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jeremy-queere · 1 year ago

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The major downside of the OCR squip song line is I have to live with the knowledge that Rich doesn’t wash his hands after using the bathroom </3

Still, wish they kept it. The best version is probably the off-broadway one, cuz not only does it keep the line but it also gives us an extra verse

(also hi this ask is an excuse to hear your opinions)

HAHAHA. Depressingly I would assume that's canon for all versions of Rich.

You gotsa tell me what extra vers you're talking about?? unless it's the bit I will rant about below bc

YES MY OPINIONSSS

so!!!!!!!!! christ this got long. you are not contractually obligated to read it

The SQUIP song is literally an infomercial. It is. And it's great and I love it. Way back in the day I did an in-depth analysis of a Heathers song line-by-line about how each element was used to make JD more manipulative. The SQUIP song deserves that too so. I'll see if I need to do that in this post?? We know what an infomercial is!

Random Google result for the structure of an infomercial brought up a guide on writing one. It defines the format as 4 sections:

The introduction introduces the product or service and the problem it solves. It should be concise and serve as an attention-grabber for the listener/viewer. It’s a teaser and should be written in an engaging and lively manner.

The product demonstration explains how the product or service works and its benefits. The product is presented in detail so the audience is informed of features and benefits.

The call to action encourages viewers to take action and purchase the product or service. Ideally it includes a special offer or some enticing incentive to get your audience to act.

The closing summarizes the key points and offers a final call to action. It repeats the benefits of the service, the special offer incentive, and where and how to buy the product or service.

For an example of this in song form, check out TWRP's The Perfect Product:

youtube

Lemme also google persuasive writing techniques... and one of them is just a list of fallacies, so let's head there for more SQUIPspo. And a list of infomercial techniques. I'll only include them if they're relevant to the SQUIP song, but Rich uses a ton of 'em so. Here's a sampling!

Appeal to ignorance - Your claim is true because there's no evidence against it. Compare with argument from silence - "assuming that a claim is true based on the absence of textual or spoken evidence from an authoritative source, or vice versa" False dilemma - An either-or problem without considering whether a third option is possible. Definist fallacy - Defining a term in a specific, emotionally biased way, making the argument hard to refute if the listener accepts the "loaded terms"' definitions. Divine fallacy - "because something is so incredible or amazing, it must be the result of superior, divine, alien or paranormal agency" Reification - "treating an abstract belief or hypothetical construct as if it were a concrete, real event or physical entity" Focus on the problem and its solution in the ad, not just the product/service itself. Talk about solutions and benefits, not features. Storytelling to connect to customer's emotion - including the power of testimonials Create a sense of urgency. "Because they know if they can’t get someone to act right away, they’ll come up with reasons and excuses not to act later" Add value by showing multiple uses. Use memorable phrases and taglines. Before/after comparisons Repetition Various appeals to emotion including fear, ridicule, and "Wishful thinking – arguing for a course of action by the listener according to what might be pleasing to imagine rather than according to evidence or reason" Argumentum ad baculum - An argument made through threat of force Genetic fallacy – a conclusion is suggested based solely on something or someone's origin rather than its current meaning or context

Infomercial programming is full of powerful words that sweep viewers into a world of possibilities. They structure their content to bring people to an emotional high thinking about how different their lives could be… if they only picked up the phone. Then, to hammer home the point, infomercials contrast that ideal situation with the viewer’s current reality. They point out how the viewers’ lives won’t improve and will only get worse if they don’t take action.

Also golly. I can't finish reading through this list of cognitive biases because it's too damn long but here's the wiki link anyhow. (Also in the above list, I quoted a lot of the sources without specifying which one - but then I remembered this is me just rambling about a Be More Chill song I like, not an academic report, so myeh :P)

OK FUCK AFTER ALL THAT. I guess it won't take much MORE time to do a line by line, huh?? I'm not going to point out which fallacy Rich uses and when because tbh I'm lazy. I worry that this is over-explaining because Rich's not like. Subtle. But whatever

Freshman year I didn't have a girlfriend or a clue I was a loser just like you

Setting Jeremy as the "before" in the infomercial with Rich as the "after." Also connecting the concept that being single = being a loser. Even though the focus of this song isn't about "getting the girl," that seed's already planted - not as an end goal, but that having a girlfriend is an important prerequisite to become like Rich.

Good times would only Soar by

This is important to connect to the "picture this" segment, so put a pin in this. Everything Rich says about himself is a descriptor of how he sees Jeremy and, therefore, how Jeremy should see himself. This is setting up the problem in order to create a solution down the line - or rather a huge host of problems: You're single, clueless, a loser, you miss out on the good experiences you're supposed to get in high school...

I was gross As every female would attest

Here, note that the boys' opinion of Rich aren't taken into account yet. Being "gross" isn't just a personality flaw or about something physical - it's a measure of one's worth in a way that can be objectively measured by how popular they are with girls.

This will also segue well into Be More Chill Pt 1 & 2 with the focus on Jeremy's slobbery.

My sexting was a futile quest My little penis was depressed He was so lonely Poor guy

More of the same in that sexual conquest is linked to self worth, but the language here is important too. Firstly, Rich is sliding in words like "depressed" and "lonely" without openly diving into those emotions. In fact, he's suggesting that feeling depressed and lonely (which again, Jeremy is meant to see in himself) is at its heart a sexual problem.

I'd also expect that, with the bathroom setting and the "confidence" line in the play, Rich talking about his penis is an alpha male dominance thing.

But! If nothing else, Rich was right that it speaks to confidence. The first thing we learn about Jeremy is his sexual frustration, which is an introduction for us about his feeling of powerlessness in his own life. The point isn't that Jeremy masturbates, but that he tries it unsuccessfully, making him uncomfortable, making him extremely self-conscious around peers, all of which he sees as his natural state.

Like, not to get too Freudian I guess. But Jeremy puts a lot of emphasis on his own dick (and balls... thanks, More Than Survive...) as a symbol of shame and lack of control. Rich picks up on this innately (stalls are for girls, Jeremy!). I headcanon Jeremy as needing testosterone shots due to being intersex and that he has a lot of body image issues related to this

I was Hopeless, hopeless I was Helpless, helpless

Repetition! Also like, alliteration/slant rhyme, but let's not get into that.

Every time I'd walk the hallway I would trip

Maybe more than the previous lines, this characterizes old-Rich (and now-Jeremy) as socially awkward. As far as we know, Rich doesn't have any mobility issues, so the image we get is of someone who's so anxious that they don't look where they're going - then accidentally becomes very negatively visible by creating an obstacle in the hallway.

I was Stagnant and idle

Connecting to Jeremy's I-want song - what Jeremy fears most is stagnation, of survival without thriving. We now know that the SQUIP would have known this, but for Jeremy, this probably just resonated unexpectedly.

I was So suicidal

Finally we get the briefest glimpse of Rich as a kid with genuine mental health problems. Jeremy doesn't express suicidality (until the SQUIP encourages him to). Because it doesn't apply directly to Jeremy, maybe that's why Rich hurries right past it to the next lines.

But arguably, if we're taking all of the SQUIP Song as disingenuous, this could be more of a threat. Like, this is the ultimate point that Jeremy is striving toward if he doesn't make a change and fast.

And then Then, then Then, then Then, then Then, then Then, then Then, then I got a Squip

I love this bit. The repetition really does serve to draw you in, put you at the edge of your seat. Almost reminds me of Jenna in how carefully crafted their stories are (in comparison to Chloe, whose retellings are always written much less engagingly lol because she has such a shallow grasp of the situations).

The "then"s acting as a drumroll are important imo to keep this from feeling like a blast of information that Jeremy's forced to listen to. And then? And then? And then?!

And indeed, Jeremy does finally express interest instead of immediately running for the hills.

Note that this section of the song officially ends the introduction and moves onto the demonstration. We have the problem established - now here's the miracle solution.

[JEREMY, spoken] You got quick?

Side note - I do love a lot of things about the Broadway musical and cast. Will Roland's high notes are gorgeous.

But in most respects I prefer the original recording because the camp seems a lot more... legitimately weird, rather than played up for fans. The dynamic between Jeremy and the SQUIP is just so vastly different in the Broadway version. Broadway SQUIP is a fun bombastic villain, but he never gets the chance to schmooze Jeremy the way that OCR SQUIP did.

Other lines suffer from the same melodrama, including this one. Broadway Jeremy says it fearfully, knees practically knocking together. But OCR Jeremy says, "You got quick?" like a confused kid who WAS cornered in the bathroom but is now just trying to figure out what the hell Rich is talking about, which is closer to how the audience feels too. The "then"s really built up anticipation for all of us (and I'm sure there's another musical explanation about waiting for the phrase to resolve or something).

[RICH, spoken] Not quick Squip

[JEREMY, spoken] I've just never heard of it before

[RICH, spoken] Yeah, that's the point! This is some top-secret, can't-even-look-it-up-on-the-internet shit

The SQUIP having a weird name isn't a flaw. It's a feature! Duh!

It's presented as secret, illicit, dark-web technology. That gives it an exciting air of mystique but also explains away any doubts Jeremy would have.

It's also, I guess, a way for the musical to skip past several chapters of Jeremy googling the SQUIP and selling stolen beanie babies

It's from Japan

Now this line! This bit, I feel like I still don't totally understand. Obviously it's playing on the early 2000's hype of Japanese products being high-tech, cutting-edge, and a little bit weird. Everyone makes it pretty clear that the SQUIP being Japanese is a major selling point. Unfortunately, I suspect it's there to sound, at some level, exotic and confusing and untouchably cool. Sort of like the tech version of "ancient Chinese medicine" (which is smacked on half the labels in the vitamin aisle no matter their origin to give them a false air of authenticity)

It's a gray, oblong pill

Very important to mention lol. Imagine buying a SQUIP without knowing what it looks like and then getting the tictac.

Look on a bottle of prescription medication and you'll probably find a similar description- "yellow round pill" etc. The "oblong" language links the SQUIP to not only being tech but being psychiatric medicine, which Jeremy immediately picks up on.

That medical aspect also lends the SQUIP some authority and legitimacy, which it will happily abuse when it tries to treat Jeremy's various mental health issues later.

Quantum nano-technology CPU

Technobabble, again making the SQUIP sound advanced and, if you don't understand it, YOU'RE the dumb one, Jeremy.

The quantum computer in the pill will travel through your blood until It implants in your brain and it tells you what to do

Honestly? Very up front. Thanks, Rich. Setting expectations! He's building a lot of hype about something hard to quickly describe.

We know from Jeremy reprising the song later that the finger tutting Rich does is a vital part of the message of the song. It's the demonstration aspect.

[JEREMY, spoken] So… It's like… Drugs?

[RICH, spoken] It's better than drugs, Jeremy

I always appreciate the condescending tone here, like Jeremy's a child who just asked a very silly question.

If we're getting in the weeds - which clearly for some reason I am - we can read this as an acknowledgement that, for a kid in Jeremy's situation, drugs are in fact good. Jeremy saying "drugs" cautiously informs us as an audience that he isn't especially familiar with drug abuse, which is probably important context for how we understand his and Michael's weed use later. They're not using drugs like "cool kids" - they're using drugs like "losers."

Basically, Rich is acknowledging that drugs are one way to cope with all the problems that Jeremy has... but they're not the solution. It also distances himself from the dodgy role of drug pusher, which would be very easy to see him as in this interaction. Rich sounds like someone who has tried drugs (which for a teen, implies money, connectedness, a way around authority, and an exciting danger) but doesn't even want them because a SQUIP is like drugs but better.

[RICH & (ENSEMBLE)] It's from Japan! (Ah, ah, ah, ah, ah) It's a gray, oblong pill, (Ah, ah, ah, ah, ah. Ah, ah, ah, ah, ah) Quantum nano-technology CPU. (Ah, ah, ah, ah, ah. Ah, ah, ah, ah, ah) The quantum computer in the pill will travel through your blood until (Ah, ah, ah, ah, ah. Ah, ah, ah, ah, ah) It implants in your brain and it tells you what to do. (Ah, ah, ah, ah, ah)

Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.

The chorus in the background sounds almost like a religious choir, raising the stakes, sounding inhuman and huge and overwhelming.

It tells you what to do

Now this may just be headcanon, but the way I hear this line, it's always as if Rich is trying to communicate to Jeremy that Rich is not the one singing the SQUIP song.

Jeremy, it tells you what to do (it gives you directions)

It TELLS YOU WHAT TO DO (IF I AM DOING SOMETHING. IT IS BECAUSE THE SQUIP IS TELLING ME TO. THE IMPLICATIONS JEREMY.)

Unfortunately, if that's Rich's goal, it doesn't work because Jeremy is used to having no power. He wants to be guided and have his own impulses set on the back burner. Rich thinks this is a red flag but Jeremy sees it like a racing flag being dropped.

It's preprogrammed (Ohhhhh)

As a description of features, this is pretty lame, right? You don't sell an iPhone by saying, "It can make calls. It has apps. Oh and also, it has its own OS :)"

This is just throwing words out there for the emotion of them, not the meaning. At best, we can argue that being "preprogrammed" means that Jeremy doesn't have to take responsibility for making any choices when it comes to the SQUIP's installation. Hooray.

It's amazing (Ohhhhh)

This is SO infomercially and I love it.

Speaks to you directly (Ohhhhh Ah ah)

Our first hint that the SQUIP isn't just a "thing" but a "being." For Jeremy, this is also a selling point, as per his I-want song.

You behave as (Ohhhhh) Its appraising (Ohhhhh) Helps you act correctly (Ohhhhh)

This section is so very tailored to its audience. Jeremy actively wants instruction. A personal trainer in his brain would be life-changing.

It's also a little insight into the ironically binary mindset of a SQUIP. They don't choose actions based on moral character, right and wrong. They analyze situations and categorize actions as correct or incorrect. Pass or fail. For Jeremy, who sees himself as constantly somehow failing at being a person (relatable), this is a breath of fresh air, of honesty.

[RICH &ENSEMBLE] Helps you to be cool

The book SQUIP didn't like the word "cool" because Jeremy conceptualized it as some weird unattainable state of mind: "Cool," capital C. The musical SQUIP doesn't have to worry about that (especially since they're in an audiovisual medium now). Instead, this underscores exactly what the SQUIP is supposed to do if Jeremy hasn't gotten the picture from the snapshots Rich has provided yet.

It helps you rule

Later called back as the kids "ruling" the world/school/human civilization/it's unclear, but for now, it's just about having a positive impact on the world and enjoying your time alive.

Previously, we described the SQUIP's physical features, its mechanism of action, and how you interact with it. Now we're taking it as something beyond a product that you can buy. You're not getting a SQUIP. You're getting a change in who you are. You can "be cool," which is about being perceived positively by your peers. But that's a passive action. The SQUIP can also help you to do... something vague and positive. It's easy to insert your own interpretation in this phrase.

ANYWAY we're FINALLY at the IMPORTANT PART OF THE SONG that they CUT to upset ME SPECIFICALLY lol

[RICH] Picture this:

We are comparing the before and after! This is the vital part of the presentation! We have the "before" of Rich being a mentally ill loner loser. Then he got a SQUIP, which can help you self-actualize. So it's stupidly important to demonstrate the consequences of installing the SQUIP in order to illustrate the goal Jeremy wants to obtain!

This isn't a vague promise of being cool. These are tangible, concrete improvements that Rich is living proof of. This is his testimonial of a positive SQUIP user experience. This is what Jeremy can strive toward and this is what he can obtain by buying a SQUIP.

This is the money shot, basically!

Nobody cares if you are late 'Cause even teachers think you're great

Nobody cares sounds like a loser thing... but it's flipped on its head. Nobody's paying you negative attention because people all like you. You aren't just cool with your peer group, but you have specific powers you can wield within the school for your own ends. You're no longer going to be bound to the schedule of high school, which is one of the biggest sources of disempowerment for Jeremy already - c'c'c'c'mon - he's constantly late, constantly uncomfortable, constantly belittled. But with a SQUIP, he can take control of his own time.

Realistically, this sounds a little weird, right? If a teacher is that invested in the high school hierarchy (hi Mr. Reyes), they're probably not doing their job that well.

But this isn't a realistic list of features. It's a beer ad with laughing faces, parties on the beach, bikinis. It's a smear of joy and bombast.

Your weekend's just a full-on slate of blowout benders

Jeremy's not only going to have friends, to be cool, but his everyday life is going to transform dramatically.

In Loser Geek Whatever, Jeremy explains that half of what he was proud of was just doing something he hadn't thought he was capable of before. This entire section is similarly aspirational. Jeremy hasn't gone to blowout benders before, but he envies the people who do.

Of teenage rockstar splendor

This is the height of the coolness promise! You're going to be incredible, Jeremy! You're not going to be alone ever again! You're going to be treated like a rock star, and what's more, you're going to know you deserve to be treated that way!!!

Right now you're Helpless, helpless You are Almost hopeless

I still don't get how Broadway skipped everything above and went straight down to Jeremy getting insulted again. The negging doesn't work without Jeremy having a clear future to look forward to.

Anyway, if Jeremy didn't realize before that the old Rich was supposed to represent himself, he does now with this further repetition. The word "almost," though - that's a hope spot. A tiny chance of redemption. The SQUIP isn't just a solution. It's Jeremy's only solution.

On the school's social map you're just a blip

This is given more meaning in its contrast to the idealized future Rich promised above. Without that context, it sounds like Rich is just insulting Jeremy to rub salt in the wound. But in context, it's reminding Jeremy that he's not at rock star status and can't hope to get there on his own.

But if you Take my advice

We're officially beginning the call to action, the if->then. Rich isn't selling you something, Jeremy. He's giving you advice because he sees himself in you.

and if you pay the listed price

I believe it's the OCR that has the threatening tone in Rich's voice for this one? I prefer that. It's a subtle threat of punishment (argumentum ad baculum!).

The "listed price" phrasing again makes this sound like a legitimate product rather than a back-alley deal, even with Rich pounding his fist in his hand.

If you wanted to get fake deep, you could again make the argument that Rich is warning Jeremy off by hinting at the SQUIP's price... but I truly do think this is more of a "bitch better have my money."

It's a nice contrast to the friendly advice, since Rich is Jeremy's bully, after all. This isn't too good to be true because Rich is demanding something in return.

I would call this part of the time pressure just based on Rich's demands outside of the song.

Well, then you go from sad to interesting To hip

We might see a person described as "sad" and think that's an emotion they're feeling. But no - this is who Jeremy is right now. He's a sad excuse for a person.

And it's not an immediate transformation. There are stages Jeremy will go through to get himself noticed and eventually admired.

I am doing the song a kindness by not paying extra attention to Rich using the word "hip"...

Your whole life will flip!

Again calling back to the rock star fantasy. This will change Jeremy's life. And Jeremy? Can it really get any worse?

[RICH & ENSEMBLE] When you buy a Squip!

This is the only time in the song where Jeremy is explicitly told what to do - and it's no longer "if" you buy a SQUIP. It's "when." You're going to do it eventually because you'd be crazy not to. Why not get started on fixing your life right now?

Rich is talking like he's already made the sale in between the lines "If you take my advice" and "when you buy." Confidence! This is also the conclusion of the sales pitch, when we're reminded that this is a tangible product that can be bought.

[RICH & (ENSEMBLE)] Hey, yeah, a Squip! (Ahhh, ahhhh) Oh, a Squip (Ahhh, ahhhh) Hey, yeah! (Ahhh, ahhhh)

Not much more arguing done here, but the repetition is pretty valuable for the weird "SQUIP" name. Rich is just building hype and emotion.

BMC ensemble is often what Jeremy, as our point of view character, perceives "everyone" to be feeling or doing. The ensemble isn't pushing a SQUIP on Jeremy, but they're in awe of what Rich is presenting to Jeremy.

No longer a drip when you got in your grip

Given the context of the rest of the song, I think it's more than fair to read a double entendre here as a callback to how the conversation started. Or maybe that's just my limp mack daddy game talking.

In any case, "grip" (along with, you know, rhyming with "SQUIP") is a strong word to choose implying power and, again, personal agency.

A Squip A Squip A Squip (Ah, ah, ah, ah, ah. Ah, ah, ah, ah, ah. Ah, ah, ah, ah, ah)

BIG FINISH!

#be more chill #squip song #rich goranski #mine

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