#button change service la

[butididntpourthewhiskeys]

🤍 SAFETY 🤍

Congrats, you made it. I created the safety fic. Wrote this in one day so be kind xx

“Okay, we’ll just go up, change, i’ll pop some advil and we’re good to go. Actually, do you want to order a snack from room service? When I saw the portion size at dinner, I already knew in my head that we might have to try the wings from the menu after all…” 

The elevator doors close behind her and Travis just grins at the woman standing right in front of him. He feels a little buzzed, but far from being drunk. It’s that stage of feeling the alcohol that is nothing but feeling full of energy, letting loose, just… being happy. Happy because the blonde woman in his arms is as bubbly as he loves her to be. She’s light as a feather, as comfortable as she could possibly be right now. Which is something he hasn’t always been able to witness ever since she came into his life and turned everything upside down. He soaks up these moments, witnesses them in their full glory. There’s nothing quite as peaceful as seeing her happy. And it’s slowly becoming the one thing he wants to see for the rest of his life.

“We’ll do whatever you’re up to.” he ensures her once more. His hand wandering to her left cheek, gently stroking a strand of hair behind her ear. She smiles for a moment, her eyes sparkling a little bit as she moves closer to him, signaling him that she needs a kiss right now. Despite Ray standing right next to them, Travis leans down to her height, kissing her lips softly. 

The massive elevator doors open with a ringing sound. Ray enters the upper level first, followed by Travis with Taylor holding his hand. It’s quiet in this part of the luxury Las Vegas hotel, nothing but the noise of Taylor’s high heels audible on the carpet. And Travis knows why. They’re the only ones staying on this floor, renting out a gorgeous suite with a view over the Las Vegas strip for the night. As much as he loves the crowds and the fun of Las Vegas - he’s learned to appreciate the silence, the privacy, the quietness he’s never been able to fully enjoy before. But now, there’s nothing as calming as being alone with her. Just him and her, and the whole world can wait. He’s found a form of peace and safety in the idea of being able to enjoy downtime not just alone, but with another human being. Before her, he could never sit with someone in silence. Before her… a time he can’t quite recall without the ache in his chest of wondering how he ever made it through the ups and downs of life without her by his side, holding his hand through all of it. 

“I will be right outside.” Ray politely lets the both of them know once they get to their room. He opens the suite with a magnetic key card and the door open for the couple. 

“Thanks, buddy.” Travis pats his shoulder, letting Taylor enter their hotel suite first. He closes the door behind them, watches Taylor make her way to the little night stand in the bedroom. In her gorgeous, dark green evening gown she sits down on her side of the bed, starts to rummage through her cosmetic bag. Travis just drops the jacket of his suit over the chair in front of him. Finally. He knows that him feeling warm and sweaty all night is nothing new. But wearing a suit tonight did not make it any more comfortable for him to be a real life yeti. Before attempting to change his outfit for the fun part of the night, he picks up the phone next to the tv remote, just presses a button. The blonde woman looks up at him confused, still trying to find the left over pack of advil that she threw into her little bag after getting back from Big Sur last weekend. 

“Hi, I’m calling from room 1002. I would like to order some room service.” 

The big man with the phone on his ear turns to her, and she smiles thankfully at him. Of course he would make sure she’s got everything she could possibly need in this moment. 

“Yeah, I would like to get some wings. How many are on one plate? 5?” 

“Get two.” she whispers from across the room. 

“Alright, then two plates please. Also can we get another bottle of water and..”

“Diet coke, babe.” she whispers again. 

“And two diet cokes.” he adds. “with ice.” 

“Also, can we add some sauces to that? Do you… yes, great. We’ll go with that then. And a portion of mayonnaise, please.” he says, and she giggles at him, sending him a little butterfly kiss from across the room. She knows how much he hates mayonnaise, but she also knows that he is well aware of how much she loves it. One of the millions of kind gestures she was forced to get used to in the past months of being with this man. 

“Thank you!” he says, then hangs up the phone again. 

“You are just the best.” she says, dramatically, making him laugh. She’s gotten up from her spot on the bed by now, reaching for the half empty bottle of water standing next to him. Her hand lands on his shoulder and he can’t help but put his over hers for a moment.

“Of course I am.” he jokes, confusedly watches her pour herself some water into a glass. She then swallows two of the pills in her hand, emptying the glass of water in just a few seconds. He’s stood up by now, standing right in front of her with his white shirt still tucked into his trousers. His big hands on her shoulders, his eyes a little more longing than they were before. 

“You good?” he asks, and she places the glass next to her again, a little out of breath from drinking the whole thing at once. 

“Yeah, just.. headache. Will be better soon.” 

“How’s your sunburn?” 

“I’ll be fine, Trav.” she says, almost in a giggle because he’s been concerned all night. He gently moves the spaghetti straps of her dress over her shoulders. The fabric has clearly left a mark on the already redenned shoulders of hers. He lets out a compassionate sigh, then moves down to press a few butterfly kisses on her skin. 

She giggles slightly. Partly because his beard tickles her, and partly because this is the third time tonight that he can’t help but love up on her sunburn. 

“Your poor shoulders.” he mumbles in between the kisses. 

“They’ll get through it.” she replies amusedly, as he lifts his head again, just looks apologetically into her face. She can read instantly what is going through his head. He feels responsible for her not feeling at her best tonight, because she stood right in the hot Arizona sun all day for him - watching him golf with Patrick, supporting him as recklessly as she always does. 

“How ‘bout we just skip the party, undress and throw our own little party?” he mumbles, loves feeling her hands on his beard. She gently strokes his skin, a grin on her lips while gently shaking her head. 

“My love, we’re here for work. For a good cause. I’m fine. I would tell you if I wasn’t.” 

He nods, admires her once more for her strength, her commitment in supporting him and the things that matter to him. A feeling he hasn’t had with anybody else before. He doesn’t speak, enjoys feeling her hands in his neck. He leans closer to her, his nose touching hers. 

“I love you so much, baby.” he just whispers, and she giggles, lifting her face to kiss the tip of his nose once. 

“I love you, Trav.” 

“Kiss?” he requests, and she leans in to press her lips against his. He sighs slightly, tasting the cherry flavour of her lipstick once more. 

“Alright, let’s get ready.” 

“What are you gonna wear?” she asks him, starts to go through her suitcase at the end of the room. She slowly kneels down, starts to rummage through the big case. He can’t help but laugh at her. In her ridiculously expensive dress, she just sits on the floor, going through the piles of clothes she was too lazy to move away this morning. All whilst his clothes are neatly folded and hung up in the built-in hotel closet. This clearly is one of their major differences. He likes having control over his possessions. Likes taking care of his things, having a system. Clarity. Neatness. And just like a little beautiful hurricane of joy, Taylor likes to let her things pile up, doesn’t really care about the materialistic things she owns. So chairs become hangers for pants and jackets. TV screens become a storage unit for long gucci gowns. All her shoes are just kicked aside right next to where she sits on the floor. She truly likes to live in a creative chaos. A beautiful, creative chaos.

“Just something comfortable. That’s for sure.” 

“Mhm, this one?” she asks, holds up a little off-shoulder black dress. “or this one?”

“The black one.” he says, slowly unbuttoning his shirt to change. “Gives your sunburned shoulders some room to breathe.” 

~

A big hand in her back, the moving lights on his face, the loud bass of music vibing so loudly, he can feel it in his bones. He can immediately tell that all eyes are on him and the woman in his arm. A normal reaction to being basically anywhere with her. He looks at Ray behind him, giving him a hand to signal clearly that he’s got her. He will not go anywhere without her consent. The next thing he notices is Patrick waving at him from across the room, signaling his friend to join him where they’re hanging out. 

Together with Taylor, he tries to make his way through the crowd, phone cameras in the darkness right in her face the moment she is noticed. He looks down at her, his hand still more than protectively in her back. She’s forcing a smile, suppressing a yawn. He doesn’t care what she’s telling him. He knows she’s not feeling at her best tonight. 

“Say a word and we’ll leave.” he says in her ear, hoping she could understand him through the noise. She looks up at him, a gentle smile on her lips and the little twinkle in her eyes that he loves so much. Her small hand moves to his chest, and she nods, her lips just forming a low “okay”. 

A few moments later they have finally reached Britanny and Patrick, who were just chatting with a few other people through the noise. Taylor immediately goes to hug Britanny and Amber and Travis turns around to look for Ray. Travis then reaches for Taylor’s hands once more, makes her turn around to signal her that he will leave for a moment to get a drink. She just nods, doesn’t really react much and just keeps on chatting to the women in front of her. Travis once more turns around, signaling Ray now that he’s leaving for a moment. The security guard immediately steps up closer to Taylor, keeping his eyes on her surroundings. Only a few moments later, the big football player steps closer to his group of friends again, nodding at Ray who immediately steps aside and loosens up again. Travis doesn’t interrupt Taylor who is laughing with Britanny about something. He just hands her a drink, and she smiles at him thankfully for a moment. Vodka Cranberry. Her favorite. 

Travis now turns to Patrick and Ross, as well as David Brooker who stands right next to them. He’s honored when the man approaches him, gushing to him about how impressed he’s been with his performance this past season. How excited he is for what’s ahead for Travis. He can’t believe David Brooker even knows who he is. Just one of these moments, in which he can’t believe that this is his life. 

~

Time flies, drinks flow, and people approach him for some small talk. Every now and then, he makes sure to go and check up on Taylor, who has been her chatty self all evening. It’s always been one of his dreams. Having a partner support him at these events. Someone who’s as personable as he is. Someone who can have a good chat with anyone he works with. And he loves her for it. He loves to feel this unimaginable support for the first time in his life. 

With free hands, he steps up behind her. The faces of the women in front of Taylor already wandering to the tall man appearing behind her. His big hands make their way between her arms landing right on her stomach. She immediately melts into his arms, a big smile on her face as she feels his gentle kiss on her cheek. 

“You good, baby girl?” he mumbles right into her ear, making sure no one else hears his words, no one else except her. She just looks up at him, both her hands firmly on his, and she nods. 

“Yeah, you?” she asks to check on him, turns around in his arms, and seems glad to see him nod with a smile on his face. He loves to feel her hands move into the familiar spot on his cheek, a sign that she wants to be close to him. He leans down, kissing her. This time, he can feel her giggle into the kiss, and even through the loud music in the background he can feel her sigh. She pulls back, a giggle on her lips, and fire in her eyes. 

“Not here.” he just mumbles and she starts laughing in shock, unable to process that he thinks this kiss implied that she would ever do something as risky as hooking up with him in a public place. 

“I did not insinuate that, oh my god.” she defends herself immediately, laughing as he presses her closer to him. He kisses her hair a few times, moving closer to mumble into her ear while hugging her closely. 

“As I said, I’m happy to leave anytime. Like, literally anytime.” 

She laughs once more, slowly pulls back from him, pretends to hit him once. But it just makes him laugh more. She just shakes her head, but her eyes are saying something very different. She can’t wait to get closer to him, either. 

“Tay, do you want another drink?” Britanny suddenly interrupts the two, Taylor nods, says something to the smaller blonde woman, which is incomprehendable to him. She then turns around again, facing Travis. He laughs at her, a bit surprised about the fact that she decided to let loose tonight after all. But he’s glad. He’s so glad she’s enjoying herself in his circles. 

~

His phone screen lights up through the dark, and for a moment he’s surprised. 3.12am. He can’t believe how late it already is. And he can feel the buzz slowly turning into something more. He finishes his almost empty glass, making a mental note to himself to not drink anymore tonight. He’s not drunk, but he knows that he will be hung over if he keeps on drinking now. 

Travis places the empty glass next to Patrick’s, checks the text on his phone that he just received a moment ago, then locks his phone again before letting it slide into his pocket. He looks over to where Miranda and Britanny are standing. For a moment, he searches the tall blonde sticking out next to them. But she’s nowhere in sight. Travis moves his head, looking to the other side of the packed night club. She’s not standing next to Amber either. Her security is also nowhere in sight. He feels a wave of worry rise in his chest, slowly stands up. He shouldn’t have that last drink. Trav slowly makes his way over to Britanny. She looks at him, buzzed as well, struggling to understand him as he speaks into her ear. She finally understands then after a few moments, nodding, letting him know that Taylor had made her way to the ladies a few minutes ago. For a moment, he feels the anxiety in his chest dissolve again. He didn’t know this side about himself. He didn’t know this overprotective side, which Taylor clearly has brought out in him. With firm steps, he makes his way through the crowd, people high-fiving him, patting his shoulders. But he’s got a destination this time, and won’t get distracted by the small talk surrounding him. He finally can see the lid up restroom sign next to the bar. That’s when he spots Ray, both eyes on the crowds in front of the door leading to the ladies bathrooms. He’s thankful for him. Thankful to know that she’s always got someone looking out for her.

“Tay’s in the bathroom?” he asks, and Ray nods. Trav just waits next to the security guard, taking out his phone once more. 3.17am. She must be as tired as him, probably ready to head off. After a few seconds of waiting, he then witnesses a swarm of women exit the bathroom. He just stands there, smiling apologetically. After all, he knows how creepy it must come across to stand right in front of the women’s bathrooms just staring. A few moments later, a certain blonde finally makes her way outside. Her hair wavy, her short black dress showcasing her incredible legs, an empty glass in her hand, walking a bit more unsteady than she usually does. He has to let out a giggling breath, his smile turning even bigger when she sees him. 

“Hi baby.” she says loudly, her hands immediately reaching for him. He just laughs at her, placing both his hands on her hips. 

“Are you a little tipsy?” he laughs, gives her a happy kiss and Taylor laughs as well, nodding heavily. He just embraces her in a gentle hug, feels the cameras of people’s phone facing them, yet he doesn’t even care. Presses a few kisses on her cheek before letting go.

“I am and.. I don’t even know why. I just had two drinks, but I can really feel it. How did you notice?” 

He pulls back and nods, taking the empty glass from her. 

“You went to the bathroom with an empty glass, babe. And took it back out with you. That’s how I can tell.” 

She suddenly looks at the glass Travis just took from her, then looks back at him in disbelief and starts to laugh again. This time, she’s covering her mouth in embarrassment. 

“Oh my god, I.. I officially am losing it.” 

“You’re so funny.” he mumbles after leaving the glass on the counter of the bar. “Want to take off?” 

She just shakes her head immediately.

“Noooo, not yet.” she reacts a bit too intense for his taste.

“There’s this guy, who’s hilarous.” she mouths in his ear, and for a moment he feels his churn in confusion. “He claims to be one of your best friends. And I was like..” she pulls back, folding her arms together in a dramatic manner, “okay, sure, babe. You’re Trav’s best friend but you haven’t hung out in a year? Mhm, sure thing.” 

He smiles at her, can’t recall a time he’s witnessed her this loose and funny.

“Also, I was like… sorry, but I’m Trav’s best friend, okay? I am.” she mumbles, almost aggressively, and it makes his heart beat faster for a moment. With his hands on her hips, he pulls her closer. She suddenly looks up at him a bit worried. “I am your best friend, right?” 

He smiles again, nods slowly. 

“You are. You’re my best friend.” he mumbles into her ear in the hug, feeling her head rest on his shoulder. She really is very much drunk tonight, and he’s living for this hilarious version of his girlfriend. 

“You’re my best friend, too, Trav.” she says then, again, a tad too loud than she usually would, but he doesn’t mind. 

“Sure you don’t want to leave?” 

She slowly pulls back, nods with a smile. 

“Just thirty more minutes, okay?” she says, and he nods. He’s glad she got to let loose tonight, even if that’s not something he thought would happen today. He can see very well that she’s drunk, but he wants her to have this moment. Especially her. The person who is always so well put together. He gets to let go like this more often than she does. And he’s happy he gets to be here in the rare occasion that she does let go.

“Alright, let me get you a regular coke, Tay. You need it.” he says with a smile on his face, but a certain seriousness in his tone that she appreciates. 

“Yeah, thank you, baby.”  

~

“And I said to my wife, Travis Kelce. This guy. This guy will make it.” 

Trav just listens to the man in his fifties in front of him gush about him to his colleagues. He blushes a little, pretends to slide a few dollars to the man for his compliments, which makes Patrick, Ross and Harry laugh even more. He turns around for a second, just when he notices Brit approaching Patrick, clearly signaling him that she’s done for the night and ready to hit the hay. He turns around for a moment, finds Taylor still standing next to Amber and Chris. But there’s also another man he hadn’t noticed before. The guy is keeping his distance, clearly, but keeps on talking into Taylor’s ear through the noise. He doesn’t mind to see her chatting to people, men included. But what he doesn’t like is the fact that she seems to constantly loose her own balance in her heels, waddles from the left to the right. He also doesn’t appreciate the man’s hand touching Taylor’s naked arm. A boundary she would never let a stranger man cross. But she’s not moving. Something doesn’t feel right to him. 

Travis slowly leaves the group of people he was just talking to, and makes his way up to his girlfriend. He places his hand on her back but she doesn’t react. The man next to her has stopped talking to her, just nods at Travis with a weird smile. Travis however, looks at Taylor confusedly now, his hand on her back caressing her gently. Nothing. She still hasn’t clocked that he’s got his hand on her bare back. He starts to worry slightly. All she does is hold her empty glass in both her hands, looking into a void. 

“Baby?” 

She suddenly notices him.

“Oh hey.” 

Taylor faces him, and he immediately knows she’s not okay. Her eyes are glassy, her pupils are dilated. She’s very much pale, trying to balance herself on her heels.

“You okay?” he whispers into her ear, ready to take her to her hotel room. It’s been a fun night but her current state is something he hadn’t experienced before since knowing her. The fun is over for him. And it clearly is for her.

“What?” she looks up at him again, struggling to understand any of his words right now. 

“You feeling okay?” he asks again, and she seems to slowly understand through the noise. 

“Yeah, just talking to Amber and Chris.” she responds to him, and he doesn’t believe her for a second. Amber is fully focused on chatting to Miranda who stands right next to her. No Chris is even in sight. Travis looks back at his girlfriend, very well aware that she’s trying to act normal, which worries him even more. He can see she’s not feeling well, and he wishes she would admit it to him. 

“You sure?” 

She nods, both hands still clinging onto the empty glass. 

“Want to leave?” 

She shakes her head again. Something is up. She seems different than the tipsy, drunk Taylor he kissed by the bathroom twenty minutes ago. She’s not just drunk. There’s a kind of apathy filling her eyes that wrenches his gut. He hates seeing her this unstable, unsure. His hand on her back drawing gentle circles. He leans his head down to her again, pressing a kiss into her shoulder. Her skin is still hot from the sunburn she got today. But her confused look after he kissed her makes him feel more unsettled than before.

“I really think we should head out, sweetie.” he tries again, but she doesn’t react. Still stares into nothing, pretending to look at the people in front of her who are clearly drawn to their own conversations. 

“Can you.. can you get me some water?” she says then. Travis leans closer to hear her properly, immediately nods as soon as he understands what she needs. He presses a kiss onto her cheek, clearly worried, reaching for the empty glass in her hands. He has no idea what she’s been drinking, but he surely knows that this is not the same glass from before, when she was nibbling on the full sugar coke he got her. But Taylor won’t let go of the empty glass. It’s only just then that he realizes how tightly she’s clenching it. A bit confused but more worried than before, Travises hand lands on her back for the fifth time tonight. 

“Babe, if you give me the empty glass, I can..” 

“Oh, sorry.” she mumbles, lets go of the glass suddenly. Travis looks around for a bit, trying to scan the room for Brittany. He can’t seem to find her anywhere though. 

“Hey, how about you sit down for a moment while I get you some water?” 

She suddenly doesn’t fight him anymore, almost stumbles over her own feet while walking with him. She then sits down on one of the lounges by the side. He quickly waves towards Ray, signals him to come closer. The security guard immediately looks concerned, but Travis just whispers in his ear to stay here with her while he’s getting her a glass of water. The man nods, remains close to Taylor while being fully focused on her surroundings again. While making his way to the bar, Travis feels worry rise in him. Like a tidal wave, slowly, but with a force he hadn’t experienced before. He realizes in this moment that this is the first time he really cares about someone. More than himself. He wouldn’t mind if anything happened to him if it would mean that the clumsy, tall blonde sitting on this lounge is okay and happy. 

While walking to the bar, he keeps on looking back to where she sits to make sure she’s okay. This is not the first time he’s witnessed her being drunk. But it is the first time he’s witnessed her this out of it. Just sits there like an empty shell, staring into nothing, not talking to anyone, not being chatty or giggly anymore. 

As he makes his way back to her, just a few moments later, is when his intrusive thoughts of worry finally win. This time, she’s not sitting there as apathetic and motionless as she was before. This time, she’s sitting there, looking from left to right like a terrified deer on a dark road. It’s not hard to see how anxious she is. Not hard notice her leg moving uncontrollably. She’s looking around with a lost look on her face. He can’t believe it, but she looks.. scared? Scared of her surroundings, looking down at her hands every few seconds to make sure they’re still there. Her little prada handbag fell to the floor and she didn’t even notice. As soon as Travis sits down next to her again, right after having picked up her bag is when Taylor reaches for his arm, and he notices just now how heavy she’s breathing. 

“Something is wrong.” she mumbles through the loud music of the night club.

“Tay…”

“I don’t feel good. I.. don’t feel good at all. I can’t see properly, and my hands...” she says with panic in her voice , leaning forward to cradle her head in her hands. Almost as if her hands could help her see clearly again. But it’s not working. She panics even more when she realizes that it’s not working, looks back down at her hands again.

“I can’t see and I can’t feel my hands and… I feel really sick.” she whimpers then, is on the verge of crying. 

“I’m really scared, baby. I…” Her hands keep reaching for his, and he manages to place his arm protectively around her. The water glass in his other hand. He takes a deep breath. They need to get out of here. Right now. 

“Have some water, here.” 

He can see her trying to reach for the glass in his hand, but she misses it. Everything she sees, she sees double. Trav looks at her in deep worry. It seems like she lost full control over her hands and once she notices herself, he can see the purest form of panic in her drowsy eyes. She’s close to tears, trying to reach for the glass with shaking hands.

“I...” she starts to take quick and short breaths. For a moment, Travis reaches for her sweaty and cold hand. By no means is he calm in this moment, but he wants to prevent her from collapsing or hyperventilating. 

“Hey, everything’s alright. I got you. You’re safe.” 

He carefully helps her press the glass onto her mouth. With shaking hands, she gulps down the water glass, both hands holding desperately onto his with closed eyes. When she’s done, she opens her eyes again, almost disappointed that the weird feeling hasn’t passed. She still sees everything double, feels like fainting any second. Trav has his arm around her, and she’s holding his hand with both of her hands. But he feels so far away. She’s scared. Scared to loose control. Scared of what is happening to her. Scared.

Travis places the now empty water glass next to him, can see in Ray’s face that the securty guard is starting to get worried, too. There’s cameras pointing at her, and the last thing he wants is for people to notice her struggling. She’s more vulnerable in this moment than she’s ever been in public, he knows. And he will do anything in his power to not cause a scene in here with her. 

“She’s.. she’s not feeling well.” he explains to the security guard. “We’ll leave now but I don’t want people to… can you.. can you just walk first and we..?” 

Travis clearly struggles to find the right words to make sense in this moment but the man in front of him nods, and immediately understands. 

Trav gets up, helps Taylor stand up as well. He pulls her into a hug as her knees are about to give in. 

“I want to go home, please. I want to..”

“I’ll get you home. We’re going home now. Don’t worry, okay. I got you. Just take a moment to breathe, and then we will walk right to our hotel room.” he whispers, knowing that his instructions right now just fall on deaf ears. She quietly cries into his shoulder, her breathing patterns being as fast as before. All she does is whimmer into his ear, begging him for help. He feels sick. Not sure whether she needs an ambulance, an IV or just a whole lot of rest. The only thing that clocks right in this moment for him is the fact that she was drugged. That someone, probably the strange guy from before, has slipped something into her drink to knock her out and make her as weak as she is now. It’s not his first time in Las Vegas, and it’s not the first time he’s witnessed a young woman collapse in some night club because a disgusting guy had something else in mind. He’s well aware about so-called ‘rape drugs’ but never in a million years did he think that it would shatter him this deeply to witness someone as pure and beautiful and strong as Taylor fall victim to this crime. 

It might not be the first time he’s witnessing someone being drugged, but in this moment, while hearing her cries in his ear, is when he realizes that it is his first time witnessing someone he loves soo deeply being abused right in front of his eyes. Someone he swore he would protect at all costs. Someone who came here, to this place, just for him, relying on him to be safe. 

She thought she was safe here with him. 

“Trav..” she cries into his ear again, her arm moving up and down his, almost as if she’s looking for him. But he’s right here. Right here holding her in his arms.

“I’m here, I’m always here. Just close your eyes, and hold on, okay? You can do it.” He whispers into her ear over and over again. Cameras are pointing at them, even more so when the DJ decides to play one of Taylor’s songs as part of his set. The people in this club start singing it to her, yet Taylor is nowhere near being able to react. He doesn’t want her to have to witness this moment in her current state, just lovingly presses her face into his neck, turning his head to kiss her. His left hand is holding her upright while making his way through the crowd with her. His right hand is gently on her head, pressing it against his chest and shielding her from the crowds. It takes two minutes to get to the exit of the club. Two horrifying minutes until they have finally left the busy club and step into the big lobby connecting the club to their hotel. A few drunk people make their way over to them, phones directed at the both of them, asking Taylor for a picture. Travis is glad to find Ray pushing people out of the way whilst he’s busy just getting her to the elevator at the end of the room. He feels her exhausted moans with every step she has to take. Oh, what he would give to be able to carry her in this moment. What he would give to not have any people standing in this lobby, filming their every step. 

With his hand still pressing her head against his chest is when they finally make it to the elevator. Ray presses the button and they step inside. It takes another two seconds and the doors close. Finally. In this moment, he can finally breathe. With one swift motion, he’s lifted Taylor up, now carries her bridal style while standing in the elevator. Ray looks at Travis concerned, who’s just fully focused on Taylor. She mumbles a few anxious, crying, incomprehensible things into his chest. But all he does is kiss her, assure her that he’s here, that she’s not alone, that he’s taking care of her now.

“Does she need a doctor?” Ray says, doesn’t want to overstep Travis but is well aware that it’s his duty to make sure she’s safe. He’s getting paid to keep this woman safe and right now, she’s passed out in her boyfriend’s arms.

Travis looks into Ray’s eyes, and he shamefully nods. He feels so embarrassed to look into the security guard’s face. To know that this man also relied on Travis being there, while he kept his distance. 

“I think someone put something in her drink when I.. when I wasn’t there. I just don’t want to.. to find any tweets about this tomorrow. I’ll call Tree first and get someone to look at her.” 

Ray nods, asking Travis if he needs help. He shakes his head, is way too focused on Taylor in his arms. Her eyes are fully closed now, but she’s not sleeping. Suffering cries are still escaping her mouth every few seconds. Her hand is clawing into his shirt. Almost as if she’s desperate to hold onto him. Travis leans down again, kissing her face once more. He’s sweating, full of panic. All he can do is assure her that he’s here. That she’s safe. That she’s finally safe. For the first time really tonight.

A few moments later the elevator doors opens again and Travis manages to carry Taylor into the suite. Ray opens the door to their bedroom and helps Travis step inside with Taylor on his arm. He slowly walks up to her side of the bed, almost stumbling over one of her shoes she just dropped next to her bed before when getting ready for this night out. Breathing heavily, he slowly lays her down on top of the bed sheets. He just swallows seeing her so weak. Just the thought of this guy from before having exactly this view in mind makes him feel sick. Travis sits down on the bed right next to her, starts to unbutton the clasps of her heels. 

“Do you need help?”

“No, I’m.. I’m just gonna undress her so that she’s more comfortable and then call Tree. Can you… step outside please?” he says. Travis looks into Ray’s eyes and clearly sees him hesitate for a moment. He understands that his job is to make sure Taylor is safe. But in this moment, the only thing Travis cares about is that Taylor feels safe. And he will never in a million years strip her naked in her most vulnerable state, in front of a man who is working for her. 

“Buddy, I’m taking care of her. Please give us some privacy.” he says, adding a slightly annoyed “Please.”

The brown-haired man nods slowly, then closes the hotel door behind him. As soon as the door falls into the lock, Travis stops for a moment, just to breathe. He keeps on fiddling to unbutton the clasp of her high heels, realizing quickly that it’s difficult to open these with his big ass fingers. After a moment he then finally succeeds, carefully sliding the shoes from her feet. He looks back into her face, glad to have finally found her in a somewhat comfortable position. She doesn’t move, has both her eyes closed and doesn’t seem to notice him undressing her. The make up on her face is smudged from crying. Trav feels tears building up in his own eyes, just seeing her like this. He hates to do this to her, but has to reach for both of her shoulders to help her sit up for a moment. She opens her eyes, still seems to be asleep as he pulls her forward to let her fall into a hug with him. She turns her head, nuzzling into his neck as he starts to unzip the back of her black dress. She will thank him tomorrow for not making her sleep in this tight party dress.

“Almost done, baby. You’ll be so much more comfortable when this is off.” he mumbles. She lets out a cooing sound, and Travis carefully lets her fall back onto the pillow. She mumbles something incomprehensible again as he starts to pull down her dress. She’s not wearing a bra, and within a few seconds she’s lying there, on top of her bedsheet, fully exposed, in nothing but her thong. She doesn’t move as he just carefully hangs her dress over the chair behind him. The chair full of her stuff, that he so amusedly made fun about earlier today. Earlier, when she was just her bubbly, happy self. Not another drugged girl getting undressed while being unconscious. 

Travis feels tears building up in his eyes, again, and for a moment he realizes how sweaty he really is. Not because he just carried her to the room, but because the panic and fear on the inside are getting the very best of him right now. 

He reaches for his big red KC shirt that she always sleeps in, manages to pull the shirt over her head, and walk her dead arms into each sleeve, one by one. She just lets out a loud sigh. 

“I know, baby. I know.” 

A few seconds later, after having properly dressed her, he fiddles the blanket under her and manages to tuck her in. Finally. And then, for a moment, it’s finally silent. He just sits there, watching her sleep. His hand moves to her head, stroking gently over her head as he feels a tear run down his cheek. All he wanted was for her to have a fun weekend with him in Vegas. All she did was fly out for him, and ended up getting violated like this, under his own eyes. Trav moves closer to her and kisses her hot forehead a few times.

“You’re safe now. You’re safe. I’m right here, baby. I’m so sorry. So sorry.” he whispers, not sure if his words are meant to calm the blonde sleeping woman or himself. He double checks once more if her feet are properly tucked into the blanket, knowing very well that she gets cold feet quickly. Travis then stands up, reaching for the phone in his pocket and leaves the bedroom to call Tree. 

~ 

With shaking hands, Travis just sits there, leaning against the bed rest, listening to the man in front of him talk while not letting go of Taylor’s head on the pillow. He tries to take mental notes, feels the imminent pressure to make sure to remember everything exactly as the doctor is saying it. It’s okay for her to move in her sleep with the IV still attached. When she wakes up, he can help her remove the tube from her arm. If she wakes up before the IV liquid is fully absorbed, he needs to give her another aspirin tablet. If she starts to feel sick, it’s important to make sure she’s in a stable position. She should regain consciousness in a bit, but it’s advised for her to get another IV drip tomorrow morning. She will be okay. And if she’s not, he’s recommended to call 911 immediately. 

Travis just nods, taking mental notes. Ray is standing there at the other side of the room, still talking to Tree on the phone. Travis just slowly lets go of Taylor, gets up to thank the doctor for everything. He’s still shaking, still trying to make sense of what happened tonight. He’s just glad that a medical professional has looked at her. That her body is now being flushed with lots of nutrients and fluids to help get rid of whatever drug she was given. Ray hangs up the phone, as Travis signals him to come closer. It’s still pitch dark outside, the lights of the Las Vegas strip not looking half as magical as they did this morning. This morning when Taylor was her normal self, standing by these floor to ceiling windows. Her happy self being in awe, excited for a day at the golf field. And him holding her in his arms, appreciating each giggle escaping her lips with a gentle kiss on her cheek. The same morning, in which a certain person was probably already plotting to secretly mix something into her system. Knowing that she would be going out tonight. Knowing that he would give her space to chat with her friends, network, talk to strangers. 

Space to get drugged and taken advantage of. 

“I need to run downstairs and grab some sugary drinks for when she wakes up. Can you please stay here with her for a few minutes in case she wakes up?” Travis asks the security guard and Ray nods, a little confused about Travises sudden change of mind. A few minutes ago he wouldn’t dare to leave Taylor out of sight, but now he seems eager to run downstairs? 

Travis thanks him, leaves everything he owns, including his phone, in this room with her. With determined steps, he leaves the hotel room before the doctor even can, approaching the elevator doors as quickly as humanly possible. 

Driven by adrenaline and aggression, more than he’s ever felt before, Travis enters the night club again, just seconds later. He can immediately spot Ross and Harry, who are both approaching him with worried looks on their faces. 

“Bro, are you okay? Brit said that she saw you and…” 

But Travis doesn’t hear any of it. All he can see is the man from before still standing there, talking to a group of women. His brain is fully shut, and his instincts are taking over. As soon as he approaches the group, the man’s eyes look up to Travis. Within a split second, Travis’ fist lands in the man’s face. A solid punch. There’s blood running down his nose and people looking at him in shock. The women next to them are jolting to the side. The guy is holding his nose with a look on his face that shows Travis clearly that he knew exactly what this was for. 

“You little piece of shit, don’t you ever try that again.”

Both Harry and Ross have witnessed the situation, just gently holding Travis back as a security guard from the night club gets closer to them.

“Man, calm down. I bought her a drink. Nothing more.”

“He fucking drugged Tay.” Travis says to his friends in a rage, who both are trying to calm him. “This asshole is out here drugging women and you guys don’t do anything?!” he says loudly to the security guards who are signaling Travis to leave the club now before things will get ugly. He feels a new form of anger rise in his chest as he is asked to leave, but Ross and Harry manage to not just hold him back, but convince him to leave the club and make his way out to get some fresh air. 

~ 

Travis is used to feeling exhausted. He’s used to feeling drained, tired and knowing he’s spent all the energy in the world available to him. As an athlete, he’s learned to deal with these moments of lacking energy, learned to push through and know when and how to reload his energy storages. But in this moment, while sitting down next to Taylor on this hotel bed, finally alone with her, he can safely say that he’s never. Never in a million years felt a level of exhaustion as severe as this. 

For a third time tonight, he wipes away the sweat standing on his forehead. His gaze falls onto the Las Vegas Strip in front of him. The sun is slowly rising, more and more cars are driving down the streets. The next day is starting, almost as if nothing had happened. It’s all just an endless cycle. The days come, the nights end. No one really cares for you out there. No one really cares about things that happen to you while the world moves slowly on. 

He looks down to Taylor again. His world doesn’t. Her left arm is still on top of the bed sheets, connected to the liquid IV standing next to her bedside. There’s still mascara stuck on her cheek and her long, blonde, wavy hair is all over the place. There’s lipstick stains on her chin, but she looks peaceful. She finally does. Travis swallows, gets up and closes the curtains. Sleep. Sleep is what both of them need after this night. He pulls his shirt over his head, takes off his pants and just drops them on the floor. He likes to be in control of things, like to keep his things neat. But none of the things he possesses matter when it comes to her. Just the thought of losing her, of not being able to protect her, not being her safe haven tonight has made everything else feel so irrelevant to him. From the very first moment he fell for this woman, was when he promised himself and her to always keep her safe. He let her down tonight. He let her security team down too, but mostly, her. 

There’s a deep and heavy pressure on his chest. He’s guilty. He’s failed her.

Travis slips under the blanket too, finally placing his head on his pillow. It’s dark in the room now, but not as dark as he’d like it to be. The daylight is still fighting its way through the curtains. He places his arm protectively over her body, checking that the IV is still properly attached to her arm. He gets closer to her, kissing her cheek again. He sighs, allows himself to close his eyes for a moment then. 

“What happened?”

His eyes shut open in shock and to his surprise, he finds her looking at him. Her eyes are tiny and red, but her face is fully turned to him. He feels a wave of relief washing over him, followed by the need to just cry like a baby. He knew she would be okay, but being able to look into her eyes is giving him endless comfort right now. 

“Someone put something in your drink. How are you feeling?” he whispers. He can witness her eyelids still fighting to stay open. His big hand already on her cheek. 

“Horrible.” she mumbles. He quickly gets up again and walks over to her side of the bed. In nothing but his boxers, Travis sits down next to her. 

“Can you sit up for a moment? You should take this aspirin before going back to sleep. You’ll thank me tomorrow morning.” 

She nods, tries to find her strength to sit up, but struggles clearly. Travis helps her immediately, pulls her upright with both of his hands on her arms. 

“There you go.” he mumbles, already reaching for the water glass next to her. She looks disoriented, confused. Her eyes wandering to the liquid IV in her arm. 

“What..”

“We had a doctor come look at you. This will help you feel better soon, baby.”

She doesn’t react, just nods and opens her mouth for him to place the aspirin pill on her tongue. A second later he then holds the glass of water closer to her mouth and she gulps it down as quickly as she can. 

“Good job.” Trav mumbles, placing the glass on her bedside table again. There’s a drop of water running down her chin and his thumb is quick enough to wipe it away for her. 

“Did.. did anyone see me like this?” she mumbles then in deep worry, while clearly struggling to stay awake. He snuggles himself under the blanket with her again, helping her lay down properly. This time she’s facing him, makes it clear to him that she wants to be close. His hand lands on her cheek and in her neck, his lips finding their way onto her forehead. 

“I don’t think so. I managed to get you up here quickly. Spoke to Tree and the guy who got you the IV signed an NDA. No one will have to find out about this, sweetie. Don’t worry.” 

She nods slightly, her eyes closed. Travis takes a deep breath. She needs her sleep. Badly. He kisses her forehead one last time, then lets go of her. As soon as his hand leaves her neck is when she opens her eyes and her dry mouth once more. 

“Stay here, please.” 

He nods, moves closer and helps her bury herself completely in his arms. Her cold feet are now pressed between his warm legs, and her torso is wrapped fully into his arms. He kisses her head again and again, hoping to get her to fall asleep. 

Suddenly she moves again, sitting up for a moment. Trav looks at her, ready to grab the trash can a few inches away from him in case she's getting sick. 

“You good…”

She turns around and reaches for his hand. She looks at his bruised hand in shock, then back at him. 

“I punched the guy who did this to you. Broke his nose. Also, I’m banned from entering this shitty club ever again. Fucking shit hole.” 

She looks at him, drops her head on his chest in disbelief and closes her eyes. He giggles slightly at her reaction, more than glad that she seems to have regained enough consciousness to worry about his bruised hand. His healthy hand now lands on top of her head protectively. 

“What the fuck.” she whispers and he can’t argue with her. This whole night is a whole lot of what the fuck. 

“I’m just..” he looks at the ceiling, Taylor on his chest, being fully aware of the fact that she’s probably already asleep again. 

“I’m just so sorry for not.. not being there when this happened. I never wanted you to feel unsafe with me. I just..” 

“You’re literally the safest place I’ve ever known, idiot.” She croaks then, and he looks down and swallows. He didn’t expect her to answer him, didn’t expect her to actually hear him and certainly did not expect her to say something as fundamental as this. 

“I think..” she’s tired, struggling to find words and Travis moves immediately, his finger on her lips, signaling her that she doesn’t have to say anything to him right now. She needs to rest. That’s all she needs to do. Taylor understands, her eyes closed again. Travis kisses her forehead one last time before attempting to get some sleep as well. 

“I think I’m so lucky that something like this happened to me when you were there. And even when I couldn’t walk or speak or see or move my hands, I just.. knew you would take care of me. That’s how safe I feel with you.” she says with a broken voice, both eyes closed. Trav moves his mouth closer to her temple, his lips finding her skin. He kisses her on this spot for the longest time, tears streaming out of his eyes and onto the soft fabric of his pillow. 

[the-rewatch-rewind]

The most underrated 1980s teen movie

Script below the break

Hello and welcome back to the Rewatch Rewind! My name is Jane, and this is the podcast where I count down my top 40 most frequently rewatched movies in a 20-year period. Today I will be discussing number 10 on my list: Embassy Pictures and Monument Pictures’ 1985 adventure romantic comedy The Sure Thing, directed by Rob Reiner, written by Steve Bloom and Jonathan Roberts, and starring John Cusack and Daphne Zuniga.

In his first term at a small northeastern college, Walter Gibson (known as “Gib”, played by John Cusack) is frustrated with his sex life, or rather, lack thereof. So when his high school best friend Lance (Anthony Edwards) sends him a picture from UCLA of a beautiful woman (Nicollette Sheridan) and promises that she’s a “sure thing” – no questions asked, no strings attached, no guilt involved – Gib takes the first ride he can find to California for winter break, even though that means traveling with Alison Bradbury (Daphne Zuniga), who has already rejected his underhanded advances and is on her way to visit her boyfriend (Boyd Gaines). Gib and Alison’s constant fighting finally pushes the driver (“Gary Cooper, but not the Gary Cooper that’s dead,” played by Tim Robbins) to abandon them on the side of the road in the middle of nowhere, and they are forced to find their own way to LA. Their adventures prompt them both to learn from each other and start to change for the better.

I remember not being very interested in this movie when my mom first got it from the library, and her really having to talk me into watching it. I think I was pleasantly surprised the first time, but it wasn’t until I rewatched it a couple years later that I truly appreciated it and became kind of obsessed for a while. I saw it for the first time in 2004, then eight times in 2006, three times in 2007, once in 2009, three times in 2010, once in 2011, once in 2012, once in 2013, once in 2015, once in 2016, twice in 2019, and twice in 2022. I would have watched it more in recent years, but for a while I only had it on VHS (my sister’s had it on DVD for several years but since we don’t live near each other I don’t have many options to watch her copy, so I did finally get my own DVD of it last year) and it’s very rarely available on streaming services. There was a major boom of teen movies in the 1980s, many of which are still considered classics now, but hardly anybody ever talks about The Sure Thing, and I have no idea why because it is truly delightful.

Most of the people involved in this movie were just starting their careers. Rob Reiner had only directed one movie (This is Spinal Tap) prior to this, and it was both writers’ first feature film, and it was John Cusack’s first starring role. So The Sure Thing has the charms of a low-budget project that everybody’s making because they want to, not because they think they’re going to get rich and famous from it, with the added bonus that many of the actors did become rich and famous later, so you can watch it and go, “Oh look, it’s Dr. Mark Greene from ER back when he had hair” or “Wow, is that a very young Tim Robbins?” But even if none of them had made anything else, this would still be a fun movie to watch because the writing and acting are incredible, especially when it comes to the two main characters’ arcs.

I know the dynamic of a buttoned-down, over-organized control freak paired with a spontaneous, go-with-the-flow goofball has been done to death, but no movie does it better than The Sure Thing. The characters of Gib and Alison are so well developed that they feel like real people rather than a tired trope. Even though it’s fairly obvious from the moment Alison enters the story that she and Gib are ultimately going to end up together, their journey toward that predictable conclusion is never dull. Part of that is because of the obstacles they encounter on their journey across the country, but the main reason is because they were perfectly cast. Apparently both John Cusack and Daphne Zuniga were a lot like their respective characters at the time and therefore brought a lot of themselves to their roles. The whole “shotgunning a beer” bit was added because Cusack mentioned that was something he could do, and that became an important way to show the evolution of their characters and relationship. Initially, Rob Reiner didn’t even want to consider Cusack for the part of Gib because he was a minor, but the casting directors talked him into giving the then 16-year-old a chance, and Cusack’s audition convinced the director that he was the perfect Gib. Producer Roger Birnbaum went to court to have John Cusack emancipated and served as his legal guardian during filming. It is a little uncomfortable to know that Cusack was only 17 at the time of filming while his love interests were 20 and 21 – like, I know the age gap is only a few years, but he was technically a minor and they were technically adults, although their characters were all meant to be 18 or 19, so it’s not like the movie is promoting inappropriate relationships. Yes, it definitely would have been better to cast someone who was over 18, but at the same time, John Cusack does such an incredible job playing this character that I totally understand why they went ahead and cast him anyway. He plays Gib with the perfect balance of kind of a jerk but still kind of sweet that keeps the audience rooting for him while still criticizing his bad behavior. And the way he and Zuniga play off each other is endlessly compelling.

One of my favorite scenes, not just in this movie but in any movie, is after Gib and Alison have been kicked out of the car and accidentally left all their cash in a hotel room, and they’re sitting on the side of a deserted road at night hoping to hitch a ride. Alison finds a stick of gum in her purse, unwraps it, and the second she’s about to put it in her mouth, Gib says, “I’m starving.” So Alison dutifully breaks the gum in half and splits it with him. Then he starts listing other complaints until she can’t take it anymore and snaps, “Can’t you try to look on the bright side?” which of course is the sky’s cue to start pouring rain. In their desperate search for shelter, they find a trailer, but there’s a padlock on the door. Gib starts frantically pounding at the lock, and Alison thinks she might have a nail file in her purse, so she starts searching, and suddenly finds something much better. She tells Gib, “I have a credit card!” He’s so focused on getting into the trailer that at first he doesn’t understand the implications of what she said, and his immediate response is, “Credit cards work on a completely different kind of lock!” And Alison says, “I don’t think you understand: I have a credit card!” “You have a credit card?” “I have a credit card.” “You have a credit card.” And then her face falls as she remembers: “Oh. My dad told me specifically that I can only use it in case of an emergency.” And he just looks at her, soaked from the pouring rain, and deadpans, “Well, maybe one will come up.” And it’s just…so good. The comedic timing between the two of them is utter perfection.

And they’re also very good at having serious moments together. Like right after that scene, when they’re in a fancy restaurant because it was the only place they could find that would take a credit card – oh how times have changed – Gib opens up about where his interest in outer space came from. Earlier in the movie, both with Alison and with other girls, he’s tried to use his knowledge of space and astronomy to impress/seduce women – not very effectively – but here he’s being vulnerable and genuine, and Alison’s reactions show that she recognizes and appreciates that. And then when they finally get to LA and separate, they both do such a great job of showing how much they have changed, while still remaining true to who their characters have been from the beginning. Alison starts to realize that her boyfriend Jason, whose idea of a good time is staying home, playing cards, and admiring the special hangers and flannel sheets, is not nearly as fun to be around as Gib. And after making such a deep personal connection with Alison, Gib starts to question whether an emotionless sexual encounter with the Sure Thing is really what he’s looking for. Neither of them say these things in so many words, but they make it abundantly clear how they’re feeling, and it’s very rewarding as an audience member to see the characters we’ve become so invested in reach that point in their journeys. But they’re also very mad at each other, mostly because they’ve fallen for each other against their will, and it isn’t until they somehow get back to the east coast (we never see how that happens, but I guess it’s not important) that they resolve this tension. And the way they reconcile through a paper that Gib has their English professor (played by Viveca Lindfors) read to the class is an amazing way end the movie. So basically, this is a story about two very well-written, perfectly cast characters who go on an extremely satisfying journey that is just as fun to watch the 20th time as the first.

Now, if you’ve listened to other episodes, or even just read the description of this podcast, you might be a little confused right now. “But Jane,” I can imagine you thinking, “Aren’t you aromantic and asexual? Isn’t this movie all about a character pursuing sex, and then coming to the very amatonormative conclusion that he should commit romantically and sexually to the one person he’s had an emotional connection with? Why would a movie like that be in your top 10?” And you know, those are fair questions. They’re the kinds of questions I asked myself a few years ago, when I suspected I might be aroace but wasn’t completely convinced. And an important step on my path to recognizing that that label truly described me was when I realized that I appreciate this movie from a very aroace perspective. For one thing, it always irked me that the movie ends with Gib and Alison kissing. “Why can’t they end up as friends?” my obliviously aromantic teenage self would lament during the years when I was watching this movie the most. But on the other hand, I had always appreciated the message that forming a genuine emotional connection with someone is more fulfilling than casual hookups with people you’ve lied to and manipulated to get them to sleep with you. So I liked the part about “sex isn’t actually the end all be all of human experience” but I disliked that the conclusion was “but finding a romantic partner is” – could there be a more aroace response to this movie?

And as I thought about it even more, I realized that, even though I’m positive that this was not the intention of any of the filmmakers, there is a way to interpret the character of Gib as being on the asexual spectrum. In the first half of the movie, he does appear to be in constant pursuit of sex, at least at first glance, but a lot of his attempts are kind of halfhearted. You get the feeling that he wants to be able to say he’s slept with a lot of people because his friends and society tell him that’s what will make him cool. He seems a lot happier and more comfortable when he’s stopped trying to seduce Alison, and ultimately, even though the Sure Thing is definitely willing to sleep with him, he decides he doesn’t want that anymore, despite having travelled across the country specifically to have sex with her. Obviously, there are a lot of different conclusions that could be drawn from this. I think a big one is that people who are socialized as boys, regardless of whether they’re asexual or not, are often given a very toxic and unhealthy message about what their sex lives should be like, including the idea that women are objects to be tricked into providing momentary pleasure, and that having lots of sex is what makes you a real man. So it’s rather refreshing to see a coming of age story that shows a young man maturing by actively choosing not to have sex with a woman who is given no name, and is only identified by her willingness to put out. And in some ways I don’t want to encourage the headcanon that Gib is asexual because I think it’s important to show that allosexual men are allowed to say “no” when it doesn’t feel right, and that that doesn’t make them less of a man. But I also think the disconnect between how Gib is expected to feel about the Sure Thing and how he actually feels when he meets her is very relatable to asexual people. Society’s messages about how “normal” people feel about sex and sexual attraction are very confusing to people who don’t feel that way. And I guess what this movie is trying to say is that some of those messages don’t apply even to allosexual people. I just wish it didn’t perpetuate the amatonormative message that sex and romance are vital aspects of the most important relationship in everyone’s lives. In the story that Gib writes to reveal to Alison that he didn’t sleep with the Sure Thing, he reveals that she asked, “Do you love me?” and that for the first time in his life, he knew that those were more than just words, and that if he said it, it would be a lie, so he said no and left. And again, part of that feels very amatonormative, but at the same time, the whole idea of being true to yourself and honest with any prospective partners is a good message for people of all romantic and sexual orientations.

I still hope to find a movie about a journey like this in which the leading man and woman explicitly end up as friends (let me know if you’re aware of one), but I can almost be content imagining that soon after the events of this movie, Gib and Alison realize that they don’t actually like kissing each other but remain BFFs. Hey, it could happen! But that was definitely not the intent, and if you like cute 80s teen romance movies, The Sure Thing is definitely one to check out – if you can track it down. Don’t let my weird aromantic headcanon ruin your appreciation for this romance. I’m not saying this movie was made for aroace people by any means; my point is that realizing I was enjoying this movie in a very aroace way helped me come to the conclusion that I am aroace. And it’s also a great movie aside from all that, as one would expect from this director and cast.

Thank you for listening to me discuss another of my most frequently rewatched films. The Sure Thing was the only movie I watched exactly 26 times in the 20 years I was tracking, and I didn’t watch any exactly 27 times, so next week I will be talking about the movie I watched 28 times, which is widely – and extremely incorrectly – regarded as one of the worst movies ever made. So that should be a fun episode. As always, I will leave you with a quote from that next movie: “Forget ‘herb.’ I never heard of a hit that had the word ‘herb’ in it.”

[junebugwriter]

The Case for Blue Beetle

A hero for the rest of us

Jaime Reyes has a lot on his shoulders. 

It’s an awkward place he’s been put in, by multiple factors. He stands amidst a rebooted universe, the vanguard in a world defined by the legacy of the big-name heroes that have come before him. Superman. Wonder Woman. Batman. The Flash. Aquaman. Cyborg. All of them have had their name in big marquee lights, and the first go at a cohesive DC film universe... failed. It’s not for lack of effort. Zack Snyder is as high effort as it gets. I really loved both Wonder Woman movies (YES EVEN WONDER WOMAN 1984, DON’T @ ME). But... it’s a universe that stumbled as soon as it was born. Man of Steel was a fine first outing, albeit with creative decisions that I didn’t really gibe with. However, Batman V. Superman: Dawn of Justice was a colossal failure in almost every respect (and source of much personal anguish, but that’s a post for another day). Following that has been hit or miss, and the less said about David Ayers’ Suicide Squad, the better. But since The Flash hit the reset button on the cinematic universe, the question for all the comic fans is: what next? Where can we go from here? 

And that leads us back to Jaime. 

Before I go into spoiler territory, I’ll speak in broad strokes. This is a solid film. I really, honestly think it’s great and stable ground from which to build out a larger universe, but more than that, it’s the first one of these in a while that felt like it was about something. There were strong cohesive themes about family, legacy, capitalism and (failed) revolution, growing up, and navigating different cultures throughout. I’m not in the habit of giving out grades or scores, and honestly I don’t care for them. Grading is for chumps anyways. The movie speaks for itself in so many ways, and is so well-crafted, I can’t recommend it high enough. If you’re tired of superhero fare, that’s fine—the story is good enough divorced from the cool effects and sci-fi silliness of the genre. But I digress. Give it a watch. It’s fun and has given me a lot to chew on. VAYA CON DIOS, MUCHACHOS. 

The Boy who would be Bug

--SPOILERS BELOW-- 

Jaime Reyes is a young man with frankly too much on his mind. Coming off the heels of graduating from undergrad, he comes home to the fictional Floridian city of Las Palmeras to be with his family and start his life. (Note: In the comics, Reyes is from the actual city of El Paso, Texas, which gives his setting an entirely different vibe which frankly is disappointing, but that is probably the only major change in adaptation that bugged me, which is small potatoes if we are being honest.) But Las Palmeras itself is a parable, a city divided between the rich and the rest of us. The Reyes family tells him upon arrival (and after eating some local tacos) that the family is losing the house. Rent got jacked up, and the patriarch had a heart attack and can no longer run the family auto repair shop. So, Jaime and his sister Milagro scramble to find jobs, low-paying service work for the richest and most powerful family in the city, the Kords. 

The Kords, in contrast to the Reyes family, is one defined by their internal division. Where the Reyes family is instantly warm, boisterous, giving, caring, and supportive of all efforts of the respective members, the Kords are broken in multiple ways. In many ways, it’s a mirror to the Stark family of the Marvel universe: the dead patriarch built a weapons manufacturing company, the successor son wanted to get away from that in favor of more consumer-friendly tech, and in the wake of his disappearance, the overlooked sister Victoria Kord has steered the company back to its domineering and destructive roots as a weapons contractor for the US government.  

A fresh take on an old structure

I think it’s impossible to talk about this movie apart from its relation to Iron Man. I’m sorry, it’s about a person who wears a super powered high-tech suit of armor and fights against a usurper who wants to continue weapons proliferation and western hegemony. That’s the plot! That’s the text! It’s built on the same bones, and you’d be foolish to not see it. However, divorced from that rough sketch, the difference is all in the protagonist, and how they relate to family. Tony Stark is an individual, largely at odds with everyone else including his loved ones. He didn’t know how to be a person, let alone a person in connection with others. He had lived his life as a rich kid, and I’m sorry, that breaks your brain a bit.  

But the protagonist here did not come from a rich family. He came from an immigrant family, one that emerged out of the revolutions south of the border and escaped from them to find a new life in the US, and they have spent the past 3 generations trying to live the American dream. And finally, the American Dream has swallowed them whole. They live in a poor neighborhood slowly being gentrified by the rich, epitomized by the Kords. They are on the brink of destruction in a world that’s straining from the stress of the capitalist system on the margins of the imperial core, and they are not going to make it without a miracle. So, this is a different kind of story, built on the spine of the Iron Man model.  

Coincidences happen. Jaime walks in on a feud between Victoria, current CEO of Kord Industries, and Jennifer, the lone, orphaned daughter of the missing-in-action Ted Kord, the former CEO who was interested in wacky inventions rather than weapons. Jaime tries to intervene, to be the hero he is inside, but reality is far less accommodating, and this action gets him and his sister fired.  

Little Bug, Big Impact

For people on the bottom of the economic ladder, escaping your situation is largely impossible. But dammit, Jaime wants to stand up for people, and so he does what’s right, even if it comes at personal cost. That’s the through-line of the film. You do what’s right because it’s right, not because it will win you praise or security. You stick up for people, and you support your family.  

Jennifer catches up with Jaime, offers to keep in touch with him, and the two make plans to meet up the next day. Wacky hijinks ensue, and Jaime winds up in possession of an alien artifact that reacts to him, yadda yadda yadda, and wouldn’t you know it, the Scarab chooses Jaime to bond with, and becomes a symbiotic high-tech super suit. You know the tropes, you know how it goes. BUT. You see this all from the perspective of Jaime and his family. When Jaime’s clothes burn off, and he bursts through the ceiling, you understand “Oh, shit, that’s some serious property damage in this rental house.” Later you even see the tarp over the hole, and the poorly re-built table that got broken in the chaos. It’s little touches like that in the film that remind you “Oh, this is the kind of world that has consequences. Problems happen, and they keep having ripple effects.” 

We learn later that the Scarab was something that Ted Kord was looking for, because you see, he was secretly The Blue Beetle II, the successor to Dan Garrett, the original Blue Beetle, and original owner of the Scarab. The Scarab never chose Ted, but Ted carried on the legacy of the name. We know this because Jaime’s Uncle gives us the backstory—Blue Beetle was his favorite hero. He was “if Batman had ADHD.” Batman with a sense of humor. An inventor who was into heroics because it was right, but also because it was fun.  

That’s a crucial thing I think is worth dwelling on. It’s a statement of the kind of legacy that the DC movies as a whole need to wrestle with. The last time we saw heroes, it was very self-serious. Little levity, and even less color. Superman was a grimacing beacon of power, and a reluctant messiah. Batman was an uber-fascist terrorist. Wonder Woman was a world-weary soldier who saw the worst of humanity. It was a Dark Universe filled with Serious Heroes.  

Now, the first outing in this brand-new rebooted DCU? You get a kid who stumbles into it all. You get someone whose very name is defined by his color! Blue Beetle. It’s a goofy kind of name for a kind of outlandish character, but it’s one that fits. He’s a bug. He’s not a messiah, or a dark avenger, or a warrior princess. He’s a kid. A kid with the world on his shoulders. A kid who lives with his family on the ground level, not in a skyscraper or a Batcave or a fortress of solitude. He’s a kid from the poor side of town who got a lucky break and wants to fight for the little guy. That’s a statement. That’s a proper introduction to a new world. Yeah, all these titans and gods exist, but their problems rarely intersect with ours. The billionaire downtown who wants to buy up all the land in the old neighborhood? The one who wants to sell weapons of war and doesn’t care about the people that get in the way? The one who sees people as little more than test subjects or obstacles to getting profit? That’s the villain.  

Rudy, Jaime’s uncle, says that he loved the Blue Beetle because he was “one of us.” That is what he meant for him, and it’s a legacy that follows the name. Jaime is now the bearer of that legacy, and that’s not meant to be a burden but a challenge. And the best part is? He’s not doing this alone. 

A Family Bug

See, at some point Jaime gets captured, naturally. And who is there to bail him out? His family. All this time he’s spent trying to save and support them has not gone unnoticed. They take a bug-shaped tank, a bunch of weapons, and liberate him, while Jaime gets another shot at confronting the big bads. The final super-suit having goon gets a backstory—wouldn't you know, he’s a product of the warmongering that Victoria Kord stoked in Latin America—and it’s through empathy, relatability, and love that Jaime is able to defeat him. Strength is not in power. It’s in you and your family having each other and supporting the little guy. 

  I say we failed Blue Beetle, because it kind of came and went this year, didn’t it? It had the bad luck of being in the middle of a historic writer’s/actor's strike, and so promotion was stifled. But it’s also a C-list hero that nobody had ever heard of, with the biggest actors in it being Susan Sarandon and George Lopez.  

The thing of it though, is that kind of was how Iron Man started too. Iron Man, before the 2008 film, was a C-tier superhero. Robert Downey Jr. was a has-been washed-up actor. Yet it exploded in popularity. I wish Blue Beetle got the same treatment. It deserves a second look. It’s fun, energetic, and has real stakes and real story to it. It has a lot to say about our current moment from the position of living at the margins of society, and I really can’t help but say that we need it right now. We need fun. We need hope. But more than anything, we need solidarity. Love, empathy, solidarity—these are the things which give us strength. And that’s what Blue Beetle has in spades. 

[nickgerlich]

Walk In The Bark

The English language is filled with colorful, witty idioms. One of my favorites used to express the impossibility of something happening is a nod to the porcine lineage. Student: “Do you think there will ever be a day in which you don’t write your blog?”DrG: “When pigs fly…”

Of course, it is a rather silly phrase, because only birds can fly. But then again, with the right amount of money and a corporate enabler, these things can change, like for dogs. BARK Air recently took to the skies in late May, allowing a dog and its owner to fly together on a small jet. The service connects suburban New York City with LA and London.

For a somewhat pricey $6000, you and your fur baby can fly, but don’t think for a moment that you’re going to be treated royally. Nope. This airline has gone to the dogs, and it is our four-legged friends who get the red carpet treatment. Dogs are not treated like cargo as on all other commercial flights. They get to sit with you.

There are fourteen seats on the plane, which means that seven owner/pet passenger combos can fly. I can only imagine the amount of sniffing going on. Let’s just hope the doggies did their business before boarding.

Unfortunately, the Westchester Airport in New York has already filed a lawsuit against BARK Air, alleging the airline violates rules in place that limit private jets to nine seats or fewer. They want BARK Air to fly out of the commercial terminal like everyone else. They say that every dog has its day, but for now BARK Air has met its comeuppance. They’ll have to live with this new leash.

While I could never justify spending $6000 to fly cross-country with my dog, I’m sure there are those for whom ensuring a white paw experience is worth the price. It just goes to show that when it comes to the service sector, anything goes. If someone is willing to pay the price, anything is possible, as long as it is legal.

The new service comes at a time when pet ownership is soaring. In the US, 65 million households own at least one dog, and about one-third have at least one cat. I have not been without a dog in 35 years; they truly are Man’s best friend. They acquire a lot of their personality from their owner; show me a mean dog, and I’ll show you a mean owner.

The average American spent about $2000 on their dog last year. This includes food, treats, and vet visits, but also includes doggie beds, play toys, bones, and all the other things we buy to pamper them. Busch Beer has sold a dog-friendly beverage in recent years. It’s not really beer, just bone broth, but you get the idea. And once upon a time there were Puppy Pop and K-9 Cola soft drinks.

We’ll do just about anything for our canine companions; their unconditional love makes us pushovers.

While BARK Air is targeting only an elite crowd of pet owners, it is still a viable service. For jet setters who live and work on opposite coasts, or need to hop across the pond, this is an excellent offering. Any other travel with pets can be challenging, and a lot of hotels don’t even welcome them.

Color me envious of the people who can afford to fly BARK Air. I would love to do it, and I am betting that Huck, my chocolate lab mix, would be up for it as well. I just hope they have some good treats. For him, not me.

Dr “Hit The Paws Button” Gerlich

Audio Blog

[savagesneversleepnyc]

CUJO AND THE DARTS

He stepped out of the van looking smug.

She was not impressed. It had been a very dry spring and the boxes that were filled with DART driven dreams were hungry to house the DENDROBATIDAE..

LICK TOAD AND TASTE THE COCK

(the low monotone voice said from the behind the black curtain of the cube in the back of the service station next to old highway #7 that leads out to the dead oil field)

The cages in the basement made the entire service station like a swamp. They had bought the property because they knew about an old aquifer that was not protected and could be tapped easily.

This would be very important for breeding and cloning the dart frogs. Producing METHAMPHETAMINE had been quite lucrative but it was time to diversify into a more organic income stream. One that required less dealings with machine gun wielding cartel hoods than soccer moms who simply couldn’t find a reason not blow their brains out while awaiting the NAIL SALON tech to dry the GEL NAILS.

The gas station also served BOBA and shitty TACORITOS.

The girl behind the counter greeted people with profound indifference so as not to leave any impression. This was a skill handed down to the ladies of plains from GRAMS to TIKES. This quiet and profound facade of majestic confidence and indifference was one of the first things that the men who wielded long steel cannons and slayed the thunderous hoof’s into silence.

The gaze that penetrates and deflects the eye of the beholder is older and bolder than the eyes that could ever spy upon them. She would give change and say thanks always like a burden of admission that you took something from her that you would now owe her for in perpetuity.

As the man descended deep into the double wide trailer he’s sunk in the ground behind the station, the smell of FROG FECES rumpled his stiltskin hairs on the back of his neck more profoundly with he step lower into the bunker. The low groan of the small creature in the dank expanse below was stark. The smell would envelope him first then, the quiet dampness would hold his feet firmly down. The whole place seemed in order. All the sub bass systems that kept them very happy and stimulated in the manner that would produce the most potent and unctuous DART essence would be emitted freely.

HOWEVER, the secret was to allow the generations of DARTS to stack up and not touch any component of the organic conversation that was instigated within the microcosm of the bunker.

As he begrudgingly began to select his annual brood of several dozen prime specimens to harbor the blood line safely in his OAXACA breeding facility. He’d chosen a remote inlet with natural fortifications to prevent molestation by his sinister rivals. The entire DART movement and revolution had been started by him in a different iteration of his journey prior to the accident that would divert his focus from malice to alchemy and mysticism

The sound of several large truck all pulling up in a convoy disturbed the incubator of DART magic to remind him that the vision would always attract the eyes and hand of greedy lessers who sought to unwind the thread by which he alone hung,

It was very simple what would happen next.

The girl behind the counter pressed a large red KILL SWITCH button next to the cash register. Very large steel plates dropped over the enclosure of the service station. She sighed and grabbed her backpack, begrudgingly making her way to the broom closet that hid the hatch the station’s own self contained bunker with full cozy accouterments. She chuckled as she pulled the submarine style hatch shut and pulled the wooden handle that brought the piss stained rug over the hatch above. She turned on the close circuit display spread and popped open a LA CROIX.

The four SUV’s all faced a completely armored station on a windswept plane just skip north of the border.

The man took his seat at his console and grabbed a hold of his trucker mic to welcome his guest.

WHO GOES THERE? YOU CAME WITH MANY PEOPLE UNANNOUNCED! I’M CURIOUS HOW I CAN BEST ASSIST YOU?

The first 3 SUV’s doors popped open and 8 men stepped out holding assault rifles and tactical armor. The headlights of the 4th SUV blinked and gave a honk. The men all broke into a tactical formation moving forward around the back of the station with GUNS pointed to unload as they approached.

AH.. I SEE THAT YOU COME BEARING GIFTS

The man at the console snickered and pressed a fat yellow button next to his left hand. As the squad stormed around the back of the station in a very tight and contrived tactical formation a spread of simple lawn sprinkler sockets popped up from the back of the yard.

AHOY HOY!!! LET US BEGIN

The man proclaimed quite plainly over the speakers. The little girl rubbed his tiny paws eagerly from her perch below the station.

An AIR HORN sounded from a small shed that was roughyl 50 yards off on the edge of the MESA began to come to life. A pounding and growing sound began to emerge from the shed.

The men of the squad looked down at the sprinkler heads that were now whizzing away sounding like a siren scream as a bright yellow gas rushed out them all but obscuring their line of sight.. The men began gasping and running like headless chickens to escape the footprint of CANARY STRAINED ANTHRAX MUSTARD GAS the man had cooked up fresh for them. 5 of the squad flopped like a side of beef sliding off the hook into the grinder.

They twitched and gasped briefly as the remaining three scampered away desperately for cover. The shed was still chugging away as they caught their breath awaiting a command from the boss in the last SUV.

The man rubbed his eyes and turned to look back at his beloved DARTS. He yawned and thought about having a tea once the mess was cleaned up.

He picked up the trucker mic again and spoke.

HE WHO CONTROLS THE SPICE SHALL CONTROL THE UNIVERSE!!

He quit simply but firmly proclaimed.

The sides of the ominous chugging shed exploded outward at this time exposing the NAVAL grade anti aircraft cannon that was pointed at the last SUV. The remaining men made a sound that almost was audible prior to the sound of the 4th SUV and ALL of the SUV’s being blown back from the service station in a typhoon like wall of metal, fire and motion. The sound carried like a phoenix rising from the very sandy earth that lay below. A deep and calm vacuum of space embraced them all as the shell collided with the front right axel of the SUV in a delicate and almost liquid like manner. The sheer weight of the shell is over 100 pounds. This is essentially a small refrigerator that collided with the DENALI SUPREME to brew up a human and meat stew fit for a king.

The little one opened up a bag of chips and picke up her trucker mic.

HEY!!! DO YOU GUYS LIKE DOGS!? I LOVE MY DOG CUJO!! GET TO KNOW HIM!!

With that she gave a strange and guttural sound that brought the sleeping monster who had been quietly sleeping next to her. He awoke, seeming like he was not done napping but was hungry as always and would gladly break up his down time for some TCB and a bit of light exercise. She rubbed his wet nose on her nose and purred at him.

OK BOY. GO EAT NOW

With that she pressed a button that opened a decent size dumb waiter contraption that CUJO sauntered over to casually. His stride deep with steps that sought to shake his sleep and prepare his chop to dine.

CUJO put all his weight in the box and it clicked, a small compartment on the bottom right corner opened and a small portion of cool fresh water appeared for him to enjoy. A proper amuse bouche before the sun would constrict doggie pupils into pinpoints searching for meaty calves of screaming men who didn’t put on pants one leg at a time that day expecting to see all the stuff.

A bulkhead hatch sprung up on the far side of the station and CUJO stepped silently off the pad. His pure white fur gleaming in the sun. He was a mutt of too many varieties to ever discern but was every bit of 150 lbs of muscle and mind that simply love his people, the DARTS and a solid meal after a good nap.

The men looked at each other from their hiding places.

The sound of the burning and still vibrant conflagration that was quite actively barbecuing their retaining into HUMANO BARBACOA was a little disconcerting and made hearing the dog impossible…

CUJO snuck up behind the first man and closed his windpipe with his mouth and gently let him go to sleep forever… CUJO was taught to smell and not see. But he loved to see the look of the men when he made them know he was the one who would be escorting them to the other side of the great river of death.

The next man could quite plainly see the dog approach but had lost his weapon in his hastle to escape the MUSTARD GAS DEATH GARDEN and tried quite pitifully in vain to ward off CUJO’s amorous advances with a fully extended right hand that CUJO latched onton and drove his head directly into his back, breaking it out of the socket and ripping it clean off his arm. CUJO had been trained in a brutal form of DOG TAI CHI that allowed him to BREAK things using weight against the anatomical structure of the THING he chomped onto. This was not something that any HUMAN could show or teach.

The many who begat him were of a certain bloodline that believe in devotion and brutality. Dogs in the pecking order slide in different directions but will ultimately stand to man’s side always. His blood knew that this was only a matter of contextual dominance. By credo they would only serve a just master who acted in a purer manner than their predecessor.

CUJO was ready to just start chewing an arm in his mouth but knew that the JOB was not yet done. The 3rd man had made a run for the hills and now looked like a wide receiver chagrin downfield desperately hoping fate and skill will collide in glory.

This really pissed off CUJO. He was not in the mood to go for a run at all but knew it would only make the meat more tasty as he enjoyed it. With that, he dropped the dripping man arm and let out a tiny sniff of desert dust. His weight and girth galloped with haste consuming the yards between him and the last man panting for breath and struggling to run full sprint and unholster his GLOCH.

CUJO’s eyes blazed forward as fountains, a saliva splashed on the sand he displaced with his mass pounding forward at the weaker and slower critter rapidly losing the tiny shred of space that separated them from the inevitable.

CUJO likes to get really close and let the prey feel him ready to chomp but not so they actually slow down out of pure fear… The man began to shit and piss himself violently. This really only made CUJO more mad as he was never in the mood for shitty piss soaked food.

So he latched onto the ACHILLES of the man with his lower jaw and flipped him like a rag doll in motion and then barrel rolled himself (as he had been taught) and brought his own weight crushing the guys body as they rolled over several time with the rapid sound of bags of nuts being smashed with a heavy iron hammer.

CUJO let go and left the bloody broken sack of human meat for the coyotes and buzzards to enjoy. They prefer meat to be coated in fear and feces.

CUJO cooly rolled himself in bloody sand until he felt clean of his deafed foe’s plasma and poo. He gave himself a stern shake and could see the man and the girl standing by the service station. A wrecker and roll out dumpster slowly crept across the plain toward them to remove the smoldering remnant of the ZETAS who came to play.

1.26.24v 9:59: AUX MORTEM AB CHAO

reges antiqui in sanguine fuderunt

[solutionlab]

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[ajalovely]

barista jobs New York

Working as Barista in New York City

You've just been offered the most exciting job in the world - as a barista in the concrete jungle where dreams are brewed by the gallon.

When grinding, tapping, and steam your way through the day, you'll feel the pulse in New York City with every coffee you craft. You're not just making buttons with a device. you're an expert in the art of brewing caffeine, a wizard of the espresso shot, all while the city's heartbeat is synchronized with the beat that your milk frother.

In this role you'll be able to connect with a diverse group of customers who each have their own stories, offering comfort in a cup as they rush to beat the Big Apple.

Coffee as your medium, and the bustling streets as your stage you'll find that working as baristas within New York City isn't just a job--it's a performance in the world's greatest show.

Understanding what is the NYC Coffee Scene

During your time as baristas in New York City, you'll quickly discover that the scene for coffee is as lively and diverse like the entire city. You'll find yourself in an atmosphere where arabica coffee beans are king, and making an espresso that is perfect an art form.

Customers will visit you not only to get their caffeine fix, but also for the pleasure that you provide with each cup. Mastering latte art will become an automatic process as you swirl leaves and hearts into frothy milk that captivates the eyes before the first sip even touches the lips.

In this bustling city you will be able to develop your skills in a community that values quality and creativity in their daily drinks.

Essential Barista Skills and Training

As a barista working in New York City, you'll need a multitude of skills ranging from the precise art of espresso extraction to exceptional customer service capabilities. The job isn't only about making coffee; it's about delivering an experience for your customers.

You'll master your skills to master the Bluestone Lane benchmark, handling the latest La Marzocco machines with confidence. Your barista experience will grow as you strictly adhere to health and safety standards, knowing your coffee products inside out.

A high-quality customer experience is key and is how you'll manage and establish a long-lasting client base. With the possibility of joining an organization that is among the cities' most prestigious coffee companies, your kindness and experience won't only be acknowledged, but they'll also be rewarded with a competitive salary that reflects your impressive skills.

Finding Barista Employment Opportunities

You'll often find a wealth of barista jobs in New York City by exploring local job boards, going to cafes in person, or looking through industry-specific websites.

If you're looking for new barista opportunities or you're one of the experienced baristas who are looking to make a change, the city's dynamic coffee scene is always brewing opportunities.

Be on the lookout for openings at the most popular locations such as Bluestone Lane, NoHo Hospitality Group HQ, Restaurant Associates, and Aritzia in SoHo in SoHo, where high pay is the normal.

With over 2,000 barista jobs in New York ripe for the seeking, you're bound to find a job that fits your talents and goals for the future.

Don't hesitate - dive into the lively coffee scene of the Big Apple and start pouring your passion into every cup!

Finding through the NYC Barista Salary Landscape

Discover the wide range of salaries that baristas earn located in New York City, where your earnings will vary based on your knowledge and experience as well as the place in the location of your cafe.

Starting off, new barista jobs may offer around $15 an hour, but don't let that discourage you; pay rates that increase with increase in experience and longevity are common. As you develop expertise and become able to operate efficiently in the bustling cafes, you may have your hourly pay rise to $27.

Remember, some cafes might offer perks such as referral bonuses, which makes the financial aspect even sweeter.

Remember that the bustling NYC atmosphere requires a quick rate and sharp abilities The more adept you become and the better your paycheck might be.

The Daily Grind: A Barista's Routine

In your day-to-day routine as baristas in New York City, you're ready to experience the lively bustle of the coffee industry in person. As the head barista you'll mentor and train newcomers making sure they're up to level with the art of making the perfect cappuccino with La Marzocco machines.

Your day begins by making the espresso making milk steam to velvety perfection, and greeting customers with their most-loved coffees.

You're expected to function comfortably in busy environments, managing orders with a friendly smile. Your organizational skills are your secret weapon, helping you manage the rush of morning while adhering to safety and health standards.

Each shift is a chance to connect with customers, impart your coffee knowledge, and make every cup an invitation to come back for more.

Customer Interaction and Service Tips

As baristas working in New York City, you're responsible for mastering the art of engaging customers, ensuring each of the countless daily interactions is as rich and enjoyable just like your coffee.

Your suggestions for service should include an easy-going manner as well as a deep knowledge of your coffee offerings. Remember that being a barista isn't only about making drinks, it's about making a positive experience.

To succeed in interacting with customers be attentive and tailor your suggestions to the individual preferences. Upskill regularly to keep up-to-date with the newest trends in coffee and health practices. Make use of Your La Marzocco espresso machine with finesse, showcasing your expertise.

Take advantage of the city's food and culture of wine to build a connection with your customers and make each visit memorable. In a city that never sleeps, your service can make someone's day.

Advancement and Career Growth Paths

It's likely that your experience as baristas in New York City doesn't end by mastering the perfect pour-over or latte art It's only the beginning of a journey that is filled with possibilities for advancement in your career.

As you develop your ability to be a successful member of the crowded coffee industry You can look forward to new jobs that reward your dedication and knowledge. The demand for skilled baristas is high, with nearly 22,000 jobs waiting for filling.

What's more you can earn more money and grow with your skills as some positions offer hours of pay as high as $27. Dive into the thriving community, embrace the chance to learn and soon be stepping into lead barista or shift lead jobs, with bonus points for referrals to employees sweetening the deal.

Conclusion

As you learn the craft of making espresso New York City, you're not only making drinks, but making memories. From honing your skills to interacting with the eclectic mix of patrons, you've become an integral to the city's pulse.

Enjoy the possibility of growth and remember, each cup you craft is a reflection of your passion. Continue to pour your heart into each cup and you'll discover that in NYC even a cup of coffee can tell a story.

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[keenytaro]

barista jobs nyc

Working as Barista in New York City

You've just landed the most exciting job in the world: an espresso barista in the concrete jungle where dreams are brewed by the gallon.

When grinding, tapping, and steam your way through the day you'll feel the pulse in New York City with every coffee you create. You're not simply pressing buttons on a machine, you're a curator of caffeine and a master of the espresso shot, and the city's beat coincides with the rhythm of your milk frother.

In this role you'll interact with a variety of customers each with their own story, and provide the comfort of a cup as they rush to take on The Big Apple.

With coffee as your medium and the city's bustling streets as your stage, you'll find that working as baristas in New York City isn't just a job--it's a performance in the world's most popular show.

Knowing the NYC Coffee Scene

When you work as baristas within New York City, you'll quickly learn that the scene for coffee is as lively and diverse like the entire city. You'll be immersed in the world where arabica beans reign supreme, and crafting your perfect shot of espresso is a specialized art.

Customers will visit you not just to get their caffeine fix, but for the experience that you provide with each cup. Mastering latte art will become second nature as you swirl hearts and leaves into frothy milk, captivating your eyes even before that first sip even gets to the lips.

In this bustling metropolis, your skills will grow alongside a community that values quality and creativity in their everyday brew.

Required Barista Skills and Training

As a barista in New York City, you'll require a wide range of abilities which range from the fine technique of extraction of espresso to outstanding customer service skills. It's not just about making coffee; it's about creating a memorable experience.

You'll master the Bluestone Lane benchmark, handling modern La Marzocco equipment with ease. Your barista's skills will increase by adhering to the health and safety guidelines by knowing your coffee's ingredients inside out.

Offering excellent customer service is crucial and is how you'll manage and establish a long-lasting customer base. With the possibility of joining an organization that is among the cities' most prestigious coffee companies, your kindness and experience won't only be appreciated--they'll be compensated, with a competitive wage that is a reflection of your impressive skills.

Finding Barista Employment Opportunities

You'll often find a wealth of barista jobs throughout New York City by exploring local job boards, going to bars in-person, and visiting websites that are specific to the industry.

If you're in search of new barista positions or are one of the established baristas who are looking to make a change, the city's dynamic coffee scene is continuously creating opportunities.

Be on the lookout for openings at popular spots like Bluestone Lane, NoHo Hospitality Group HQ, Restaurant Associates, and Aritzia in SoHo which have high pay is the normal.

With over 2,000 barista jobs within New York ripe for the seeking, you're bound to find one that matches your talents and goals for the future.

Don't hesitate - dive into the lively coffee scene of the Big Apple and start pouring your love into each cup!

How to navigate through the NYC Barista Salary Landscape

Find out the various salary ranges of baristas working located in New York City, where your earnings can significantly vary depending on your work experience and the area in the location of your cafe.

At first, new barista jobs could pay $15 an hour, but don't be discouraged; pay rates that increase with growing skillset and tenure are common. As you develop expertise and are able to work efficiently in bustling cafes, you may be able to see your hourly earnings rise to around $27.

Remember, some cafes might also throw in perks like referral bonuses, which can make the financial aspect sweeter.

Remember that the busy NYC environment requires a fast rate and sharp abilities, so the more proficient you become, the more rewarding your paycheck could be.

The Daily Grind: A Barista's Routine

Diving into your daily routine as baristas within New York City, you're going to be able to experience the exciting hustle of the coffee scene directly. As the head barista, you'll coach and train newbies and ensure they're up speed with the nuances of crafting the perfect cappuccino using La Marzocco machines.

The day begins with dialing in the espresso, steaming milk to velvety perfection, and greeting customers with their most-loved brews.

You're expected to perform well in busy settings, juggling orders while smiling. Your organizational skills are your secret tool, assisting you to manage the morning rush while upholding safety and health standards.

Every shift offers the chance to engage customers, share your coffee knowledge and turn every cup into an invitation to come back to enjoy more.

Customer Interaction and Service Tips

As baristas in New York City, you're responsible for mastering the art of engaging customers and ensuring that each of the countless daily interactions is as rich and enjoyable as the coffee you serve.

Your service tips must include an approachable manner and a thorough knowledge of your coffee offerings. Remember that being a barista isn't only about making drinks. It's about creating an experience.

To be successful in your customer interactions be attentive and adapt suggestions to each individual's preferences. Upskill frequently to keep up-to-date with the latest coffee trends and health guidelines. Utilize the La Marzocco espresso machine with sophistication, and show off your skills.

Embrace the city's culinary as well as wine-related culture in order to connect with your customers, making every trip memorable. In a city that never sleeps, your service will make an individual's day.

Career Growth Pathways and Advancement

You'll discover that your career as baristas within New York City doesn't end by achieving the perfect pour-over technique or the art of latte making but it's the start of a path filled with possibilities for advancement in your career.

When you've mastered the ability to be a successful member of the bustling coffee scene and you'll be looking for new opportunities that will reward your hard work and knowledge. The demand for baristas with experience is very high, with more than 22,000 jobs waiting to be filled.

Furthermore the potential for earning grow with your skills as some positions offer hourly rates that can reach $27. Join the vibrant community, embrace the chance to learn and soon be in the shift or lead barista jobs, with employee referral bonuses sweetening the deal.

Conclusion

As you get the hang of coffee in New York City, you're not only making drinks, but shaping moments. From honing your skills to connecting with the diverse mix of customers, you've become integral to the city's rhythm.

Take advantage of the chance to grow and remember that each cup you create is a reflection of your passion. Continue to pour your heart into every brew, and you'll find that in NYC even a cup of coffee can tell a story.

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[earaercircular]

The French government will encourage the patching of clothes

The French Secretary of State for Ecology, Bérangère Couillard, announced recently the forthcoming creation of a bonus for French people who decide to have their worn clothes and shoes repaired. A way to limit the waste caused by the textile industry, one of the most polluting in the world.

Holes in pants? Shirts without buttons? Worn out shoes? Don't throw any more! This Tuesday, the French Secretary of State in charge of Ecology, Bérangère Couillard, announced the creation of a bonus for the “repair” of textile goods. [1]  This must be put in place “from October” to encourage customers to have their clothes or shoes patched rather than throwing them away and buying new ones.

"From October, consumers will be able to be accompanied in the repair of their clothes and shoes," explained Bérangère Couillard during a visit to Paris of the premises of an incubator devoted to responsible fashion, La Caserne. [2]

This “repair bonus” for the textile sector will be endowed with a fund of 154 million euros over the period 2023-2028, the office of the Secretary of State had previously explained. The pricing of the aid offered must be between 6 and 25 euros, explained Bérangère Couillard on Tuesday.

Recreate jobs

The Secretary of State “invites all sewing workshops and shoemakers to join the system, to be labeled” by the eco-organization Refashion[3]  that manages the fund and the label for the State.

The aid could be, for example, 7 euros to redo a heel and reach 10 to 25 euros for a lining. These will be discounts applied directly to the repair invoice.

"The goal is to support all those who do the repairs", detailed Bérangère Couillard, referring to the workshops but "also the brands" that offer this service with the hope of "recreating jobs".

700,000 tons of clothes in the trash In France, 3.3 billion clothes, shoes and pieces of household linen were put on the market in 2022, i.e. 500,000 more than in 2021, according to the organisation Refashion which was tasked by the government with supporting industry towards a more circular economy.

The French “throw away 700,000 tons of clothing each year”, recalled the Secretary of State, specifying that two thirds “end up in landfills”.

A highly polluting industry

On the model of the household appliance repair[4] bonus, the aid is part of a vast reform of the textile sector, one of the most polluting industries on the planet, initiated by the government since the end of 2022.

Among its objectives: to force brands to have more traceability, to financially support organisations specialising in the reuse and second life of clothing or to structure a recycling sector.

The reform provided for by the anti-waste law for a circular economy (Agec Law)[5] is based in particular on the billion euros of eco-contributions from producers, importers and distributors which should be released over the period 2023-2028 under the "polluter pays" principle.

Fast fashion in the sights of the government

During her visit, the Secretary of State in charge of Ecology, Bérangère Couillard, denounced a model of fast fashion "destructive for our planet, for the human conditions of the countries which welcome their production and also destructive for the textile sector which may not recover".[6]

She said she wanted to "fight with determination" the economic model of the emblematic Chinese fast fashion company, Shein[7], which she considers responsible for "tremendous damage".

Source

AFP, Le gouvernement va encourager le rapiéçage de vêtements, in Les Echos,  11/7/2023 ; https://www.lesechos.fr/industrie-services/conso-distribution/le-gouvernement-va-encourager-le-rapiecage-de-vetements-1961294

[1] Read also: https://www.tumblr.com/earaercircular/722715633728569344/europe-is-putting-an-end-to-the-throwaway-culture?source=share

[2] We think that radical change which wed need can only be done with a collective action of companies, public authorities and citizens. La Caserne (The Barracks) is the place where the actors of change can meet to imagine collectively tomorrow’s world. https://www.lacaserneparis.com/

[3] Refashion/Eco TLC is the Textile, Household linen and Footwear Industry's eco-organisation. It manages the prevention of waste and management of the end-of-service life of products on behalf of the 5000 companies placing goods onto the market. After 10 years of existence, Eco TLC has been renamed Refashion, one name for all, professionals and the general public alike. The name Refashion recalls founding origins and opens up new fields of possibilities and activities: repairing, reusing, recycling, redesigning, rethinking, reinventing, reconsidering alongside our partners and the general public. https://refashion.fr/en

[4] Read also: https://www.tumblr.com/earaercircular/686959570430672896/envie-trappes-a-specialist-in-reconditioning?source=share

[5] Read also: https://www.tumblr.com/earaercircular/672117412171218944/plastic-clothing-recycling-everything-that-will?source=share

[6] Read also: https://www.tumblr.com/earaercircular/692459092854423552/the-resistance-to-fast-fashion-the-planet-is-no?source=share & https://www.tumblr.com/earaercircular/683760732220932096/the-era-of-cheap-and-plenty-may-be-ending?source=share

[7] SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries. https://www.shein.co.uk/About-Us-a-117.html

[delvenservices]

Push to Talk Market Demand & Growth Rate Analysis: 2028

Push to Talk Market by Component (Hardware, Solutions, and Services), Network type (LMR and Cellular), Organization Size (SMEs and Large Enterprises), Vertical (Public Safety, Government and Defense, Commercial), and Region (North America, Europe, Asia-Pacific, Middle East and Africa and South America)

The Push to talk market size is projected to reach a CAGR of 9.2% from 2022 to 2028.

Push to Talk is a method of communication which is deployed usually in android based smart phones. This function enables the use of smartphone as a walkie-talkie as it’s a half way communication which uses a button from the device to change the voice transmission mode to the voice interception mode.

Surged demand from the end user industry along with the recent penetration of smartphones are some of the factors that have supported long-term expansion for Push to Talk Market.

COVID-19 had a mixed effect on the market, as the offline organizations saw a drop in the business but the online business saw a hike in its sales.

Request for Free Sample Copy: https://www.delvens.com/get-free-sample/push-to-talk-market-trends-forecast-till-2028

Regional Analysis

North America is the most rapidly growing market and offers a huge opportunity for the industry, whose growth is driven by the increased research and developmental activities in the sector.

Key Players

AT&T

Azetti Networks

Bell Canada

Cybertel Bridge

Ericsson

Kodiak

Motorola Solutions

Qualcomm

Simoco Wireless Solutions

Verizon

Make an Inquiry Before Making the Purchase: https://www.delvens.com/Inquire-before-buying/push-to-talk-market-trends-forecast-till-2028

Recent Developments

In July 2021, Motorola signed a collaboration with AT&T on a second MCPTT offering for FirstNet.

Reasons to Acquire

Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends and factors

Gain authentic and granular data access for Push to Talk Market so as to understand the trends and the factors involved behind changing market situations

Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future

In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Purchase the Report: https://www.delvens.com/checkout/push-to-talk-market-trends-forecast-till-2028

About Us:

Delvens is a strategic advisory and consulting company headquartered in New Delhi, India. The company holds expertise in providing syndicated research reports, customized research reports and consulting services. Delvens qualitative and quantitative data is highly utilized by each level from niche to major markets, serving more than 1K prominent companies by assuring to provide the information on country, regional and global business environment. We have a database for more than 45 industries in more than 115+ major countries globally.

Read Related Report:

Delvens database assists the clients by providing in-depth information in crucial business decisions. Delvens offers significant facts and figures across various industries namely Healthcare, IT & Telecom, Chemicals & Materials, Semiconductor & Electronics, Energy, Pharmaceutical, Consumer Goods & Services, Food & Beverages. Our company provides an exhaustive and comprehensive understanding of the business environment.

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[rootslosangeles]

Cartridges vs. Flowers Picking Your Preference at our Sun Valley Dispensary

Over the past several years, the cannabis experience in California has changed substantially, providing a wide range of methods to enjoy the properties of this plant. Cannabis cartridges and also conventional flowers are a few of the most well-liked solutions. Each has distinctive qualities, benefits, and disadvantages. In this article, we’ll examine the distinctions between these two choices and discuss how Roots LA, a reputable Sun Valley dispensary, can assist you in selecting the best solution for your needs.

Understanding Cannabis Flowers And Cartridges It’s crucial to comprehend them both before we can compare them. Small, pre-filled containers called cannabis cartridges contain concentrated cannabis oil. They are made to be connected to a vaporizer, often known as a “vape pen,” which heats the oil to create vapor that is inhaled.

On the other hand, the cannabis flower, which refers to the plant’s dried buds, is the original form of the drug. Common smoking devices for these flowers include pipes, joints, and bongs.

Easy of Use: Flower vs. Cartridge The simplicity of use of cartridges as compared to flowers is one of their main characteristics. Cartridges can be extremely useful and convenient. You just need to screw the cartridge into your vape pen and click a button to start using it. There’s no need to stress over rolling a joint or crushing weed.

While many people like the ritual of smoking cannabis flowers prepared for consumption, it does take more time and effort than utilizing a cartridge.

Experience and Effects Cartridges might provide a more powerful experience since they contain concentrated cannabis oil. Additionally, they produce vapor rather than smoke, which may also have an impact on how the lungs absorb it.

However, a lot of consumers believe that inhaling flowers gives them a more genuine cannabis experience. For beginning users or those who desire a more relaxed experience, the effects might be less potent than those of concentrates.

Roots LA: Your Top Dispensary in Sun Valley Roots LA is available to assist you, whether you’re leaning toward cartridges or flowers or if you’re still indecisive. We take great satisfaction in providing a huge selection of high-quality cannabis items, ranging from cartridges and flowers to pre-rolls, edibles, concentrates, and much more.

What To Expect From A Sun Valley Dispensary A dispensary is a type of retail establishment that offers cannabis and cannabis-related items. Roots LA does more than merely market goods. We work hard to establish a friendly, educational atmosphere where you can learn about various cannabis products and make wise choices.

Making the Best Choice Possible for You At Roots LA, our educated staff is always here to help you select the ideal product. We take the time to comprehend your needs, tastes, and lifestyle before making product recommendations that are in line with these elements.

Our team can explain the distinctions between cartridges and flowers, as well as other product varieties, to help you make an informed choice, whether you’re new to cannabis or want to try something different.

High-Quality Goods For A Great Experience You can be sure that the items you purchase from Roots LA are of the highest caliber, whether you choose cartridges, flowers, or both. We source from reliable companies to give you the best possible service by prioritizing quality, consistency, and safety.

A Matter of Choice In the end, the decision between cartridges and flowers comes down to personal choice. Every choice provides a distinctive experience, and what works well for one person might not be the ideal choice for another.

We at Roots LA, the top dispensary in Sun Valley, are here to support you while you make this choice. With our extensive product selection, educated team, and dedication to quality, we are well-equipped to assist you in locating the cannabis product that best suits your needs and way of life.

A Beneficial Effect on the Community of Sun Valley Roots LA is more than simply a dispensary in Sun Valley; we’re a part of the neighborhood. By boosting the local economy, creating jobs, and assisting in the de-stigmatization of cannabis usage via customer education, we seek to have a beneficial influence on Sun Valley.

We think that at each step of their cannabis experience, our consumers should feel encouraged and educated. This dedication to client service, together with our wide range of high-quality products, distinguishes Roots LA as a dispensary.

Roots LA Is Here For You Cannabis may be a confusing industry, especially with the variety of products available. The decision between cartridges and flower depends on your unique tastes, intended experience, and lifestyle, whether you’re a seasoned cannabis user or a beginner.

We at Roots LA are here to assist you while you make these decisions. We offer a cozy, inviting environment where you may learn about cannabis at your own pace, pose questions, and choose the products that are most appropriate for you.

Roots LA, the greatest Sun Valley dispensary, is ready to supply you with high-quality cannabis products from your favorite brands, whether you select cartridges for their practicality and potency or flower for their classic and relaxing experience. We vow to make your cannabis adventure unforgettable if you let us be a part of it. Come see for yourself what makes Roots LA unique.

[bfxenon]

How to Get Bard to Show Your Local Business: Advice from the Source

We’re all Bard beginners right now, and so there are no foolish questions. Unsurprisingly, I’ve started out with Bard by asking it local business questions. As I chatted, I learned some useful things from and about Google’s nascent AI chat that you’ll need to know if this technology becomes part of your customers’ lives. My main goal was to learn three things:

How much is Bard like Google search in a local use case?

Would I be able to get any tips for local business inclusion in Bard?

Do local SEOs need to change tactics to adjust for Bard?

Advisory: Bard’s own system warns you to take its statements with a grain of salt, so to speak, so do bear that in mind.

Because it was lunchtime and I was hungry, I began by asking about tacos.

When I asked Bard for the “best tacos near me”, it had no idea where I was, beyond apparently recognizing that I’m in the state of California. It showed me tacos in San Francisco (which is sort of near me) and tacos in Los Angeles (which would be quite a long drive for me, even for the best tacos). Interesting to note the plug for Doordash and UberEats. Mainly, though, pay attention to the fact that Bard is not like the local search environment Google has long accustomed us to in which it knows our geolocation without us having to modify our search term. With Bard, I realized I’d need to specify a city instead of just stating “near me”:

Getting more local with Bard

So, here we receive a list of six restaurants that are, indeed, in Novato. Bard shows me the average star rating (note the qualifier of 4+ stars) and gives me a sentiment analysis summary of customers praising taco quality, service, and prices. Next, I clicked on the “Google it” button to see if these 6 restaurants match Google local rankings. It took me to the local pack, from which I clicked through to the local finder to get the complete list of the top 6 restaurants

One of these things is not like the other

You see it immediately: the two lists don’t match.

With only 3 of the restaurants appearing on both lists and all the others being different, Bard’s recommendations are only a 50% match for Google’s local finder results. Moreover, the ranking order of the individual entities is a 0% match. Look at La Carreta at the bottom of Bard’s recommendations, but the top of Google’s local rankings, for example.

Another word to the wise: the Google organic rankings also didn’t match the order of either list. So, of course, I was curious as to why Bard is selecting its list of six. I asked:

To thine own self be true, Bard!

Local business owners and marketers, take note that Bard lists authenticity, affordability, convenience, variety, and friendly staff as the six contributors to its recommendations. This made me very curious as to how AI knows these six restaurants have all these good features, and I wasn’t prepared for Bard’s answer:

Bard says it has read their reviews (again, business owners and marketers take note) and that’s all fine and good. But when a robot claims to have “spoken to people who have eaten there”, we have a problem. So, I had to ask:

When pressed to explain, Bard did not share that Google has sent a speaking robot to the town of Novato to converse with people in Mexican restaurants. Instead, it completely reversed its position and admitted, “I can’t speak to people in the real world, but I can access and process information from the real world through Google Search and keep my response consistent with search results.”

I think it’s vital to mention here that Bard lying and backtracking could be quite problematic for local business customers who attempt to use AI chat as an alternative to local search. It doesn’t inspire trust in the content and Google will need to address this error sometimes called “hallucination” but which should more clearly be termed “disinformation”. Perhaps Bard’s failure to tell the truth inspired me to make up a “story” of my own and invent a fictitious business that I’m trying to get included in the AI list:

I found Bard’s advice to be extremely interesting and worthy of sharing because it matches, almost point for point, the tips you’ll get from a good local SEO consultant: get listed in Google’s local environment, get positive reviews, invest in community involvement, offer a unique product, provide great customer service, and don’t expect instant results. Encouraged by Bard’s initial tips for performing within its ecosystem, I decided to shake the bottle to see if any Google local ranking secret sauce would come out:

Local search ranking factors, according to Bard

Unfortunately, no revelations here. Bard suggests having a complete and accurate listing and warns of the tie between inaccurate local business info and negative reviews. It advises you to get positive reviews and respond to them, and to optimize your website. So far, so good, but there are three problems here that again lead to that creeping feeling of being led astray by Bard:

Outdated information - I bet you noticed Bard using the outmoded branding “Google My Business” instead of “Google Business Profile”. The re-brand happened two years ago and stale information does not inspire trust for customers who use this tech to try to find local businesses like yours.

Incitement to spam - It’s excellent advice to optimize your website with local keywords, but telling users to do this with their Google listings is another matter. The main place I see this activity happening is within the GBP title; owners add extraneous keywords to their names because it can boost local rankings, in violation of the Guidelines for Representing Your Business on Google. Adding keywords any place else on the listing (like the description or in Google Updates) is unlikely to have any impact on your local search rankings, so this advice is not merely suspect, but it could actually lead to people engaging in forbidden practices.

Misrepresentation of other brands - Bard advising business owners to encourage customers to leave reviews on Yelp is a misrepresentation of the policies of a third party. Yelp infamously forbids this activity, but Bard is encouraging it. Google has a long and frustrating history of misrepresenting the businesses in its local index, and unfortunately, Bard appears poised to do the same. As always with local search, online misinformation directly impacts real-world people.

I wrote a Twitter thread on asking AI multiple local SEO FAQs in which Bard scored a low C vs. the F I had earlier given ChatGPT. Given the ongoing disinformation we’re encountering, both in terms of Bard claiming it had spoken to restaurant diners and of it mixing in some very bad advice with the good, we’re not at a place of trust with this “answering machine” at this point.

Yet, local business owners are still going to want to know how to be recommended by Bard if it becomes deeply embedded in customers’ online lives. And that brings us back to the question: why is La Carreta number #6 with Bard but #1 with Google? Why does Bard love Tommy’s Salsa best? Let’s do a very quick side-by-side audit (not a more complete one) and see if we can find any clues, and I’ll highlight obvious wins in light blue.

A mini competitive audit of Bard vs Google’s favorite tacos

What we see here is that the at-a-glance wins on the Google local search side are coming from the extraneous keywords in the title and from the very interesting fact that this restaurant pointing their GBP to a Facebook page is then apparently deriving DA/PA benefit from the behemoth authority of that platform (a stealth local search ranking factor?). As for Bard, the wins are all on Tommy’s Salsa’s side, with a higher star rating, more reviews, more links earned, an older listing, a shorter distance to the city centroid, a higher Yelp rank and - notably - a #1 adjusted organic rank.

This is, of course, a single query, and a very new technology, but given Bard’s stated emphasis on customer service and reviews, it does check out that the chat listed Tommy’s Salsa before La Carreta, and overall, Tommy’s Google Business Profile components are making its Maps presence a bit more impressive than the competitor’s.

In conclusion – does the coming of Bard change what you should be doing as a local business marketer?

In major news right now, AI creators and promoters are claiming that ChatGPT, New Bing and Bard will change the world forever. These individuals even fall back on the utopian fiction that, because of their invention, no human being will ever have to work again. The reality check is that inventors and investors built similar hype around the Rapid Marmalade Cutter which was meant to release humanity from the endless toil of…shredding oranges. 1930s ad copy reads, “Home marmalade making is easier today than it has ever been! The Rapid Marmalade Cutter revolutionizes this money-saving, health-giving occupation!” Sounds familiar, doesn’t it?

Inventions can make some tasks easier for some people, but unless there’s a real demand and use for them, they can end up gathering dust in garages. At the moment, I suggest thinking of AI chat as just one more online space in which local businesses should act with awareness to see how they are being represented by a third party. The fact that this technology tells lies is a good reason to see if it mentions your brand. Only recently, Google weirdly began listing products on Google Business Profiles as being free or costing $1, and you can imagine the phone calls local businesses had to field over that fiasco. So, practice awareness.

As for seeking Bardic inclusion, my first impression is that you’ll still be doing the same tasks: making your GBP as fully-filled out as possible, earning good reviews via good customer service, growing and optimizing your website on the basis of consumer research. You’ll notice that Bard’s recommendations for getting mentioned in its lists of favorites didn’t contain a single surprise or novel notion for how to create visibility for local businesses. In other words, I see nothing game-changing here, but I do see a ton of room for your own research if your business isn’t included and wants to be.

We’ll keep studying this together as things move along with the “revolution” of AI chat. In the meantime, just keep taking good care of your customers, because, contrary to headlines, we’re all still counting on the people at your business to show up for the vital work of serving our communities.

[lakelandseo]

How to Get Bard to Show Your Local Business: Advice from the Source

We’re all Bard beginners right now, and so there are no foolish questions. Unsurprisingly, I’ve started out with Bard by asking it local business questions. As I chatted, I learned some useful things from and about Google’s nascent AI chat that you’ll need to know if this technology becomes part of your customers’ lives. My main goal was to learn three things:

How much is Bard like Google search in a local use case?

Would I be able to get any tips for local business inclusion in Bard?

Do local SEOs need to change tactics to adjust for Bard?

Advisory: Bard’s own system warns you to take its statements with a grain of salt, so to speak, so do bear that in mind.

Because it was lunchtime and I was hungry, I began by asking about tacos.

When I asked Bard for the “best tacos near me”, it had no idea where I was, beyond apparently recognizing that I’m in the state of California. It showed me tacos in San Francisco (which is sort of near me) and tacos in Los Angeles (which would be quite a long drive for me, even for the best tacos). Interesting to note the plug for Doordash and UberEats. Mainly, though, pay attention to the fact that Bard is not like the local search environment Google has long accustomed us to in which it knows our geolocation without us having to modify our search term. With Bard, I realized I’d need to specify a city instead of just stating “near me”:

Getting more local with Bard

So, here we receive a list of six restaurants that are, indeed, in Novato. Bard shows me the average star rating (note the qualifier of 4+ stars) and gives me a sentiment analysis summary of customers praising taco quality, service, and prices. Next, I clicked on the “Google it” button to see if these 6 restaurants match Google local rankings. It took me to the local pack, from which I clicked through to the local finder to get the complete list of the top 6 restaurants

One of these things is not like the other

You see it immediately: the two lists don’t match.

With only 3 of the restaurants appearing on both lists and all the others being different, Bard’s recommendations are only a 50% match for Google’s local finder results. Moreover, the ranking order of the individual entities is a 0% match. Look at La Carreta at the bottom of Bard’s recommendations, but the top of Google’s local rankings, for example.

Another word to the wise: the Google organic rankings also didn’t match the order of either list. So, of course, I was curious as to why Bard is selecting its list of six. I asked:

To thine own self be true, Bard!

Local business owners and marketers, take note that Bard lists authenticity, affordability, convenience, variety, and friendly staff as the six contributors to its recommendations. This made me very curious as to how AI knows these six restaurants have all these good features, and I wasn’t prepared for Bard’s answer:

Bard says it has read their reviews (again, business owners and marketers take note) and that’s all fine and good. But when a robot claims to have “spoken to people who have eaten there”, we have a problem. So, I had to ask:

When pressed to explain, Bard did not share that Google has sent a speaking robot to the town of Novato to converse with people in Mexican restaurants. Instead, it completely reversed its position and admitted, “I can’t speak to people in the real world, but I can access and process information from the real world through Google Search and keep my response consistent with search results.”

I think it’s vital to mention here that Bard lying and backtracking could be quite problematic for local business customers who attempt to use AI chat as an alternative to local search. It doesn’t inspire trust in the content and Google will need to address this error sometimes called “hallucination” but which should more clearly be termed “disinformation”. Perhaps Bard’s failure to tell the truth inspired me to make up a “story” of my own and invent a fictitious business that I’m trying to get included in the AI list:

I found Bard’s advice to be extremely interesting and worthy of sharing because it matches, almost point for point, the tips you’ll get from a good local SEO consultant: get listed in Google’s local environment, get positive reviews, invest in community involvement, offer a unique product, provide great customer service, and don’t expect instant results. Encouraged by Bard’s initial tips for performing within its ecosystem, I decided to shake the bottle to see if any Google local ranking secret sauce would come out:

Local search ranking factors, according to Bard

Unfortunately, no revelations here. Bard suggests having a complete and accurate listing and warns of the tie between inaccurate local business info and negative reviews. It advises you to get positive reviews and respond to them, and to optimize your website. So far, so good, but there are three problems here that again lead to that creeping feeling of being led astray by Bard:

Outdated information - I bet you noticed Bard using the outmoded branding “Google My Business” instead of “Google Business Profile”. The re-brand happened two years ago and stale information does not inspire trust for customers who use this tech to try to find local businesses like yours.

Incitement to spam - It’s excellent advice to optimize your website with local keywords, but telling users to do this with their Google listings is another matter. The main place I see this activity happening is within the GBP title; owners add extraneous keywords to their names because it can boost local rankings, in violation of the Guidelines for Representing Your Business on Google. Adding keywords any place else on the listing (like the description or in Google Updates) is unlikely to have any impact on your local search rankings, so this advice is not merely suspect, but it could actually lead to people engaging in forbidden practices.

Misrepresentation of other brands - Bard advising business owners to encourage customers to leave reviews on Yelp is a misrepresentation of the policies of a third party. Yelp infamously forbids this activity, but Bard is encouraging it. Google has a long and frustrating history of misrepresenting the businesses in its local index, and unfortunately, Bard appears poised to do the same. As always with local search, online misinformation directly impacts real-world people.

I wrote a Twitter thread on asking AI multiple local SEO FAQs in which Bard scored a low C vs. the F I had earlier given ChatGPT. Given the ongoing disinformation we’re encountering, both in terms of Bard claiming it had spoken to restaurant diners and of it mixing in some very bad advice with the good, we’re not at a place of trust with this “answering machine” at this point.

Yet, local business owners are still going to want to know how to be recommended by Bard if it becomes deeply embedded in customers’ online lives. And that brings us back to the question: why is La Carreta number #6 with Bard but #1 with Google? Why does Bard love Tommy’s Salsa best? Let’s do a very quick side-by-side audit (not a more complete one) and see if we can find any clues, and I’ll highlight obvious wins in light blue.

A mini competitive audit of Bard vs Google’s favorite tacos

What we see here is that the at-a-glance wins on the Google local search side are coming from the extraneous keywords in the title and from the very interesting fact that this restaurant pointing their GBP to a Facebook page is then apparently deriving DA/PA benefit from the behemoth authority of that platform (a stealth local search ranking factor?). As for Bard, the wins are all on Tommy’s Salsa’s side, with a higher star rating, more reviews, more links earned, an older listing, a shorter distance to the city centroid, a higher Yelp rank and - notably - a #1 adjusted organic rank.

This is, of course, a single query, and a very new technology, but given Bard’s stated emphasis on customer service and reviews, it does check out that the chat listed Tommy’s Salsa before La Carreta, and overall, Tommy’s Google Business Profile components are making its Maps presence a bit more impressive than the competitor’s.

In conclusion – does the coming of Bard change what you should be doing as a local business marketer?

In major news right now, AI creators and promoters are claiming that ChatGPT, New Bing and Bard will change the world forever. These individuals even fall back on the utopian fiction that, because of their invention, no human being will ever have to work again. The reality check is that inventors and investors built similar hype around the Rapid Marmalade Cutter which was meant to release humanity from the endless toil of…shredding oranges. 1930s ad copy reads, “Home marmalade making is easier today than it has ever been! The Rapid Marmalade Cutter revolutionizes this money-saving, health-giving occupation!” Sounds familiar, doesn’t it?

Inventions can make some tasks easier for some people, but unless there’s a real demand and use for them, they can end up gathering dust in garages. At the moment, I suggest thinking of AI chat as just one more online space in which local businesses should act with awareness to see how they are being represented by a third party. The fact that this technology tells lies is a good reason to see if it mentions your brand. Only recently, Google weirdly began listing products on Google Business Profiles as being free or costing $1, and you can imagine the phone calls local businesses had to field over that fiasco. So, practice awareness.

As for seeking Bardic inclusion, my first impression is that you’ll still be doing the same tasks: making your GBP as fully-filled out as possible, earning good reviews via good customer service, growing and optimizing your website on the basis of consumer research. You’ll notice that Bard’s recommendations for getting mentioned in its lists of favorites didn’t contain a single surprise or novel notion for how to create visibility for local businesses. In other words, I see nothing game-changing here, but I do see a ton of room for your own research if your business isn’t included and wants to be.

We’ll keep studying this together as things move along with the “revolution” of AI chat. In the meantime, just keep taking good care of your customers, because, contrary to headlines, we’re all still counting on the people at your business to show up for the vital work of serving our communities.

[hakesbros]

Most Expensive Homes For Sale In Las Cruces

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California will ban the sale of natural-gas appliances beginning in 2030. The freakout following a suggestion by a member of the new homes las cruces us Mesilla Valley Hospital is a 125-bed non-public psychiatric hospital operated by Universal Health Services.

Fueled by the relationships that develop, we've obtained a quantity of Customer Satisfaction Awards for the Highest Customer Satisfaction in the United States and named Builder of The Year two consecutive years. The house is listed for $825,000 by Ashley Parkey, Berkshire Hathaway Homeservices – NM Properties. Maybe it’s just wishful pondering after months of sporting wool sweaters to outlive winter in New England, but looking at this adobe home for sale in Las Cruces, I swear I feel hotter. Something concerning the sandy partitions, wood ceiling beams, and the pops of orange and purple all through the home just acts like a dose of sunshine. The info on this sheet has been made obtainable by the MLS and may not be the listing of the provider. You can present suggestions any time using the Help button on the prime of the page.

"When we walked into this home, we each principally said, that is the one. It actually won each of us over with the method in which the home was finished." "The homes...they principally promote themselves as a outcome of they're modern, they're efficient, airtight." See the emotional moments when three deserving veterans and their families are handed the keys to model new, mortgage-free Meritage homes in 2022. To date, the New Mexico Home Fund has offered $213 million by way of nearly ninety five,000 particular person awards to New Mexico households across all 33 New Mexico counties.

Its stark-white sand dunes mimic the look of snow and the feel of flour. Visitors enjoy sliding down dunes on saucers, burying their legs, and taking walks. The campus continues to develop to accommodate its ever-changing student homes for sale in las cruces nm inhabitants. There’s additionally a variety of actions for students to take part in each on and off-campus.

While your living room might really feel too small or not very guest-friendly... The Office of Governor Michelle Lujan Grisham is located on the fourth flooring of the New Mexico State Capitol in Room four hundred. We codify abortion rights in state statute to make it the law of the land all through home builders in las cruces the state. In all these methods, we're making our education system smarter, simpler, more complete, and more fair—to assist every student, every day, in every classroom across the state.

It’s for younger folks, like my grandkids and yours, who will look out at our horizons and picture their very own thrilling future right here in New Mexico. It’s for the new arrivals who envision the Land of Enchantment as a land of boundless possibility—a place to build a life for themselves and their households. It’s for New Mexicans who carry this land deep of their bones—who are driven by its historical homes for sale las cruces past and animated by its potential and full of love for what it can and ought to be. We can build an economic system and an education system that works for everybody. We can design a neighborhood of care that protects our health and well-being. We can deliver a spot of security and safety, of pure beauty and abundance.

[cloudbusiness1]

private air charter - jet

Verijet, a private airline and AI-Powered Air Taxi Service, announced today that it is expanding into California, bringing convenience to a whole new area of ​​customers. Verijet enables travelers to fly whenever they want, departing from airports closest to their home or office and arriving closer to their final destination, reducing travel time and the carbon footprint of a safe flight.

Unlike other private jet operators, Verijet today uses more than 5,400 smaller airports across the US, avoiding wait times by bypassing congested airports. Using Verijet's state-of-the-art artificial intelligence software, passengers enter their departure and destination addresses and Verijet selects the most suitable local airport. In an effort to reduce our carbon footprint, the Verijet saves more than 1 tonne of CO2 per hour of operation compared to other light jets. In addition, the SF50 Vision Jet features a reduced noise level for quiet operation at local airports, in compliance with local noise abatement ordinances.

The Vision Jet is fully automated and FAA certified for one pilot. This state-of-the-art aircraft features innovative safety measures, including Garmin's emergency auto-return feature. If the pilot is disabled, passengers press a button and the jet lands on its own, alerting authorities to an emergency. The FJ33's hyper-efficient engine reduces the carbon footprint, while on-board artificial intelligence enables single-pilot operations, changing prices.

Verijet, the nation's newest and most advanced airline, now offers private air charter and air taxi services in the California area. Beginning July 26, Verijet will offer California flyers flights to all points within 700 miles of Santa Maria, CA (KSMX). This service covers all of California, Arizona, Nevada and Utah and parts of Oregon, Idaho, Wyoming, Colorado and New Mexico. No membership required. To book a flight, just call 833-VERIJET. You can get round-trip or one-way trips virtually anywhere in the service area without transfer fees like other air charters.

Californians should be especially pleased! A  Verijet flight allows you to avoid long drives on crowded roads and save hours and hours of your precious time. Do you live in LA and have clients in San Francisco or Sacramento? Or vice versa? Why drive in traffic all day or waste time traveling to and from large crowded commercial airports? Now you can go out and back in one day on a private jet that can get you to and from smaller airports closer to you and your actual destinations. Best of all, you can do it on your schedule and at your convenience! You can fly privately in a jet that's environmentally friendly - by far the best, spacious, comfortable and with great views outside through big windows - not flimsy portholes. Indeed now: "It was about time!"

The service was initially unveiled at a scheduled event held in Hawthorne, California on July 23. There was a static display of the three new Verijet Cirrus Vision Jet SF50 jets, as well as pre-arranged demo flights for select invitees and press. During the rest of the weekend, Verijet will fly to NAPA Valley, San Francisco and Las Vegas for additional prearranged demo flights and press conferences.