#I ordered volumes 8-14 on my retailer site

[kitsune528]

Quick question for people who've read Baccano! So, Volumes 4, 5, and 6 are essentially out of print and I can't get it anywhere unless I want to pay some stranger on the internet upwards of $200+ per volume IF they even have it available at all. (yes yes, I know there's E-books but E-books hurt my eyes like you wouldn't believe, and tbh I like my media more physical where a company can't just yoink the license out of my hand if they decide they suddenly hate me or the series) SO until they either reprint those volumes or I finally buckle down and buy it my question is: Can I just start reading volumes 7, 8, 9 etc. without reading those? I know Baccano! jumps around the timeline and that isn't necessarily an issue for me but I am aware that sometimes things are put in a specific order because it helps with the narrative flow so to speak (like main characters showing up in one book that are side characters in another that I'd need to know context for for the second book to make sense. Also which volumes are 'pair' volumes, such as volumes 2 and 3?

[opticien2-0]

Coronavirus round-up: how shoppers are changing the way they buy, in updates from Emarsys, Melody, Forter, IRI, Bloomreach and a new Edinburgh farmers’ market

We’re reporting on the effect of the Covid-19 coronavirus pandemic on the way UK shoppers buy – and on how retailers are responding to that changing behaviour. This update comes when, as of 9am on April 26, 152,840 people have tested positive for coronavirus and 20,732 people have died of it in hospital. Over the previous day, 4,463 people tested positive and 413 people died.

  John Lewis making plans for store reopening as early as next month

John Lewis says it’s making plans to reopen its stores – and could be ready to open the first in mid-May. We also report as the retailer reopens its Lancashire textiles factory in order to sew scrubs for the NHS. Read the full story here.

  New customers make up almost half of retailers’ ecommerce sales in March

New customers accounted for nearly half of retailers’ online sales in March, figures suggest.

  Data from Covid-19 Commerce Insight, run jointly by customer engagement specialist Emarsys and analytics provider GoodData, suggests that retailers saw 43% of ecommerce transactions coming from customers who were new to them, and 23% from active repeat customers. Smaller numbers were from second-time buyers (5%), defecting customers (14%) and inactive customers (8%).

  Alex Timlin, senior vice president of verticals at Emarsys, said: “Our own customers — especially supermarkets — have told us over the past month that they’re dealing with not just more customers but more types of customers than they know how to deal with. “It’s now more important than ever to be able to quickly distinguish new customers from loyal ones, so you can target them with campaigns in the right way and do so quickly. Artificial intelligence is a huge asset to marketers here because it can analyse your entire customer base quickly to determine who’s new and who’s loyal. Then you can set up separate automated digital campaigns for each type of customer.”

  UK shopping behaviour changing – 60% say for good: study

Most UK shoppers have changed the way they buy as a result of the Covid-19 pandemic, a new study suggests.

  Ecommerce agency Melody questioned more than 2,000 UK shoppers – and 92% said they were shopping differently as a result of the coronavirus outbreak. Thirteen per cent of respondents said they were doing more online shopping during working hours than they did before. A quarter (25%) said they were buying goods online they previously bought in shops – and 19% are turning to Amazon to do that shopping.

  Six in 10 (60%) say they’ll continue to buy the way they are now, with 12% saying they are likely to carry on buying items they previously bought on the high street online. However,15% believe they will do less shopping. A third of all UK shoppers (33%) say they now do less shopping of any type, rising to 40% of women. Female shoppers are also now more likely to shop online instead of in stores – and much more likely than men (29% vs. 18%) to no longer shop on high streets at all.

  Men, found the study, visit ecommerce sites more often than women to browse because of the lockdown (13% of men, 8% of women) – and 17% of men say they now do more online shopping during working hours, compared to only 9% of women.

  Mark Burgess, business director at Melody, said: “Clearly we’re living through unprecedented times and it’s hard to separate anticipated consumer intent from actual behaviour, but the lockdown has significantly impacted the UK’s retail landscape and our shopping habits.

  “According to our research, the shift to online retail looks here to stay. More people are trialling e-commerce channels at more numerous points on their shopper journey and as ecommerce absorbs the role played by the physical environment.

  “It’s no surprise that companies that have never previously considered offering an e-commerce solution, or indeed needed to, are now trying to adapt their business model – or at the very least, enhance their current content and media solutions across etail.”

  How chargebacks have evolved

Credit card chargebacks are now more likely to be from service failures than from fraud, Forter analysis suggests. The data finds that while service chargebacks use to be 60% lower than fraud chargebacks, service chargebacks are now 50% higher than those for fraud. Most chargebacks between early February and mid-March came as flights were cancelled, but after that there was an additional rise related to the food and drink industry as well as from grocery and delivery services.

  The analysis is from the Forter Global Merchant Network, which includes more than 100 customers around the world, turning over more than $150bn in commerce transactions a year. It shows that the rise in service chargebacks comes as up to 75% of customers are now new customers – as as their expectations do not meet the reality of the service they are receiving.

  Retailers who are benefitting form an upturn in business – according to Forter data – include those selling home and garden products (+369% transaction volumes), including mattresses and bedding (+575%), groceries and grocery delivery (+243%), alcohol (+327%), beauty products (+216%), clothing and accessories (+106%) and marketplaces (+92%). Sales of virtual coins (+61%) and computers (+49%) are both up. Those suffering include those selling jewellery (-25%) and travel, with transaction volumes down for those selling hotel rooms (-87%), flights (-95%), ride sharing (-89%) and suitcases (-84%).

  Online shopping grows around Europe

People locked down at home in Italy, France and Spain are doing more of their shopping online, according to data from the IRI Consumer Spending Tracker, for the week to April 12.

  Most online shopping now via mobile

Shoppers are doing most of their online shopping via their mobile phones and devices during the coronavirus pandemic, data from Bloomreach suggests. Bloomreach figures for the period between April 12 and 18 saw 61% of online purchases take place on mobile devices, while 39% were on desktop.

  Search traffic, total traffic and conversions came consistently from mobile devices, peaking at night. Desktop traffic was highest during lunch hours – at 24% of conversions, while 19% of conversions at that time came via mobile. At night, 18% of conversions were via mobile, while 13% were on desktop.

  New click and collect farmers’ market launches in Edinburgh

Edinburgh food producer Sonia Nicolas-Garcia has launched Edinburgh’s first click and collect farmer’s market to support local producers during the coronavirus crisis.

  Customers can buy goods from a wide range of local food and drink producers all in one place and then collect purchases from a local restaurant being used as a collection point once a week.

  The virtual farmer’s market for Edinburgh West has launched with the help of The Great British Food Hub, a platform that Gillian Mackay, a pig farmer from Strathblane, founded two years ago.

  Mackay said: “Food Hubs are a fantastic way for producers to sell direct to local communities, food miles are low and there is no wastage as all items are pre-ordered. They have become something of a lifeline to many small, local food and drink producers who saw their commercial customers close their doors overnight, hugely impacting on their ability to continue trading. We’re seeing a 500% increase in sales across our Food Hubs. If anything good were to come out of Covid-19 maybe it will be more of an awareness of food security and the benefits of supporting businesses producing food and drink right here on our doorstep rather than relying on supermarkets who have been letting us all down in recent weeks.”

  Nicolas-Garcia said: “I’ve been selling my produce as a food producer since The Great British Food Hub launched and have been desperate to set up my own hub. It’s so easy, customers can order online each week until midnight on Monday from our super-secure market then come along to our venue, The Black Hoof restaurant on Dalry Road on Wednesdays where we will be operating a contactless collection at the door ensuring that all social distancing measures are met. As a producer it’s great, I know exactly what to cook or bake each week for the Food Hub customers so there’s never any wastage and I get a much better return than selling through conventional farmer’s markets. ”

  So far 10 producers including Alba Seafood, Woodmill Game, Ardunan Farm, Heather Hills Farm, The Wee Honey Bee, Isle of Skye Sea Salt and Bon Accord Soft Drinks have signed up and you can order from them now! More producers are joining daily.

  New customers can simply register, verify their email address via the website or on the app then login to shop.

  Image: Fotolia

from InternetRetailing https://ift.tt/3cJJ4HU via IFTTT

[krestmarketinggroup-blog]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by  Alan_Coleman   Is your website beating, meeting, or behind the industry average?

   Wolfgang Digital’s  2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand which metrics drive e-commerce success.

  This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

    Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks. 

 Gaining insights into which key metrics will ensure e-commerce success 

  You can digest the  full study here .

  Skim through the key takeaways below:

   1. Google remains people’s window to the web, but its dominance is in decline.   

  The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in  last year’s study . In numerical terms, Google is growing — it’s simply that the big G’s share of the pie is in decline.

  2. Google’s influence is declining as consumers’ paths to purchase become more diverse, with “dark traffic” on the rise.  This occurs when Google Analytics doesn’t recognize a source by default, like people sharing links on WhatsApp. Dark traffic shows up as direct traffic in Google Analytics. Direct traffic grew from 17% to 18% of traffic.

  3. Consumers’ paths to purchase have gotten longer.   

  It now takes 12% more clicks to generate a million euro online than it did 12 months ago, with 360,000 clicks being the magic million-euro number in 2017.

  4. Mobile earns more share, yet desktop still delivers the dollars.   

  2017 is the first year mobile claimed more sessions (52%) than desktop (36%) and tablet (12%) combined. Desktop generates 61% of all online revenue, with users 164% more likely to convert than those browsing on mobile. Plus, when desktop users convert, they spend an average of 20% more per order than mobile shoppers.

  5. The almighty conversion rate: e-commerce sites average 1.6%.   

  E-commerce websites averaged 1.6% overall. Travel came in at 2.4%. Online-only retailers saw 1.8% conversion rates, while their multichannel counterparts averaged 1.2%

  6. Don’t shop if you’re hungry.  Conversion rates for food ordering sites are fifteen times those of typical retail e-commerce!

   ***Correlation explanation:  The most unique and most useful part of our study is our correlation calculation. We analyze which website metrics correlate with e-commerce success. Before I jump into our correlation findings, let me explain how to read them. Zero means no correlation between the two metrics. One means perfect correlation; for example, “every time I sneeze, I close my eyes.” Point five (0.5) means that as one metric increases 100%, the other metric increases 50%. A negative correlation means that as one variable increases, the other decreases.

  From our experience compiling these stats over the years, any correlation over .2 is worth noting. North of 0.4 is a very strong correlation. I’ve ranked the following correlations below in order of strength, starting with the strongest.

  7. Sticky websites sell more (0.6).   

  The strongest correlation in the study was between time spent on a website and conversion rate (0.6 correlation). By increasing time on site by 16%, conversion rates ramp up 10%. Pages per session also correlated solidly with revenue growth (0.25).

  8. People trust Google (0.48).  According to  Forbes , Google is the world’s second most valuable brand. Our figures agree. People who got more than average  organic traffic  from Google enjoyed a savagely strong conversion rate (0.48). It seems that when Google gives prominent organic coverage to a website, that website enjoys higher trust and, in turn, higher conversion rates from consumers.

  9. Tablet shoppers love a bit of luxury (0.4).     Higher-than-average tablet sessions correlated very strongly with high average order values (0.4). However, pricey purchases require more clicks, no matter the device.  10. Loyal online shoppers are invaluable (0.35).  Your best-converting customers are always your returning loyal customers. Typically they show up as direct traffic ,  high levels of which correlated very strongly with conversion rates (0.35).

  11. Speed matters (0.25).   

  Average site speed was 6 seconds. This is far higher than the generally recommended 2 seconds. There was a strong inverse correlation between average page load time and revenue growth (0.25). Reducing the average load time by 1.6 seconds would increase annual revenue growth by 10%.

  12. Mobile is a money-making machine (0.25).   

  Websites that got more mobile pageviews (0.25) and more tablet pageviews (0.24) grew revenue faster.

  13. Email pays dividends (0.24).     Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24).    14. Bing CPC represents a quick win (0.22).     Websites with a higher share of Bing CPC traffic tend to see a higher AOV (0.22). This, coupled with lower CPCs, makes Bing an attractive low-volume high-profit proposition. Bing has made the route into Bing Ads much easier, introducing  a simple one-click tool  which will convert your AdWords campaigns into Bing Ad campaigns.

  15. Pinterest can be powerful (0.22).  Websites with more Pinterest traffic enjoyed higher AOVs (0.22). This demonstrates Pinterest’s power as a visual research engine, a place where people research ideas before taking an action — for example, planning a wedding, designing a living room, or purchasing a pair of pumps. The good news for digital marketers is that  Pinterest recently launched its self-service ad platform .   Black holes  We used Google Analytics to compile the report. Once installed correctly, Google Analytics is very accurate in the numbers it does reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:  

  Offline conversions:  For 99% of our data set, there is no offline conversion tracking setup. Google is introducing measures to make it easier to track this. Once marketing directors get visibility on the offline impact of their online spend, we expect more offline budget to migrate online. 

  Cross-device conversions:  It’s currently very difficult to measure cross device conversions. According to Google themselves, 90% of goals occur on more than one device. Yet Google Analytics favors the sturdy desktop, as it generates the most same-device conversions. The major loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don’t even have a desktop version of their app! 

  Google is preparing to launch enhanced reporting in the coming months, which will give greater visibility on cross-device conversions. Hopefully this will give us a clearer picture of social’s role in conversion for our 2018 study.

  The  full report is available here  and I’d love to answer your questions in the comments section below.

    Sign up for The Moz Top 10 , a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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#contentwriting #lagunabeachseo #internetmarketing #bestlocalseo #socialmediamarketing #newportbeachseo #leadgeneration #seo #blogpower #articlewriting

[ruhisen]

20 Free SEO Tools For Smarter And Faster SEO

Seo Company Bengaluru is a lot more intelligent nowadays. Each SEO needs to work shrewd and quick to beat the opposition and remain on the top. To benefit these, we as a whole need innovative help at each phase of a SEO venture. There is a scope of free and paid SEO devices accessible in the market.

1. Google Search Console

This is my most loved SEO instrument which gives such an extensive amount understanding about the site. I love it in light of the fact that the data given by the instrument is straightforwardly from the Google itself. Likewise, we can make direct move from here to straightforwardly influence our Google query items

2. Google Analytics

Another device from Google that gives such a large amount of knowledge about the presentation of your site! Indeed, Google has begun concealing some significant subtleties, for example, catchphrase inquiries, yet at the same time there is an incredible knowledge accessible, and Google continues including more.

3. Google Alerts

Truly, another free device by Google. It is the best device to remain refreshed with normal cautions about your site's exhibition and in any event, following your rivals on the web. This device can likewise reinforcement your notoriety the executives exercises.

4. Google Trends

Know whether the catchphrase you are focusing on is worth or not! It gives the inquiry volume pattern and examination of the quest patterns for the catchphrases.

5. Google Search

This is your preferred Google search itself. It is an extraordinary apparatus to look through catchphrase, its opposition and rival research. 

6. Google Adwords Keyword Planner

It was preferred before over now the same number of things are covered up by Google. Truth be told, it doesn't give precise inquiry volumes because of certain explanation. In any case, it tends to be utilized for watchword research, particularly, to discover comparative subject catchphrases with the gathering catchphrase include it offers. The issue is, this instrument is allowed to utilize, however must be utilized in the wake of pursuing Google Adwords. The enlistment procedure of Google Adwords account made it compulsory to give Mastercard subtleties.

7. Google Local Business Listing

Another rich instrument by Google! It is astonishing for organizations that have a physical office area. It denotes your business on Google map, permit individuals to discover headings and cooperate with your business. Likewise, it gives clear bits of knowledge about associations made via searchers with your posting.

8. Google Page speed Insight

Check the page speed on work area and portable for your site pages alongside the away from to improve the exhibition of page load.

9. Pingdom – Page Speed Tool

Check site page speed utilizing an alternate area based servers.

10. Keyword tool

Watchword research instrument to discover comparative and long tail catchphrases, sorted out one after another in order.

READ ALSO-- Create an effective retail marketing strategy for 2020?

11. Search engine optimization Book Keyword Research

An astonishing catchphrase research apparatus gives adroit information for watchwords.

12. Word Tracker

Another watchword research instrument with various channels, for example, month insightful pursuit volume.

13. Bing Webmaster Tool

IT gives extraordinary knowledge of backlinks. Regardless of whether you are not focusing on Bing crowd, this instrument merits utilizing because of the information it offers for a site.

14. XML Sitemap Generator

Produce a sitemap for a site up to 500 pages for nothing.

15. Online XML sitemap generator

Produce a sitemap for a site up to 2000 pages for nothing.

16. Quick Sprout Website Analyzer

A thorough site analyzer site to check SEO elements of your site.

17. Check Domains-Website Analyzer

Snappy outline of your site's natural score! It has different devices too, yet this is my top pick.

18. Comparative Webs

The simple to utilize and quick contender search device. Additionally discover the general traffic and execution of the site, Digital Marketing Company in Chennai.

19. Website design enhancement Site Checkup

To check your site's SEO score alongside proposals to improve the score.

20. Website design enhancement Analyzer

Device offered by Neil Patel to review and investigate site. It permits 4 sites simultaneously.

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[cophoenixseo]

Marketing Company Sedona

Annually Google launches over five hundred search bot adjustments to its search engine, and with more than two hundred SEO conditions, keeping track of what is working for search engine optimization is an important task every marketing manager and business owner should be doing.Following is a summary of the ranking factors to watch carefully if you desire to be # 1 ranked on Google in Sedona Arizona. But first, check out what search engine optimization can do for your business website traffic.Video: Learn what a Sedona top ranked search engine optimization agency can do for your business. SEO ranking company in Sedona partners with Arizona local business owners who want to improve their position on Google.

Get your FREE SEO audit.

In our experience, an integrated search method that uses both search engine optimization (SEO) and pay-per click (Pay Per Click) is a highly reliable approach. To assist even more inform business owners, executives and marketing directors on the virtues of PPC and SEO, continue checking out for more highly important info as it relates to paid marketing and search engine optimization. To start, Pay Per Click offers laser focused presence.

Top SEO conditions:

# 1 – Optimizing for mobile discovery is everything.Greater than 50% of common searches occur on a mobile device. So isn’t it time that you made your business website mobile responsive? If you build a mobile optimized site there is a guaranteed search engine optimization and conversion advantage.Video: Why how your site ranks on mobile, is important.

# 2 – The value of AMP pages is increasing.Accelerated mobile web pages (AMP) enables a site on mobile phones to load more quickly than traditional HTML rendered in a mobile browser. Google has been suggesting that AMP compatible websites may perform better in search. Don’t wait, get your website mobile optimized with AMP.# 3 – Better design means enriched UI/UX and deeper engagement.Google prefers sites that give users a favorable experience, and those which make finding the information the user is requesting easy. If you wish to rank high in the SERPs, the design of your site is a growing ranking element, and attention should be paid to it. To learn more about the role of video in marketing, watch this video.# 4 – Page load time matters.Be certain that all your images are properly labeled, and metadata fields such as the ALT tag are completed, the extra time to scale your photos and reduce their size, is worth the expense. Google increasingly is taking into account page load times, as a ranking factor. In addition to using a photo optimization product like JPEGmini, a fast and simple way to reduce photo sizes is to make sure that all your photos are scaled appropriately. Don’t upload images that are larger than the web design requires. E.g. you do not need to use a 1000px wide image if the window in your design just supports 300px.# 5 – Google RankBrain and artificial intelligence control search.AI drives everything Google does, whether developing self-driving cars or a next generation search engine, AI, beginning with RankBrain is the power behind the search engine results pages (SERPs) served by Google. Local Sedona SEO firms must now invest even more R&D budget to learn the most effective ways to optimize websites for search engine performance and discoverability.# 6 – Fresh content dominates Google.If you wish to rank your website in your specialty market, you must create dynamic, innovative content. Google is able to track almost every site, and this means that content which is not unique or does not add value to a subject will have a difficult time being discovered.# 7 – Content that is longer has a better chance of ranking.Put simple, add value, and do not spam your audience. If you are in the habit of authoring short “SEO posts” that offer little value except the appearance of keywords, stop doing it now. Google is now rewarding posts of 1,500 words and more with better search performance.# 8 – Search engine results are now including rich snippets, schema, FAQs and pre-populated data fields.For searches where Google can identify common questions, FAQs, or other identifying information, they are beginning to fill a larger area of the home page with data lists, including FAQ blocks so that the consumer can get their question answered without needing to select a search result. For this reason, the proper use of schema on your website must not be overlooked.# 9 – Social variables carry lots of weight with respect to website ranking results.At SEO Ranker Agency our team sees that social shares from the referring page are now one of the leading 100 ranking signals. This idea is backed by the high volume of rankings that Sedona SEO Ranker Agency has delivered where traffic from social media networks, backlinks, and shares, were demonstrated to be a primary ranking factor.# 10 – Voice search and IoT devices may get rid of SERP ranking order at some point.As voice user interfaces are growing on smart phones, automobile infotainment systems with gadgets like the iPhone, Amazon.com Echo, Google Home and others, more individuals will be getting responses from a search inquiry expressed by voice. Not just will remaining in the top issue much more but now, if you are not in the initial or possibly 2nd position, you are not mosting likely to obtain any one of the search question results.# 11 – HTTPS will come to be necessary for ranking.Internet safety and security experts see Google pushing HTTPS ever before harder as cybercrime and hacking remain to provide a real threat to the globe. Google also has talked about the prioritization of HTTPS in such a way that maybe a ranking factor not to overlook. Does this mean that if your site is not an HTTPS website, that it will stop ranking? No. If you want every edge feasible, do not disregard HTTPS.# 12 – The Facebook online search engine will certainly gain a growing number of users.All Facebook customers are using the Facebook search engine. Expect this fad to increase as individuals do not want to leave the FB app just to search for something on Google.com# 13 – Titles as well as Summaries with far better click thru prices will certainly rate higher.Google will proceed fulfilling publishers that’ve gone above and beyond to generate memorable titles that obtain clicked. You could anticipate to see blog posts that draw in even more clicks to increase in the SERPs while links with average titles are pushed down. There is no doubt that Google not gives priority to websites just for the large variety of inbound web links that they have. Google is currently tracking interaction, click thru rates (CTR) and also time on web page. This is affordable as the longer someone stays on a site, and the even more they communicate with it, the extra involved they will certainly be.# 14 – More users are looking for video, infographics, images and also multimedia content.If you’re not producing different kinds of visual material to enhance your brand online, you should seriously think about taking the effort on. Customers are now becoming aware of the indexing capabilities of Google, Bing, as well as Yahoo! – as well as they are carrying out searches for videos or even scenes within video clips. To stick out from your competitors, first, start producing more visual web content. Then, always remember to publish it with as full metadata as well as markup message as feasible.Video: Discover the advantage of SEO compared to paid advertising.

If you are wondering, “how can I improve my ranking results?” then read on.Sedona SEO – totally free Google traffic, is one of the most cost effective sales development approach for any organisation who provides their items as well as solutions to local customers. Exactly what is better, Search Engine Optimization or PPC? Truthfully, we can’t answer this concern without analyzing the business’s goals as well as goals.A securely niched down company with little competitors in an extremely small service area as well as a demand for just a couple of leads per week can develop strong visibility in the local and organic search engine result with a fundamental SEO consulting package.On the other hand, an ecommerce shop competing with very first page SERPs from Amazon, eBay.com and other major on-line retailers, is most likely going to struggle in organic search.Does your business requirement leads now? Just what is the paid search (Pay Per Click) expense each click for your targeted keywords? Just how difficult is your natural search competitors?CTR and trust are in favor of natural search, so why would an organisation consider paid search? Here are a few PPC benefits:Paid search dominates the material are above the fold. In short, on a smaller sized screen, you will not need to scroll to see the ads, but you will need to scroll to see all of the organic search listings. Bear in mind that PPC ads are simply that: ads, which means as an advertiser you will have more control and area available for delivering your marketing messages.Google supplies the choice of a visual shopping advertisement that can assist a user imagine what they are selecting/clicking. This advertisement type enhances significantly the ads CTR by providing a function (visual carousel) that is not offered in organic search.By running paid search ads, you will be seen by the ideal individuals and ensure brand visibility. Furthermore, Pay Per Click allows for a much tighter control of the budget. Figure out how much you are willing to invest daily and this is all you will be charged. Pay Per Click likewise offers the small business owner an extremely targeted way to obtain in front of prospective clients or customers. Organic traffic is a bit more scattershot while advertisements might be targeted by search keywords, time of day they will be served, the day of the week, location/geography, language, gadget and custom audiences based on previous check outs to your site.Establishing a strong organic search visibility can take time, making SEO a medium to long variety play. On the other hand, a Pay Per Click campaign can be ramped and return positive results in weeks. Since there is no faster method to obtain in front of your audience than with PPC, numerous business use PPC while the authority of their website is being built up and SEO methods take a firmer hold.Where organic search obscures keyword information, there is no constraint with paid search (Pay Per Click). By using conversion tracking and with a solid combination with Google Analytics, we can determine exactly what keywords convert best, and at exactly what expense. This intelligence can be fed into SEO marketing projects and inform other marketing approaches to improve outcomes across the board. Speed offers agility and allows quick feedback on brand-new slogans, messages, product announcements, and so on with making use of short burst PPC ad jobs.If you are a business targeting a regional service area with a minimal set of keywords, you will find that Pay Per Click can produce more than enough leads without going over budget plan. Cautious usage of match types and analysis of the search term reports allow for the removal of junk search and an increase in return on investment.The benefits of PPC and SEO could not be so apparent, yet they include the complying with points of consideration.1. Conversion information from PPC keywords can be valuable to figure out the most reliable natural search (SEO) technique.2. Pay Per Click can ramp site traffic by targeting clicks in paid and natural for high-performing keywords. E.g. If you are winning the Google AdWords auction and rank in the top 3 SERPs for the exact same keyword, you can anticipate as much as 50% or more of the total search volume.3. A/B testing of Pay Per Click landing page and marketing copy can be fed into your natural listing and landing pages.4. Use PPC to check your keyword strategy before devoting to seo project efforts.5. Speak to users in all phases of the client journey from initial product research study to the competitive contrast, through to the purchase choice phase, with industrial intent keywords.6. Look huge online and increase the self-confidence and awareness in your brand and business with a robust natural and paid presence.7. Remarket to your site visitors on other homes by utilizing the Facebook and Google pixel on your website. This is a highly efficient strategy that permits you to remain in front of visitors to your website even after they have actually left.There are many benefits to paid search marketing, but there are also pitfalls advertisers should be cognizant of.1. Pay Per Click is reasonably simple to copy which suggests your rivals can quickly mimic your advertisement copy, images and call to actions. Effective Pay Per Click campaign management needs keeping an eye on bids, Quality Scores, keyword positions and click-through rates (CTRs).2. Paid search advertising (Pay Per Click) needs an upfront and continuous investment. When you stop paying for advertisements, your list building engine instantly stops. There are numerous alternatives available for Pay Per Click that can influence your outcomes. If item listings dominate the screen for the keywords you are targeting; then text based ads may not transform. At the exact same time, if you run item advertisements when Google is mostly revealing text advertisements, the odds ready that these ads will likewise not perform.For this factor, it’s important to do some research study before you introduce your PPC project. Make sure to Google the keywords that you are targeting and be specifically cautious to view what type is being revealed.Improve search traffic to your company site with SEO.A major reason to buy SEO is because of the power of search engines to enhance your awareness. If you have exposure in the online search engine results pages (SERPs) for the keywords that you are targeting, this will put your service in front of a greatly high number of prospective clients. The best method to think of SEO is that SEO drives brand name awareness and is totally free Google marketing.Branding is another advantage of local SEO because search terms and educational inquiries connected to your service can have a favorable branding advantage. As your brand is returned in the search engine result, it can (and usually will) become more connected with and relied on by searchers, and this will cause a purchase decision. Content marketing is the cornerstone and structure of SEO. The more that your content, thus brand, is associated as a professional in your field, location or industry, you will become a reliable voice which will lead more Web searchers to find you and do business with your company.Studies have revealed that search engine users trust organic results as being more trustworthy than paid advertising. Numerous users avoid over the ads and go directly to the natural outcomes as they assume that Google also rates the natural websites more extremely. Showing up on the very first page of Google will give your company a stamp of approval that can be the difference in between somebody clicking your listing (ranking) or your competitors.Do not forget the function that favorable reviews play in getting your target client to call you. It’s a truth that even if you rank higher than your rival if they have more stars revealing exceptional evaluations, this can make all the difference in your conversions. For lots of service based businesses, evaluations are necessary.SEO increases website traffic as the greater you rank, the more visitors you will have to your site and the more chance to own awareness of your company. Traffic from organic search is free, establishing visibility takes time and effort, as Google has slowed down ranking results significantly over the last couple of years.As a result of the points above, organic search engine traffic by way of search engine optimization can supply an improved ROI over standard kinds of paid media consisting of PPC. While SEO is at first not low-cost or easy, it remains in the long term much more cost-efficient than many other marketing strategies and provides stronger brand awareness and traffic to your company site. Unlike paid search marketing or Pay Per Click, totally free traffic from Google does moist up the moment you stop paying.This implies that SEO will produce more clicks from an organic search listing than from a highly put paid advertisement. Keyword-level experimentation is required to make sure that you are not paying for clicks that you might get for totally free, however to optimize results and that is certified leads, some businesses discover that presence in both paid and natural listings are required.Due to the fact that of the constantly altering and vibrant nature of the web, lots of entrepreneur and marketing executives find that working with a professional digital marketing and SEO expert is the best method for them to guarantee the very best results. Organic traffic can take some time, and the knowledge had to beat those above you in the SERPs is substantial. Which is why, if you are just starting, and the keywords you are targeting are currently “owned” by high authority websites, you might have to rethink your technique.A skilled search engine optimization expert ought to be able to help your group in developing content properties to online search engine ranking dominance. A # 1 ranked seo company will show their worth by assisting you build safe, sustainable links so you can attain the website rankings that will move your organisation to the next level.Click here to receive a no cost SEO analysis and learn how SEO can impact your business.Discover what local SEO in Sedona Arizona can do for your business online presence. Watch this video:

Marketing Company Superstition Mountain

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[imapplied]

How to: Add and improve related products in WooCommerce

WooCommerce is an exceptionally powerful, customisable retail CMS plugin for WordPress.

As it’s WordPress, some organisations tend to reject it in favour of more complex platforms like Magento. While that’s probably a better choice for larger enterprise retailers, you’d be surprised by how much WooCommerce has to offer, especially for start-up retailers.

With that said, Woo naturally has some limitations. One of them is the native related products functionality. The default “Related” product recommendations work by tag or category and are a function of a simple match. You can exert more control by creating “Upsells” but these require manual configuration in the product CMS.

While Upsells are a really nice way to make better product recommendations, setting them up can take a long time for a site with 2,000 products!

Despite WordPress having lots of related posts plugins available, I’m still yet to find a related products plugin for Woo that works the way I want it, so I came up with a process to create a related products table that you can upload directly into WooCommerce’s upsells feature.

Of course, this is a process that can be modified to your own tastes. You need to be able to export and import data into WooCommerce (we use WP All Export and WP All Import) and you need to have the Fuzzy Lookup Add-In for Excel installed.

With this process you could:

Make better recommendations based on product views and purchases

Perform product matches by attributes not featured in Tags or Category names

Avoid the use of post tags altogether

Combine external data sources, like SEMrush to order matches by search demand (see a post on a related topic here)

Put simply, you can build your own product recommendations model using all sorts of attributes normally reserved for very powerful, enterprise systems.

Minor caveat: as with all home brewed methodologies the results aren’t always perfect and it’s, therefore, wise to have a few iterations until you’re happy with the results. Also, it’s easy to keep on plodding along for too long, with the spectre of diminishing returns fatiguing your efforts.

For me, as long as the product recommendations kind of make sense and you’re saving time in the process, that’s a win. I particularly like anything that improves my internal links in sync with search volumes. Have a think about ideas like that while you’re soaking up this methodology:

Here’s how I create a related products table that is importable into WooCommerce.

Export the data with WP All Export

First, we need some product data to work with. Head to WP All Export and select Specific Post Type. In the drop-down, find “WooCommerce Products”. Then in the options below, click the Customise Export button.

When you customise your export, you perhaps don’t need every attribute in the CSV. I have a preset export template that looks a little like this:

The main data points I tend to always use are short, text-based descriptors such as title, tags, colour and category.

By the way, don’t be greedy. If you use the actual product description for the fuzzy matching process below, you’ll quickly run out of power. There are too many characters for Fuzzy match to be able to handle.

Download your data and open Excel.

Processing the data in Excel with Fuzzy Lookup

Firstly, create an Excel file. Mine’s called “Playground with transpose” it’s an exciting and appropriate name because I’m going to be creating a macro to do a bit of clever transposing later on.

For now, here are the important details:

I’ve created two identical data tables on Worksheet A and Worksheet B (highlighted in blue), sorted in opposite order by ID value (highlighted in Green).

Why two tables? Fuzzy match works from two tables and in a linear fashion, so I believe that having two tables in reverse order of each other will allow the tool to deliver a good breadth of matches. I could be wrong about the linearity; it’s just a hunch but seems to work well. You could also sort by page views or order volume as a measure of popularity. This is where data from external sources could add an awful lot of value to the results!

I’ve named each table very imaginatively as TableA and TableB (highlighted in red).

Next, I’m going to head to the Fuzzy Lookup tab. Make sure it’s installed, create a new tab (I’ve called mine “Fuzzy”) and click the Fuzzy Toolbar button.

You need to think about the data points you match on and in what order. This is very definitely a place for trial and error.

In my example, I’m going to match by Product Category, then Brand for simplicity. You could match by Colour and Product Title (or lots of unique combinations). It’s just something that would be unique to the type of products you have.

I deselect most output columns for my production data as you’ll end up with duplicates – but make sure you’re keeping what you need and don’t be scared to throw away the results and try something new.

Save your spreadsheet! When you click “Go” you’ll immediately wish you had as Excel will look like it’s crashed and your laptop cooling fan will spin up:

After a bit of time, you end up with a result. I have to admit – 12 related matches on two match columns was too much for my little i7 processor to handle, so I switched down to 8.

Naturally, it’s important to check you’re happy with the outcome and re-run the process if not. There are lots of different ways you can match products to similar products and lots of ways to sort the match order (sales volume, view count and so on), so don’t just settle for the first result!

Prepare the data for upload

For this next step, you need to copy the product ID list from the left and the product ID list from the right into a new table:

ID MATCH ID 1234 456 1234 457 1234 458 1234 1234

It’ll look something like what’s above, only longer.

Once you’ve created your table, you’ll see the problem. It’s a 2 column table with many duplicates in the left-hand column and some duplicates in the right. Duplicates between the left and right columns would mean your related products would recommend themselves, so best to clean that up. Managing the duplicates in this way is easy, you can just use =EXACT() to find them and delete.

Transpose the data into columns

When you’re done, we still have the problem of many duplicate IDs in the left hand column, so we need to transpose the duplicate rows in to columns in Excel. This handy VBA Macro from KuTools is an absolute lifesaver:

Sub ConvertTable() ‘Update 20150113 Dim xArr1 As Variant Dim xArr2 As Variant Dim InputRng As Range, OutRng As Range Dim xRows As Long xTitleId = “KutoolsforExcel” Set InputRng = Application.Selection Set InputRng = Application.InputBox(“Range :”, xTitleId, InputRng.Address, Type:=8) Set OutRng = Application.InputBox(“Out put to (single cell):”, xTitleId, Type:=8) Set OutRng = OutRng.Range(“A1”) xArr1 = InputRng.Value t = UBound(xArr1, 2): xRows = 1 With CreateObject(“Scripting.Dictionary”) .CompareMode = 1 For i = 2 To UBound(xArr1, 1) If Not .exists(xArr1(i, 1)) Then xRows = xRows + 1: .Item(xArr1(i, 1)) = VBA.Array(xRows, t) For ii = 1 To t xArr1(xRows, ii) = xArr1(i, ii) Next Else xArr2 = .Item(xArr1(i, 1)) If UBound(xArr1, 2) < xArr2(1) + t – 1 Then ReDim Preserve xArr1(1 To UBound(xArr1, 1), 1 To xArr2(1) + t – 1) For ii = 2 To t xArr1(1, xArr2(1) + ii – 1) = xArr1(1, ii) Next End If For ii = 2 To t xArr1(xArr2(0), xArr2(1) + ii – 1) = xArr1(i, ii) Next xArr2(1) = xArr2(1) + t – 1: .Item(xArr1(i, 1)) = xArr2 End If Next End With OutRng.Resize(xRows, UBound(xArr1, 2)).Value = xArr1 End Sub

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Sub ConvertTable()

‘Update 20150113

Dim xArr1 As Variant

Dim xArr2 As Variant

Dim InputRng As Range, OutRng As Range

Dim xRows As Long

xTitleId = “KutoolsforExcel”

Set InputRng = Application.Selection

Set InputRng = Application.InputBox(“Range :”, xTitleId, InputRng.Address, Type:=8)

Set OutRng = Application.InputBox(“Out put to (single cell):”, xTitleId, Type:=8)

Set OutRng = OutRng.Range(“A1”)

xArr1 = InputRng.Value

t = UBound(xArr1, 2): xRows = 1

With CreateObject(“Scripting.Dictionary”)

    .CompareMode = 1

    For i = 2 To UBound(xArr1, 1)

        If Not .exists(xArr1(i, 1)) Then

            xRows = xRows + 1: .Item(xArr1(i, 1)) = VBA.Array(xRows, t)

            For ii = 1 To t

                xArr1(xRows, ii) = xArr1(i, ii)

            Next

        Else

            xArr2 = .Item(xArr1(i, 1))

            If UBound(xArr1, 2) < xArr2(1) + t – 1 Then

                ReDim Preserve xArr1(1 To UBound(xArr1, 1), 1 To xArr2(1) + t – 1)

                For ii = 2 To t

                    xArr1(1, xArr2(1) + ii – 1) = xArr1(1, ii)

                Next

            End If

            For ii = 2 To t

                xArr1(xArr2(0), xArr2(1) + ii – 1) = xArr1(i, ii)

            Next

            xArr2(1) = xArr2(1) + t – 1: .Item(xArr1(i, 1)) = xArr2

        End If

    Next

End With

OutRng.Resize(xRows, UBound(xArr1, 2)).Value = xArr1

End Sub

To create a Macro, copy this code and head to View > Macros. Give it a name, “TransposeUnique” and click “Create”. Paste the code into the Macro editor and save it.

Then, press the F5 key to run the Macro or head back to View > Macros, select your new Macro and click “Run”.

Once the Macro has run, your table is ready! I copy the results to a new tab and then save that as a csv file:

Upload into WooCommerce

I mentioned we use WP All Export for the exporting process and funnily enough, we use WP All Import for the import process! I created a step by step to upload your CSV file once it’s ready. Happy uploading!

Upload your CSV Data:

2. Check that the import data looks right before you proceed:

3. Map data to import with the WooCommerce add-on:

4. Being sure to add all variables for each ID:

5. Match your products with cross-sell products (using the parent ID in this case):

6. Choose which product data to update (only cross-sell data):

From there, run the update and let the process complete before you check the pages are updated.

As I’ve mentioned several times, I’d strongly recommend you try a few iterations of this process to suit your own needs. This article is very much a prototype – in fact, the process changed for me while I was writing this article!

I do think, though, that there’s an opportunity to include data from external sources to drastically improve your related product targeting, particularly from an SEO standpoint. Have fun experimenting with that!

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[the-fitsquad]

Spending budget Workstation Computer

Xidax

In this age of technological advancement you will locate a number of devices that have been made to ease the movement of function and processes. These looking an entry level or mid range workstation will uncover that the graphics card is optional. Baik Smithfield dan Presler, keduanya mendukung memory RAM 4 GB. Desktop PCs supply the most flexibility for severe multi-monitor users, and they typically have much more than a single display port and are easily upgraded with additional graphic cards. These include elevated system expandability, larger-speed memory, and multicore updates to power the most demanding workflows,” according to HP. For users of Adobe Premiere Pro CC, Autodesk 3DS Max and equivalent application, the eight-core chip frankly does not offer significantly of a obtain over the more affordable six-core model. Featuring assistance for up to dual Intel® V3 Xeon processors with Intel’s Turbo Boost Technology and Intel® Hyper-Threading Technology.

The very good news although, Windows 10 Mobile create 15250 has now been created offered for customers as part of the Windows Insider system, and it now brings 3 new characteristics. If you a laptop, you may experience enhance functionality by plugging your laptop into the wall’s energy plug because numerous laptops are developed to slow down when not plugged into a energy outlet to save battery energy. The file replication service can’t cease replicating the method volume simply because of an internal error. EHS staff are offered to train personal computer customers on how to adjust their computer workstations and perform safely. Microsoft has announced the arrival of new Windows 10 Pro for Workstations, which has been made to meet the needs of advanced customers on higher-end PCs.

The PowerMax X0301 supports dual Intel Xeon Processors, up to 8 Cores, up to 32GB DDR2 memory, and a Quadro skilled graphics solution. And packed inside the show, users have a choice of dual- or quad-core Intel Core i3 or Intel Xeon E3-1200 series processors, and either Intel HD graphics or one particular of 4 NVIDIA Quadro graphics cards, like the Quadro 4000M. There will be ‘cheaper’ possibilities in the Z6 and Z4. The Z6 caps the memory at 384GB with the dual Xeon CPU. HP ZBook® mobile workstations provide a lightweight, compact style powered by Intel® Xeon® processors for maximum power, anyplace you choose to operate. “The addition of our most current Z Workstations and Z Turbo Drive demonstrate HP Inc’s unwavering commitment to experts who regularly push the limits of technology to bring the globe and the universe life-altering innovations,” said Gwen Coble, HP’s EMEA director for commercial and retail options.

All Intel CPUs function Intel Turbo Enhance two. technology which automatically overclocks the processor to up to 110% of its stock speed. I’d like to also point out right here that the whole video card thing becomes far a lot more intriguing if you’re operating a CAD package like Inventor that uses Direct3D rather of OpenGL. Business desktops might not be the hottest players in the Computer industry, but in terms of the actual number of units the big companies ship every single year, they represent a important segment. The P4DC6+ ships with two coolers for processors (with vertical fins and a fan attached on 1 side) they are quite noisy (4700 rpm, 16.two CFM) but effective. Update: As some commenters have pointed out, the new Razer Blade 14 now has an optional 3,200 x 1,800 screen, far better (though non-skilled) graphics and a equivalent price to the Dell.

The Z Series from HP is not only incredibly rapidly, but looks sleek and offers consumers new levels of serviceability. The Software program Licensing Service reported that the non-genuine grace period expired (kind two). Assistance for the PCIe x4 slots is apparently added by an further PCH. Despite the fact that the i860 processor is meant for high-performance workstations it seems to be a lot more appropriate for servers. Equipped with a powerful Intel Core i7-6700HQ Quad-Core + Hyper-Threading two.6GHz-three.5GHz CPU. We happened to get the new and the old Intel Xeons nearly simultaneously, and thus we got a line of the processors clocked at 1.7 GHz (Foster), 1.8 and 2.2 GHz (Prestonia). The new dual core chip in this so-referred to as entry-level machine from Workstation Specialists tends to make it a great decision for CAD users who do little far more than ‘design’.

To get a image of how nicely a particular CPU behaves, one particular can appear for how fast it is, which is dictated by its clock speed, normally expressed in gigahertz (GHz), as nicely as how numerous cores it has, its instruction set, memory bandwidth, cache and other aspects. Guests do not usually verify out by the hotels posted check out time. General, the new machine boosts the memory, CPU core count, graphics and PCIe bandwidth capacity substantially across the board compared to its earlier Z840 flagship model. The info, information, text, software, files, icons, video clips, specifications, photographs, photos, graphics, literature, technical data, ads, organization, layout, design, copyrighted supplies, trademarks, trade dress, and other content material contained on or provided by way of the Site(s) (collectively, the “EQ Content material”) are owned by Equator and its licensors, and are protected by applicable United States and international copyright and other intellectual property rights, laws and treaties.

Even though accessing the tough disk, a recalibrate operation failed, even right after retries. The clustered disk resource consists of software snapshot diff location that are not supported for Cluster Shared Volumes. It is modest in size, but it has a lot of sophisticated and powerful workstation utilized for word processing computer software. These days HP revealed in a press release that it is revising its Z workstation lineup with a quantity of improved specifications. Ada solusi untuk mendinginkan prosesor menggunakan dengan menggunakan cairan, tapi ini akan secara dramatis meningkatkan harga produk. With the HP Z Workstation technologies, Hexagon Geospatial software program users can now consider processing a significant mosaic themselves. The victims would be completely unaware their devices had been infected, and victims would then be at risk from ransomware attacks or viruses that compromise safety systems.

Numerous enterprise owners feel obligated to cut costs exactly where they can in order to increase their net profits, and this price-cutting mentality most likely carries over to the selection of Computer backup software program, also. Dismaping itu Intel Xeon E7 v4 masih tetap mengandalkan teknologi lama seperti Intel Turbo Increase two. dan Intel Hyper Threading. The new portfolio consists of 3 new HP ZBook Mobile Workstations, processor and graphics enhancements to the award-winning line of HP Z Desktop Workstations, and two new HP Z Displays. Best for space-constrained environments, APEXX 1 Model 1402 delivers engineers, architects, and other visualization pros maximum performance at an reasonably priced price. I guess it is difficult to get totally free product keys for your workplace, but you can get a significantly less expensive one from , I got my essential from this internet site and its low price tag shocked me a lot.

Ask any IT pro and they will inform you the only computers worth building are workstations for content material creation and engineering design work. Constructed with IPS Gen 2 panels, HP Z Displays deliver a energy savings of up to 37 percent compared to HP’s 1st-generation IPS technologies merchandise, yet still provide the exact same superb colour accuracy across wide viewing angles as compared with IPS Gen 1. The HP Z Displays are Energy href=”https://kelsusit.com/refurbished-computer-workstations/”> what is it worth STAR® certified and EPEAT® Gold registered. I have talked with clients who use 12 core machines, although I do not suggest it due to limitations with CAD application and using 12 hyper-threaded cores. The location of regularly-employed devices (keyboard, telephone, and mouse) should remain inside the repetitive access (major operate zone) (Figure 3).

If its the Dual Quad core i7 xeons then i do not believe sonar will see all 16 threads. For a better idea of what you must aim for, verify out if your major plan comes with a list of certified hardware. The Logical Disk Manangement database is complete, no more volumes or disks may possibly be configured. The BlueBorne attack can also perform on other Bluetooth-enabled devices, including computers and IoT gadgets. These solutions usually use a flexible workflow to grant access and several have further security attributes and capabilities like service account password management and integration with administrative jump servers. The modular design and style of the HP Z640 allows the user to configure the workstation as a single or dual processor program. Win7 does not have driver for new Intel USB controller, so when win7 installation environment is loaded keyboard and mouse stops operating.

Customers must be added to both the RealNex CRM Desktop database as well as to the RealNex subscription to take benefit of both the Desktop and On the internet versions of the RealNex CRM. With high core count and memory capacity, this workstation is developed for pros looking for mainstream overall performance and cost-effective power. You expressly understand and agree that you, and not Equator, are solely and completely accountable for all User Content material that you upload, download, post, e-mail, transmit or otherwise make available via the Web site(s) like any and all listings or displays of listings that you offer or otherwise make obtainable by way of the Website(s). Processors will not operate (such as 32-bit operation) with no an Intel® 64 architecture-enabled BIOS.

25. Multi-Core is developed to improve performance of particular application goods. Right here at JasonL we make or import all our office workstation merchandise which makes it possible for us to offer you you a price range office furniture remedy. LA Micro UK offers the lowest prices and the quickest lead instances on HP Workstations, including the Z620. HP says the Z8 and Z6 workstations will be obtainable in October. • Two years’ knowledge with AutoCAD or DraftSight CAD software and SolidWorks CAD software. The HP ZBook Studio G4 is a strong machine for creators squeezed into a sleek laptop. Next-gen processing, most recent graphics, and lightning-quick storage. AMD telah mengumumkan processor A-Series generasi ke-7 untuk perangkat mobile dan HP Envy x360 menjadi laptop pertama yang menggunakan chip Bristol Ridge ini.

A PAW will not defend an environment from an adversary that has currently gained administrative access more than an Active Directory Forest. Then concentrate on your perform, not your workstation, as you expertise effective overall performance, whisper-quiet computing, and tool-less access in a conveniently compact style. All keyboard workstations contain onboard effects processors. We advocate NVIDIA Quadro specialist graphics cards with our systems, as these help numerous displays for enhanced productivity and have ISV certified drivers for hundreds of top applications. HP’s reinvention of detachable PCs started earlier this year with the introduction of the HP Spectre x2 and the HP Elite x2. Today’s introduction of the HP ZBook x2 completes HP’s trifecta with its most strong detachable resolution targeted for the inventive community.

This Workstation Computer functions ample expansion slots, USB 3.1, and VGA video capabilties correct from the board (DP, HDMI, and DVI-D from the board when paired with a E3 v5 CPU featuring Intel® HD Graphics P530). Workstations that contain panels let workers enjoy privacy whilst working on sensitive projects. HP engaged BMW DesignWorks as element of its industrial design and style group and to do the worldwide customer study into what its buyers want from workstations. If you are shopping for some thing less ultra-sleek for your traditional residence workplace then the desk from Sixay furnishings could be the a single for you. As a student in our plan, you will understand computer aided design layout and 3D strong modeling definition.

A typical WhisperStation configuration characteristics ultra-quiet fans and higher efficiency power supply, internal soundproofing, AMD Opteron or Intel Xeon processors, NVIDIA® Quadro® Expert graphics, and NVIDIA Tesla® GPUs for computation. As we all know there is only 1 other Apple box of tricks that can fill this void and it is about £7000.00 away from getting employed by most along with its seriously outdated hardware and, to be honest, just not what is truly needed for a pro circumstance. Would you like a clever, strong & silent Workstation Computer to run numerous displays in crowded workplaces like banks, visitors control and headquarters of any sort? But when consumer service can’t do something (and these reps are quite limited in what they can do, which is again undesirable policy) it’s time to hunt down a manager.

I like it and like HP’s try to give a mobile ‘real machine’ that delivers fascinating options (i.e. i7 8650U, 32 GB RAM, up to two TB, SD card slot) – cool. The new Xeon platform combines the raw performance of ‘Sandy Bridge’ with up to 16 cores and 32 threads, which is 33% far more cores than have been accessible on Westmere. All three new mobile workstations are obtainable worldwide for purchase starting nowadays. I am going to speak about Intel processors as a individual criteria. One particular significant advantage is that Computer-primarily based workstations can be a lot more easily accepted since these workstations will not substantially alter operating procedures in the radiology division in the course of the initial introductory phase. We will start with the new functions as this is very fascinating for customers in the Windows telephone neighborhood.

Preserve your HP Z Workstation in tune with your skilled application workloads. The world’s most secure, most manageable and most reputable enterprise-class desktops with outstanding assistance for your end-users. The HP Z820 gives up to 24 processing cores, up to 512 GB of ECC memory, up to 15 TB of high-speed storage, and up to two NVIDIA K6000 graphics. You want to pair up these Graphic cards with the right CPU for them to function successfully. The Lumia 2020 is an ARM-primarily based tablet running Windows eight.1 RT. Microsoft of 2014 hadn’t however mastered Win32 emulation on ARM, limiting Windows RT devices to apps downloaded from the Windows Shop. Due to this users will discover it is much more powerful to purchase more quickly processors with fewer cores.

Considering that SOLIDWORKS is a single threaded application, we hugely advise ‘professional overclocked’ systems simply because that will optimise its functionality regardless of the activity at hand. The IB Threat Navigator is a true-time marketplace-threat management platform that supplies a extensive measure of threat exposure across several asset classes about the globe. Investing in custom workplace furniture, distinctive shelving options, or modular meeting tables can make a important distinction in how your personnel interact with clients, as well as one particular another. Staying in the same position, at the identical desk, day when day, is not conducive in permitting groups of people to operate at their best. You can discover a database of Certified Graphics Cards for CAD items on Autodesk’s website.

Our modern workplace furnishings will reinvent the space that defines your workday and sparks the imagination of your personnel and clients. Unlike the modular HP Elite Slice , the Z2 Mini is upgraded in considerably the identical way as any other desktop tower is: by opening it up and installing the elements. Or if you want a conference table—but only when or twice a month—then a modular meeting table that can be rearranged into a computer desk may be the ideal answer. I mention this software program right here because the quantity of RAM and processor throughput needed by this software program is the maximum anyplace in the software arena. In Workplace 1, start troubleshooting the difficulty by verifying the connectivity difficulty in between the workstation and laptop in the Networking Closet (pinging the laptop in the Networking Closet fails).

For additional details about the workplace workstation merchandise we have offered, get in touch with Davies Workplace nowadays. Scan 3XS Pro Graphics workstations are made to provide the ultimate in overall performance, responsiveness and reliability. It also makes it possible for separate airflow for the CPUs and expansion cards when configured with two processors. Pada CPU dengan quad core, Intel memperkenalkan Xeon 3200-series yang merupakan pengemasan ulang dari Core 2 Quad. Z Workstations will prepare your powerful HP workstation and load all your software program. The hardware inside server and workstation systems is comparable to what you would locate in a desktop computer. And if you will be using CPU rendering, I would not personally suggest going for anything below an Intel Core i3. is a technologies blog dedicated to graphics cards and Pc gaming.

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[solongdarling-blog]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman

Is your website beating, meeting, or behind the industry average?

Wolfgang Digital's 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business's online performance and understand which metrics drive e-commerce success.

This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks.

Gaining insights into which key metrics will ensure e-commerce success

You can digest the full study here.

Skim through the key takeaways below:

1. Google remains people's window to the web, but its dominance is in decline.

The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in last year's study. In numerical terms, Google is growing - it's simply that the big G's share of the pie is in decline.

2. Google's influence is declining as consumers' paths to purchase become more diverse, with "dark traffic" on the rise.

This occurs when Google Analytics doesn't recognize a source by default, like people sharing links on WhatsApp. Dark traffic shows up as direct traffic in Google Analytics. Direct traffic grew from 17% to 18% of traffic.

3. Consumers' paths to purchase have gotten longer.

It now takes 12% more clicks to generate a million euro online than it did 12 months ago, with 360,000 clicks being the magic million-euro number in 2017.

4. Mobile earns more share, yet desktop still delivers the dollars.

2017 is the first year mobile claimed more sessions (52%) than desktop (36%) and tablet (12%) combined. Desktop generates 61% of all online revenue, with users 164% more likely to convert than those browsing on mobile. Plus, when desktop users convert, they spend an average of 20% more per order than mobile shoppers.

5. The almighty conversion rate: e-commerce sites average 1.6%.

E-commerce websites averaged 1.6% overall. Travel came in at 2.4%. Online-only retailers saw 1.8% conversion rates, while their multichannel counterparts averaged 1.2%

6. Don't shop if you're hungry.

Conversion rates for food ordering sites are fifteen times those of typical retail e-commerce!

***Correlation explanation: The most unique and most useful part of our study is our correlation calculation. We analyze which website metrics correlate with e-commerce success. Before I jump into our correlation findings, let me explain how to read them. Zero means no correlation between the two metrics. One means perfect correlation; for example, "every time I sneeze, I close my eyes." Point five (0.5) means that as one metric increases 100%, the other metric increases 50%. A negative correlation means that as one variable increases, the other decreases.

From our experience compiling these stats over the years, any correlation over .2 is worth noting. North of 0.4 is a very strong correlation. I've ranked the following correlations below in order of strength, starting with the strongest.

7. Sticky websites sell more (0.6).

The strongest correlation in the study was between time spent on a website and conversion rate (0.6 correlation). By increasing time on site by 16%, conversion rates ramp up 10%. Pages per session also correlated solidly with revenue growth (0.25).

8. People trust Google (0.48).

According to Forbes, Google is the world's second most valuable brand. Our figures agree. People who got more than average organic traffic from Google enjoyed a savagely strong conversion rate (0.48). It seems that when Google gives prominent organic coverage to a website, that website enjoys higher trust and, in turn, higher conversion rates from consumers.

9. Tablet shoppers love a bit of luxury (0.4).

Higher-than-average tablet sessions correlated very strongly with high average order values (0.4). However, pricey purchases require more clicks, no matter the device.

10. Loyal online shoppers are invaluable (0.35).

Your best-converting customers are always your returning loyal customers. Typically they show up as direct traffic, high levels of which correlated very strongly with conversion rates (0.35).

11. Speed matters (0.25).

Average site speed was 6 seconds. This is far higher than the generally recommended 2 seconds. There was a strong inverse correlation between average page load time and revenue growth (0.25). Reducing the average load time by 1.6 seconds would increase annual revenue growth by 10%.

12. Mobile is a money-making machine (0.25).

Websites that got more mobile pageviews (0.25) and more tablet pageviews (0.24) grew revenue faster.

13. Email pays dividends (0.24).

Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24).

14. Bing CPC represents a quick win (0.22).

Websites with a higher share of Bing CPC traffic tend to see a higher AOV (0.22). This, coupled with lower CPCs, makes Bing an attractive low-volume high-profit proposition. Bing has made the route into Bing Ads much easier, introducing a simple one-click tool which will convert your AdWords campaigns into Bing Ad campaigns.

15. Pinterest can be powerful (0.22).

Websites with more Pinterest traffic enjoyed higher AOVs (0.22). This demonstrates Pinterest's power as a visual research engine, a place where people research ideas before taking an action - for example, planning a wedding, designing a living room, or purchasing a pair of pumps. The good news for digital marketers is that Pinterest recently launched its self-service ad platform.

Black holes

We used Google Analytics to compile the report. Once installed correctly, Google Analytics is very accurate in the numbers it does reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:

Offline conversions: For 99% of our data set, there is no offline conversion tracking setup. Google is introducing measures to make it easier to track this. Once marketing directors get visibility on the offline impact of their online spend, we expect more offline budget to migrate online.

Cross-device conversions: It's currently very difficult to measure cross device conversions. According to Google themselves, 90% of goals occur on more than one device. Yet Google Analytics favors the sturdy desktop, as it generates the most same-device conversions. The major loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don't even have a desktop version of their app!

Google is preparing to launch enhanced reporting in the coming months, which will give greater visibility on cross-device conversions. Hopefully this will give us a clearer picture of social's role in conversion for our 2018 study.

The full report is available here and I'd love to answer your questions in the comments section below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[fromthegrotto-blog1]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman

Is your website beating, meeting, or behind the industry average?

Wolfgang Digital's 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business's online performance and understand which metrics drive e-commerce success.

This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks.

Gaining insights into which key metrics will ensure e-commerce success

You can digest the full study here.

Skim through the key takeaways below:

1. Google remains people's window to the web, but its dominance is in decline.

The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in last year's study. In numerical terms, Google is growing - it's simply that the big G's share of the pie is in decline.

2. Google's influence is declining as consumers' paths to purchase become more diverse, with "dark traffic" on the rise.

This occurs when Google Analytics doesn't recognize a source by default, like people sharing links on WhatsApp. Dark traffic shows up as direct traffic in Google Analytics. Direct traffic grew from 17% to 18% of traffic.

3. Consumers' paths to purchase have gotten longer.

It now takes 12% more clicks to generate a million euro online than it did 12 months ago, with 360,000 clicks being the magic million-euro number in 2017.

4. Mobile earns more share, yet desktop still delivers the dollars.

2017 is the first year mobile claimed more sessions (52%) than desktop (36%) and tablet (12%) combined. Desktop generates 61% of all online revenue, with users 164% more likely to convert than those browsing on mobile. Plus, when desktop users convert, they spend an average of 20% more per order than mobile shoppers.

5. The almighty conversion rate: e-commerce sites average 1.6%.

E-commerce websites averaged 1.6% overall. Travel came in at 2.4%. Online-only retailers saw 1.8% conversion rates, while their multichannel counterparts averaged 1.2%

6. Don't shop if you're hungry.

Conversion rates for food ordering sites are fifteen times those of typical retail e-commerce!

***Correlation explanation: The most unique and most useful part of our study is our correlation calculation. We analyze which website metrics correlate with e-commerce success. Before I jump into our correlation findings, let me explain how to read them. Zero means no correlation between the two metrics. One means perfect correlation; for example, "every time I sneeze, I close my eyes." Point five (0.5) means that as one metric increases 100%, the other metric increases 50%. A negative correlation means that as one variable increases, the other decreases.

From our experience compiling these stats over the years, any correlation over .2 is worth noting. North of 0.4 is a very strong correlation. I've ranked the following correlations below in order of strength, starting with the strongest.

7. Sticky websites sell more (0.6).

The strongest correlation in the study was between time spent on a website and conversion rate (0.6 correlation). By increasing time on site by 16%, conversion rates ramp up 10%. Pages per session also correlated solidly with revenue growth (0.25).

8. People trust Google (0.48).

According to Forbes, Google is the world's second most valuable brand. Our figures agree. People who got more than average organic traffic from Google enjoyed a savagely strong conversion rate (0.48). It seems that when Google gives prominent organic coverage to a website, that website enjoys higher trust and, in turn, higher conversion rates from consumers.

9. Tablet shoppers love a bit of luxury (0.4).

Higher-than-average tablet sessions correlated very strongly with high average order values (0.4). However, pricey purchases require more clicks, no matter the device.

10. Loyal online shoppers are invaluable (0.35).

Your best-converting customers are always your returning loyal customers. Typically they show up as direct traffic, high levels of which correlated very strongly with conversion rates (0.35).

11. Speed matters (0.25).

Average site speed was 6 seconds. This is far higher than the generally recommended 2 seconds. There was a strong inverse correlation between average page load time and revenue growth (0.25). Reducing the average load time by 1.6 seconds would increase annual revenue growth by 10%.

12. Mobile is a money-making machine (0.25).

Websites that got more mobile pageviews (0.25) and more tablet pageviews (0.24) grew revenue faster.

13. Email pays dividends (0.24).

Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24).

14. Bing CPC represents a quick win (0.22).

Websites with a higher share of Bing CPC traffic tend to see a higher AOV (0.22). This, coupled with lower CPCs, makes Bing an attractive low-volume high-profit proposition. Bing has made the route into Bing Ads much easier, introducing a simple one-click tool which will convert your AdWords campaigns into Bing Ad campaigns.

15. Pinterest can be powerful (0.22).

Websites with more Pinterest traffic enjoyed higher AOVs (0.22). This demonstrates Pinterest's power as a visual research engine, a place where people research ideas before taking an action - for example, planning a wedding, designing a living room, or purchasing a pair of pumps. The good news for digital marketers is that Pinterest recently launched its self-service ad platform.

Black holes

We used Google Analytics to compile the report. Once installed correctly, Google Analytics is very accurate in the numbers it does reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:

Offline conversions: For 99% of our data set, there is no offline conversion tracking setup. Google is introducing measures to make it easier to track this. Once marketing directors get visibility on the offline impact of their online spend, we expect more offline budget to migrate online.

Cross-device conversions: It's currently very difficult to measure cross device conversions. According to Google themselves, 90% of goals occur on more than one device. Yet Google Analytics favors the sturdy desktop, as it generates the most same-device conversions. The major loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don't even have a desktop version of their app!

Google is preparing to launch enhanced reporting in the coming months, which will give greater visibility on cross-device conversions. Hopefully this will give us a clearer picture of social's role in conversion for our 2018 study.

The full report is available here and I'd love to answer your questions in the comments section below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[natsucchi-blog]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman

Is your website beating, meeting, or behind the industry average?

Wolfgang Digital's 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business's online performance and understand which metrics drive e-commerce success.

This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks.

Gaining insights into which key metrics will ensure e-commerce success

You can digest the full study here.

Skim through the key takeaways below:

1. Google remains people's window to the web, but its dominance is in decline.

The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in last year's study. In numerical terms, Google is growing - it's simply that the big G's share of the pie is in decline.

2. Google's influence is declining as consumers' paths to purchase become more diverse, with "dark traffic" on the rise.

This occurs when Google Analytics doesn't recognize a source by default, like people sharing links on WhatsApp. Dark traffic shows up as direct traffic in Google Analytics. Direct traffic grew from 17% to 18% of traffic.

3. Consumers' paths to purchase have gotten longer.

It now takes 12% more clicks to generate a million euro online than it did 12 months ago, with 360,000 clicks being the magic million-euro number in 2017.

4. Mobile earns more share, yet desktop still delivers the dollars.

2017 is the first year mobile claimed more sessions (52%) than desktop (36%) and tablet (12%) combined. Desktop generates 61% of all online revenue, with users 164% more likely to convert than those browsing on mobile. Plus, when desktop users convert, they spend an average of 20% more per order than mobile shoppers.

5. The almighty conversion rate: e-commerce sites average 1.6%.

E-commerce websites averaged 1.6% overall. Travel came in at 2.4%. Online-only retailers saw 1.8% conversion rates, while their multichannel counterparts averaged 1.2%

6. Don't shop if you're hungry.

Conversion rates for food ordering sites are fifteen times those of typical retail e-commerce!

***Correlation explanation: The most unique and most useful part of our study is our correlation calculation. We analyze which website metrics correlate with e-commerce success. Before I jump into our correlation findings, let me explain how to read them. Zero means no correlation between the two metrics. One means perfect correlation; for example, "every time I sneeze, I close my eyes." Point five (0.5) means that as one metric increases 100%, the other metric increases 50%. A negative correlation means that as one variable increases, the other decreases.

From our experience compiling these stats over the years, any correlation over .2 is worth noting. North of 0.4 is a very strong correlation. I've ranked the following correlations below in order of strength, starting with the strongest.

7. Sticky websites sell more (0.6).

The strongest correlation in the study was between time spent on a website and conversion rate (0.6 correlation). By increasing time on site by 16%, conversion rates ramp up 10%. Pages per session also correlated solidly with revenue growth (0.25).

8. People trust Google (0.48).

According to Forbes, Google is the world's second most valuable brand. Our figures agree. People who got more than average organic traffic from Google enjoyed a savagely strong conversion rate (0.48). It seems that when Google gives prominent organic coverage to a website, that website enjoys higher trust and, in turn, higher conversion rates from consumers.

9. Tablet shoppers love a bit of luxury (0.4).

Higher-than-average tablet sessions correlated very strongly with high average order values (0.4). However, pricey purchases require more clicks, no matter the device.

10. Loyal online shoppers are invaluable (0.35).

Your best-converting customers are always your returning loyal customers. Typically they show up as direct traffic, high levels of which correlated very strongly with conversion rates (0.35).

11. Speed matters (0.25).

Average site speed was 6 seconds. This is far higher than the generally recommended 2 seconds. There was a strong inverse correlation between average page load time and revenue growth (0.25). Reducing the average load time by 1.6 seconds would increase annual revenue growth by 10%.

12. Mobile is a money-making machine (0.25).

Websites that got more mobile pageviews (0.25) and more tablet pageviews (0.24) grew revenue faster.

13. Email pays dividends (0.24).

Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24).

14. Bing CPC represents a quick win (0.22).

Websites with a higher share of Bing CPC traffic tend to see a higher AOV (0.22). This, coupled with lower CPCs, makes Bing an attractive low-volume high-profit proposition. Bing has made the route into Bing Ads much easier, introducing a simple one-click tool which will convert your AdWords campaigns into Bing Ad campaigns.

15. Pinterest can be powerful (0.22).

Websites with more Pinterest traffic enjoyed higher AOVs (0.22). This demonstrates Pinterest's power as a visual research engine, a place where people research ideas before taking an action - for example, planning a wedding, designing a living room, or purchasing a pair of pumps. The good news for digital marketers is that Pinterest recently launched its self-service ad platform.

Black holes

We used Google Analytics to compile the report. Once installed correctly, Google Analytics is very accurate in the numbers it does reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:

Offline conversions: For 99% of our data set, there is no offline conversion tracking setup. Google is introducing measures to make it easier to track this. Once marketing directors get visibility on the offline impact of their online spend, we expect more offline budget to migrate online.

Cross-device conversions: It's currently very difficult to measure cross device conversions. According to Google themselves, 90% of goals occur on more than one device. Yet Google Analytics favors the sturdy desktop, as it generates the most same-device conversions. The major loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don't even have a desktop version of their app!

Google is preparing to launch enhanced reporting in the coming months, which will give greater visibility on cross-device conversions. Hopefully this will give us a clearer picture of social's role in conversion for our 2018 study.

The full report is available here and I'd love to answer your questions in the comments section below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[monoxaos-blog]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman

Is your website beating, meeting, or behind the industry average?

Wolfgang Digital's 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business's online performance and understand which metrics drive e-commerce success.

This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks.

Gaining insights into which key metrics will ensure e-commerce success

You can digest the full study here.

Skim through the key takeaways below:

1. Google remains people's window to the web, but its dominance is in decline.

The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in last year's study. In numerical terms, Google is growing - it's simply that the big G's share of the pie is in decline.

2. Google's influence is declining as consumers' paths to purchase become more diverse, with "dark traffic" on the rise.

This occurs when Google Analytics doesn't recognize a source by default, like people sharing links on WhatsApp. Dark traffic shows up as direct traffic in Google Analytics. Direct traffic grew from 17% to 18% of traffic.

3. Consumers' paths to purchase have gotten longer.

It now takes 12% more clicks to generate a million euro online than it did 12 months ago, with 360,000 clicks being the magic million-euro number in 2017.

4. Mobile earns more share, yet desktop still delivers the dollars.

2017 is the first year mobile claimed more sessions (52%) than desktop (36%) and tablet (12%) combined. Desktop generates 61% of all online revenue, with users 164% more likely to convert than those browsing on mobile. Plus, when desktop users convert, they spend an average of 20% more per order than mobile shoppers.

5. The almighty conversion rate: e-commerce sites average 1.6%.

E-commerce websites averaged 1.6% overall. Travel came in at 2.4%. Online-only retailers saw 1.8% conversion rates, while their multichannel counterparts averaged 1.2%

6. Don't shop if you're hungry.

Conversion rates for food ordering sites are fifteen times those of typical retail e-commerce!

***Correlation explanation: The most unique and most useful part of our study is our correlation calculation. We analyze which website metrics correlate with e-commerce success. Before I jump into our correlation findings, let me explain how to read them. Zero means no correlation between the two metrics. One means perfect correlation; for example, "every time I sneeze, I close my eyes." Point five (0.5) means that as one metric increases 100%, the other metric increases 50%. A negative correlation means that as one variable increases, the other decreases.

From our experience compiling these stats over the years, any correlation over .2 is worth noting. North of 0.4 is a very strong correlation. I've ranked the following correlations below in order of strength, starting with the strongest.

7. Sticky websites sell more (0.6).

The strongest correlation in the study was between time spent on a website and conversion rate (0.6 correlation). By increasing time on site by 16%, conversion rates ramp up 10%. Pages per session also correlated solidly with revenue growth (0.25).

8. People trust Google (0.48).

According to Forbes, Google is the world's second most valuable brand. Our figures agree. People who got more than average organic traffic from Google enjoyed a savagely strong conversion rate (0.48). It seems that when Google gives prominent organic coverage to a website, that website enjoys higher trust and, in turn, higher conversion rates from consumers.

9. Tablet shoppers love a bit of luxury (0.4).

Higher-than-average tablet sessions correlated very strongly with high average order values (0.4). However, pricey purchases require more clicks, no matter the device.

10. Loyal online shoppers are invaluable (0.35).

Your best-converting customers are always your returning loyal customers. Typically they show up as direct traffic, high levels of which correlated very strongly with conversion rates (0.35).

11. Speed matters (0.25).

Average site speed was 6 seconds. This is far higher than the generally recommended 2 seconds. There was a strong inverse correlation between average page load time and revenue growth (0.25). Reducing the average load time by 1.6 seconds would increase annual revenue growth by 10%.

12. Mobile is a money-making machine (0.25).

Websites that got more mobile pageviews (0.25) and more tablet pageviews (0.24) grew revenue faster.

13. Email pays dividends (0.24).

Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24).

14. Bing CPC represents a quick win (0.22).

Websites with a higher share of Bing CPC traffic tend to see a higher AOV (0.22). This, coupled with lower CPCs, makes Bing an attractive low-volume high-profit proposition. Bing has made the route into Bing Ads much easier, introducing a simple one-click tool which will convert your AdWords campaigns into Bing Ad campaigns.

15. Pinterest can be powerful (0.22).

Websites with more Pinterest traffic enjoyed higher AOVs (0.22). This demonstrates Pinterest's power as a visual research engine, a place where people research ideas before taking an action - for example, planning a wedding, designing a living room, or purchasing a pair of pumps. The good news for digital marketers is that Pinterest recently launched its self-service ad platform.

Black holes

We used Google Analytics to compile the report. Once installed correctly, Google Analytics is very accurate in the numbers it does reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:

Offline conversions: For 99% of our data set, there is no offline conversion tracking setup. Google is introducing measures to make it easier to track this. Once marketing directors get visibility on the offline impact of their online spend, we expect more offline budget to migrate online.

Cross-device conversions: It's currently very difficult to measure cross device conversions. According to Google themselves, 90% of goals occur on more than one device. Yet Google Analytics favors the sturdy desktop, as it generates the most same-device conversions. The major loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don't even have a desktop version of their app!

Google is preparing to launch enhanced reporting in the coming months, which will give greater visibility on cross-device conversions. Hopefully this will give us a clearer picture of social's role in conversion for our 2018 study.

The full report is available here and I'd love to answer your questions in the comments section below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[krestmarketinggroup-blog]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by  Alan_Coleman   Is your website beating, meeting, or behind the industry average?

   Wolfgang Digital’s  2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand which metrics drive e-commerce success.

  This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

    Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks. 

 Gaining insights into which key metrics will ensure e-commerce success 

  You can digest the  full study here .

  Skim through the key takeaways below:

   1. Google remains people’s window to the web, but its dominance is in decline.   

  The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in  last year’s study . In numerical terms, Google is growing — it’s simply that the big G’s share of the pie is in decline.

  2. Google’s influence is declining as consumers’ paths to purchase become more diverse, with “dark traffic” on the rise.  This occurs when Google Analytics doesn’t recognize a source by default, like people sharing links on WhatsApp. Dark traffic shows up as direct traffic in Google Analytics. Direct traffic grew from 17% to 18% of traffic.

  3. Consumers’ paths to purchase have gotten longer.   

  It now takes 12% more clicks to generate a million euro online than it did 12 months ago, with 360,000 clicks being the magic million-euro number in 2017.

  4. Mobile earns more share, yet desktop still delivers the dollars.   

  2017 is the first year mobile claimed more sessions (52%) than desktop (36%) and tablet (12%) combined. Desktop generates 61% of all online revenue, with users 164% more likely to convert than those browsing on mobile. Plus, when desktop users convert, they spend an average of 20% more per order than mobile shoppers.

  5. The almighty conversion rate: e-commerce sites average 1.6%.   

  E-commerce websites averaged 1.6% overall. Travel came in at 2.4%. Online-only retailers saw 1.8% conversion rates, while their multichannel counterparts averaged 1.2%

  6. Don’t shop if you’re hungry.  Conversion rates for food ordering sites are fifteen times those of typical retail e-commerce!

   ***Correlation explanation:  The most unique and most useful part of our study is our correlation calculation. We analyze which website metrics correlate with e-commerce success. Before I jump into our correlation findings, let me explain how to read them. Zero means no correlation between the two metrics. One means perfect correlation; for example, “every time I sneeze, I close my eyes.” Point five (0.5) means that as one metric increases 100%, the other metric increases 50%. A negative correlation means that as one variable increases, the other decreases.

  From our experience compiling these stats over the years, any correlation over .2 is worth noting. North of 0.4 is a very strong correlation. I’ve ranked the following correlations below in order of strength, starting with the strongest.

  7. Sticky websites sell more (0.6).   

  The strongest correlation in the study was between time spent on a website and conversion rate (0.6 correlation). By increasing time on site by 16%, conversion rates ramp up 10%. Pages per session also correlated solidly with revenue growth (0.25).

  8. People trust Google (0.48).  According to  Forbes , Google is the world’s second most valuable brand. Our figures agree. People who got more than average  organic traffic  from Google enjoyed a savagely strong conversion rate (0.48). It seems that when Google gives prominent organic coverage to a website, that website enjoys higher trust and, in turn, higher conversion rates from consumers.

  9. Tablet shoppers love a bit of luxury (0.4).     Higher-than-average tablet sessions correlated very strongly with high average order values (0.4). However, pricey purchases require more clicks, no matter the device.  10. Loyal online shoppers are invaluable (0.35).  Your best-converting customers are always your returning loyal customers. Typically they show up as direct traffic ,  high levels of which correlated very strongly with conversion rates (0.35).

  11. Speed matters (0.25).   

  Average site speed was 6 seconds. This is far higher than the generally recommended 2 seconds. There was a strong inverse correlation between average page load time and revenue growth (0.25). Reducing the average load time by 1.6 seconds would increase annual revenue growth by 10%.

  12. Mobile is a money-making machine (0.25).   

  Websites that got more mobile pageviews (0.25) and more tablet pageviews (0.24) grew revenue faster.

  13. Email pays dividends (0.24).     Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24).    14. Bing CPC represents a quick win (0.22).     Websites with a higher share of Bing CPC traffic tend to see a higher AOV (0.22). This, coupled with lower CPCs, makes Bing an attractive low-volume high-profit proposition. Bing has made the route into Bing Ads much easier, introducing  a simple one-click tool  which will convert your AdWords campaigns into Bing Ad campaigns.

  15. Pinterest can be powerful (0.22).  Websites with more Pinterest traffic enjoyed higher AOVs (0.22). This demonstrates Pinterest’s power as a visual research engine, a place where people research ideas before taking an action — for example, planning a wedding, designing a living room, or purchasing a pair of pumps. The good news for digital marketers is that  Pinterest recently launched its self-service ad platform .   Black holes  We used Google Analytics to compile the report. Once installed correctly, Google Analytics is very accurate in the numbers it does reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:  

  Offline conversions:  For 99% of our data set, there is no offline conversion tracking setup. Google is introducing measures to make it easier to track this. Once marketing directors get visibility on the offline impact of their online spend, we expect more offline budget to migrate online. 

  Cross-device conversions:  It’s currently very difficult to measure cross device conversions. According to Google themselves, 90% of goals occur on more than one device. Yet Google Analytics favors the sturdy desktop, as it generates the most same-device conversions. The major loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don’t even have a desktop version of their app! 

  Google is preparing to launch enhanced reporting in the coming months, which will give greater visibility on cross-device conversions. Hopefully this will give us a clearer picture of social’s role in conversion for our 2018 study.

  The  full report is available here  and I’d love to answer your questions in the comments section below.

    Sign up for The Moz Top 10 , a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

http://bit.ly/2vJMaGQ

#huntingtonbeachseo #seo #bestlocalseo #articlewriting #blogpower #internetmarketing #digitalmarketing #contentwriting #smallbusinessmarketing #leadgeneration

[gobacktothe-classics-blog]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman

Is your website beating, meeting, or behind the industry average?

Wolfgang Digital's 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business's online performance and understand which metrics drive e-commerce success.

This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks.

Gaining insights into which key metrics will ensure e-commerce success

You can digest the full study here.

Skim through the key takeaways below:

1. Google remains people's window to the web, but its dominance is in decline.

The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in last year's study. In numerical terms, Google is growing - it's simply that the big G's share of the pie is in decline.

2. Google's influence is declining as consumers' paths to purchase become more diverse, with "dark traffic" on the rise.

This occurs when Google Analytics doesn't recognize a source by default, like people sharing links on WhatsApp. Dark traffic shows up as direct traffic in Google Analytics. Direct traffic grew from 17% to 18% of traffic.

3. Consumers' paths to purchase have gotten longer.

It now takes 12% more clicks to generate a million euro online than it did 12 months ago, with 360,000 clicks being the magic million-euro number in 2017.

4. Mobile earns more share, yet desktop still delivers the dollars.

2017 is the first year mobile claimed more sessions (52%) than desktop (36%) and tablet (12%) combined. Desktop generates 61% of all online revenue, with users 164% more likely to convert than those browsing on mobile. Plus, when desktop users convert, they spend an average of 20% more per order than mobile shoppers.

5. The almighty conversion rate: e-commerce sites average 1.6%.

E-commerce websites averaged 1.6% overall. Travel came in at 2.4%. Online-only retailers saw 1.8% conversion rates, while their multichannel counterparts averaged 1.2%

6. Don't shop if you're hungry.

Conversion rates for food ordering sites are fifteen times those of typical retail e-commerce!

***Correlation explanation: The most unique and most useful part of our study is our correlation calculation. We analyze which website metrics correlate with e-commerce success. Before I jump into our correlation findings, let me explain how to read them. Zero means no correlation between the two metrics. One means perfect correlation; for example, "every time I sneeze, I close my eyes." Point five (0.5) means that as one metric increases 100%, the other metric increases 50%. A negative correlation means that as one variable increases, the other decreases.

From our experience compiling these stats over the years, any correlation over .2 is worth noting. North of 0.4 is a very strong correlation. I've ranked the following correlations below in order of strength, starting with the strongest.

7. Sticky websites sell more (0.6).

The strongest correlation in the study was between time spent on a website and conversion rate (0.6 correlation). By increasing time on site by 16%, conversion rates ramp up 10%. Pages per session also correlated solidly with revenue growth (0.25).

8. People trust Google (0.48).

According to Forbes, Google is the world's second most valuable brand. Our figures agree. People who got more than average organic traffic from Google enjoyed a savagely strong conversion rate (0.48). It seems that when Google gives prominent organic coverage to a website, that website enjoys higher trust and, in turn, higher conversion rates from consumers.

9. Tablet shoppers love a bit of luxury (0.4).

Higher-than-average tablet sessions correlated very strongly with high average order values (0.4). However, pricey purchases require more clicks, no matter the device.

10. Loyal online shoppers are invaluable (0.35).

Your best-converting customers are always your returning loyal customers. Typically they show up as direct traffic, high levels of which correlated very strongly with conversion rates (0.35).

11. Speed matters (0.25).

Average site speed was 6 seconds. This is far higher than the generally recommended 2 seconds. There was a strong inverse correlation between average page load time and revenue growth (0.25). Reducing the average load time by 1.6 seconds would increase annual revenue growth by 10%.

12. Mobile is a money-making machine (0.25).

Websites that got more mobile pageviews (0.25) and more tablet pageviews (0.24) grew revenue faster.

13. Email pays dividends (0.24).

Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24).

14. Bing CPC represents a quick win (0.22).

Websites with a higher share of Bing CPC traffic tend to see a higher AOV (0.22). This, coupled with lower CPCs, makes Bing an attractive low-volume high-profit proposition. Bing has made the route into Bing Ads much easier, introducing a simple one-click tool which will convert your AdWords campaigns into Bing Ad campaigns.

15. Pinterest can be powerful (0.22).

Websites with more Pinterest traffic enjoyed higher AOVs (0.22). This demonstrates Pinterest's power as a visual research engine, a place where people research ideas before taking an action - for example, planning a wedding, designing a living room, or purchasing a pair of pumps. The good news for digital marketers is that Pinterest recently launched its self-service ad platform.

Black holes

We used Google Analytics to compile the report. Once installed correctly, Google Analytics is very accurate in the numbers it does reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:

Offline conversions: For 99% of our data set, there is no offline conversion tracking setup. Google is introducing measures to make it easier to track this. Once marketing directors get visibility on the offline impact of their online spend, we expect more offline budget to migrate online.

Cross-device conversions: It's currently very difficult to measure cross device conversions. According to Google themselves, 90% of goals occur on more than one device. Yet Google Analytics favors the sturdy desktop, as it generates the most same-device conversions. The major loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don't even have a desktop version of their app!

Google is preparing to launch enhanced reporting in the coming months, which will give greater visibility on cross-device conversions. Hopefully this will give us a clearer picture of social's role in conversion for our 2018 study.

The full report is available here and I'd love to answer your questions in the comments section below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[coloss-us-blog]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman

Is your website beating, meeting, or behind the industry average?

Wolfgang Digital's 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business's online performance and understand which metrics drive e-commerce success.

This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks.

Gaining insights into which key metrics will ensure e-commerce success

You can digest the full study here.

Skim through the key takeaways below:

1. Google remains people's window to the web, but its dominance is in decline.

The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in last year's study. In numerical terms, Google is growing - it's simply that the big G's share of the pie is in decline.

2. Google's influence is declining as consumers' paths to purchase become more diverse, with "dark traffic" on the rise.

This occurs when Google Analytics doesn't recognize a source by default, like people sharing links on WhatsApp. Dark traffic shows up as direct traffic in Google Analytics. Direct traffic grew from 17% to 18% of traffic.

3. Consumers' paths to purchase have gotten longer.

It now takes 12% more clicks to generate a million euro online than it did 12 months ago, with 360,000 clicks being the magic million-euro number in 2017.

4. Mobile earns more share, yet desktop still delivers the dollars.

2017 is the first year mobile claimed more sessions (52%) than desktop (36%) and tablet (12%) combined. Desktop generates 61% of all online revenue, with users 164% more likely to convert than those browsing on mobile. Plus, when desktop users convert, they spend an average of 20% more per order than mobile shoppers.

5. The almighty conversion rate: e-commerce sites average 1.6%.

E-commerce websites averaged 1.6% overall. Travel came in at 2.4%. Online-only retailers saw 1.8% conversion rates, while their multichannel counterparts averaged 1.2%

6. Don't shop if you're hungry.

Conversion rates for food ordering sites are fifteen times those of typical retail e-commerce!

***Correlation explanation: The most unique and most useful part of our study is our correlation calculation. We analyze which website metrics correlate with e-commerce success. Before I jump into our correlation findings, let me explain how to read them. Zero means no correlation between the two metrics. One means perfect correlation; for example, "every time I sneeze, I close my eyes." Point five (0.5) means that as one metric increases 100%, the other metric increases 50%. A negative correlation means that as one variable increases, the other decreases.

From our experience compiling these stats over the years, any correlation over .2 is worth noting. North of 0.4 is a very strong correlation. I've ranked the following correlations below in order of strength, starting with the strongest.

7. Sticky websites sell more (0.6).

The strongest correlation in the study was between time spent on a website and conversion rate (0.6 correlation). By increasing time on site by 16%, conversion rates ramp up 10%. Pages per session also correlated solidly with revenue growth (0.25).

8. People trust Google (0.48).

According to Forbes, Google is the world's second most valuable brand. Our figures agree. People who got more than average organic traffic from Google enjoyed a savagely strong conversion rate (0.48). It seems that when Google gives prominent organic coverage to a website, that website enjoys higher trust and, in turn, higher conversion rates from consumers.

9. Tablet shoppers love a bit of luxury (0.4).

Higher-than-average tablet sessions correlated very strongly with high average order values (0.4). However, pricey purchases require more clicks, no matter the device.

10. Loyal online shoppers are invaluable (0.35).

Your best-converting customers are always your returning loyal customers. Typically they show up as direct traffic, high levels of which correlated very strongly with conversion rates (0.35).

11. Speed matters (0.25).

Average site speed was 6 seconds. This is far higher than the generally recommended 2 seconds. There was a strong inverse correlation between average page load time and revenue growth (0.25). Reducing the average load time by 1.6 seconds would increase annual revenue growth by 10%.

12. Mobile is a money-making machine (0.25).

Websites that got more mobile pageviews (0.25) and more tablet pageviews (0.24) grew revenue faster.

13. Email pays dividends (0.24).

Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24).

14. Bing CPC represents a quick win (0.22).

Websites with a higher share of Bing CPC traffic tend to see a higher AOV (0.22). This, coupled with lower CPCs, makes Bing an attractive low-volume high-profit proposition. Bing has made the route into Bing Ads much easier, introducing a simple one-click tool which will convert your AdWords campaigns into Bing Ad campaigns.

15. Pinterest can be powerful (0.22).

Websites with more Pinterest traffic enjoyed higher AOVs (0.22). This demonstrates Pinterest's power as a visual research engine, a place where people research ideas before taking an action - for example, planning a wedding, designing a living room, or purchasing a pair of pumps. The good news for digital marketers is that Pinterest recently launched its self-service ad platform.

Black holes

We used Google Analytics to compile the report. Once installed correctly, Google Analytics is very accurate in the numbers it does reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:

Offline conversions: For 99% of our data set, there is no offline conversion tracking setup. Google is introducing measures to make it easier to track this. Once marketing directors get visibility on the offline impact of their online spend, we expect more offline budget to migrate online.

Cross-device conversions: It's currently very difficult to measure cross device conversions. According to Google themselves, 90% of goals occur on more than one device. Yet Google Analytics favors the sturdy desktop, as it generates the most same-device conversions. The major loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don't even have a desktop version of their app!

Google is preparing to launch enhanced reporting in the coming months, which will give greater visibility on cross-device conversions. Hopefully this will give us a clearer picture of social's role in conversion for our 2018 study.

The full report is available here and I'd love to answer your questions in the comments section below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[eve-evi-blog]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman

Is your website beating, meeting, or behind the industry average?

Wolfgang Digital's 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business's online performance and understand which metrics drive e-commerce success.

This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks.

Gaining insights into which key metrics will ensure e-commerce success

You can digest the full study here.

Skim through the key takeaways below:

1. Google remains people's window to the web, but its dominance is in decline.

The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in last year's study. In numerical terms, Google is growing - it's simply that the big G's share of the pie is in decline.

2. Google's influence is declining as consumers' paths to purchase become more diverse, with "dark traffic" on the rise.

This occurs when Google Analytics doesn't recognize a source by default, like people sharing links on WhatsApp. Dark traffic shows up as direct traffic in Google Analytics. Direct traffic grew from 17% to 18% of traffic.

3. Consumers' paths to purchase have gotten longer.

It now takes 12% more clicks to generate a million euro online than it did 12 months ago, with 360,000 clicks being the magic million-euro number in 2017.

4. Mobile earns more share, yet desktop still delivers the dollars.

2017 is the first year mobile claimed more sessions (52%) than desktop (36%) and tablet (12%) combined. Desktop generates 61% of all online revenue, with users 164% more likely to convert than those browsing on mobile. Plus, when desktop users convert, they spend an average of 20% more per order than mobile shoppers.

5. The almighty conversion rate: e-commerce sites average 1.6%.

E-commerce websites averaged 1.6% overall. Travel came in at 2.4%. Online-only retailers saw 1.8% conversion rates, while their multichannel counterparts averaged 1.2%

6. Don't shop if you're hungry.

Conversion rates for food ordering sites are fifteen times those of typical retail e-commerce!

***Correlation explanation: The most unique and most useful part of our study is our correlation calculation. We analyze which website metrics correlate with e-commerce success. Before I jump into our correlation findings, let me explain how to read them. Zero means no correlation between the two metrics. One means perfect correlation; for example, "every time I sneeze, I close my eyes." Point five (0.5) means that as one metric increases 100%, the other metric increases 50%. A negative correlation means that as one variable increases, the other decreases.

From our experience compiling these stats over the years, any correlation over .2 is worth noting. North of 0.4 is a very strong correlation. I've ranked the following correlations below in order of strength, starting with the strongest.

7. Sticky websites sell more (0.6).

The strongest correlation in the study was between time spent on a website and conversion rate (0.6 correlation). By increasing time on site by 16%, conversion rates ramp up 10%. Pages per session also correlated solidly with revenue growth (0.25).

8. People trust Google (0.48).

According to Forbes, Google is the world's second most valuable brand. Our figures agree. People who got more than average organic traffic from Google enjoyed a savagely strong conversion rate (0.48). It seems that when Google gives prominent organic coverage to a website, that website enjoys higher trust and, in turn, higher conversion rates from consumers.

9. Tablet shoppers love a bit of luxury (0.4).

Higher-than-average tablet sessions correlated very strongly with high average order values (0.4). However, pricey purchases require more clicks, no matter the device.

10. Loyal online shoppers are invaluable (0.35).

Your best-converting customers are always your returning loyal customers. Typically they show up as direct traffic, high levels of which correlated very strongly with conversion rates (0.35).

11. Speed matters (0.25).

Average site speed was 6 seconds. This is far higher than the generally recommended 2 seconds. There was a strong inverse correlation between average page load time and revenue growth (0.25). Reducing the average load time by 1.6 seconds would increase annual revenue growth by 10%.

12. Mobile is a money-making machine (0.25).

Websites that got more mobile pageviews (0.25) and more tablet pageviews (0.24) grew revenue faster.

13. Email pays dividends (0.24).

Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24).

14. Bing CPC represents a quick win (0.22).

Websites with a higher share of Bing CPC traffic tend to see a higher AOV (0.22). This, coupled with lower CPCs, makes Bing an attractive low-volume high-profit proposition. Bing has made the route into Bing Ads much easier, introducing a simple one-click tool which will convert your AdWords campaigns into Bing Ad campaigns.

15. Pinterest can be powerful (0.22).

Websites with more Pinterest traffic enjoyed higher AOVs (0.22). This demonstrates Pinterest's power as a visual research engine, a place where people research ideas before taking an action - for example, planning a wedding, designing a living room, or purchasing a pair of pumps. The good news for digital marketers is that Pinterest recently launched its self-service ad platform.

Black holes

We used Google Analytics to compile the report. Once installed correctly, Google Analytics is very accurate in the numbers it does reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:

Offline conversions: For 99% of our data set, there is no offline conversion tracking setup. Google is introducing measures to make it easier to track this. Once marketing directors get visibility on the offline impact of their online spend, we expect more offline budget to migrate online.

Cross-device conversions: It's currently very difficult to measure cross device conversions. According to Google themselves, 90% of goals occur on more than one device. Yet Google Analytics favors the sturdy desktop, as it generates the most same-device conversions. The major loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don't even have a desktop version of their app!

Google is preparing to launch enhanced reporting in the coming months, which will give greater visibility on cross-device conversions. Hopefully this will give us a clearer picture of social's role in conversion for our 2018 study.

The full report is available here and I'd love to answer your questions in the comments section below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[tvrdojezgreno-blog]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman

Is your website beating, meeting, or behind the industry average?

Wolfgang Digital's 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business's online performance and understand which metrics drive e-commerce success.

This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks.

Gaining insights into which key metrics will ensure e-commerce success

You can digest the full study here.

Skim through the key takeaways below:

1. Google remains people's window to the web, but its dominance is in decline.

The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in last year's study. In numerical terms, Google is growing - it's simply that the big G's share of the pie is in decline.

2. Google's influence is declining as consumers' paths to purchase become more diverse, with "dark traffic" on the rise.

This occurs when Google Analytics doesn't recognize a source by default, like people sharing links on WhatsApp. Dark traffic shows up as direct traffic in Google Analytics. Direct traffic grew from 17% to 18% of traffic.

3. Consumers' paths to purchase have gotten longer.

It now takes 12% more clicks to generate a million euro online than it did 12 months ago, with 360,000 clicks being the magic million-euro number in 2017.

4. Mobile earns more share, yet desktop still delivers the dollars.

2017 is the first year mobile claimed more sessions (52%) than desktop (36%) and tablet (12%) combined. Desktop generates 61% of all online revenue, with users 164% more likely to convert than those browsing on mobile. Plus, when desktop users convert, they spend an average of 20% more per order than mobile shoppers.

5. The almighty conversion rate: e-commerce sites average 1.6%.

E-commerce websites averaged 1.6% overall. Travel came in at 2.4%. Online-only retailers saw 1.8% conversion rates, while their multichannel counterparts averaged 1.2%

6. Don't shop if you're hungry.

Conversion rates for food ordering sites are fifteen times those of typical retail e-commerce!

***Correlation explanation: The most unique and most useful part of our study is our correlation calculation. We analyze which website metrics correlate with e-commerce success. Before I jump into our correlation findings, let me explain how to read them. Zero means no correlation between the two metrics. One means perfect correlation; for example, "every time I sneeze, I close my eyes." Point five (0.5) means that as one metric increases 100%, the other metric increases 50%. A negative correlation means that as one variable increases, the other decreases.

From our experience compiling these stats over the years, any correlation over .2 is worth noting. North of 0.4 is a very strong correlation. I've ranked the following correlations below in order of strength, starting with the strongest.

7. Sticky websites sell more (0.6).

The strongest correlation in the study was between time spent on a website and conversion rate (0.6 correlation). By increasing time on site by 16%, conversion rates ramp up 10%. Pages per session also correlated solidly with revenue growth (0.25).

8. People trust Google (0.48).

According to Forbes, Google is the world's second most valuable brand. Our figures agree. People who got more than average organic traffic from Google enjoyed a savagely strong conversion rate (0.48). It seems that when Google gives prominent organic coverage to a website, that website enjoys higher trust and, in turn, higher conversion rates from consumers.

9. Tablet shoppers love a bit of luxury (0.4).

Higher-than-average tablet sessions correlated very strongly with high average order values (0.4). However, pricey purchases require more clicks, no matter the device.

10. Loyal online shoppers are invaluable (0.35).

Your best-converting customers are always your returning loyal customers. Typically they show up as direct traffic, high levels of which correlated very strongly with conversion rates (0.35).

11. Speed matters (0.25).

Average site speed was 6 seconds. This is far higher than the generally recommended 2 seconds. There was a strong inverse correlation between average page load time and revenue growth (0.25). Reducing the average load time by 1.6 seconds would increase annual revenue growth by 10%.

12. Mobile is a money-making machine (0.25).

Websites that got more mobile pageviews (0.25) and more tablet pageviews (0.24) grew revenue faster.

13. Email pays dividends (0.24).

Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24).

14. Bing CPC represents a quick win (0.22).

Websites with a higher share of Bing CPC traffic tend to see a higher AOV (0.22). This, coupled with lower CPCs, makes Bing an attractive low-volume high-profit proposition. Bing has made the route into Bing Ads much easier, introducing a simple one-click tool which will convert your AdWords campaigns into Bing Ad campaigns.

15. Pinterest can be powerful (0.22).

Websites with more Pinterest traffic enjoyed higher AOVs (0.22). This demonstrates Pinterest's power as a visual research engine, a place where people research ideas before taking an action - for example, planning a wedding, designing a living room, or purchasing a pair of pumps. The good news for digital marketers is that Pinterest recently launched its self-service ad platform.

Black holes

We used Google Analytics to compile the report. Once installed correctly, Google Analytics is very accurate in the numbers it does reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:

Offline conversions: For 99% of our data set, there is no offline conversion tracking setup. Google is introducing measures to make it easier to track this. Once marketing directors get visibility on the offline impact of their online spend, we expect more offline budget to migrate online.

Cross-device conversions: It's currently very difficult to measure cross device conversions. According to Google themselves, 90% of goals occur on more than one device. Yet Google Analytics favors the sturdy desktop, as it generates the most same-device conversions. The major loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don't even have a desktop version of their app!

Google is preparing to launch enhanced reporting in the coming months, which will give greater visibility on cross-device conversions. Hopefully this will give us a clearer picture of social's role in conversion for our 2018 study.

The full report is available here and I'd love to answer your questions in the comments section below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!