#Search engine optimization for fashion websites

[digitalmediacalendarservice]

Boost Your Fashion Brand's Online Visibility with SEO Services

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[rebeccathenaturalist]

hey there! fellow naturalist (albeit less experienced!) here! in regards to the AI-generated ID guides, do you have any advice for helping the general public learn to recognize them? are there any giveaways other than incorrect information a layperson might not pick up on that we can tell people to watch out for?

Hi, @fischotterkunst! It's a messy topic, to be sure, but here's what I've been seeing of these AI-generated texts, at least on Amazon:

--If you sort your search for "foraging book" or "mushroom hunting" or whatever search string you use by "Newest Arrivals", you'll notice that there is a glut of books that have come out in the past few weeks. Yes, there are always new books, but this is at a higher than normal rate, which suggests AI is behind at least some of them. There ARE occasionally real authors' books that just happened to come out recently, so don't dismiss every single book that is a fresh release. Use the other criteria below.

--They will invariably be self-published or from some publisher with zero online presence. Not a problem by itself; my own chapbooks are self-published on Amazon KDP. But they come out every three months, not every three days, because I am researching, writing, and editing them all myself, rather than churning out content with AI.

--The titles and subtitles are often very long and stuffed with keywords. They are obviously optimized for search engines rather than being descriptive of the book and they have a rather clunky fashion.

--Look for obvious typos and other errors; for example, in the image above we have "WILD MUSHROOM COOKBOOK FOR BEGINNER: The complete guide on mushroom foraging and cooking with delicious recipes to enjoy your favorite". It should be "for beginners", and the subtitle just...ends prematurely. Favorite what? Favorite mushrooms? Favorite cartoon characters? Favorite color? Also, while there are lot of variations on name spellings, "Magaret" instead of "Margaret" stands out as a possible fake in combination with other clues. (All her other books also have this spelling, though.)

--This is a BIG one: Who's the author? Check their bio. In the above image you'll see that "Jason Cones", the author of "The Wild Edible Plants Forager's Handbook: A Beginner's Guide to Safe Foraging, Including How to Identify Edible Plants, Learn About Their Medicinal Properties, and Prepare Them for Cooking", has a very generic picture and bio that has pretty obviously been generated by AI. If you search for him online, the only page for an author named Jason Cones is the Amazon author page--no website, no social media, no interviews, nada. Even a brand new author will at least have something other than their Amazon page, and they'll mention experience, credentials, other biographical info.

--Look at the author's other books. Magaret seems to focus on cookbooks of very specific sorts, but again they've all come out in a very short time. They also tend to often be on really super-specific niche subjects--this, again, is not a red flag in and of itself, but it's a common pattern with AI "authors". Jason Cones, on the other hand, has written over two dozen books not just about foraging but anger management techniques, acupressure, and weed gummies, and all of his titles have come out since last December.

--If all the books have the same cover but slight differences in title, it's also a big red flag. There are reputable publishers of regional foraging guides like Timber Press, but their books are written by multiple authors and have come out over a long stretch of years (plus they're a well-known publisher with a solid track record, online presence, etc.) Also notice the typos in the title and subtitle; everyone says "Mushroom Foraging", not "Mushrooms Foraging", and "Keep Track Your Mushroom Sightings" is missing "of".

--Compare the descriptions of multiples of these new books and you start seeing patterns. If you look at the images above, you'll notice that both Lorna K. Thompson's "Foraging Recipe Cookbook" and Kevin Page's "The Ultimate Foraging Guide for Seniors" have a very similar formulaic description. They start with a brief story about a person in a town or village who discovers some foraging secrets and then transforms his life, and then a list of things you're supposedly going to find in this seemingly miraculous book. This basically reads like "Hey, ChatGPT, tell me a story of a person who improved their life with foraging in two hundred words or less!" Also, the ends got cut off of my screen shot, but they both end with "GET YOUR COPY TODAY!"

I have not purchased any of these books to verify how awful the content is, but what little content I can see in the previews is uniformly formulaic and, again, reads like someone asked an AI to write content on a topic with some specific keywords thrown in. Needless to say, I do NOT recommend any of these books.

Also, I feel really bad for any actual authors who released their books in the past few months. They're likely getting drowned out by this AI junk, though hopefully they're getting enough attention for their work through their publishers, social media, etc. to get some sales. Support your real-life authors, and boycott AI!

Finally, PLEASE reblog this! It's really, really important that people know what to look for, and the more posts we have floating around with this info, the less likely it is someone's going to get poisoned by following what these books have to say.

[anaswaraseo]

A strong online presence is crucial for small businesses to attract local customers and compete with larger enterprises. One of the most effective ways to enhance your online visibility is through on-page SEO, and at the heart of on-page SEO lies content quality. High-quality content engages and informs your audience and signals to search engines that your website is valuable and trustworthy. Here's how you can leverage content quality to boost your on-page SEO.

Understanding Content Quality

Relevance and Value

Creating content that is relevant to your audience's needs and interests is paramount. Providing valuable information keeps your audience engaged and encourages them to share your content, which can increase your website's authority.

Keyword Optimization

The link between your content and user searches is created by keywords. Choose pertinent keywords, then organically include them in your writing. Avoid keyword stuffing; instead, use keywords in a way that flows organically within your titles, headers, and body text.

Readability and User Experience

Your writing needs to be simple to read and comprehend. Use clear language, short paragraphs, bullet points, and headings to break up the text.

Originality and Uniqueness

Original content sets you apart from competitors and avoids duplicate content penalties from search engines. Share your unique perspective or expertise on a subject. For a small fashion boutique, this could mean posting original style guides or fashion trend analysis, establishing your brand as a thought leader.

Depth and Comprehensiveness

To achieve higher search engine rankings, it's important to thoroughly cover a topic in depth. If you run a small gardening shop, a comprehensive guide on seasonal planting can attract both novice and experienced gardeners. This type of detailed content can lead to longer dwell times and more shares, boosting your site's SEO.

Multimedia Integration

Use multimedia components, such as pictures, movies, and infographics, to improve your content.

Internal Linking

High-quality content should naturally link to other relevant pages on your site. If you have a small tech store, a blog post on the latest gadgets can link to product pages, reviews, and related articles. This internal linking helps users discover more content and distributes page authority throughout your site.

Accuracy and Credibility

Trust is established between search engines and your audience by delivering accurate and thoroughly researched content. For a small medical clinic, this could mean citing reputable sources and providing up-to-date health information. Accurate content positions your business as a reliable source of information.

[today-review]

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[contentwriter4]

HOW TO MAKE MONEY FASHION BLOGGING

### A outstanding manner to jot down for a blog and make money style writing Style writing for blogs is a well-known and lucrative industry, but turning a passion for design into a profitable venture takes effort and discipline. This is a 500-word version of how you can make money by contributing to a blog

#### Selection of Niche Choosing a specific area of expertise within the fashion industry helps you stand out. Whether it's road style, luxury markings, or functional design, having a unique specialization attracts a loyal following and facilitates adaptability.

#### Exceptional Content

Writing content for a blog requires good writing. Create posts that are affable, instructive, and visually appealing. Fundamentals include excellent photos, detailed design instructions, and pattern research. Maintaining a regular posting schedule also draws readers in and satisfies their appetite.

 Search Engine Optimization

Search engine optimization, or website improvement, is essential for bringing in organic visitors to your blog. Analyze your catchphrase directly to find terms that your target audience is interested in. Make regular use of these watchwords in your content, headers, and titles. Add alt text to make your blog more lively and quickly load.

 ####Presence on Social Media

 For design bloggers, virtual entertainment platforms such as Pinterest, Instagram, and Twitter are valuable resources. Post your blog entries, attract readers with your audience, and collaborate with influential people. Make use of relevant hashtags to increase visibility and drive traffic to your blog.

#### Metadata for Monetization

There are many ways to change your style blog: 

Partner Marketing:

Purchase merchandise from style marks and earn a fee on sales made via your affiliate relationships. Participate in subsidiary initiatives like Amazon Partners or create clear organizations.

Supported Posts:

Help create posts featuring brands’ products. Your transparency and underwriting is paid for by the brands themselves. Make sure the supported content fits the audience and style of your blog.

Promotion Revenue:

Display ads on your blog using advertising networks such as Google AdSense. You get paid based on ideas or pix. Use layout logo management and direct advertising to boom sales prospects.

Item Sales:

Market your own digital publications, style manuals, or design line. This establishes you as an authority in your field and generates income.

Enrollment and Subscriptions:

You get paid based on ideas or pix. Use layout logo management and direct advertising to boom sales prospects. platforms such as Patreon allow you to provide your most devoted followers with special benefits.

####Electronic Commerce

Create an email digest to inform and connect your audience with new products, publications, or developments. Present a gift to entice new hires; think of it as a style guide. Personalized flyers can promote your adaptation efforts and increase traffic to your blog.

 #### Internet

Attend design events, participate in blogger get-togethers, and network with other influential people. Organizing makes it possible to work together on worthwhile projects, increases the visibility of your blog, and helps you stay up-to-date with market trends.

####Adaptation and Analysis

Screen your blog submissions using tools like Google Investigation. Monitor metrics such as traffic sources, well-known content, and customer loyalty. By reviewing this data, you can improve your approach, concentrate on what works, and continuously work on your blog.

### Concluding Generating revenue from style writing for a blog necessitates a blend of creativity, critical thinking, and consistent effort. You can turn your style blog into a profitable venture by picking a specialty, producing top-notch content, optimizing for website design enhancement, using web-based entertainment, and employing other adaptation approaches. Stay adaptable and constantly evolve with the trends to stay on top of your blog's relevance and success in the niche fashion market.

[ebizstream]

How to Start a Social Media Marketing Agency

In the dynamic world of digital marketing, social media has emerged as a powerful tool for businesses to reach their target audience, engage with customers, and drive sales. With this rise, there’s a growing demand for specialized agencies that can navigate the complexities of social media platforms to deliver impactful marketing strategies. If you’ve been contemplating diving into this lucrative industry, you’re in the right place. This article will provide you with a step-by-step guide on how to start a social media marketing agency.

Step 1: Gain In-Depth Knowledge and Experience

Before you can guide others, it’s crucial to have a solid understanding of social media marketing yourself. This means staying updated on the latest trends, understanding different social media platforms, and knowing how to create engaging content and analyze metrics. You can gain experience by managing social media accounts for friends, family, or local businesses, or by taking online courses and certifications from reputable sources.

Step 2: Define Your Niche

The social media marketing landscape is vast, covering industries from fashion to technology. To stand out, it’s wise to specialize in a niche. Whether it’s by industry, type of service (like influencer marketing or paid advertising), or size of business, defining your niche will help you target your marketing efforts and build expertise.

Step 3: Develop a Business Plan

Every successful venture starts with a solid plan. Your business plan should outline your business goals, target market, competition analysis, service offerings, pricing structure, marketing strategies, and financial projections. This document will serve as your roadmap and can be crucial for securing financing or partnerships.

Step 4: Legally Establish Your Business

Choosing the right business structure (such as an LLC, sole proprietorship, or corporation) is critical for legal and tax purposes. Register your business, obtain any necessary licenses or permits, and set up a business bank account. It’s also wise to invest in liability insurance to protect your agency.

Step 5: Build Your Online Presence

As a social media marketing agency, your online presence is your portfolio. Create a professional website that showcases your services, case studies, and testimonials. Be active on various social media platforms, not just to promote your agency, but also to demonstrate your expertise and engage with your community.

Step 6: Invest in Tools and Resources

Efficiency and effectiveness are key in managing multiple clients’ social media accounts. Invest in social media management tools like Hootsuite, Buffer, or Sprout Social for scheduling posts, analyzing metrics, and engaging with followers. Additionally, graphic design tools like Canva or Adobe Spark can help in creating eye-catching content.

Step 7: Market Your Agency

Leverage your niche and expertise to market your agency. This can include creating valuable content on your blog, optimizing your website for search engines (SEO), engaging in social media, and networking at industry events. Consider running targeted ads on social media platforms to reach potential clients directly.

Step 8: Deliver Exceptional Service

The success of your agency hinges on the results you deliver. Focus on creating strategic, creative, and measurable social media campaigns that meet your clients’ objectives. Keep communication lines open, and provide regular updates and reports to your clients. Happy clients are more likely to refer others to your agency.

Conclusion

Starting a social media marketing agency can be a rewarding venture for those with a passion for digital marketing and a desire to help businesses grow online. By following these steps and continually learning and adapting to the ever-changing digital landscape, you can build a successful agency that stands out in the competitive market.

Remember, success in social media marketing doesn’t happen overnight. It requires dedication, creativity, and a strategic approach. But with the right mindset and execution, your agency can thrive, helping businesses achieve their digital marketing goals while you build a prosperous and fulfilling career.

[sablewing]

Late night thoughts, about software and algorithms.

Hmm, haven't posted late night thoughts here before, it seems appropriate, I think? And late night is relative, as I get older, late gets earlier. :-)

Reminder, algorithms depend on human input to function. Without humans entering data and reacting to output, algorithms are just a bunch of gibberish text coded as 0's and 1's.

With the internet and current systems, it may take a large group of humans to change the behavior of an algorithm, but it is possible.

For example, it's possible to shift the results of a search in a search engine.

Analyze the current patterns of a search for a term, set up websites and social media posts to optimize their terms, and voila! Behavior changed to display results that may not apply.

See Search Engine Optimization (SEO) companies who are paid to do this for advertising.

For social media, change the algorithm by changing what you like. Now these companies do work to passively gather data, so it is a bit harder to change the behavior. But even here, it is possible, with a bit of thought

Ad blockers and Javascript blockers can help to starve the algorithm of input. Using the built-in filtering tools and turning off notifications is another method of changing the input.

Check and respond on your schedule, not the algorithms.

Set new trends in fashion that mess with the algorithm. A few years ago there was software that claimed to recognize male versus female faces.

One problem, I am female, the different on-line software packages I tried only recognized me as male.

After some analysis, I think this occurred for two reasons

1. I don't wear makeup

2. My face structure is one that could be described as androgynous, i.e. I look male/female depending on the person's viewpoint.

I tend to think the lack of makeup is the strongest factor, however, I have had problems all my life of getting mistaken as a male so that's probably not the only reason.

A simple thing and a possible assumption built into the algorithm.

The key to all of this is to understand software is:

All software is built of branching trees that require input from humans to do anything. The input might be as simple as pressing a start button but the input is required.

If you shift the input so it fall outside of the parameters of one of the branches, you force it to follow a very different path.

Do this often enough and you can cause a break in the paths..

In my opinion, all software is inherently fragile due to the complexity of the branches.

Finally, PSA, I would like to see an effort to improve the tools used to develop software to help reduce this fragility. Software has become a key part of our infrastructure yet there has not been a lot of change in the underlying technology in my lifetime.

We should also look at identifying and regulating key portions of software development used in our infrastructure. I suspect everyone else is also tired of all of the cyber-attacks, identity theft and scams that are enabled by software.

Without humans, computers are fancy blocks of metal that have a bunch of sand storing ridiculous amounts of code and data. Talk of replacing humans is meant to cause fear and make money for someone somewhere.

And mess with the algorithm, post some nonsense to pour some sand in the gears.

Have a swimmingly lovely evening of brillig proportions while twitching the branch to an offload of intrigue that matches and mixes the tones of the sand in time.

And to all, a good nite, a good nite, a pleasant eve until the morrow and the sun of the nite transforms to the morning brights upon the brow.

[cindylouwho-2]

Recent SEO & Marketing News for Ecommerce, November 2023

As promised, here is the separate report on marketing and SEO news for ecommerce businesses, up to the end of November. This is now separate from the ecommerce report (which will be out in the next week or so).

I probably won't be posting SEO and marketing news again until the new year, so this is my chance to remind you that I plan on leaving Twitter soon. You can still keep caught up here on Tumblr, plus daily on Bluesky and on LinkedIn. My plan is to have a new way to follow my news posts in a more timely fashion early in 2024, so stay tuned!

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched another core ranking update on August 22, which ended on Sept. 7. eBay, Amazon and Etsy lost a fair amount of page visibility in the UK, according to this analysis. The US version of the same study saw large drops for the same 3 sites, while sites with “user-generated content” did well. Then Google released a Helpful Content update, which finished on September 28. Sites with poor UX (user experience, for example too many pop-up ads) and too much focus on on-page SEO seem to be experiencing the worst effects. Google also gave out tips on what might be considered “unhelpful.” Then, Google rolled out the October Core update, which ended October 19. But wait, there’s more! They also did a November core update, which finished at the end of the month. 

Google has long denied using click data to determine search ranking, but the current antitrust hearings have revealed a different story. We also learned that it cost $26.3 billion in 2021 alone to buy spots as the default search engine in many browsers and devices. Here are more revelations about search ranking from the trial. 

Deleting old content will not necessarily help your Google rankings or traffic. However, if Google is penalizing your pages because it deems them “unhelpful”, removing those less-helpful pages will probably help the site overall. 

Internal links on each important page of your website will generally result in better Google traffic. The study covers 23 million links, but the author notes it only demonstrates correlation, not causation. Different anchor text for the same link is an even better predictor of Google search traffic. Note that Google staff recently stated links aren’t a top-3 ranking factor any more, though. 

Optimizing category/collection/section pages can provide a big SEO boost on an ecommerce website. Here are some tips. 

Google recently started showing follower counts for social media links in search results, but says they are not a ranking factor. 

Large media sites overwhelmingly rank at the top of Google search for common queries in many areas. It’s an interesting read. 

My periodic reminder that “LSI keywords” don’t help your SEO. LSI is an outdated method of data analysis that tries to find connections between words, but it was invented before the internet as we know it existed, and simply isn’t relevant for Google. Yes, related words are good, but LSI is not the way to find them. 

Semi-advanced content: how to figure out your potential buyers’ path to your product through Google data. This is a little more detailed than figuring out which problems people have and how you can solve them, but the basic idea is there. 

In case you missed everything on Google in August, here is a roundup, then you can catch up on September, and finally, October’s changes. 

Not Google

Bing Chat (basically, regular Bing search with Chat GPT involved) is now known as “Copilot”. The name change alone is unlikely to increase traffic, though, which is showing very little gain on Google despite the AI-driven search experience. 

Yahoo’s search redesign is expected to start appearing in early 2024. 

Yandex, the top Russian search engine, is for sale.

SOCIAL MEDIA - All Aspects, By Site

General

Branding is an important part of social media for businesses; here are some good tips on representing your business well and getting seen. As I always remind folks, you don’t need to be on every platform; that can actually be harmful. “It’s unlikely your audience will be active on every single social media platform, especially considering how many are out there in this day and age. Be thoughtful about which platforms you want to leverage for your social media presence. Once you know where your audience is most active, ask yourself whether the platform itself aligns with your brand values, story, identity, and tone of voice.”

Facebook (includes relevant general news from Meta)

European users can soon pay a subscription to opt out of advertising on Facebook and Instagram. 

Facebook uses member information to train its artificial intelligence models, but you can opt some of your data out of that process. Unfortunately, “[t]here’s no guarantee from the company that it’ll delete it, or that it’ll provide you with the information you’re asking for, even if it’s yours.” Also, this only includes the outside data and not your actual posts. 

Meta has new AI-tools for its ads, but not all accounts have access yet, as they continue to test. Ad revenue was up 23% in the third quarter.  

Instagram

Just like many other platforms, Instagram has issues with people advertising illegal things for sale. They are also blocking people posting research on the problem, instead of blocking the illegal ads. 

The basics of Instagram SEO: “The platform says there isn’t one Instagram algorithm. Instead, there’s a personalized set of classifiers and processes for each user.”

LinkedIn

Like most sites, LinkedIn is looking to upgrade some features with AI, but unlike most sites, it is planning on summarizing the feeds of its Premium subscribers so they don’t have to read everything. 

Yes, SEO can help you get found on LinkedIn.

Pinterest

Pinterest is now a bigger shopping destination for Gen Z, who are now the site’s “fastest-growing audience”. 

Reddit

Reddit removed its awards earlier this year, and will be replacing them with gold awards only, and will also pay top creators who earn at least 10 gold a month. 

Reddit may end up blocking Google and Bing from crawling the site, as a way to stop AI training. 

Snapchat

Snapchat ad revenue led to an improved 3rd quarter for Snap, but the company is still losing money. 

Threads

Threads - Meta’s Twitter competitor - continues to get upgrades, with polls and GIFs added recently. Apparently the site has almost 100 million users every month. They are now planning to launch in the EU by the end of the year.

TikTok

TikTok may be considering a ban on links to products for sale on other sites, although the company denied it. This may be to protect their own shopping platform: “Consumers in the U.S. are currently spending around $3 million to $4 million a day on TikTok Shop, up from around half a million to $1 million a day in June, the report says. TikTok staffers expect this number to exceed $10 million by the end of the year.”

That beta test is now live: TikTok Shop is officially in the United States. “As part of the rollout, the company is bringing features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads and affiliate programs for creators…TikTok execs told The New York Times that more than 90% of sellers on TikTok Shop were based out of the U.S.” 

Longer videos may be a TikTok goal, as they are easier to place ads with.

Twitter

Twitter continues to die, losing users since it was sold. Advertisers are leaving completely, and others are not posting content. (Etsy has not posted any promotions on Twitter since November 14.)

Musk keeps stating Twitter may start charging users, and the company is forcing new members in New Zealand and the Philippines to pay $1 a year if they join via the web and want to tweet or retweet, i.e., they can still read without paying. A phone number is also needed for verification of new accounts in these countries. 

Twitter removed headlines from news link cards, but will be bringing them back soon. 

Tumblr

Tumblr will be rolling back some changes and focussing on “the core functionality” of the site, after many new features failed to gain traction. 

YouTube

Look for new AI video tools on YouTube in the near future; the new “Create” app is currently in beta for Android. 

If you produce Shorts for YouTube, you will want to know how that algorithm works. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Gmail, Yahoo and AOL are all implementing new email rules in 2024 that may impact some types of email newsletters, although most major companies have already complied with the new requirements. 

While Gmail hides your promotional emails, Yahoo is now offering new AI tools that will find those missing “gift cards, discount codes and store credits that people may have forgotten about.”

Newsletter option TinyLetter is being shut down by Malichimp. 

Substack users: be aware that your subscribers may see your address and phone number unless you change the default setting. 

The first step in writing content isn’t necessarily doing SEO keyword research [I’d argue that products are different than content, though, and that even forum or social driven content could benefit from a bit of SEO.] 

Looking for content marketing topics for December? Here are 5 ideas to get working on, and if you have some free time, get a head start on January.

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Did you know there are tools to track ads from different companies on many ad sites? Some are even free. [includes TikTok, Meta, Google and LinkedIn]

Ecommerce advertisers may find Amazon a better place to spend their budget compared to Google Ads. “Amazon’s search volume comprises 54% of all product-related searches in the United States.”

Google’s third quarter was decent, but Cloud revenue was below projections while ad money was up. Microsoft’s ad revenue also improved. 

Chrome plans on ending all third-party cookies by the end of the third quarter 2024, and will start with 1% of users in early 2024. This will affect some types of ads, if you are wondering why platforms start changing. 

Anyone using Google’s Performance Max campaigns may be interested in this overview of how to get the most out of them, with screenshots. 

STATS, DATA, TRACKING 

Since a lot of people still can’t figure out Google Analytics 4, here is yet another good overview. 

This new YouTube video from Google shows you how to figure out traffic sources in Google Analytics 4. 

Still working on moving to GA4? Here’s a bit more info, including how to save your old UA data. 

For video learners, here is “5 reasons for using Google Search Console”. [YouTube, 3 mins.]

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

A report out of the UK on small business use of online platforms calls for the UK government to better protect small businesses from the power differential often evident in these relationships. 

Amazon’s Prime Day sales barely beat last year, while their competitors actually dropped. [Washington Post gift link] Some analysts think this bodes poorly for the holiday season, and that consumers are looking for discounts.

Around 50% of Generation Zers in the US plan to shop in malls this holiday season, and people in general plan on spending less this year. But another study said nearly half of Gen Z shoppers will make at least some purchases on social media, while the US average is just ⅓. Most online holiday shopping will take place on mobile instead of computers, and ecommerce shopping will be up less than 5% per some reports, and over 10% according to others. Black Friday stats also indicate that mobile outpaced desktop - smart phones delivered 54% of online sales. “Global data from Shopify also showed strong mobile performance for merchants on that platform. Mobile versus desktop 76% to 24%, respectively.”

Large companies report that various types of consumer fraud are on the increase, and cost $100 billion annually. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Thinking of using AI to create some products and images to sell? Be aware that AI art is not copyright-protected, at least in the US at the moment. A recent case led the court to rule that “human authorship is a bedrock requirement of copyright.” [article includes a copy of the entire case]

Need some free web design tools? Practical Ecommerce has a recent list of 19, and an even more recent list of 17. 

MISCELLANEOUS (including humour) 

A snarky article in the Verge had SEOs all worked up, and some were very defensive about it. I thought the whole thing was hilarious. 

Reminder that there are usually consequences for (and laws against) improper use of a customer’s private information, which includes asking them on a date. “Almost one in three people aged 18-34 have received unwanted romantic contact after giving their personal information to a business, a UK poll has shown.”

Do you know what happens to your website and social media accounts when you die? Sometimes, even the platforms get confused about this, and there are few laws. 

Jewellery finding company TierraCast is closing by the end of 2023. 

UPDATED: December 4, 2023

[bestgroupbuyseotools]

Boosting website traffic is the heartbeat of online success

In today's digital landscape, boosting website traffic is the heartbeat of online success. 💻 Whether you're a seasoned marketer or a business owner looking to expand your digital footprint, here are some tried-and-true strategies to skyrocket your website traffic:

1️⃣ Optimize for SEO: 📈 Ensure your website is search engine-friendly. Leverage relevant keywords, create compelling meta tags, and focus on high-quality content. Google loves websites that offer value to users!

2️⃣ Content is King: 👑 Create shareable, valuable, and relevant content. Whether it's blog posts, infographics, videos, or podcasts, quality content attracts and retains visitors. Consistency is key!

3️⃣ Social Media Mastery: 📱 Engage your audience on social platforms. Share your content, interact with followers, and leverage social media advertising. It's a direct route to a wider audience.

4️⃣ Email Marketing Magic: 📧 Nurture your audience with personalized email campaigns. Keep them informed, offer exclusive content, and encourage them to visit your website regularly.

5️⃣ Responsive Design: 📱💻 Ensure your website is mobile-friendly. With the majority of users accessing the web on mobile devices, a responsive design is crucial for a positive user experience.

6️⃣ Collaborate and Network: 🤝 Partner with influencers, industry leaders, or other businesses. Guest posts, collaborations, and shoutouts can expose your website to a broader audience.

7️⃣ Leverage Analytics: 📊 Use tools like Google Analytics to understand your audience's behavior. Analyze the data to make informed decisions and continually optimize your strategy.

8️⃣ Run targeted ads: 🎯 Invest in paid advertising on platforms like Google Ads and social media. Target your audience based on demographics, interests, and online behavior.

9️⃣ Optimize Page Load Speed: ⏩ Users love fast websites. Optimize your site's performance to ensure quick page loads, reduce bounce rates, and improve user satisfaction.

🔟 Build Backlinks: 🔗 Quality backlinks from reputable sites can significantly boost your website's authority and visibility. Network within your industry and seek opportunities for link-building.

Remember, there's no one-size-fits-all solution. Experiment with these strategies, monitor the results, and adapt your approach based on what works best for your audience.

Let's elevate our online presence together! 🚀 What strategies have you found most effective for boosting website traffic? Share your insights in the comments below! 👇 

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[extremewebtech92]

Step Into The Future: Key Features of Modern Website Design

The digital landscape is ever-evolving. Just like fashion, the trends in web design keep changing, bringing in fresh perspectives and innovative designs. Modern website design isn’t just about making a site look good; it's about user experience, compatibility, adaptability, and more. To truly step into the future, it's vital to understand these key features As the digital realm transforms, so does the demand for top-notch web designers. Among the frontrunners in Pune City is Extreme Webtech, the No1 Website Design Agency in Pune. What sets them apart?

1. Responsive Design

In today's multi-device world, responsive design is not an option; it's a necessity. A site must look impeccable and function seamlessly, whether viewed on a desktop, tablet, or mobile phone.

2. Minimalistic Approach:

Less is more when it comes to modern design. Clean layouts, ample white space, and a decluttered look make for a more engaging user experience.

3. User-Centric Navigation:

A modern website ensures that users can find what they're looking for with ease. Streamlined navigation, intuitive menus, and clear calls to action are hallmarks of user-centric design.

4. Engaging Visuals:

High-quality visuals, from images to videos, play a crucial role in retaining user attention. They should complement the content and not overshadow it.

5. Interactive Elements:

Hover animations, scroll-triggered animations, and other interactive elements can make a website feel alive and responsive to user actions.

6. Fast Loading Times:

A site that takes ages to load is a site that users will abandon. Optimization techniques, such as compressing images and using content delivery networks, ensure quick load times.

7. Accessible Design:

Modern websites are built for everyone, including users with disabilities. This means ensuring that sites are usable for those with screen readers, hearing impairments, and other accessibility needs.

8. Integrated Social Media:

In the era of social media, integrating social platforms into a website can boost engagement and visibility.

9. Search Engine Optimization (SEO):

A beautifully designed website is of little use if people can't find it. Proper SEO ensures that a site ranks well on search engines, increasing its visibility.

10. Strong Security:

With increasing cyber threats, a modern website needs to prioritize security. This includes SSL certificates, regular updates, and safe coding practices.

11. Progressive Web Apps (PWAs):

PWAs are a blend of the best parts of web and mobile apps. They can work offline, send push notifications, and give users an app-like experience on desktop and mobile.

12. Voice User Interface (VUI):

As voice assistants like Alexa, Google Assistant, and Siri become ubiquitous, integrating voice search and commands into websites is becoming a norm. This enhances accessibility and user experience, especially for those on the go.

13. Augmented Reality (AR) and Virtual Reality (VR):

The integration of AR and VR into web design offers a more immersive experience for users. From virtual try-ons in fashion e-commerce to interactive property tours in real estate, AR and VR are reshaping user experiences.

14. Dark Mode:

Popularized by apps like Twitter and Instagram, dark mode offers a visually relaxing experience for users, especially in low-light conditions. Modern websites now offer this as a toggle option for user convenience.

15. Artificial Intelligence (AI) and Chatbots:

AI-driven chatbots provide instant customer service, guiding visitors, answering queries, and even processing orders. These bots make websites more interactive and user-centric.

16. Motion UI:

Subtle animations, transitions, and graphics can capture user attention and make browsing a website more engaging. Motion UI is about finding the right balance between static content and animated elements.

17. Content Personalization:

Modern websites use AI and user behavior analytics to curate content specifically tailored for each visitor, enhancing user engagement and conversion rates.

18. Internet of Things (IoT) Integration:

With everyday objects being interconnected and sharing data, websites will soon be the hub of this communication. Imagine a fitness brand's site integrating data from smartwatches, shoes, and even apparel. Web design will need to adapt to present and analyze this vast amount of data in user-friendly ways.

19. 5G Connectivity:

The rollout of 5G will revolutionize browsing speeds and website functionality. Web designers will have more bandwidth to play with, leading to richer media experiences, instantaneous load times, and more immersive interactive features.

20. Quantum Computing:

Quantum computers, with their immense processing power, will revolutionize data analysis and operations that today's computers find challenging. For web design, this could mean instantaneous rendering of high-definition 3D visuals, real-time multilingual translations, and AI capabilities beyond our current comprehension.

21. Data Privacy and Protection:

As technology advances, so do the concerns about user data privacy. Modern websites will have to place even greater emphasis on securing user data, transparent data usage policies, and compliance with international regulations.

22. Immersive 3D Elements:

3D visuals and interfaces will become more common, providing a depth and immersion previously reserved for high-end video games and specialized software.

23. Real-time Collaboration:

As remote work and global collaboration become the norm, websites will incorporate real-time collaborative tools, allowing multiple users to interact, share, and modify content simultaneously.

Customized Solutions:

Every brand is unique. Extreme Webtech recognizes this and provides tailored web design solutions that resonate with a brand's essence.

Expert Team:

Boasting a team of seasoned professionals, they bring in-depth knowledge, experience, and passion to each project.

Client Testimonials:

Their portfolio gleams with positive feedback and testimonials, a testament to their unparalleled services.

Innovative Approach:

They stay ahead of the curve by continually updating their knowledge and techniques, ensuring their clients always get the best of modern web design.

Extreme Webtech: Navigating the Future

Extreme Webtech is not just a passive observer in this digital revolution. They are active participants, pioneers even. Their design ethos reflects a deep understanding of these emerging technologies and the implications they have on web design. Their ongoing investment in research and development, upskilling, and infrastructure ensures that they remain ahead of the curve.

Their approach is holistic, understanding that a website isn't just about aesthetics or functionality in isolation. In the modern digital ecosystem, a website is an integrated platform that operates in conjunction with numerous other technologies, devices, and platforms. With this foresight, Extreme Webtech offers its clients future-proof solutions that are both relevant today and adaptable for tomorrow.

Name:- Extreme web Tech

Address:- B1 Flat No 23, Shreeram Darshan Phase 2, Opp. Sawant Vihar, Morebaug, Katraj, Pune – 411046

Phone Number:- +919405379630

Website:- https://www.extremewebtech.net

Conclusion:

The horizon of web design stretches far beyond what we see today. As the lines between the physical and digital worlds blur, web design will evolve to become more than just about 'websites.' It will be the gateway to a fully interconnected digital existence. And in this brave new world, having the right partner is crucial. With their expertise, vision, and commitment to innovation, Extreme Webtech stands out as the beacon for businesses navigating the complex digital future. In Pune and beyond, they are the harbinger of the digital revolution in web design.

[nextonesolutions]

THE POWER OF INCLUENCER MARKETING IN DIGITAL AGE

THE POWER OF INFLUENCER MARKETING IN DIGITAL AGE

INTRODUCTION:

 In the digital age, influencer marketing has emerged as a powerful and highly effective strategy for businesses and brands to reach their target audiences and promote their products or services. Influencer marketing leverages the influence and popularity of individuals who have a significant following on various social media platforms.

Here are some key aspects that highlight the power of influencer marketing in the digital age:

Authenticity and Trust: Influencers often build a strong bond of trust with their followers through consistent, authentic, and relatable content. Their audience sees them as real people with genuine opinions, making recommendations from influencers feel more trustworthy than traditional advertising.

Reach and Engagement: Influencers have the ability to reach a vast audience across different demographics and regions. When influencers promote a product or service, they can generate high levels of engagement, leading to increased visibility and brand awareness.

Targeted Marketing: Influencers usually have a niche or specific area of expertise, which means their followers are interested in a particular subject or industry. This allows brands to target their marketing efforts more effectively and connect with their ideal customers.

Influencer Diversity: There are influencers in various niches, from beauty and fashion to technology and finance. This diversity allows brands to find influencers who align with their values and match their target market, ensuring relevant and tailored marketing campaigns.

User-Generated Content: Influencers often create content featuring the products or services they promote, resulting in user-generated content that can be shared and utilized by the brand. This not only saves time and resources for the brand but also enhances the credibility of the product through real-life usage.

Improved SEO and Online Presence: Collaborating with influencers can lead to increased brand mentions and backlinks from their content, which positively impacts search engine optimization (SEO) and helps boost the brand's online presence.

Agility and Flexibility: Influencer marketing campaigns can be executed swiftly, making it easier for brands to respond to current trends or seasonal promotions in real-time. This agility allows businesses to stay relevant and competitive in fast-paced digital landscapes.

Measurable ROI: Many social media platforms provide in-depth analytics, enabling brands to track the performance and impact of influencer marketing campaigns accurately. This data-driven approach allows brands to refine their strategies for better returns on investment.

However, it's essential for brands to approach influencer marketing thoughtfully and ensure a good fit between the influencer and their target audience. Transparency and authenticity are crucial, and it's vital for influencers to disclose their partnerships to maintain trust with their followers.

CONCLUSION:

Overall, influencer marketing, when done right, can be a powerful tool in the digital age, helping brands connect with their audience in an authentic and engaging manner, leading to increased brand loyalty, sales, and market share.

Checkout our website @ nextonesolutions.in 

For Digital Services & development of older web into web 3.0, Contact us through Website 

[meenadigitrainers84]

Tips and Strategies for Developing a Successful Career in Digital Marketing

A successful career in the quick-paced, constantly evolving field of digital marketing may be both fulfilling and lucrative. There are important methods and advice to keep in mind whether you're just beginning your journey or trying to advance your current career. Let's look at how to create a successful career in the wide sector of digital marketing, which includes a wide variety of talents and expertise.

1. Build a Solid Foundation

Having a strong foundation is crucial for success in digital marketing. Start with comprehending the basic ideas and concepts in marketing, such as conventional marketing techniques. This information will form the cornerstone of your competence in digital marketing.

2. Continue to be curious and to learn.

New technology and trends are constantly emerging, which is why digital marketing is constantly changing. Create a habit of ongoing learning to stay current. Earn credentials in fields like Google Analytics, SEO, social media marketing, and email marketing by enrolling in online courses, attending webinars, reading industry blogs, and doing these things.

3. Find your niche and specialize

While having a thorough understanding of digital marketing is essential, you might want to focus on a certain field that suits your interests and strong suits. Possible areas include email marketing, data analytics, social media management, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. You can stand out and become an authority in your chosen profession by specializing.

4. Create a Strong Online Presence

Your online presence speaks volumes about your abilities and experience as a digital marketer. By continuously imparting your knowledge on websites like LinkedIn, Twitter, and business forums, you can develop a personal brand. Display your accomplishments, impart insightful knowledge, and interact with the online community of marketers.

5. Learn Practical Experience

Although theory is important, practical experience is invaluable. To obtain hands-on experience in the sector, look for internships, freelancing opportunities, or entry-level work. Your ability to apply your information and build practical skills will improve with practical exposure.

6. Create a Portfolio

Create a portfolio that highlights your achievements and work. Case studies, campaign stats, and samples of the projects you've overseen should all be included. Potential employers or clients can see your abilities through a carefully prepared portfolio.

7. Connect and Network

The key to developing a successful career in digital marketing is networking. Attend industry conferences, sign up for organizations for professionals, and network with other experts in your sector. Invaluable opportunities, partnerships, and collaborations can be found through networking.

8. Be Technologically Aware

Platforms and technologies for digital marketing are always changing. Stay current on the most recent innovations and fashions, and be ready to adjust. Learn about growing marketing channels, data analytics tools, and marketing automation technologies.

9. Build up soft skills

Develop soft skills that are crucial for digital marketing in addition to technical ones. The field places a high importance on effective communication, problem-solving, innovation, and adaptability. With the help of these abilities, you'll be able to cooperate with others and handle digital marketing's dynamic environment.

10. Measure and Review the Results

The ability to track and evaluate results is one of the key features of digital marketing. Learn about the methods and instruments used in data analysis. It's important to have the ability to evaluate data and make data-driven judgments because it can help you stand out in the industry.

[vlvlyou]

How To Develop a Strategy for Your Digital Marketing Campaign?

The first thing to do is to be aware of the different forms of digital media that exist out there. From there it is only a question of finding the ones that best suit your brand and company identity. After that you’ll need to shape up your plan of attack, your actual strategy, by putting to work a number of different, cooperating campaigns that are shaped by specific and attainable goals.

​

Forms of Digital Media

Email Campaigns- This is one you are most likely familiar with, no matter your background. With this plan, you reach out to potential and existing customers with emails detailing new products, services and special deals.

Optimization- Referred to as Search engine optimization or “SEO,” this approach is all about keywords. By using preferred terms, your websites can be picked up more frequently by search engine users. This can help get attention to your brand and build up traffic on your website.

Content marketing– This could be on any platform, it’s just referring to creating content that furthers your brand. Whether this is photography, videos or music is up to you.

Editorial Advertisements- With this method, you are presenting an advertisement that actually reads a lot like an article that would be featured on the website or journal you are using for exposure. It leads the viewer to consume your content without feeling like they are being attacked by blatant ads.

Click-Centered Advertising- Sometimes called pay-per-click advertising, this is the good old-fashioned kind of ad that creates revenue from the number of clicks made by any users.

Social Media Marketing– This is quickly becoming one of the most ubiquitous and effective forms of marketing. This includesYoutube ads, Instagram posts, Facebook content and anything else related to social media.

 

A good strategy will involve several campaigns in several different media forms, working together to further your goals.

[atwodigi]

The Benefits of Blogging for Real Estate Agents

In the ever-evolving world of actual estate, wherein competition is fierce and innovation is prime, actual property dealers are continuously seeking effective techniques to face out and connect with capable customers. One such strategy that has won significant momentum in current years is blogging. In this complete manual, we delve into the myriad benefits that running a blog brings to real property dealers, and why it's not just a fashion, but a powerful device that could propel your actual property enterprise to new heights.

A2 Digital is the best SEO & digital marketing agency in India. Visit our website and grow your business digitally.

Establishing Authority and Expertise In the virtual age, credibility is paramount. A well-maintained blog permits real property dealers to show off their in-intensity expertise of the industry, nearby marketplace trends, and the intricacies of belongings transactions. By continuously sharing treasured insights, suggestions, and recommendations, you function as an expert in the field. This, in turn, instills trust in capability customers, who are much more likely to pick out an agent they perceive as knowledgeable and skilled.

Enhancing Online Visibility and Reach Blogging is a cornerstone of search engine optimization (SEO), and a properly-optimized weblog can extensively increase your online visibility. By strategically incorporating applicable key phrases and phrases on your blog posts, you boom the probability of acting in organic search effects while capacity clients search for real estate statistics. With this accelerated attain method your blog will become a magnet for organic visitors, driving visitors who're actively in search of your offerings.

Building a Stronger Connection with Clients Blogging offers a unique platform for real estate retailers to hook up with their target audience on a private degree. Through informative and attractive content, you have the opportunity to cope with common questions, concerns, and misconceptions that capability clients may additionally have. This now not simplest establishes your relatability but additionally showcases your commitment to supporting customers to make knowledgeable choices. By fostering this connection, you are more likely to transform visitors into loyal customers.

Showcasing Property Listings Effectively While conventional list structures have their area, a blog affords an additional street to showcase your house listings in a greater dynamic and charming way. Each asset could have its very own devoted weblog published, complete with incredible pictures, distinct descriptions, or even virtual tours. This technique not simplest units you apart from competitors but additionally permits capability buyers to get a complete view of belongings, increasing the probabilities of inquiries and showings.

In conclusion, running a blog isn't just a passing fashion for actual estate marketers; it is a strategic device with a large number of benefits. From setting up authority and building connections to improving online visibility and standing out in an aggressive marketplace, a properly-finished blog can transform your real property commercial enterprise. So, take the soar, begin running a blog, and unlock the full capacity that this powerful device has to offer.

[s4g2]

Harnessing Global SEO Power: Tailoring Strategies to Flourish in International Markets

The world is more connected than ever. Businesses, irrespective of their size, have the potential to reach a global audience. But as opportunities expand, so does the complexity of tapping into new markets. Each country, with its distinct cultural and digital footprint, demands a unique SEO approach. At S4G2 Marketing Agency, we delve deep into these intricacies, crafting tailor-made strategies for each nation. Let's embark on a journey across the world, exploring our specialized SEO services for various countries.

Australia and New Zealand: SEO Down Under

Whether it's Sydney's bustling marketplaces or Auckland's thriving hubs, businesses in the Australasian region need a unique approach. Localized content that resonates with the ANZAC spirit combined with mobile-optimized strategies makes for a winning formula here.

European Majors: France, Germany, United Kingdom, Italy, and Spain

Europe is a melting pot of cultures, languages, and digital behaviors. Each country, be it the fashion-centric Parisians or the tech-savvy Berliners, demands a distinct strategy. Our approach leans into cultural nuances while respecting GDPR and other regional regulations.

Emerging Powerhouses: India, Brazil, Nigeria, Indonesia

Rapidly growing economies with a vast digital footprint, these countries present immense opportunities. Local languages, mobile-first approaches, and understanding the pulse of the youth are key here.

Asian Tigers: Hong Kong, Singapore, South Korea, and Malaysia

With a strong emphasis on technology and innovation, businesses here need to be ahead of the curve. Incorporating the latest in tech trends, like AI and AR, into SEO strategies can be particularly rewarding.

North American Giants: United States and Canada

Arguably the most competitive markets, the US and Canada require a blend of localized and broad-reaching strategies. Keeping up with the ever-evolving algorithms of major search engines is paramount.

Nordic Nations: Norway, Sweden, Finland, and Denmark

Known for their tech-savviness, the Nordic countries appreciate well-structured, user-friendly websites. Transparent, ethical SEO practices resonate well with the audience here.

Eastern European Blend: Poland, Czech Republic, Romania, Bulgaria

A mix of languages and cultures, Eastern Europe demands regional and local SEO. Focusing on local directories and integrating with regional social networks can yield great results.

Middle Eastern Gems: UAE, Israel, Iraq

Businesses looking to penetrate these markets need to understand the delicate balance of modernity and tradition. Multilingual SEO, especially with Arabic content, is key.

African Potential: South Africa, Zimbabwe

While still in the nascent stages of the digital revolution, Africa presents vast opportunities. Mobile-focused strategies, combined with local content, are the way forward.

Latin American Charm: Mexico, Belize, Brazil

Spanish, Portuguese, and a host of indigenous languages make this region unique. Engaging with local influencers and creating culturally resonant content is vital.

Rest of the World: From Austria to Vietnam

Every nation, be it the snow-capped peaks of Switzerland or the bustling streets of Tokyo, has its own digital signature. At S4G2 Marketing Agency, we understand and respect these distinctions. By crafting bespoke strategies, we ensure businesses don't just reach their target audience; they resonate with them.

Conclusion:

In today's digital age, the world is your marketplace. But global reach demands global understanding. At S4G2 Marketing Agency, our expertise spans continents, ensuring your business's voice is heard, understood, and appreciated, no matter where your audience is. Dive into the world of possibilities with our tailored global SEO solutions.

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[reputationsaviors-blog]

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