#adfraudpreventiontool

[mfilterit]

Ad Fraud Prevention across Programmatic advertising landscape in the USA

Programmatic has become the powerhouse behind ad placements in the U.S. However, alongside its growth, ad fraud has also skyrocketed, posing a significant challenge for brands trying to make the most of their digital ad spending. Ad fraud costs U.S. advertisers billions each year, and the automated process makes it increasingly difficult to detect and prevent.  

According to mFilterIt reports, bot traffic remains one of the biggest culprits, making up an estimated 20-25% of programmatic ad impressions. Meanwhile, the ANA report says low-quality “made-for-advertising” (MFA) sites account for roughly 10-15% of programmatic spending, delivering little value as they exist solely to serve ads on poorly engaging or irrelevant content. Even the burgeoning Connected TV (CTV) sector isn’t immune, with up to 17% of CTV programmatic impressions deemed fraudulent. Ad fraud solution with integrated brand safety is the key to optimizing programmatic ad campaigns. 

Are you aware of fraudulent or invalid traffic in your programmatic ad campaigns? The need for full-funnel protection with AI, ML-driven solutions, and real-time analysis, has never been greater. 

Click here to read more about programmatic advertising

[mfilterit]

https://www.mfilterit.com/blog/ad-fraud-to-grow-in-all-dimensions-research

A research study powered by mFilterIt shows that the average ad-fraud rate is likely to peg between 45-55% as Digital Advertising gets the ‘Essentials’ tag in the new standard business setup. Market researcher techARC announced yesterday ‘The Ad-Fraud Report’ revealing some interesting insights about how Digital Advertising is becoming an essential element of businesses and the broad impact of this reorientation on Ad-Fraud. The report based on mFilterIt’s data analysis and primary research findings prescribes a robust set of best practices for marketers to follow to extract the most out of this new normal and get their fundamentals right to have a real early mover’s advantage.

[mfilterit]

https://www.mfilterit.com/blog/is-fraud-affecting-your-retargeting-campaign

Fraudsters and digital criminals jump at any opportunity to pervade a marketing campaign. Their only aim is to drain the advertising budget and line up their own pockets. ( shh, it could either be your competitor who wants to eat away the budgets). Brands usually have two ways to approach their audience: a direct approach where the aim is to acquire a new customer interested in the product offering. The second approach is to rekindle the existing (or previous) relationship between the user and the product.

[mfilterit]

Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness, and a great ROI. However, little do they notice that despite spending tons of money, earning thousands of impressions, it’s never enough. Sometimes, it’s not the inefficiencies or bad UI/UX of the website, a larger issue haunts the marketing department - Ad Fraud. Studies estimate that a global loss from ad fraud in 2020 was $35billion and is estimated to cross $50 billion a year, by 2025. For businesses, marketers, advertisers, using an ad fraud detection solution aren’t a bone of contention anymore, it has now become imperative.

[mfilterit]

https://www.mfilterit.com/blog/the-deep-dark-world-of-digital-ad-frauds

Digital ad fraud is a thing that didn’t drop just today. It has been surviving in the ever-evolving digital world and making its space in bits and bytes. While some cases have been there in the limelight, some are just well hidden in the systems. The last decade has made digital fraud, the perfect crime to do in silence.With everything tracked in spreadsheets and dashboards, there has been no crime easier to commit than this. The cybercriminals don’t even have to make bots and malware themselves.

[mfilterit]

The digital market has given birth to a plethora of affiliates who’re found across markets and industries of today. Proliferation of internet and rise of digital mediums have injected a new life in the affiliate marketing space by making it far effective than any other marketing strategy. These affiliates have a well-established visitor base which provides partnership opportunities for brands to enter new markets and explore customer base, thus giving your brand a stronger online presence.

[mfilterit]

Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness, and a great ROI. However, little do they notice that despite spending tons of money, earning thousands of impressions, it’s never enough. Sometimes, it’s not the inefficiencies or bad UI/UX of the website, a larger issue haunts the marketing department - Ad Fraud. Studies estimate that a global loss from ad fraud in 2020 was $35billion and is estimated to cross $50 billion a year, by 2025. For businesses, marketers, advertisers, using an ad fraud detection solution aren’t a bone of contention anymore, it has now become imperative.

[mfilterit]

https://www.mfilterit.com/blog/neutrality-is-key-to-third-party-audits-and-validation

[mfilterit]

https://www.mfilterit.com/blog/using-artificial-intelligence-to-detect-real-humans

[mfilterit]

https://www.mfilterit.com/blog/programmatic-advertising-how-can-your-upcoming-holiday-campaigns-reach-relevant-audiences