#India Couture Week 2017

[daenerysxkapoor]

Bollywood Men as Manish Malhotra showstoppers

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The Merchant Princess || Shyamal & Bhumika || India Couture Week 2017

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[maccosmetics]

Backstage at

ANJU MODI

India Couture Week 2017

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TARUN TAHILIANI

2017 couture collection

INDIA COUTURE WEEK

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Flora and Sylva

Today we explore the world of contemporary floral arranging with the inventive Flower Art Makato Azuma translated from Japanese by Pamela Miki, published by Thames & Hudson in London and New York in 2020.

Makoto Azuma is a Japanese flower artist and botanical sculptor. He co-founded JARDINS des FLEURS in 2002, a floral haute couture boutique that is currently located in the Minamiaoyama neighborhood in Tokyo.  In 2005, Makato Azuma started to create “botanical sculptures,” and began showing in many exhibitions around the world. In 2009, he launched the experimental botanical lab Azuma Makoto Kaju Kenkyujo (AMKK). Flower Art Makato Azuma notes: “his flower art has appeared in museums, galleries and public spaces all over the world. In recent years, Azuma has focused on projects that explore the connections between human beings and flowers. He continues to seek out the beauty of plants from his own distinctive point of view.”

Some examples of Makato Azuma’s work that we are showing today are:

1. In Bloom #4: Exobiotanica II – Botanical Space Flight from August 2017. In the series flowers are arranged in situations that would be impossible in nature. Plants that were launched into the stratosphere and a medium-format mirrorless camera was used to capture change and movement in flowers.

2. Flower Sculpture, Mexico City in vases at the Alameda Central Park for a public art commission in October 2013.

3. Other Ideas / Outras Ideias. Oi Futuro, Rio de Janeiro, Brazil. November 2017.

4. Bottle Flower 2017: Flowers that had been used in various displays were placed in glass jars filled with water and decayed attractively over a period of two weeks, in what Azuma described as their ‘second life.’

5. Botanical Sculpture #7: Dynamite. Tokyo, April 2016.

6. In Bloom #2: Dagat & Bulaklak. Hinoba-an, Negros Islands, Phillipines. February 2015.

7. Frozen Flowers. Bekkai-cho, Notsuke Peninsula, Hokkaido, Japan. February 2018.

8. Botanical Sculpture: Sequía y Sombra (Drought and Shadow). Jujuy, Argentina. April 2018.

9. Flower Shop, ‘Kibou.’ An ongoing project that involves setting up temporary mobile flower stands in different parts of the world. It transcends national, cultural, ethnic, and language barriers, delivering flowers into people’s hands in the name of kibou (hope). The series has currently taken place in Fukushima, Japan, Germany, Congo, Algeria, India, Uruguay, and Argentina.

10. Botanical Sculpture: Smile x 1,000. Bangkok, Thailand. July 2018.

View more posts from our Flora and Sylva series.

–Sarah, Special Collections Graduate Intern

[mybollylife]

[critic-corner]

Shyamal & Bhumika 2017 Collection at India Couture Week

                     'The Princess Soiree’ features European details, Victorian                       inspirations and Baroque decorations amalgamated with                       rich Indian heritage. This fairy-tale bridal line is an ode to                      the forgotten lifestyle lived in elegance and regality for the                                       dreamer in the modern-day woman.

[judymusgrove]

New Post has been published on https://judysbusinessblog.com/luxurious-way-of-living/

Luxurious way of living

Style is an expression that lasts over many seasons and is often connected to cultural movements and social markers, symbols, class, and culture (ex. Baroque, Rococo, etc.). Fashion is a popular aesthetic expression at a particular period and place and in a specific context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body proportions. Whereas a trend often connotes a peculiar aesthetic expression and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections.

Style is an expression that lasts over many seasons and is often connected to cultural movements and social markers, symbols, class, and culture (ex. Baroque, Rococo, etc.). According to sociologist Pierre Bourdieu, fashion connotes “the latest fashion, the latest difference.”

“One is never over-dressed or under-dressed with a Little Black Dress.” —Karl Lagerfeld

Even though they are often used together, the term fashion differs from clothes and costumes, where the first describes the material and technical garment, whereas the second has been relegated to special senses like fancy-dress or masquerade wear. Fashion instead describes the social and temporal system that “activates” dress as a social signifier in a certain time and context. Philosopher Giorgio Agamben connects fashion to the current intensity of the qualitative moment, to the temporal aspect the Greek called kairos, whereas clothes belong to the quantitative, to what the Greek called Chronos.

I don’t design clothes. I design dreams.

Exclusive brands aspire for the label haute couture, but the term is technically limited to members of the Chambre Syndicale de la Haute Couture in Paris. It is more aspirational and inspired by art, culture and movement. It is extremely exclusive in nature.

With increasing mass-production of consumer commodities at lower prices, and with global reach, sustainability has become an urgent issue amongst politicians, brands, and consumers.

“A retailer is a business that presents a selection of goods and offers to trade  them to customer for money or other goods.”

Early Western travelers, traveling to India, Persia, Turkey, or China, would frequently remark on the absence of change in fashion in those countries. The Japanese shōgun’s secretary bragged (not completely accurately) to a Spanish visitor in 1609 that Japanese clothing had not changed in over a thousand years. However, there is considerable evidence in Ming China of rapidly changing fashions in Chinese clothing.

Fashion is the armor to survive the reality of everyday life.

I spent summer in Australia’s city.

“Shoppers’ shopping experiences may vary, based on a variety of factors including how the customer is treated.”

Online shopping allows the buyer to save the time and expense.which would have been spent traveling to the store or mall. According to technology and research firm Forrester, mobile purchases or mcommerce will account for 49% of ecommerce, or $252 billion in sales, by 2020.

H1: Fashion is what you’re offered four times a year by designers.

The notion of the global fashion industry is a product of the modern age. Before the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors.

H2: Fashion Book makes me more productive

By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.

H3: 9–5 is not optimal

This is my average total monthly spending from one year living in Seattle’s Capitol Hill, one year living in San Francisco’s Upper Haight, one year traveling to 20 countries, and one month at a hotel in Bali. It is much cheaper for me to travel. Since the majority of my costs are from trains and flights, it’s significantly cheaper if I stay in one place.

H4: Fashion expands my cultural bubble

By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.

H5: Fashion week is not the same as vacation

The notion of the global fashion industry is a product of the modern age. Before the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors.

H6: I became a nomad by fashion

By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.

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I spent summer in Australia’s city.

Although the fashion industry developed first in Europe and America, as of 2017, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century. However, U.S. employment declined considerably as production increasingly moved overseas, especially to China. Because data on the fashion industry typically are reported for national economies and expressed in terms of the industry’s many separate sectors, aggregate figures for the world production of textiles and clothing are difficult to obtain. However, by any measure, the clothing industry accounts for a significant share of world economic output. The fashion industry consists of four levels:

The production of raw materials, principally Fiber, and textiles but also leather and fur.

The production of fashion goods by designers, manufacturers, contractors, and others.

Retail sales.

Various forms of advertising and promotion.

These levels consist of many separate but interdependent sectors. These sectors are Textile Design and Production, Fashion Design and Manufacturing, Fashion Retailing, Marketing and Merchandising, Fashion Shows, and Media and Marketing. Each sector is devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit.

“Americans spent over $83 billion on back-to-school and back-to-college shopping.”– Maya Angelou

The joy of dressing is an art.

Fashion trends influenced by several factors, including cinema, celebrities, climate, creative explorations, innovations, designs, political, economic, social, and technological. Examining these factors is called a PEST analysis. Fashion forecasters can use this information to help determine the growth or decline of a particular trend. It helps to know more about the Fashion arena and lifestyle in the modern world.

Though there had been distribution of dressed dolls from France since the 16th century and Abraham Bosse had produced engravings of fashion in the 1620s, the pace of change picked up in the 1780s with increased publication of French engravings illustrating the latest Paris styles. By 1800, all Western Europeans were dressing alike (or thought they were); local variation became first a sign of provincial culture and later a badge of the conservative peasant.

Although tailors and dressmakers were no doubt responsible for many innovations, and the textile industry indeed led many trends, the history of fashion design is generally understood to date from 1858 when the English-born Charles Frederick Worth opened the first authentic haute couture house in Paris. The Haute house was the name established by the government for the fashion houses that met the standards of the industry. These fashion houses have to adhere to standards such as keeping at least twenty employees engaged in making the clothes, showing two collections per year at fashion shows, and presenting a certain number of patterns to customers. Since then, the idea of the fashion designer as a celebrity in his or her own right has become increasingly dominant.

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[jansamachar]

Alia, Ranveer showstoppers at Manish Malhotra's show

Alia, Ranveer showstoppers at Manish Malhotra’s show

Actors Alia Bhatt and Ranveer Singh walk on the ramp with fashion designer Manish Malhotra at “India Couture Week 2017” in New Delhi, on July 30, 2017. (Photo: Amlan Paliwal/IANS)

[daenerysxkapoor]

Ladies of Bollywood as Manish Malhotra showstoppers

[princessbhatt]

[soliloquyinthedark]

Varun Bahl Collection // India Couture Week 2017

[aashiqaanah]

Tarun Tahiliani at India Couture Week 2017

[maccosmetics]

Backstage at

ROHIT BAL

India Couture Week 2017