatives for national and regional events. We will look to you to identify the right audience and leverage the right channels to reach them. You will build out a registration plan that allows accurately track all KPIs. And you will be insightful – reporting is useful, but insights drive the business forward.

             THE WORK YOU’LL DO 

Lead the development and execution of CRM and data strategies for client events

Operationalize and establish best processes for scaling and streamline reporting

Create tailored measurement and learning plans that allow programs to define and understand their programs

Develop CRM and data strategies for event, monitor performance and continually make adjustments

Create program recaps as it relates to data strategy with key takeaways, insights, and future recommendations

Identify target audiences for each event and determine appropriate outreach channel to engage with consumers

Collaborate with clients, account teams, partners, and vendors to execute all data plans effectively

Ensure integrity of consumer data, and always adhere to best privacy practices to protect data

THE BIGGER TEAM YOU’LL JOIN

Where others see complexity, we see possibility. 

Octagon is the global sports, entertainment and experiential marketing arm of the Interpublic Group. But if that classification doesn’t do it for you, and it shouldn’t, let’s take it a step further. 

We are what we believe. And we believe that while the world of sports and entertainment is full of opportunities and possibilities, sometimes the amount of choice can seem a little overwhelming. Even daunting.

  That’s where we come into play. 

At Octagon we inspire brands, talent, and our people to see the world for all its potential. We then help break down the complexity and push forward so you can make your next right move.

  WHO WE’RE LOOKING FOR 

Minimum 5 years relevant experience

A passion for sports, entertainment, gaming, music and/or celebrity culture

An insightful thinker who uses data to drive decision

Highly proficient in Microsoft Excel

A strong multi-tasker with an ambitious work ethic

Dedication, persistence, thoroughness, and attention to detail

Ability to travel – 15%

  Octagon is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis prohibited by law.

  To apply: https://ipg.taleo.net/careersection/octagon_ext_cs/jobdetail.ftl?job=013238&tz=GMT-05%3A00&tzname=America%2FNew_York

from We Work Remotely: Remote jobs in design, programming, marketing and more https://ift.tt/39hrgSA from Work From Home YouTuber Job Board Blog https://ift.tt/2Sb87MF

[haulix]

New openings (November 13, 2017)

Creative Operations Coordinator (Pandora - Oakland) 

As a Creative Operations Coordinator, you will play a critical role in the Creative Organization by working to effectively streamline the daily workflow of design, audio and photography projects for marketing, brand, sales and internal initiatives at Pandora. You must demonstrate excellent skills in communication, organization, project coordination, and critical thinking, and thrive in a fast-paced environment with multiple projects and demanding deadlines. We are looking to develop our Creative Operations team within the Creative Organization and your role will be crucial in our future growth and success. This job is located at our Oakland, CA office.

CRM & Social Media Manager (Sony Music Latin - Coconut Grove, FL) 

Sony Music Latin is looking for a bright and dynamic person who lives and breathes digital marketing and is passionate about music. The CRM (Customer Relationship Marketing) & Social Media Manager will implement the digital marketing strategy of Sony Music Latin (SML) and its artist roster, developing awareness and encouraging engagement and conversion.

Marketing Director (Springfield Symphony Orchestra - Springfield, MA) 

The Springfield Symphony Orchestra is seeking a Marketing Director. This is a salaried, full-time position, reporting to the Executive Director. Duties include:

Marketing Management

Implement all aspects of season subscription and renewal campaigns, including direct mail and telemarketing. Oversee the acquisition of prospect lists and production of all campaign materials.

Write copy and work with designers and media vendors to produce all marketing and development materials, including season brochures, advertisements, concert program books, website, other print material, and social media content.

Work with the box office and sales director to plan and implement single ticket sales campaign, including the design and placement of print and electronic advertising and special promotions.

Provides ongoing analysis of ticket sales and subscription trends.

Conduct audience and market research as needed; develop strategies based on survey analysis.

Monitor budget of all marketing efforts, making adjustments as necessary to meet goals as determined with the Executive Director.

Report to Executive Director on progress of all ticket sales campaigns; provide other reports and public communications as requested.

Recommend marketing policies and promotion strategies to the Executive Director with the goal of reaching new audiences for the orchestra.

Work with committees to create and execute audience development initiatives.

Music & Creative Arts Manager (Salvation Army - Ohio) 

The Music and Creative Arts Manager will serve as part of the Corps and Kroc Center ministry.  They will function in a team environment and be a role model to both youth and adults.  They will invest in lives by developing a high level musical and authentic worship ministry.  In conjunction, they will keep as a priority, the spiritual nurturing of each individual in their ministry; promoting the Christian faith and values in keeping with the Mission of The Salvation Army.

Social Media Coordinator (Sinclair Broadcast Group - Seattle) 

Sinclair Media of Seattle, LLC owns and operates KOMO-TV and its digital properties in Seattle, WA. KOMO TV is looking for a Social Media Coordinator with a passion for writing and publishing our news content on all social media platforms. This person will oversee all our social accounts, website, and work closely with talent, sales, and the web team to reach digital goals and enhance social media presence. 

Audience Development Manager (St. Paul Chamber Orchestra Society - St. Paul, MN) 

The Audience Development Manager manages all young audience development and diversity efforts, including the club2030 program and the New Generation Initiative. Manages all marketing efforts for concerts geared toward young and diverse audiences, including the Free Family Music Series, concerts at the Capri Theater, concerts at Humboldt High School, the Liquid Music Series, SPCO at Series and special happy hour concerts. Manages the marketing relationship with the Greater Twin Cities Youth Symphonies (GTCYS). 

Manager, Artist Program Development (Pandora - Oakland, CA) 

The Manager, Artist Programs role will collaborate with internal teams to create culturally relevant, first-of-a-kind artist programs that fulfill strategic business objectives for Pandora. You are able to take concepts and ideas, develop into creative briefs and programs, deliver to project managers and oversee for execution.  This role is also an experienced, strategic media planner and uses this skill to ensure campaigns meet Pandora’s strategic business KPIs. 

Creative Marketing Coordinator (Disney - Burbank, CA) 

The Marketing Coordinator will support three Creative Directors, and in turn a stable of producers and editors in the development, production and distribution of video promotion materials across air, social and digital platforms. The coordinator will work closely with the team to track and QC final deliverables, assist in communicating with and fielding requests from other departments and serve as back-up, when needed, to other Coordinators. 

Marketing Associate (UMG - Santa Monica, CA) 

We are looking for a Marketing Associate to initiate, plan and coordinate all aspects of Marketing Campaigns for upcoming releases to designated artist, predominantly within the pop and EDM catalogues. This position will work across labels within the UMG umbrella.

Creative Director (Fender - Los Angeles) 

As Creative Director, you will help lead the development and execution of multi-channel and multi-platform creative concepts, branding, design and messaging strategies, to drive growth and adoption of the Fender Digital products and services across all consumer touch–points. This includes everything from advertising, digital and email, to experiential, retail, packaging, partnerships and new channels/formats. As a member of the global Fender brand marketing team, you will also support the integration of Fender’s global marketing campaigns and brand messaging for its core product offering, in line with global brand marketing and brand design guidelines. This position requires a blend of excellent digital and creative skills, the ability to visually interpret complex issues, internalize and react to data and customer behavior, experience managing people and an interest in strategy and a passion for advancing significant ideas and causes. A robust background in digital product marketing is a must.

Marketing Manager (Soundstripe - Nashville) 

We are looking for a unique individual that possess both left-right brain super-powers! The Soundstripe Marketing Manager is a visionary storyteller with and an expert at internet marketing. You will be working with our Director of Marketing to deliver engaging content to our member community, grow our online marketing channels, manage social media, and work with 3rd party vendors on creative content projects. Soundstripe is growing FAST and we need someone who is not afraid to learn new things, execute on new strategies, manage people/resources, and be a part of creating the strategic vision for the marketing department. 

Social Media / Digital Account Coordinator (US Media International) 

US Media International is seeking a Social Media/Digital Account Coordinator in our Boca Raton offices. Our diverse client list includes recognizable brands that are leaders within their industries. We are looking for a Social Media/Account Service Coordinator to be the liaison between the client and the internal agency team to support the development, implementation, monitoring & reporting of social media & digital campaigns for key client accounts. 

Talent and Entertainment Coordinator (Chicago Bears - Lake Forest, IL) 

The Chicago Bears are looking to add a Talent & Entertainment Coordinator to our team.   This person will be responsible for the coordination of the department’s talent programs (Drumline, Street Team, and Mascot Program), as well as planning and execution of event and game entertainment programming.

Live Events & Promotions Manager (Townsquare Media - Kalamazoo, MI) 

The Live Events & Promotions Manager will be the point person for all aspects of Townsquare’s live events business in Southwest Michigan and will be involved in all aspects of each show/event. The person will also be involved in the organization and execution of promotions across all (6) six brands.

Manager Agency Marketing (Pandora - NYC) 

The Agency Marketing Manager is pivotal to the success of this rapidly growing company thriving in the mobile, radio and digital space. The ideal candidate is ambitious and seeks a challenging work environment.

As a service team to a world-class sales organization, this marketer must have a “sales lens”, a hunger for data and a forward-thinking mindset.  In addition to strategic foresight, s/he must be able to execute on an array of projects and tasks with (near) flawless execution.  It is imperative that this person be nimble, resourceful, self-motivated and a skillful juggler.

This role will build Pandora’s thought leadership and strategic marketing programs focused on our agency partners – from holding companies, to creative agencies, from C-level leaders to media buyers.  You will assist in the development of multiple touchpoint strategies including in-agency events, industry tentpoles, social activations and content marketing programs. You will manage the execution of these programs by working cross functionally with almost every department within Pandora, acting as lead project manager.

Coordinator, Promotions (Lionsgate - Los Angeles) 

The International marketing and promotions coordinator will report directly to the Vice President, International Marketing and Promotions in the Lionsgate Motion Picture Group. 

Market Manager (Cumulus Media - Alabama) 

Cumulus Media is currently searching for a superior leader and broadcaster to join us in Mobile, AL as our Market Manager (93BLX, WGOK Gospel 900, WABD 97.5, WDLT-FM and WXQW 660).

Director of Music & Social Programming (Kimpton - Austin, TX) 

The Director of Music & Social Programming's roles and responsibilities are focused on, but not limited to the following areas:

Entertainment: Book, coordinate, and account for live music and performances.

Administration: Contract execution, vendor set up, invoice collection, and check entry and delivery.

Stage management: Oversee sound engineer, equipment, sound booth, etc.

Artist communication: Delivery of promo materials, load-in/load-out protocol, run of show, and hospitality.

Staff Engagement: Obtain staff feedback on performances, keep team engaged and excited about live entertainment so they can share knowledge with guests.

Public space music: Maintain vibe, correspond with TPG, educate staff of appropriate sound levels and times of day.

Events: Develop and execute additional events on and off site.

Publicity Coordinator (Short Fire Media - Los Angeles) 

Shore Fire Media is looking for a sharp and ambitious, up-and-coming PR pro to join our crack team of publicists in our new Los Angeles office. We’re looking for someone with an in-depth knowledge of the music and media worlds, and who has the ability to handle a diverse client roster of award-winning musicians, authors, tech, events, non-profits and a range of other art and culture-related projects.

Vice President of Marketing (Fender - Los Angeles) 

We are currently searching for a talented Vice President of Marketing to join our global marketing team, based in Los Angeles, CA. Reporting to the CMO, the ideal candidate will blend their obvious passion for music and culture with the proven ability to lead and drive results in three key areas: Integrated marketing planning and consumer-facing GTM execution for new product introductions, product lines and brand initiatives; paid media strategy, planning and execution to fuel increased demand and earned media; and social media marketing, supporting the continued growth, engagement and reach of Fender's shared channels.

Marketing Creative Director (Airtime - NYC) 

Airtime is looking for a Creative Director to be a key member of the Growth Marketing team. The Growth Marketing team is responsible for the Airtime brand and its expression across acquisition, user engagement, and live experiences. A successful candidate will champion and evolve our brand both internally and externally by leading a fast-paced and iterative design team, conceptualizing and executing marketing-driven experiences both inside and outside the product. This role reports into the VP of Growth Marketing and Strategy and will be New York City based. 

Growth Marketing Manager (DI.FM - Denver/Remote)

We are seeking a mid-level marketing pro to join our team. This is a fully remote position in the United States. The right person will be able to manage their own time to achieve quality results. Working from home isn’t for everyone. You'll need to be self-motivated, organized, communicative, and goal-oriented.

As DI.FM's Growth Marketing Manager, you'll be responsible for executing our marketing strategy, driving listener acquisition, conversion, and retention for all company brands. You'll carry out comprehensive engagement programs to increase funnel conversions and reduce churn. You will oversee all marketing campaigns through email, push and in-app notifications, social media and other channels which the company may use to engage users. You'll be accountable for improving communication, increasing revenue, and improving listener engagement metrics.

Director, Audience Engagement and Social Media (Viacom - Nashville) 

Lead all audience engagement and social media efforts for CMT, supporting the CMT linear television network – specifically, launching and sustaining new and returning original scripted and unscripted series, live tentpoles, music events, and specials – and larger CMT media brand, driving tune-in, building dedicated communities, strengthening brand loyalty, and generating revenue. Oversee CMT’s robust network of owned media accounts, from setting innovative and optimized strategies to commanding all day-to-day execution in collaboration with senior manager and directing business partnerships with content studios and creators and leading in-depth analysis, real-time optimization, strategic partnerships, and regular experimentation and innovation. This position is located in one of the fastest growing cities in America, Nashville, TN and it reports to the VP Consumer Marketing.

Music Theatre Director (BG OnStage - Bowling Green, KY) 

Music Theatre Director needed for the thriving Community Theatre. Excellent salary. Applicants must submit resume and unofficial transcript. Teaching music theatre classes, directing musical productions, assisting in social media.

Digital Marketing - Music & Entertainment (AristoMedia - Nashville) 

As a Digital account rep, you should have solid experience in marketing with a customer service approach. You should also have a clear idea of how digital tools add value to artist's and brand's strategy and performance.

Older posts (7+ Days)

Marketing Assistant (WMG - NYC)

The Marketing Department is responsible for developing comprehensive strategies for marketing our artists as well as coordinating all efforts (internally and with outside parties) on all projects. You will provide administrative and marketing support for Vice President of Marketing and Director of Marketing.

Administrative Assistant, Digital Marketing (Sony - NYC)

As part of Columbia’s Digital Marketing team, the Assistant is responsible for providing administrative support to the Senior Vice President while also helping the Digital team to manage marketing initiatives. In addition to administrative responsibilities, the successful candidate will demonstrate an equal passion for music and for cutting edge digital technologies and media.

Account Strategist (Pandora - Dallas, TX)

Pandora is looking for an experienced Account Strategist who has a background in digital or radio advertising with a proven track record of building and maintaining strong client relationships. This individual will partner directly with the sales team to build strategic media partnerships while providing a high level of client service for assigned Advertisers, Agencies and internal Clients.

Strategic Marketing Coordinator (20th Century Fox - Los Angeles)

Under the supervision of the EVP of Strategic Marketing, this position will support not only the International Marketing team in Los Angeles, but also the Regional Offices in Europe, Asia and Latin America as well as the local marketing teams in each country. Duties include initiating the strategic process with research, collection of information from the production team and coordination with other divisions (HE, TV, publishing, music, etc.); basic administrative support such as expense reports and purchase orders; and advanced computer support with database management, creation of Powerpoint templates and coordination of video conferences.

Record Label Marketing (Mosley Music Group - Hollywood, CA)

Record label Mosley Music Group (known for OneRepublic, Nelly Furtado, Keri Hilson, Timbaland and several more acts) is looking for a marketing person with a minimum of 3-4 years major label experience.

Music Marketing & Sales Development Intern (QRATES - Remote)

Qrates is an online vinyl as a service platform that streamlines and enables anyone to manufacture, pre-sell, crowdfund, and ship to fans vinyl records. Qrates is seeking an individual passionate about helping bands save money and streamline their vinyl manufacturing. This role can be remote, is unpaid, and can be completed for college credit. No experience necessary. Must have a hunger to learn.

Editorial Content Strategist (YouTube - San Bruno, CA)

As a YouTube Editorial Content Strategist, you will drive the development of support content across multiple channels. You will effectively translate complex concepts into friendly, easy-to-read content that reflects YouTube Editorial guidelines. You will manage large content databases and work cross-functionally to craft high-quality material that balances user and business objectives. You understand the product, online writing, and user education best practices while maintaining a relentless focus on the user.

You’ll partner with the Editorial team, product specialists, and subject matter experts across YouTube to develop content that supports and delights our users. You will drive projects that ensure a consistent and customized experience across mobile and desktop, via in-product help, help center, high-touch support channels, and more. You’re able to grasp technical concepts quickly and can successfully lead and manage multiple projects at the same time.

Creative Associate, Music (Techstars - Los Angeles)

As an Associate you will help build the next amazing batch of startups, as they grow from early stage to venture-backed companies. From entrepreneurs, to investors, to mentors, your network is about to explode. You will have the opportunity to sit in on mentor meetings – get to know the best entrepreneurs and investors in the city, up close and personally. You will also have access to full involvement in Techstars social events with the founders and local community. It’s basically a chance to get amazing experience, broaden your network in ways you could never imagine, get exposure to some of the greatest up and coming companies and teams in the country. Historically, most associates end up being employed by one of the teams or by someone they met during the span of the three months. Many also go on to build their own companies.

Manager, Music Partnerships and Licensing (2k Publishing - Novato, CA)

Do you have a passion for music and video games? How about music IN video games? This role requires a deep knowledge and interest in a wide range of current and catalog music, including pop and hip hop. The ideal candidate will be highly organized, have experience in music licensing and excellent at managing relationships with internal and external teams.

Lifestyle Account Manager, Music (Joonbug - Remote)

Joonbug.com is looking for a talented writer to contribute to our magazine-style nightlife and lifestyle blog which covers nightlife, music, fashion, culinary and other “in-the-know” happenings.

If you’re obsessed with lifestyle and writing about lifestyle, then this position will allow you to grow your portfolio and professional recognition in your field. Perks include gaining access to exclusive events, festivals, and restaurants, music shows, and more. There will be a considerable amount of writing in this position as you will be expected to write about events as they happen and be the voice of the lifestyle and nightlife scene.

Promotions Coordinator (Cumulus Media - Albany, GA)

Cumulus Media – Albany is currently seeking dynamic full-time Promotions and Marketing coordinator, preferably with broadcast and/or event marketing experience. The successful candidate will be extremely organized, possess exceptional communication, writing and computer skills, and know how to multi-task. The ability to prioritize tasks in a fast-paced environment and strong people skills are crucial, as this position will interact with listeners, customers, programming and sales to meet the station’s revenue, audience and brand objectives. We hire passionate, driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate customer relationships. If this sounds like you, please submit your resume for consideration.

Music Publicity / Public Relations Intern (Motormouth Media - NYC)

Motormouthmedia is currently seeking a PR intern for the Winter 2018 semester. Motormouthmedia is a full-service Los Angeles and Brooklyn-based boutique PR firm specializing in cutting-edge music, brand, event and pop culture. Clients span the musical spectrum in size and genre, but they all have one thing in common: quality. Our clients include but are not limited to: Dirty Projectors, Animal Collective, Four Tet, Caribou, Flying Lotus, Thundercat, Chelsea Wolfe, Oneohtrix Point Never, Destroyer, Jessy Lanza, Sunflower Bean, Hinds, FYF Festival, The Drums, Jay Som, Speedy Ortiz, Zola Jesus, Red Bull Music Academy, and more.

Interns are responsible for aiding in day-to-day tasks in the areas of regional and national publicity. Responsibilities include but are not limited to: clipping, media research, drafting pitches, updating press kits, follow-up and guest list coordination.

Interns should be detail-oriented, organized, eager to learn, and music lovers. This internship is remote, with preference given to candidates based in New York City. This internship is for college credit only, beginning in January and ending in May. Please submit both your resume and cover letter, which should state the last five concerts you attended. Resumes without a cover letter included will not be considered.

Global Social Artist Campaign Manager (Spotify - NYC)

Spotify is looking for a social artist marketing and original content campaign manager to work across all its social media projects. This person will drive digital social strategy for Spotify for a variety of artist and content related projects, tests, and markets. This leader will work in close collaboration with other Spotify internal teams (i.e. Content, Product, PR, Marketing, Artist Services, Label Relations) to build integrated digital programs and ecosystems grounded in social, designed to drive brand affinity, positive artist sentiment, new users and overall active usage of Spotify. The role will help shape social strategy and build a social content syndication model across all projects they oversee – adapting our global strategy to meet project needs. The ideal candidate has worked at or with global brands and can distill high-level strategies into clear plans and execute against them. Comfortable working inside a global organization and can work across teams and geographies.

Employee Experience & Marketing Manager (Pandora - Oakland, CA)

The Employee Experience and Marketing Manager develops and drives Pandora’s employee engagement strategy, including:  growing Pandora’s talent brand, positioning Pandora as an employer of choice and nurturing an experience for our employees that reflects Pandora’s vibrant and inclusive culture.    

Digital Account Manager (Sony - Coconut Grove, FL)

The Digital Account Manager will manage high-level strategic audio and video programming and content curation to maximize revenue and exposure for the artist.

Promotions Director (Cumulus Media - Dallas, TX)

Cumulus Media’s Dallas location is offering a great opportunity for a Promotions Director. Our ideal candidate should possess an extremely good work ethic, is a self-starter, and highly organized with the ability to work in a fast-paced office environment.

Who we are:

Cumulus Media Dallas currently features 7 stations in the Dallas/Ft. Worth metro area:  KTCK 1310 The Ticket, KPLX 99.5 The Wolf, KSCS 96.3 New Country, KESN 103.3 ESPN, WBAP 820 News/Talk, KLIF-AM 570 News/Talk, & KLIF-FM Hot 93.3.  At Cumulus Dallas we strive to hire passionate, driven, resourceful, problem solvers who have the ability to drive the evolving, diverse culture of the Power of Radio to success.

Cumulus owns and operates 460 radio stations in 94 U.S. markets, as well as Westwood One Networks, serving over 10,000 stations worldwide.  Over 225 million people per week engage with a Cumulus or Westwood One asset making it an exciting and unique career opportunity!  We are constantly creating new windows for success and strive to provide world class tools to help you succeed and reach your full potential as an employee.  More recently, Cumulus is the proud creator of NASH- an exciting new lifestyle and entertainment brand targeting over 90 million country music fans nationwide.

Our Opportunity:

Cumulus Media Dallas is seeking an experienced Promotions Director for KTCK FM/AM and KESN-FM.

The Promotion Director leads the department that brings a radio station’s on air image and brand to life to both its clients and listeners and is responsible for the planning, organization and execution of all on site radio station events, appearances, and road shows. Acts as a liaison between the Programming and Sales Departments and between clients and listeners.

Qualified applicants must have at least 3 years’ experience as a radio station promotions director or marketing director. They must be highly organized and excellent time managers. Experience with major event planning and execution is a must. Some light labor is involved. Must have the ability to develop and manage a staff, strong written and verbal communication skills, strong interpersonal skills and be an excellent budget and money manager. Understand the concepts behind branding and brand management for multiple stations with different target demographics. Must be able to successfully organize multiple projects simultaneously within deadline for various radio station formats and clients. Knowledge of Pop Culture, Music and Sports is must.  Position requires work at various hours, including nights, weekends and some holidays.

Social Media Content Producer (iHeartMedia - Burbank, CA)

Creation, posting and analysis of digital content, both organic and sponsored, for nationally syndicated radio program.

Public Relations Coordinator (LA Philharmonic - Los Angeles)

To work, in tandem with the rest of the Public Relations staff, as a liaison between the LAPA and the media in order to promote the Los Angeles Philharmonic and all Association events and activities. These include the LAPA Winter Season at the Walt Disney Concert Hall, the Summer Season at the Hollywood Bowl, special Series, run outs, tours and internal initiatives. To support the members of the department as requested.

Production Director (Cumulus Media - Tallahassee, FL)

Cumulus Tallahassee is looking for a creative and innovative self-starter who can lead our radio production department to the next level. The successful candidate is a collaborative leader that knows we work in the entertainment business and takes pride in the success of their air talent. Using your skills, our well-equipped studios, your strategic thinking and creative abilities to constantly create award winning type radio spots, put the overall cluster in a position to succeed.  The ideal candidate must interact well with clients and feel comfortable coaching clients, both in and out of the studio. Candidate will be experienced on-air and must be a real team player in the building. Candidate must anticipate and proactively work to solve the needs of co-workers and clients.

Integrated Marketing Director (Hollywood Reporter/Billboard - Los Angeles)

Prometheus Global Media is seeking a marketing professional for our Los Angeles office to focus on The Hollywood Reporter and Billboard brands.  Duties will include but not limited to:

Spearhead development of integrating marketing and branded content/native advertising programs from brainstorming/ideation stage through execution, focusing on entertainment and fashion/luxury advertising categories

Leverage core brand assets including digital, social, video, events, mobile and print to respond to RFPs and develop proactive concepts for advertisers

Responsible for client management for sold programs

Manage P&L’s and LOA’s tied to sold programs

Manage event sponsorships tied to tent-pole events and film festivals

Consistently liaise with THR editorial departments in the LA office to present initiatives that sales team creates

Work with product and digital departments to develop immersive and engaging online content experiences that result in revenue growth

Manage partnerships with entertainment partners and film festivals

Stay abreast of industry trends, competitive positioning, merging platforms and new technologies

Supervising Producer, Creative Operations (Pandora - Oakland, CA)

We are looking for a Supervising Producer to work out of our Oakland office and manage a team of Producers in Oakland, LA and NYC. This team is responsible for handling the logistics of productions across video, audio, design, and photography for marketing, brand, events, social, and sales content. This individual will collaborate closely with team leads, internal partners and external vendors to ensure all productions are executed on-time and on-budget, and that our processes are as efficient as possible. While the primary focus of this role is managing a team, s/he will also be an active producer on some of our larger productions.

Manager, Production & Content (Royal Caribbean)

Royal Caribbean International is seeking a Manager of Production and Content to work within the Brand Marketing team to oversee the management of large scale productions, content asset flow and management, budget management and triple bidding process, and interdepartmental ownership of production planning and scheduling. Content evaluation and leadership will also be a key responsibility for this role. This position is instrumental in providing cross function teams with access to new video and still content that needed to keep our communications compelling and impactful in the market place. Managing the overall asset capture plan and executing on the content sharing across our internal and external parties is a critical aspect of how we market. The right candidate will have a passion for the creative process and have a creative eye, along with a meticulous approach to production and content management. The Manager, Production and Content will be involved in the design, execution and final deliverables for all productions lead by the brand team. This person will work closely with our agency of record on these key projects but will also lead independent shoots from beginning to end. This Manager will also manage the ongoing relationship with some of the most highly valued partners and the individual must be able to juggle multiple tasks at the same time, own and drive these productions and process to optimal efficiency. Additionally, the Manager, Production and Content, will be seen as the resident expert on all production planning and content. The Manager of Productions and Content will report to the Director, Brand Marketing.

Promotions Director (iHeartMedia - West Palm Beach, FL)

iHeartMedia Palm Beach/Treasure Coast is looking for a seasoned Promotions Director who will work closely with programming, digital and sales to develop, coordinate, and execute successful, revenue generating campaigns; will supervise the brand to ensure the execution of all cluster initiatives; will build and maintain mutually beneficial relationships with traditional and non-traditional advertising outlets; serve as the liaison to our community, corporate and media partners.

Current employees and contingent workers click here to apply and search by the Job Posting Title.

Music Clearance Manager (Dick Clark Productions - Santa Monica, CA)

Dick Clark Productions, a diverse entertainment company and producer of a wide range of television programming, including awards shows, specials, and reality series, is seeking a highly qualified Music Clearance Manager. This position will be based in Santa Monica.

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