#Pigeon Person would probably team up with the Penguin
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coupleofdays · 1 year ago
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I keep thinking about the possibly nonbinary Batman supervillain "Pigeon Person", and how respectful Batman and Robin were to use their chosen name when they corrected the dynamic duo. It got me imagining what it would be like if they showed up in the classic Adam West and Burt Ward TV series from the 60s. I thought up this conversation between Robin and Batman in the Batcave:
"Holy desecration, Batman! The Pigeon Woman has stolen three of Gotham's public statues now! She's certainly a fiendish feathered female felon!"
"Hold it right there, Robin. The Pigeon Person might be a dastardly criminal, but that is no reason for us not to use their prefered name and pronouns. In this matter, all citizens must be treated the same, be they law-abiding or lawbreakers."
"But Batman..."
"No buts, Robin. No matter how... queer we think they might be, all Gothamites, nay, all people on Earth, deserve this basic decency. In fact, refering to the Pigeon Person by their proper pronouns, be they present or not present, might be the first small step towards convincing them to turn from their evil ways and use their great powers for the good of all."
"Gosh, Batman, I never thought of it that way! I should have known better."
"That's quite alright, old chum. We all make mistakes from time to time. The important thing is to learn from those mistake, and do our very best to not repeat them in the future. Now, let's see if the Bat-computer has finished analyzing those bird droppings we found at the crime scene. It might provide us with the clue we need to catch that nefarious nonbinary ne'er-do-well."
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radramblog · 3 years ago
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Australian Birds Tier List
Me and the gang ware currently, actively watching a cool and good nature documentary about birds of paradise and their looks and dancing which is what inspired this nonsense. And it’s got to be Australian birds, because we’ve got so many good ones (though this does mean I can’t assign S++ tier to the Best Bird, the Red-Tailed Hawk).
Unfortunately, I don’t know a massive amount about the local wildlife. Fortunately I’m surrounded by people who can insist I’m making the wrong choices. And also let me know what I’m looking at. So some of these are going to be informed opinions. Probably not most of them? Anywho.
Aight as always tiers go from D to S ascending and opinions are mostly mine.
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D tier, as it so often does, only gets one member. The Ibis. The infamous Bin Chicken. They don’t look that bad, but they’re worse than seagulls when it comes to ganking shit from your bins. We’ve got a couple in the local area, and it’s bin night tonight, and you bet your ass they are up in everyone’s business. They always have the most sheepish look when you catch them doing it, to.
Wait, I just realised Seagulls weren’t on this list. Nor are Pelicans? Actually there’s a lot bloody missing here isn’t there…?
C tier is somewhat more populous.
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First off, going right to left. The.. purple swamphen? Apparently? Even our resident knows-Aussie-wildlife mans isn’t 100% certain. After a quick google, that is what it looks like. These things aren’t native to WA, so I have no opinions to have about it. I’m sorry, purple swamphen fanatics.
Next is the BLOODY GALAH. They’re pink, they’re feathery, there’s giant flocks of them in my neighbourhood, and they sure are birds. There’s just so many of them nearby, man. They’re the pigeons of suburban Perth. (For reference, the pigeons of urban Perth are pigeons.)
Next there’s the…brushturkey? Another I don’t know, another not native to WA. This one gets a lot of bonus points for being flightless. Love me a flightless bird, and we’ll get to more.
Final member of C tier is the humble Magpie. Just kidding, nothing about these motherfuckers is humble. They’re smart, they’re violent, and they’re coming for your eyeballs. I’ve never been swooped myself, but I’ve heard horror stories. With that said, they’re also iconic, and I can’t help but respect the hustle, like, im pretty sure you can train these bad boys and bend them to your whims. And who doesn’t want a butcher bird army?
 B tier, the ones I feel generally more positive about. B is for birb, after all.
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Firstly, white fuckin cockatoo baby now my main issue with these fellas is that like 90% of the ones I’ve seen have been in cages. And that’s just sad, isn’t it. But they’re handsome and I believe pretty smart, and that’s a hard combination to pass up. Look at this fella. Cutie.
Next up is the Kookaburra, possibly the most overrated Australian bird. I don’t know if you’ve ever lived in an area full with these guys, but they are nooooooooooisy. As well, when I was younger, we had a gumtree in our front yard that they loooooved nesting in, and would routinely litter our grass with honky nuts- especially when we were trying to clean it up. That might be the most Aussie thing I’ve ever written, but here we are. They’re iconic enough to get a B, it’s not like I don’t like them, but they can be annoying, you know?
Speaking of the ones everyone knows, we got the Emu. Big lanky boys. Very polite, frankly. There was a couple of them vibing in Exmouth town centre last time I was there, and they were just hanging out. Couple kids and an adult, very cute. I think they get a lot of cred as like, Our Thing, but we have a lot of those, and my hipster heart cannot help but resent the popular thing a little bit. I do like the way they bob their head though.
At this point its been like an hour since I actually made the tier list (we’re watching Bumblebee now) and I’m wondering why the fuck I put Cassowary over Emu. Probably something to do with them being literal actual Velociraptors. Dinosaurs are fucking cool. Cassowaries are absolutely terrifying, frankly, and in some ways that can be a good thing. It is good to keep a healthy respect for the wildlife around you. I feel like these are basically the epitome of the meme that everything in Australia is deadly, but maybe that’s ok.
Finally, the Rainbow Lorikeet. On the one hand, they’re fucking pretty. On the other, they’re invasive to the state and pretty aggressive. On the other other hand, they’re real pretty.
A tier babyyyyyyy
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Now I love me a bird of prey, and the Wedgie is no exception. I think Hawks are better, personally, but an eagle is fine too. As far as football teams go, it’s easily the reverse, and I assume the Wedgie is the eagle being referred to for the West Coast Eagles. Clearly the best footy team, Dockers aren’t as good. Very enjoyable birb.
Next, the Cockatiel- aka the Weiro. I don’t know much about these birbs. But I know that they are adorable. And that might just be enough sometimes.
Next of all the Crow. Take everything good and cool about the Magpie, and remove the parts where they hate people. They’re sleek (but not edgy like a Raven), they’re smart, they look and sound cool. Love me a fuckin Crow.             I know some people find the Caw Caw annoying. In someplaces they’re, like, Harbingers? But they’re good boys.
Finally, the S tier birds. Extremely good and cool birds. Only two here.
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First of all: the Aussie Kestrel gets a lot of points for being an extremely cute and good bird. Seriously, look up photos. It’s fucking adorable. It also gets many a point for having the name Kestrel, because I’m very nostalgic for FTL. I understand Kestrels are a relatively common species worldwide, but the ones here are particularly cute. That’s pretty much it.
And finally, the Fairy Penguin. Take your standard penguin. Cute waddly flightless bird, genuinely considered one of the gold standards for cuteness.
Now make it smaller and cuter. That’s the entire bit. That’s the tea, sis.
What you want closing remarks? Nah, fuck that. Later, nerd.
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culturalgutter · 6 years ago
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At first it was the way the bears were stacked atop each other that appealed to me. I’d see ads for We Bare Bears while watching other shows and think, “That is adorable/charming/cute/apealing?” Their shape, the color arrangement. Just the whole stacking thing. But one weekend shortly after the 2016 election, I made myself chocolate chip pancakes and decided I’d watch an episode of this bear cartoon and see what was what. I ended up spending the day watching episode after episode of We Bare Bears.  My first episode—or at least the one that I remember most clearly—was, “The Demon.” In it, Ice Bear and his friend Chloe Park face the terror of the neighbor’s little dog after Chloe accidentally loses her hoody to the fiend. It is nicely done with Chekov’s potato gun appearing in the first act appearing again in the third. It has elements that I most like about the show at its best. A reliance on character to drive the plot, conflict and action; diverse characters; a careful calculus around consequences; appropriate stakes; and, resolutions that tend toward ending in a better place than the episode began. These elements aren’t easy to pull off, especially in an eleven minute episode.
In We Bare Bears, three bear bros, Grizz, Panda and Ice Bear, live together in a cave in the woods. We Bare Bears is set in the Bay Area.  A lot of cartoons and shows are set supposedly non-specific anywhere or everywhere that only make them seem even more the product a specific place, often, ironically enough, California. But We Bare Bears goes ahead and lets their place be their place and then sees what stories they can tell. You might have suspected from their names that these bears are not biologically related. The bears are a chosen family with Grizz as the oldest brother and Ice Bear as the youngest. And even though Ice Bear is, as he says, “best bear,” all the bears have their own charm. Grizz is an outgoing and enthusiastic brown bear. His wants to be cool and to have a lot of friends. Sometimes he tries too hard or is too caught up in his own enthusiasm. But he tries hard and when the bears befriend Chloe, he learns some Korean to try be a good friend and maybe to reassure her father and grandmother that being friends with bears is alright. Grizz loves 1980s and 1990s action movies and has made a couple of his own “Crowbar Jones” shorts, starring himself as Crowbar Jones and “Pando,” a comic relief sidekick clearly inspired by Panda.
Panda, aka, Pan-Pan, is as his name implies, a panda. He’s also an otaku loves anime, manga, Japanese and Korean pop music and K-dramas, though likely not Vampire Prosecutor, more say, Boys Over Flowers and those body-switching romantic dramas, like Secret Garden (2010). Panda loves the idea of being in a relationship, but it’s probably a good thing he isn’t. He has a waifu body pillow named Miki-chan. Panda is intensely involved online hoping for likes and shares and trying to meet his true love. He’s an otaku who doesn’t read or speak much Japanese or Korean.  He’s allergic to everything and is vegetarian while his brothers love meat. Panda is sweet and sensitive but also capable of becoming resentful to the point of supervillainy.
Ice Bear always refers to himself as “Ice Bear,” except that one time he was conked on his noggin and started wearing a man-bun and hanging out with tech bros. His room is the bears’ refrigerator, where he knits and watches figure skating. Ice Bear was nonverbal as a cub and his affect does not necessarily reflect what he is feeling on the inside. Ice Bear comes across as neurodivergent and probably on the autism spectrum.
Ice Bear is clearly the coolest and arguably as he claims, “best bear.” He has what Grizz and Napoleon Dynamite would call, “skillz.” He speaks Russian, Korean, Pigeon and, I expect, many more languages. He likes axes, throwing stars, martial arts, salsa dancing, cooking, knitting and making robots. Ice Bear also has a secret life his brothers don’t know about. One revealed particularly in two episodes that are We Bare Bears influenced by Drive (2011), general Nicolas Winding Refn-ness and by John Wick, “Icy Nights” and “Icy Nights II.”* The song playing when Ice Bear enters the city in “Icy Nights” recalls “Nightcall” from the Drive soundtrack.
Grizz befriends Wyatt the biker at a gas station in the desert.
The bears make friends, though. They befriend Chloe Park, a 12-year-old Korean-American child protege who comes to study them for a college biology course. Chloe is stressed and lonely being the only tween in university. And they are also friends with Ranger Tabes, who reminds me of Rosie the camp director from Lumberjanes. Tabes out for their part of the forest. And they are friends with Charlie, a bigfoot voiced by Jason Lee, so I always kind of think he’s Earl from My Name Is Earl. Charlie also hosts the Halloween episodes, each a little horror anthology. (One with a fantastic take on Scooby-Doo).
We Bare Bears has some superficial similarities with Polar Bear Cafe, which also features a polar/ice bear, panda and grizzly bear–as well as a llama, sloth and penguin. Polar Bear Cafe‘s Panda is obsessed with being cute.  Like Ice Bear, Polar Bear is responsible and can drive a car. I enjoy his attempts to teach Penguin to drive.
“Ice Bear is responsible.”
There is a grizzly bear who gets most of his clothes from the Harley-Davidson store. But Polar Bear runs a cafe. There are a lot of puns. And the show skews towards a younger audience. That said, I think We Bare Bears make a little nod to Polar Bear Cafe with the “Coffee Cave” episode, in which the bears turn their cave into a cafe. Ice Bear becomes a barrista to facilitate Grizz hanging with cool people and Panda tries to make time with a woman he thinks is cute.
I enjoy We Bare Bears‘ references to film, tv, games, comics and cartoons and even Walt Whitman. When the bears work “shushing the unshushable” in an Oakland cineplex, there are a slew of film references that would warm the heart of the most cantankerous cinephile. In another episode, the bears recall films like Phase IV (1974) and Empire of the Ants (1977) as they obey the wishes of a queen bee.
The bears listening to the queen.
Ranger Tabes in peril!
Panda is pursued by a virtual reality Doof Warrior from Mad Max: Fury Road (2015). And there’s a bit from the beginning of Quincy Jones’ Ironside theme in “Bear Cleanse” when someone is secretly eating cake. It might’ve been taken from Kill Bill (2003) or from Lo Lieh dangerous fists in King Boxer/ Five Fingers of Death (1972). Grizz knows it from Kill Bill, but Ice Bear definitely recognizes it from King Boxer. I like that the creators are using art that they like. And art that I like, too.
While the structure is episodic, there is no total reset at the end of every episode. “Icy Nights,” for example, uses a number of elements from earlier episodes—Ice Bear’s modified roomba, for example. And human characters who are almost doppelgangers of the bears, Tom, Isaac and Griff, appear first in “Panda’s friend” and then in two more episodes, “Bro Brawl” and “The Mall.”
The show alternates between episodes featuring the bears in their presumably current adult forms with ones about the bears as cubs. If you must have origin stories, the baby bear episodes provide them and do a pretty good job. The baby bear episodes also do a good job of capturing a kids point-of-view. In general, I prefer the adult episodes, but that might be because I am an adult. As always, I don’t begrudge kids’ interests being put before my own in cartoons meant for kids.  I do, however, very much enjoy “Los Escandalosos,” in which the baby bears become a tag team in a kids’ lucha libre league in Mexico. There are some sweet luchador names in that episode and mariachis sing a ballad about los Escandalosos. Incidentally, “Escandalosos” is also the Spanish name for the show. I appreciate the pun making the title, “Scandal Bears.” It only took me two days catch it, but I did.
I also appreciate that We Bare Bears rarely translates the Spanish, Korean or Russian in the show. The writers relies on us to understand generally what is going on and not freak out when we don’t understand specifically what is said. There are times when we don’t understand something and that’s okay. I particularly appreciate that while we learn why Ice Bear knows Russian, we don’t see when Ice Bear went from non-verbal to verbal. Neurodiversity isn’t exactly the same kind of plot point as that time a Russian man in the arctic took in Ice Bear. At the same time, if the writers did decide to show the first time Ice Bear spoke, I trust them to do right by him and neurodivergent folk.
The bears are trying to participate in the human world and figure out how they fit into it. They not like they other animals anymore, but that’s okay. Though it might negatively impact their health as they prefer to eat, say, pizza bagels over bamboo and seals. And they’re not quite like humans cause they’re still bears, and that should be okay, but it’s not always.
Panda being hassled by the Man.
Daniel Chong talked a bit about how one of the things he was thinking of when creating this show was the ways that this experience paralleled being a minority in America and particularly, racism in America. Sometimes people react negatively to the bears and it’s just those people’s thing, not the bears, though it is particularly distressing to Grizz.**
I mentioned before that I appreciate that whatever shenanigans the bears or a single bears cause or are involved in have appropriately calculated stakes and consequences–and not just in the sense that a cartoon meant for all ages should probably not have a lot of gruesome death in it. The person most responsible for shenanigating takes most of the damage and uninvolved people or innocent people caught up in it are not as subject to the shenanigans.*** And that’s a relief to me. It’s not a cartoon that relies on either the pleasure of someone finally getting what they deserve–one day that Roadrunner will get his/her due!–or on the shock of, say, Ren’s cruelty to Stimpy, Jerry’s cruelty to Tom the Cat or Woody Woodpecker’s flat-out sociopathy.
Sweet jean jacket.
When the bears dig a cool jean jacket with a tiger on the back out of a dumpster, they get a run of good luck. The luck is low level, but the bears are ecstatic. Ice Bear says, “This is the best thing to happen to Ice Bear” and they all agree.  Panda finds money in the pocket. Grizz gets three high fives in a row. Ice Bear finds coupons for salsa dancing lessons.
The rain stops. Streetlights go their way. Pizza bagels are on sale. A cash opens up at the grocery store and they are first in line. But when the jacket’s curse is revealed, it operates on the same level. They each want the jacket for themselves and end up fighting. Joss Whedon’s We Bare Bears would straight up have killed one of them, but instead Panda accidentally punches his own face.
They realize, ‘We’re not wearing this jacket. This jacket is wearing us. We have to get rid of it.” The temptations the jacket uses to try to get them to take it back are things like pizza mistakenly delivered to their house. All of which are stakes and consequences appropriate to the situation. We Bare Bears is about critters and people mostly trying their best and screwing up sometimes. It is a pretty gentle cartoon, though there are both shenanigans and hijinx. It seems to me that in its own way going the chill and gentle route can be more avant-garde than another manic cartoon.
*I see a little Tokyo Drifter in the part where Ice Bear is silhouetted in red, too.
**There is a thing here where I talk a bit about the Prime Directive and the ways that it is kind of butts, but we have bears to discuss.
***This is a more complicated calculation when Panda goes bad in “Braces.”
~~~
Carol Borden isn’t going to lie. She kind of covets that jean jacket.
Ice Bear is Best Bear At first it was the way the bears were stacked atop each other that appealed to me.
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beikecaiseo · 7 years ago
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The Way SEO Has Changed with the Possum Update — SEO NYC & Digital Marketing
Google is unpredictable.
Search engine optimization practitioners know full well that things could change in a moment, tomorrow, and search engine dominance now means nothing.
Yesterday’s residence runs do not win the current games.
One of the more important updates Google has been Possum.
In fact, it’s arguably the largest change Google has created to SEO that is local because the Pigeon upgrade back in 2014.
It has shaken up things quite a bit and has changed up the SEO landscape substantially, as you may imagine.
I’d like to dive and describe everything you want to know moving ahead and how it might have influenced your rankings that are local.
What’s it called Possum?
The first thing is the SEO community known as it Possum. Google generally names their upgrades but a possum is cute as a penguin or as awe-inspiring as a panda. Possum? Really?
In accordance with Lookup Engine Land, “Rozek suggested the name, pointing out that it is fitting because many business owners believe their Google My Business listings have been gone, when actually they aren’t. They have only been filtered–they’re playing possum.”
Okay, so the possum name is supposed to make you consider some thing when really, it isn’t dead, playing dead.
The facts
It all went down to September 1, 2016.
Though it was never actually supported by Google, it had been obvious that a change had happened that specifically influenced the Nearby and 3-pack Finder, which you know as Google Map outcomes or the local effects.
All of a sudden, many of the websites that had ranked watched that a dip and had lost grip.
However, other sites that had difficulty saw a noticeable spike in their ranks.
In an attempt to ascertain of an impact Possum needed on search, Search Engine Land reached out to Bright Local to conduct a study.
In this study, Bright Local “took a look at the rank trackers for 1,307 unique companies, which were tracking 14,242 keywords. Then they compared the gap between September 7 and August 31 (the date before Possum).”
9% of the keywords had the business pop to the Local Finder when they were not there before.
11% of the keywords revealed the business had improved in position by a couple of positions.
15 percent of the keywords revealed the business had improved in place by one to two positions.
35% of the keywords revealed no alteration in position for the business.
15 percent of the keywords revealed the business had diminished by one to two positions.
14% of the keywords revealed the business had diminished by more than three positions.
Here’s a graph to illustrate just how this all breaks down:
The most important thing is that “64% of keywords saw some type of change.”
This is obviously important, and it’s simple to see why a lot of folks freaked out over Possum, particularly those whose rankings were affected.
What does this mean to local SEO?
The most noticeable change was that companies that aren’t located directly within the city limits now have a better prospect of ranking well.
Say there’s an Italian restaurant situated in Hialeah, Florida. It’s not located within town limits although very near Miami.
Prior to Possum, that restaurant could have had difficulty rank for keywords like “Italian restaurant Miami” or “Miami Italian restaurant.”
But now, after Possum, this restaurant has a chance to rank for those keywords.
And that makes sense when you think about doing it.
Should companies near the city suffer because they’re not just within town limits?
Chances are, many of those companies are just as applicable as others situated within a city to the searchers.
This upgrade essentially raises the playing field between companies situated right inside a city and companies situated in the suburbs and surrounding areas.
As long as there is a business within a close proximity to a city, it gets the chance when that town’s name is used in a search query to rank.
In my opinion, this is. It ensures that search engine visitors find just what they’re searching for and spreads the wealth.
IP address is a bigger factor
In the past, what popped up in search results had been based on the entered keywords.
When creating search results, however, Google will now have a search engine user’s IP address into account.
This is Google’s way of ensuring users get the most precise results when doing a search.
The most important reason for this change is that the massive quantity of people.
Google is searching for strategies to accommodate mobile search users.
Because people are often on the go, this ensures they’re constantly receiving the best outcomes according to their site.
Here is something that you’ll want to keep in mind and use to direct your SEO approach.
“Your QA team should test your work as a user within the area of the business and not only examine it by Googling the business name and location.”
Doing this should definitely give you an edge over competitors still basing their approach primarily on keywords (an obsolete strategy because this point).
There’s more variance in search results according to keyword selection
Before the Possum upgrade, keyword phrases that are similar could be entered by users and get the very same outcomes.
As an example, entering “Italian restaurant Miami,”“Miami Italian restaurant,” or even “Italian restaurant Miami FL” would create pretty similar outcomes.
But that is not the situation.
In fact, there could be a variance determined by the particular keywords a person enters.
Let us look at an example.
Here are the results I got after I used “Italian restaurant Miami” as a keyword phrase:
And here is what happened when I used “Italian restaurant Miami FL” as a keyword:
Notice by simply adding “FL” in the finish, I got totally different outcomes. Pretty interesting.
This only goes to show that Google is “spreading the wealth,” and even a small keyword nuance can produce entirely different outcomes.
Why did it occur?
Because Google has been quite secretive about this upgrade, it’s hard to state exactly what their logic was.
We’re definitely not getting anything out of Matt Cutts for the time being.
But with a little deductive logic that I think of four reasons that were likely:
It’s probably a way to change up the local search results and avoid only a handful of companies from dominating.
It’s one other way to make sure that search engine results require user intent into account.
It ought to enhance the mobile experience much further.
That’s my take on things.
A closing note
Unlike most other upgrades, search success were affected by Possum.
That is why I believe it has not received the amount of focus of past updates such as Penguin, Panda, Hummingbird, etc.
You shouldn’t affect all that far if you’re attempting to achieve a nationwide or even international audience.   It’s just business.
But if you’re a mom-and-pop, brick-and-mortar type of business with a far more finite demographic in a particular area, it can have a huge influence on your approach to SEO.
In this case, you might want to restructure many parts of your SEO campaign that is local.
Conclusion
Google is constantly reinventing itself.
That has been a significant contributor to its longevity and success.
Possum is merely one of many upgrades that influences the way SEO professionals approach matters, and I’d imagine this particular upgrade has received a mixed response.
It likely didn’t go over so well with companies situated within city limits because their rankings took an collective blow.
It has leveled the playing area for those that aren’t within city limits but are situated within a close proximity.
I’m certain these companies are rather pleased about the upgrades.
In regards to search engine visitors, I believe their expertise should enhance.
I know I have been, when I’m searching for a business, I need to have the most precise results possible. This needs to be valuable to me personally considering I’m a significant mobile user.
And there’s one final thing I’d like to point out.
Considering that Google never formally “fessed up” to this upgrade, it’s probably incomplete.
After performing a substantial amount of research I have the notion that there are still more changes.
We are going to see what happens from 2017.
Perhaps you have noticed any significant modifications to the neighborhood search results because the execution of Possum?
from Beikecai – Cheap But Reliable SEO Services http://www.beikecai.com/the-way-seo-has-changed-with-the-possum-update-seo-nyc-digital-marketing/
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contentkingseo · 7 years ago
Text
The Way SEO Has Changed with the Possum Update — Digital Marketing & SEO NYC
Google is completely unpredictable.
Search engine optimization practitioners know very well that things can change in a minute, tomorrow, and also search engine dominance today means nothing.
Yesterday’s home runs don’t win the modern games.
Among the updates Google has been Possum.
In fact, it’s arguably the biggest change Google has created to SEO that is local because the Pigeon update back in 2014.
It has shaken things and has changed up the search engine optimization landscape as you may imagine.
Idescribe what you want to know moving forward as well as how it may have impacted your ranks and’d love to dive.
Why is it known as Possum?
The very first thing is exactly the search engine optimization community named it Possum. Their updates are usually named by Google after creatures, but a possum is not as cute as as astounding as a panda or a penguin. Possum? Really?
According to Search Engine Land, “Rozek suggested the title, pointing out that it’s fitting because many small business owners think their Google My Business listings are gone, when actually they’re not. They’ve only been filtered–they’re playing possum.”
Alright, so the possum title is supposed to make you consider some thing when it is not dead, playing dead.
The details
It all went down to September 1, 2016.
Though it was not supported by Google, it had been apparent that a change had happened that influenced.
All of a sudden, lots of the websites that had ranked had lost traction and watched a dip.
However, other sites that once had difficulty standing saw a spike in their own ranks.
In an effort to determine of an impact Possum had on search, Search Engine Land reached out to conduct a study.
In this study, Bright Local “took a look at the rank trackers to get 1,307 unique businesses, which have been monitoring 14,242 keywords. Then they compared the difference between September 7 and August 31 (the date earlier Possum).”
9 percent of the keywords had the business pop into the Local Finder if they were not there before.
11 percent of those keywords showed the business had increased in position by a couple of rankings.
15% of those keywords showed the business had increased in standing by one to two positions.
35% of the keywords showed no change in position for the business.
15% of those keywords showed the business had diminished by one to two positions.
14% of those keywords showed the business had diminished by over three positions.
Here’s a graph to illustrate just how this breaks down:
The main point is that “64 percent of keywords saw some sort of modification.”
That is significant, and it’s simple to see why a lot of folks freaked out over Possum those whose positions were affected.
What exactly does this mean to local SEO?
The most noticeable change was that businesses that are not located right within the city limits finally have a far greater chance of ranking well.
Say there is an Italian restaurant located in Hialeah, Florida. It is very near Miami but not located within town limits.
Ahead of Possum, that restaurant would have had difficulty ranking for keywords like “Italian restaurant Miami” or “Miami Italian restaurant.”
But today, after Possum, that restaurant offers an opportunity to rank for those keywords.
And this makes sense if you think about doing it.
Should businesses very near the city endure just because they’re not within town limits?
Odds are, a lot of these businesses would be just as relevant as the others located right within a city.
This update essentially raises the playing field between businesses located right inside businesses and a city located in surrounding areas and the suburbs.
As long as there is a business within a close proximity to some city, it gets the chance when the name of that city is used in a research query to rank.
In my view, this is. It spreads the wealth and also ensures that search engine visitors find exactly what they’re searching for.
IP address is a bigger factor
Results had been based upon the keywords.
But Google will have a search engine user’s IP address when generating search results.
That is the way of ensuring users get the most accurate results when doing a search of Google.
The major reason for this change is that the huge volume of people using mobile devices.
Google is searching for ways to accommodate search users.
This ensures they’re always getting the best outcomes according to their current site, because people tend to be on the move.
This is something you’ll want to keep in mind and use to direct your search engine optimization approach that is regional.
“Your QA team should test your work as a user within the area of the business and not simply examine it by Googling the business name and location.”
Doing so should definitely give you an advantage over rivals still basing their approach primarily on keywords (an obsolete strategy because this point).
There’s more variance in search results according to keyword choice
Ahead of the Possum update, users can enter similar keyword phrases and get virtually the very same outcomes.
As an example, entering “Italian restaurant Miami,”“Miami Italian restaurant,” or even “Italian restaurant Miami FL” would generate pretty similar outcomes.
But that’s no longer the situation.
There may be a significant variance depending upon the keywords a person enters.
Let us look at an example.
Listed below are the results I got after I used “Italian restaurant Miami” as a keyword phrase:
And here is what happened when I used “Italian restaurant Miami FL” as a keyword:
Notice by adding “FL” in the ending, I have totally different outcomes. Pretty interesting.
This only goes to show that Google is “spreading the wealth,” as well as a small keyword nuance can produce entirely different outcomes.
Why didn’t happen?
It is hard to state what their logic was, because Google has been secretive about this update.
We’re definitely not getting anything from Matt Cutts for now.
But with a little deductive logic, I came up with four most reasons that were likely:
It is likely a way to switch up the local search results and prevent not a lot of businesses from dominating.
It is one other way to ensure that search engine results take user intention into account.
It should enhance the mobile experience much further.
That’s my take on things.
A closing note
Unlike most other important updates, local search success affected.
That’s why I think it has not obtained the exact same amount of focus like Penguin, Panda, Hummingbird of updates that are previous, and so on.
You shouldn’t affect all that much if you’re attempting to reach a international audience.   It is just business as usual.
But if you’re a mom-and-pop, brick-and-mortar sort of business with a much more small demographic in a particular area, it can have a huge impact on your approach to SEO.
In this case, you may want to restructure many components of your search engine optimization campaign that is regional.
Conclusion
Google is always reinventing itself.
That’s been a major contributor to its longevity and success.
Possum is one of many updates that affects the way SEO professionals approach matters, and I’d imagine this particular update has received a mixed response.
It probably didn’t go over so well with businesses found within city limits because their positions took an blow.
It has leveled the playing area for those that aren’t within city limits but are located within a close proximity.
I am certain these businesses are rather pleased about the updates.
I think their experience should improve when it comes to search engine visitors.
I know I wish to have the most accurate results when I am looking for a business I have been. This should be beneficial to me personally considering I am a heavy consumer.
And there is one final thing I’d love to point out.
Considering that Google never formally “fessed up” for this update, it is likely incomplete.
I get the notion that there are additional changes to be unrolled after doing a substantial amount of research about the topic.
We are going to see what happens in 2017.
Perhaps you have noticed any major adjustments to the regional search results because the execution of Possum?
from content king seo http://www.contentkingseo.com/the-way-seo-has-changed-with-the-possum-update-digital-marketing-seo-nyc/
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