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99771107058-blog · 5 years ago

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5 Actionable Strategies for Online Lead Generation

Generating leads is important for every business. The more revenue a company has, the more leads they generate. 82% of companies that have $250,000 or less in annual revenue generate less than 100 leads per month. But only 8% of companies generating $1 billion in annual revenue have less than 100 leads per month. Things have changed a little since the days when a hand-drawn “Lemonade: 50 cents” sign would pull in enough revenue, though. Presumably, your business goals are now bigger than earning enough for some candy or a new bike.

The way you find and qualify leads has to change. And since the world is online, online lead generation has become essential. Generating leads online is not only important, it’s effective.

As a Digital Marketing Company in Jabalpur MP

we know the best techniques to generate a valuable leads for business growth. Before we get into some strategies that make it easy to take action with your online lead generation, let’s define lead generation and take a look at what kind of leads are important.

What is lead generation? The term “lead generation” refers to the process of identifying leads for your business. A lead is someone (either an individual or an organization) who has an interest in the product or service you are selling. Lead generation isn’t only about finding these individuals — it’s also about cultivating a relationship with them and stimulating their interest in whatever you have. Lead generation is an essential part of any marketing funnel. After all, if you never generated any leads, you would never have any business. But if lead generation is a struggle for you, you��re not alone: according to the following graphic (taken from a study by IDG), 61% of marketers reported that generating high-quality leads was difficult for their organization. When it comes to lead generation, there are two important things to know:

First, you want to generate quality leads, not just any leads.

And second, these days, a big percentage of lead generation happens online.

High-quality leads not every lead is a good lead. In fact, according to Gleanster Research, only 25% of leads are legitimate and should advance to sales. This means you need to identify as many leads as possible, so your percentage of high-quality leads will be greater. In general, a high-quality lead is a lead that is very likely to convert and become a customer.

The buyer process is changing; the world is online. To reach your leads, your lead generation efforts need to be focused online, too. A good online lead generation campaign will include elements such as website optimization, social media, content marketing, trade shows or live events, PPC (paid per click) ads, webinars, and more.

Ready to take action and ramp up your online lead generation efforts? Here are five ways to do just that.

1) Analyze Your Competition

How do you perform a competitive analysis? First, make sure you know who your competitors are. In general, your opponents will be companies that are similar to yours in industry, target audience, and size.

Once you know who your competition is, check out their marketing strategy. What kinds of content are they focusing on? Take notes on their efforts to attract customers online (content marketing, SEO strategy, social media marketing) and which efforts appear to be working the best.

For instance, maybe a competing company of yours puts out two new blog posts each week and gets hundreds of comments…and maybe you don’t have a blog. That would mean it’s time to start one.

If you know what your competition is doing to improve their online lead generation, you’ll know what you need to do to improve yours.

Take action: Start with something simple and easy, such as keeping an eye on your competitors’ social media accounts and their customers’ complaints. This can help you devise a strategy to resolve those complaints. And then you can easily pull in new leads.

2) Refine Your Instagram Strategy for Greater Online Lead Generation

Instagram is an important tool in any marketing strategy. One billion people use Instagram, and if your brand caters to a younger demographic, this social platform is especially essential for you.

59% of U.S. users are under 30. And 72% of all teens use Instagram every day. Teens have more purchasing power than you may think, too.

To top off those stats, 60% of people say they discover new products on Instagram. And over 200 million users visit at least one Instagram business profile daily.

So if you’re using Instagram, you’re already ahead of the game. But to really ramp up your online lead generation, you have to do more than use Instagram… you have to use it the right way.

Take a good, hard look at your Instagram strategy. To generate the maximum number of leads possible, you need to do a few key things.

First of all, include your face! Studies have shown that photos with faces are 38% more likely to receive likes and 32% more likely to receive comments than photos without a face. Posting photos of yourself or your employees will result in more engagement and more leads.

Second, make sure your bio (in your profile) is top-notch. You can only share one clickable link, so think carefully about what you want it to be (you can always change it later). What link would bring you the most leads? Maybe a link to a landing page on your website that’s customized for a discount you’re running right now?

Take action: Set up a business Instagram account and start mapping out a strategy. To improve your lead gen, make sure your strategy includes plenty of photos with faces, create an intriguing bio with a relevant link, and then monitor what’s going on.

3) Optimize Your Email Optin Form

When it comes to email marketing, you’ve already won half the battle. After all, if someone has agreed to let you email them, that means they’re already curious about what you do. The only remaining hurdle is creating a strong call-to-action that will convert this lead into a customer. Piece of cake!

89% of marketers say email is their most-used channel for generating leads. Your competition is using email, too, so optimize your email efforts and make them the best they can be.

One good way to improve your online lead generation through email is to never, ever mention the word “spam.” Many brands include a line at the bottom of an email sign-up form that says something like, “We promise to never spam you.” A study from Michael Aagard, though, showed that this actually reduces conversions by 18%.

Take action: Optimize the email optin form on your website to get more leads via email. Revamp your vocabulary and don’t include the word “spam.”

4) Include Strong CTA’s on Your Blog to Increase Online Lead Generation

An SEO - optimized blog from a high-quality website that puts out consistent posts can help attract high-quality leads. Once you have those leads on your site, though, you don’t want them to just read your blog post and then leave.

Instead, you want them to stick around and hopefully opt-in to your email newsletter or a free resource. And one way to do that is by including good calls to action.

Blogs are an excellent way to improve your online lead generation because blog posts are a simple and natural place to include calls to action. As you might guess, a call to action is designed to prompt someone into taking action.

Inbound links (a hyperlink back to your site from another website) are a great place to slip in strong CTA’s. For instance, instead of just saying “visit Mark’s website,” try, “click here to download Mark’s free handy resource.” Make it easy for the reader to say yes.

Here are some other words and phrases to use on your landing page and in your blog:

Get started (this makes it sound like your visitor will be able to take action and change after just one click)

Join us today (everyone wants to be part of something)

Learn more (this shows people there is no commitment necessary yet)

Shop now (again, this is effective because you’re not asking people to buy yet — just to take a look)

Schedule a visit (send them to a contact form when they click this)

Act now (creating a sense of urgency spurs people to click)

Don’t miss out (no one wants to miss out on what everyone else has)

Take action: If you don’t have a blog, create one! Hire a writer to help you get posts out on time. If you do have a blog, read back through your old posts and make sure they include good calls to action; if they don’t, add them. Brainstorm a list of words and phrases that align with your brand to use in writing strong calls to action moving forward.

5) Invest in a YouTube channel

When you think about strategies to improve your online lead generation, you may not think of a YouTube channel… but YouTube is a fantastic way to generate leads.

For small businesses that may not have top-notch video production capabilities, there are two choices: outsource the content creation, or remember that it’s okay to keep things simple. As long as your videos provide excellent and in-depth information or entertainment, you can get away without having expensive video equipment. Let’s talk about how.

YouTube videos are a good conversation piece to share on social media, either as a post or as a Facebook ad. Just make sure to capture your viewer’s attention immediately: 47% of the value of Facebook ads happens in the first three seconds.

Don’t overlook YouTube ads, either. They have the highest click-through rate of all digital ad formats, so they’re a great tool for online lead generation.

YouTube videos provide a way for you to generate lots of leads with only a small amount of work.

Take action: Start a YouTube channel and begin producing videos. Before uploading a video, ask yourself these three questions:

Is the content of this video valuable to my viewers?

Have I included a CTA?

Is the description optimized for SEO?

If you answer yes to all of those questions, upload your video, share it on social media, and watch the leads roll in.

The road to online lead generation

If you weren’t already, then you’re now well on your way down the path to online lead generation. We’ve given you some great tools, tips, content advice, and more to help make your website, emails, blog, and social media a winning online lead generation strategy.

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99771107058-blog · 5 years ago

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99771107058-blog · 5 years ago

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How to Promote a Product Using Digital Marketing Methods

You have a product and you know how awesome it is. But if you’re the only one who knows about it, then how are you going to sell it? How to promote a product when there are thousands of competitors out there?

Merely having a great product is not enough. People need to know about it. The only way people are going to know about it is if you market it to them.

So what’s the plan?

You have to choose the best and efficient platforms available on how to promote a product—your product.

And that’s where digital marketing comes in.

Digital marketing can be any form of marketing that uses electronic devices or the Internet or other techniques. It’s a proven method. Some might even say it’s a foolproof way to market one’s product.

Don’t believe us?

Here are the facts:

Research shows that constant Internet use among adults is still on the rise – about 5 percent in the last three years. Increased online presence means increased online shopping and buying. Offline marketing is being left behind, way behind.

Your key to success is to choose the right digital marketing method on how to promote a product the right way. Below we’ve listed some of the top most effective ways you can choose from to learn how to promote a product.

Effective Ways on How to Promote a Product Online

#1 Facebook Ads

Are you thinking about using Facebook ads? You should be!

Let’s look at the facts:

• Approx 3 billion people all over the world use social media, and half of them use Facebook.

• Facebook has 2.23 billion monthly active users and 1.47 billion daily active users.

• Around 79% of people using Facebook.

• Around 74 percent of people use Facebook for professional reasons like a business and for earning purpose.

So introduce your product in front of them with Facebook ads!

Now you can see why Facebook is a great place to sell almost any type of product as long as it’s legal and doesn’t go against Facebook’s advertising policies.

Some of the products that get the most number of clicks on Facebook are the following:

• Tech

• Apparel

• Retail

• Fitness

• Health

• Beauty

There are a couple of important things to keep in mind when setting up your Facebook ads campaign. One is to set clear goals for your a campaign by thinking of the reasons why you’re running the ad in the first place. The other is to define what your objectives are.

#2 Google Ads

Google Ads is another great platform to use when learning how to promote a product.

After all, Google Ads has become Google’s main source of revenue. That’s certainly saying something about how effective it is.

Google Ads is a type of pay-per-click (PPC) ad in which the advertiser pays the ad publisher each time a new lead clicks on the ad.

What're your profits for using this particular digital marketing method?

Look at the facts:

• Google Ads is going to help your business appear on the coveted first page of search engine results.

• About 64.6% of people click on Google ads any time they’re looking to buy something online.

• Google Ads is picked by 4 out of 5 businesses that engage in PPC campaigns. This is directly tied to Google’s popularity.

• Brand awareness can get a boost of up to 46% by using google ads.

• Google Ads will double your investment if you choose to advertise on this platform.

• Google Ads is actually faster than SEO because you can start getting impressions and clicks right away.

• Google Ads complements the other marketing efforts that you have going. An example of this is remarketing, which targets those who have shown interest.

#3 Search Engine Optimization (SEO)

Search engine optimization (SEO) organic process to promote our business.

If you do SEO right, then your website is likely to end up on the first search engine results page (SERP).

SEO has become quite important to a successful digital marketing campaign. This is all because of how SEO itself and its paradigm have evolved and shifted over the years.

Therefore, a sound SEO strategy is called for. Here are some of the points that you need to look into when setting up a solid SEO strategy:

• Use Google Analytics to help identify your target market.

• Consider more search engine options.

• Be more mobile-friendly.

• Create top-quality content that is relevant and consistent.

• Your website should be user-friendly and should have clear navigation.

• Build quality and relevant links to get a high number of quality traffic.

• Set up a social media platform that is both comprehensive and constantly updated.

• Fix relevant keywords to help correspond with your ROI.

Always keep in mind that SEO is an ongoing process. You can never rest for too long even if you are currently successful. Everything is constantly changing and evolving, from the search engines to the customers and their behaviors as consumers.

#4 Email Marketing

Email marketing is one of the most effective digital marketing methods, yet it’s also one of the simplest. As one of the methods that help you learn how to promote a product the right way, you can’t go wrong with it. Email marketing messages have resulted in 66% of consumers making a purchase.

No one can discount such a high figure!

Here are a few tips for you if you want to utilize email marketing as part of your strategy:

Personalize the email by adding the name of the recipient.

Subject lines that are over 70 characters in length should be included.

Timing is everything. The best time to send your emails is on weekends or at night.

Make sure to do A/B testing so that customer engagement rates will increase.

When thinking of how to promote a product using email marketing, consider the use of newsletters. Sending a newsletter via email is a great way to reach out to both existing and potential customers. You get to send the latest information and development of your product. You can also share relevant news and even photos that might interest them.

And to stir up some excitement among your customers, you can also, use email marketing to

send exclusive offers,

exclusive discounts, and

promotional deals.

#5 Content Marketing

Content is king.

You hear that all the time. It’s a cliché, but it still holds true, and that’s what’s important.

Content marketing is a major pillar of the methods used in learning how to promote a product. As much as 70% of consumers learn about products through the content medium.

When you consider that figure when compared to traditional advertising, then you need to take notice. Most people will only pay for something that they know about or understand.

You will use content to educate and inform them about your product. And you have plenty of options too!

Below are some of the types of content that you can create and use to boost your digital marketing campaign:

Ad content

Blog posts

Case studies

E-books

Images

Infographics

Podcasts

Social media posts

Testimonials

Videos

Website Pages

White Papers

One more tip: If you have a successful content marketing piece that you used in a particular digital marketing method or medium, don’t discard or forget about it. Simply re-purpose it by using it across all your other digital marketing campaigns. If you feel that you need to reformat it, then by all means do so.

#6 Social Media Posting

Facebook obviously has its own place at the start of this section. It has to, given just how big and influential it is among the social media platforms.

But social media is so much more than just Facebook and you need to take advantage of that. Social media users are growing by the day and are already at 2.6 billion according to Statistic. With that kind of number, it only makes sense to explore what else it has to offer.

The first thing that you can do on social media is simple enough. If you have a new product that you want people to know about, create a post about it. Talk about the features of your new product, how it can help people or make their lives better. In short, make them excited about it.

Another thing you can do is to create a great hashtag. What we mean by this is that your hashtag should be unique and stands out from the rest. People, or to be more exact, potential customers, will be able to find information that is related to your product using the hashtag. Fuel the excitement further by adding some behind the scenes content about your product. This can be photos, posts, or videos showing some interesting stuff that you did not initially show to the public.

Social media ads are pushed by your advertising dollars so that thousands of more people see them than they would a regular, organic post. Different social media campaigns optimize for different purposes as well, so you can create campaigns focused specifically around website traffic and sales!

Whether you use social media organically or you use social media advertising, you can leverage both methods when learning how to promote a product.

#7 Website Design

Last but not the least on this list of how to promote a product is to make use of your website design.

Here’s a revelation for you if you don’t already know it: your website is your best marketing tool.

There are really few better ways that you market your product to the public. There are so many ways to do this but let’s talk about the two most important ones.

First, engage people with your visuals. Use visual content, a lot of it. These can include infographics, photos, and again, videos.

Second, make sure your website visitors experience easy navigation. Your visitors came to your site to meet a specific need and they want it to be met right away.

If it takes them to long to do what they came for, then they’re likely to click away and exit your site. The worst-case scenario is that they never come back to visit.

Conclusion

There are many methods that you can use when exploring how to promote a product.

Using digital marketing offers not one but several methods that can lead to what you want. And that is for people to be aware of your product and then purchase it.

Just remember that all these strategies and campaigns continue to evolve and change just as your audience evolves and changes.

Digital marketing becomes now the most important entity if you want to promote your business online and Alliance Techgive you the best digital marketing services in all these segments.

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99771107058-blog · 5 years ago

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10 Best SMB Marketing Strategies That Will Work For You

Small businesses always have it tougher than well-established businesses when it comes to marketing.

First of all, just starting out is a challenge. Whether you are a large or a small company, numerous challenges will be hurled your way. But if you have a small business, then those challenges are magnified. Shortages in the budget, time, or manpower are a few examples of those hurdles. Whether a business is built as a B2B or B2C, challenges are present when you go away.

What about medium-sized businesses? Medium-sized businesses do not have it any easier. Sure, they might have a little more when it comes to resources, but not that much.

Whatever the battles that they experience, small-to-medium sized businesses or SMB’s are gaining in prominence. They make up a whopping 99.7% of all businesses in The United States, after all. New SMBs are also being established on a regular basis.

So how do they deal with the ups and downs and emerge as one of those that last and succeed?

The antidote is SMB marketing. This is a term that refers to the method by which small and medium-sized companies market their products. Obviously, they try to do it using a conservative budget, and they are constantly on the lookout for low-cost ways to convert and get sales.

Here are 10 proven SMB marketing strategies that will help push your brand while you save.

10 Proven SMB Marketing Strategies That Will Work For You

1. Setting a Goal and a Budget

To market your business right, you need to set a goal. What is your vision to grow your business? The first SMB marketing strategy is to set the right goal and a reasonable budget.

What do you really want to happen? Are you looking to expand your company’s reach, or do you want to strengthen your hold on the local market? Do you want people to become aware of your brand?

All these are valid goals, of course. But as you set the goal or goals that you want to accomplish, you also need to think about your budget. Your budget needs to be in sync with what your goals are. At the same time, it needs to be realistic and practical.

2. Maximize Google’s Local Offerings

You can also take advantage of Google’s local offerings. With Google being the largest and best search engine available, it can definitely offer a lot for small and medium-sized businesses. Having an online presence like on facebook, Instagram is a big boost to any SMB, which is almost always a local business. In fact, when you compare a business that is found online with one that is not, the one found online will grow 40% faster.

Google My Business is also the best place for you to combine all your Google platforms, which include your Google reviews, Google Maps profile, and many more. By having a Google My Business account, your business becomes more credible and more visible to consumers.

3. Choose The Top Social Media Channels To Focus On

You may have examined some spots that having a record over each social media channel is the best approach. You have the money related point of confinement for that and you understand your target showcase exists on each online life arrange, put everything hanging in the balance!

However, if you are an SMB and you are a little short on personnel, then you might not be able to keep up with all your social media channels all the time. Choosing just one to three social media channels to focus on seems to be the wiser choice.

4. Content Marketing:-

Content marketing is useful for getting long-term results. So if you have a long-term vision and mission for your business grow, then this is the perfect SMB marketing strategy for you. You need to understand that it is a process in which you have to create content that is

• Valuable

• Relevant

• Consistent

Once you have created great content, you need to distribute it to your target audience with the intention of it leading to sales. Please note that content marketing is not limited to written content or blog posts. It may be several different types of content, such as videos, podcasts, and many more

5. Email Marketing

Email marketing is another great SMB marketing strategy that helps you establish a connection with your target audience. Or even beyond that connection, email marketing is best used to build loyalty. The perfect opportunity to do this is when your customers send their email addresses.

6. Blogging

You can think of blogging as a creative outlet. A lot of people do it for pure fun, but it is also useful for exposing and marketing one’s brand. Start a company blog where you can show just how great your product or service is. Explain how it works and show that you are knowledgeable about your industry.

A blog is also a great place to make announcements. You can tell your audience if your company hits a milestone or is about to hit one. It is also the best place to announce future and completed projects along with your vision for the future.

7. Share What You Know

Sharing is caring. If you are small and medium-sized business and you want to connect to people, you can share what you know. Think about it. What field of knowledge or area of expertise are you better at than almost anybody or at least over most people?

Since you are a business, then you are likely to be an expert in the industry that you belong to. You can share bits and pieces of your formidable know-how and help people with valuable information.

You can choose to share what you know through the following:

Webinars

Youtube tutorials

Local conferences

8. SEO

Though SEO is a long term strategy, it’s good for SMBs who need to start establishing themselves within their industry. When someone searches something on Google that’s relevant to your product or service, you want your website to pop up!

It’s also great for SMBs with a limited advertising budget because you can out-optimize your website from big-spending competitors to still beat them in the organic rankings! Plus, consumers often trust the first few organic search engine results on Google just simply but Google ranks them first. So envision that trust automatically being associated with your brand and business!

9. Welcome Feedback

Getting feedback is also an effective SMB marketing strategy. Doing this accomplishes several things at once.

One of the best ways to get feedback is through surveys. You can get the customer to complete the survey before making a purchase. It can be done through the customer’s tablet or phone. As an incentive to customers who complete a survey, offer discounts on your products or services.

10. Stand Out

While it may work to your advantage to copy similar strategies from successful companies, you still want your brand and USPs to stand out.

On your website, you can also showcase just how unique and different you are from the rest. Place it in your About Us page or any of your main pages so people can access it easily. This also doubles as a great way to transparently connect with your target market, and help them build trust in your brand and business.

Conclusion

You see, small and medium businesses do have it tough. They obviously face more challenges than companies that have a surplus of resources. But with the right SMB marketing strategy, you get a chance to at least be on the same level as the larger businesses.

All it takes is to make the right choice about which SMB marketing strategy to use. They are not always easy, but with all of them proven, they could just be what you need.

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