#Artificial intelligence impact on digital business

[mark-devon]

Artificial intelligence impact on digital business

The Effect of Artificial Intelligence on Digital Business:

In this article, we are going to discuss in detail Artificial intelligence's impact on digital business. Did you know that over 70% of online shopping carts are abandoned? This is very expensive for e-commerce companies. For fashion retailers, conversion rates are higher because more experienced customers are more likely to come into the store to ‘try before they buy’.

With this in mind, the area where AI can be most beneficial is in guiding customers through this transition by providing a more personalized experience. Take The North Face, for example, which partnered. With Esclatech to personalize the customer experience and integrate artificial intelligence into its online store. Esclatech’s Watson creates a mental profile of customer data in less than a second. Asking questions about where, when, and what customers wear their clothes. By doing this, customers spent two minutes longer. AI increased loyalty, and achieved a 60 percent click-through rate for product recommendations to sales, accordingly.

AI usage for personalization:

The point is that using AI for personalization in e-commerce could solve the huge issue of ‘the runaway customer’ and raise conversion rates.

Visual search poses to fundamentally change the way we search and digest information Artificial intelligence is helping e-commerce companies like eBay, Target, and social media giant Pinterest to take ideas from online shopping by simplifying the search process. Recently, Pinterest reported that 93% of its users use the site to plan purchases. The company recently used AI to create searchable images where users could tap just one part of an image to find product information. Retailer Target has recently partnered with Pinterest to substitute keyword search for image search in its app, users can just upload a photo and let AI technology scour the company’s inventory for a perfect match. EBay has recently added similar technology but is upping the ante by allowing users to share images from social media or websites to find similar products for auction on the site.

Recent studies show that social media platforms are responsible for 3.2 billion daily visual shares, so it stands to reason that customers want to shop what they share. Visual search is still in its infancy, but AI technology is leading the way in blurring the lines between online and in-store shopping.

We believe the larger opportunity is to aggregate all product image libraries and have. AI empowers shoppers to effortlessly discover comparative things for purchase from a range of sources. I wholeheartedly believe this is a huge area where AI will have a lasting role and importance in providing contextual image-based likenings to help aid in purchases.

I have invested in MashN — an online visual search to purchase business so I am again wildly excited about the future of visual search.

Content to be written by AI:

Gartner predicted that by 2018, 20% of business content will be generated by software

The Washington Post aimed to provide its readers with hyper-local sports coverage and knew it didn’t have the manpower to send reporters to hundreds of games that only mattered to a handful of people. What they had instead was AI technology. An AI program called Heliograf analyzes data around scores and players’ statistics. Weekly regional rankings and then uses that data to write hundreds of sports articles that the Post never could have covered using human reporters.

The potential for AI in e-commerce is boundless, but most e-commerce companies are focused on AI for online shopping. And while chatbots and more precisely. Personalized recommendations are exciting; using AI to analyze data and the voice of customers to create hyperpersonalized content is another revolutionary way for AI.

Retarget Prospects:

As Conversica revealed, less than 33% of ads are untargeted by most businesses. This means losing potential customers who are interested in your product or organization.

Omni-channel marketers are increasing their ability to remarket to consumers. The nature of the offerings will change as the organizations clearly respond to the needs, wants, and needs of the customers.

AI Personalisation to set a new benchmark:

With the continued rise of artificial intelligence and machine learning. New levels of personalization are beginning to enter the rapidly changing world of online commerce.

While AI-based personalization for online businesses adopts the multi-channel strategy. The scalability and impact of AI in e-commerce is only expected to increase. The increase will allow the identification of exceptional prospects, build better customer relations, boost sales, and bridge the gap between personalization and privacy.

Concluding Remarks:

Even though the term ‘artificial’ may suggest something negative or dehumanized, artificial intelligence is already enabling great strides to improve the customer experience. Sales forecasting, warehousing stock management, etc. AI will change the way business is done, and yes. It will affect some businesses. In my opinion, there will be new needs, requirements, and career opportunities for talent.

AI helps improve the efficiency of search and discovery. Shopping experience. Online businesses need to embrace innovation more than ever and at least look to implement it. AI to protect their bottom line, if not to sustain or gain a competitive edge.

[murar1]

Impact of AI on Businesses in 2024

Wondering How AI is transforming business strategies in 2024? It’s okay to get amazed because Artificial Intelligence is impacting businesses all over the world and making work easier with its extraordinary features.

By fostering efficiency, innovation, and competitive advantage, AI is impacting local plumbing companies, enterprises and local businesses all over the world in 2024 Read More:

[pcdoctorsnettx]

What is the impact of artificial intelligence on e-commerce?

Understanding the influence of artificial intelligence (AI) on e-commerce is essential in today’s digital landscape. AI technologies are reshaping how businesses operate online, from personalized shopping recommendations to efficient inventory management. This article delves into the multifaceted impact of AI on e-commerce, exploring its benefits and transformative potential.

Know more https://www.pcdoctorsnet.com/what-is-the-impact-of-artificial-intelligence-on-e-commerce/

[dress-a-difference]

Navigating Tomorrow: The Past, Present, and Future of Artificial Intelligence...

Artificial Intelligence (AI) has emerged from science fiction fantasies into a practical and transformative reality. Its potential to revolutionize various industries and reshape society as we know it is undeniable. In this blog, we will take a deep dive into the future of AI, exploring its fascinating history, discussing the current scenarios, and delving into the possibilities and opportunities…

[sunshinesmebdy]

Pluto in Aquarius: Brace for a Business Revolution (and How to Ride the Wave)

The Aquarian Revolution

Get ready, entrepreneurs and financiers, because a seismic shift is coming. Pluto, the planet of transformation and upheaval, has just entered the progressive sign of Aquarius, marking the beginning of a 20-year period that will reshape the very fabric of business and finance. Buckle up, for this is not just a ripple – it's a tsunami of change. Imagine a future where collaboration trumps competition, sustainability dictates success, and technology liberates rather than isolates. Aquarius, the sign of innovation and humanitarianism, envisions just that. Expect to see:

Rise of social impact businesses

Profits won't be the sole motive anymore. Companies driven by ethical practices, environmental consciousness, and social good will gain traction. Aquarius is intrinsically linked to collective well-being and social justice. Under its influence, individuals will value purpose-driven ventures that address crucial societal issues. Pluto urges us to connect with our deeper selves and find meaning beyond material gains. This motivates individuals to pursue ventures that resonate with their personal values and make a difference in the world.

Examples of Social Impact Businesses

Sustainable energy companies: Focused on creating renewable energy solutions while empowering local communities.

Fair-trade businesses: Ensuring ethical practices and fair wages for producers, often in developing countries.

Social impact ventures: Addressing issues like poverty, education, and healthcare through innovative, community-driven approaches.

B corporations: Certified businesses that meet rigorous social and environmental standards, balancing profit with purpose.

Navigating the Pluto in Aquarius Landscape

Align your business with social impact: Analyze your core values and find ways to integrate them into your business model.

Invest in sustainable practices: Prioritize environmental and social responsibility throughout your operations.

Empower your employees: Foster a collaborative environment where everyone feels valued and contributes to the social impact mission.

Build strong community partnerships: Collaborate with organizations and communities that share your goals for positive change.

Embrace innovation and technology: Utilize technology to scale your impact and reach a wider audience.

Pluto in Aquarius presents a thrilling opportunity to redefine the purpose of business, moving beyond shareholder value and towards societal well-being. By aligning with the Aquarian spirit of innovation and collective action, social impact businesses can thrive in this transformative era, leaving a lasting legacy of positive change in the world.

Tech-driven disruption

AI, automation, and blockchain will revolutionize industries, from finance to healthcare. Be ready to adapt or risk getting left behind. Expect a focus on developing Artificial Intelligence with ethical considerations and a humanitarian heart, tackling issues like healthcare, climate change, and poverty alleviation. Immersive technologies will blur the lines between the physical and digital realms, transforming education, communication, and entertainment. Automation will reshape the job market, but also create opportunities for new, human-centered roles focused on creativity, innovation, and social impact.

Examples of Tech-Driven Disruption:

Decentralized social media platforms: User-owned networks fueled by blockchain technology, prioritizing privacy and community over corporate profits.

AI-powered healthcare solutions: Personalized medicine, virtual assistants for diagnostics, and AI-driven drug discovery.

VR/AR for education and training: Immersive learning experiences that transport students to different corners of the world or historical periods.

Automation with a human touch: Collaborative robots assisting in tasks while freeing up human potential for creative and leadership roles.

Navigating the Technological Tsunami:

Stay informed and adaptable: Embrace lifelong learning and upskilling to stay relevant in the evolving tech landscape.

Support ethical and sustainable tech: Choose tech products and services aligned with your values and prioritize privacy and social responsibility.

Focus on your human advantage: Cultivate creativity, critical thinking, and emotional intelligence to thrive in a world increasingly reliant on technology.

Advocate for responsible AI development: Join the conversation about ethical AI guidelines and ensure technology serves humanity's best interests.

Connect with your community: Collaborate with others to harness technology for positive change and address the potential challenges that come with rapid technological advancements.

Pluto in Aquarius represents a critical juncture in our relationship with technology. By embracing its disruptive potential and focusing on ethical development and collective benefit, we can unlock a future where technology empowers humanity and creates a more equitable and sustainable world. Remember, the choice is ours – will we be swept away by the technological tsunami or ride its wave towards a brighter future?

Decentralization and democratization

Power structures will shift, with employees demanding more autonomy and consumers seeking ownership through blockchain-based solutions. Traditional institutions, corporations, and even governments will face challenges as power shifts towards distributed networks and grassroots movements. Individuals will demand active involvement in decision-making processes, leading to increased transparency and accountability in all spheres. Property and resources will be seen as shared assets, managed sustainably and equitably within communities. This transition won't be without its bumps. We'll need to adapt existing legal frameworks, address digital divides, and foster collaboration to ensure everyone benefits from decentralization.

Examples of Decentralization and Democratization

Decentralized autonomous organizations (DAOs): Self-governing online communities managing shared resources and projects through blockchain technology.

Community-owned renewable energy initiatives: Local cooperatives generating and distributing clean energy, empowering communities and reducing reliance on centralized grids.

Participatory budgeting platforms: Citizens directly allocate local government funds, ensuring public resources are used in line with community needs.

Decentralized finance (DeFi): Peer-to-peer lending and borrowing platforms, bypassing traditional banks and offering greater financial autonomy for individuals.

Harnessing the Power of the Tide:

Embrace collaborative models: Participate in co-ops, community projects, and initiatives that empower collective ownership and decision-making.

Support ethical technology: Advocate for blockchain platforms and applications that prioritize user privacy, security, and equitable access.

Develop your tech skills: Learn about blockchain, cryptocurrencies, and other decentralized technologies to navigate the future landscape.

Engage in your community: Participate in local decision-making processes, champion sustainable solutions, and build solidarity with others.

Stay informed and adaptable: Embrace lifelong learning and critical thinking to navigate the evolving social and economic landscape.

Pluto in Aquarius presents a unique opportunity to reimagine power structures, ownership models, and how we interact with each other. By embracing decentralization and democratization, we can create a future where individuals and communities thrive, fostering a more equitable and sustainable world for all. Remember, the power lies within our collective hands – let's use it wisely to shape a brighter future built on shared ownership, collaboration, and empowered communities.

Focus on collective prosperity

Universal basic income, resource sharing, and collaborative economic models may gain momentum. Aquarius prioritizes the good of the collective, advocating for equitable distribution of resources and opportunities. Expect a rise in social safety nets, universal basic income initiatives, and policies aimed at closing the wealth gap. Environmental health is intrinsically linked to collective prosperity. We'll see a focus on sustainable practices, green economies, and resource sharing to ensure a thriving planet for generations to come. Communities will come together to address social challenges like poverty, homelessness, and healthcare disparities, recognizing that individual success is interwoven with collective well-being. Collaborative consumption, resource sharing, and community-owned assets will gain traction, challenging traditional notions of ownership and fostering a sense of shared abundance.

Examples of Collective Prosperity in Action

Community-owned renewable energy projects: Sharing the benefits of clean energy production within communities, democratizing access and fostering environmental sustainability.

Cooperatives and worker-owned businesses: Sharing profits and decision-making within companies, leading to greater employee satisfaction and productivity.

Universal basic income initiatives: Providing individuals with a basic safety net, enabling them to pursue their passions and contribute to society in meaningful ways.

Resource sharing platforms: Platforms like carsharing or tool libraries minimizing individual ownership and maximizing resource utilization, fostering a sense of interconnectedness.

Navigating the Shift

Support social impact businesses: Choose businesses that prioritize ethical practices, environmental sustainability, and positive social impact.

Contribute to your community: Volunteer your time, skills, and resources to address local challenges and empower others.

Embrace collaboration: Seek opportunities to work together with others to create solutions for shared problems.

Redefine your own path to prosperity: Focus on activities that bring you personal fulfillment and contribute to the collective good.

Advocate for systemic change: Support policies and initiatives that promote social justice, environmental protection, and equitable distribution of resources.

Pluto in Aquarius offers a unique opportunity to reshape our definition of prosperity and build a future where everyone thrives. By embracing collective well-being, collaboration, and sustainable practices, we can create a world where abundance flows freely, enriching not just individuals, but the entire fabric of society. Remember, true prosperity lies not in what we hoard, but in what we share, and by working together, we can cultivate a future where everyone has the opportunity to flourish.

[antiporn-activist]

We knew this was coming, and it's here...

Teen Girls Confront an Epidemic of Deepfake Nudes in Schools

Using artificial intelligence, middle and high school students have fabricated explicit images of female classmates and shared the doctored pictures.

April 8, 2024

After boys at Francesca Mani’s high school fabricated and shared explicit images of girls last year, she and her mother, Dorota, began urging schools and legislators to enact tough safeguards.Shuran Huang

After boys at Francesca Mani’s high school fabricated and shared explicit images of girls last year, she and her mother, Dorota, began urging schools and legislators to enact tough safeguards.Shuran Huang

Westfield Public Schools held a regular board meeting in late March at the local high school, a red brick complex in Westfield, N.J., with a scoreboard outside proudly welcoming visitors to the “Home of the Blue Devils” sports teams.

But it was not business as usual for Dorota Mani.

In October, some 10th-grade girls at Westfield High School — including Ms. Mani’s 14-year-old daughter, Francesca — alerted administrators that boys in their class had used artificial intelligence software to fabricate sexually explicit images of them and were circulating the faked pictures. Five months later, the Manis and other families say, the district has done little to publicly address the doctored images or update school policies to hinder exploitative A.I. use.

“It seems as though the Westfield High School administration and the district are engaging in a master class of making this incident vanish into thin air,” Ms. Mani, the founder of a local preschool, admonished board members during the meeting.

In a statement, the school district said it had opened an “immediate investigation” upon learning about the incident, had immediately notified and consulted with the police, and had provided group counseling to the sophomore class.

Tenth-grade girls at Westfield High School in New Jersey learned last fall that male classmates had fabricated sexually explicit images of them and shared them.Peter K. Afriyie/Associated Press

“All school districts are grappling with the challenges and impact of artificial intelligence and other technology available to students at any time and anywhere,” Raymond González, the superintendent of Westfield Public Schools, said in the statement.

Blindsided last year by the sudden popularity of A.I.-powered chatbots like ChatGPT, schools across the United States scurried to contain the text-generating bots in an effort to forestall student cheating. Now a more alarming A.I. image-generating phenomenon is shaking schools.

Boys in several states have used widely available “nudification” apps to pervert real, identifiable photos of their clothed female classmates, shown attending events like school proms, into graphic, convincing-looking images of the girls with exposed A.I.-generated breasts and genitalia. In some cases, boys shared the faked images in the school lunchroom, on the school bus or through group chats on platforms like Snapchat and Instagram, according to school and police reports.

Such digitally altered images — known as “deepfakes” or “deepnudes” — can have devastating consequences. Child sexual exploitation experts say the use of nonconsensual, A.I.-generated images to harass, humiliate and bully young women can harm their mental health, reputations and physical safety as well as pose risks to their college and career prospects. Last month, the Federal Bureau of Investigation warned that it is illegal to distribute computer-generated child sexual abuse material, including realistic-looking A.I.-generated images of identifiable minors engaging in sexually explicit conduct.

Yet the student use of exploitative A.I. apps in schools is so new that some districts seem less prepared to address it than others. That can make safeguards precarious for students.

“This phenomenon has come on very suddenly and may be catching a lot of school districts unprepared and unsure what to do,” said Riana Pfefferkorn, a research scholar at the Stanford Internet Observatory, who writes about legal issues related to computer-generated child sexual abuse imagery.

At Issaquah High School near Seattle last fall, a police detective investigating complaints from parents about explicit A.I.-generated images of their 14- and 15-year-old daughters asked an assistant principal why the school had not reported the incident to the police, according to a report from the Issaquah Police Department. The school official then asked “what was she supposed to report,” the police document said, prompting the detective to inform her that schools are required by law to report sexual abuse, including possible child sexual abuse material. The school subsequently reported the incident to Child Protective Services, the police report said. (The New York Times obtained the police report through a public-records request.)

In a statement, the Issaquah School District said it had talked with students, families and the police as part of its investigation into the deepfakes. The district also “shared our empathy,” the statement said, and provided support to students who were affected.

The statement added that the district had reported the “fake, artificial-intelligence-generated images to Child Protective Services out of an abundance of caution,” noting that “per our legal team, we are not required to report fake images to the police.”

At Beverly Vista Middle School in Beverly Hills, Calif., administrators contacted the police in February after learning that five boys had created and shared A.I.-generated explicit images of female classmates. Two weeks later, the school board approved the expulsion of five students, according to district documents. (The district said California’s education code prohibited it from confirming whether the expelled students were the students who had manufactured the images.)

Michael Bregy, superintendent of the Beverly Hills Unified School District, said he and other school leaders wanted to set a national precedent that schools must not permit pupils to create and circulate sexually explicit images of their peers.

“That’s extreme bullying when it comes to schools,” Dr. Bregy said, noting that the explicit images were “disturbing and violative” to girls and their families. “It’s something we will absolutely not tolerate here.”

Schools in the small, affluent communities of Beverly Hills and Westfield were among the first to publicly acknowledge deepfake incidents. The details of the cases — described in district communications with parents, school board meetings, legislative hearings and court filings — illustrate the variability of school responses.

The Westfield incident began last summer when a male high school student asked to friend a 15-year-old female classmate on Instagram who had a private account, according to a lawsuit against the boy and his parents brought by the young woman and her family. (The Manis said they are not involved with the lawsuit.)

After she accepted the request, the male student copied photos of her and several other female schoolmates from their social media accounts, court documents say. Then he used an A.I. app to fabricate sexually explicit, “fully identifiable” images of the girls and shared them with schoolmates via a Snapchat group, court documents say.

Westfield High began to investigate in late October. While administrators quietly took some boys aside to question them, Francesca Mani said, they called her and other 10th-grade girls who had been subjected to the deepfakes to the school office by announcing their names over the school intercom.

That week, Mary Asfendis, the principal of Westfield High, sent an email to parents alerting them to “a situation that resulted in widespread misinformation.” The email went on to describe the deepfakes as a “very serious incident.” It also said that, despite student concern about possible image-sharing, the school believed that “any created images have been deleted and are not being circulated.”

Dorota Mani said Westfield administrators had told her that the district suspended the male student accused of fabricating the images for one or two days.

Soon after, she and her daughter began publicly speaking out about the incident, urging school districts, state lawmakers and Congress to enact laws and policies specifically prohibiting explicit deepfakes.

“We have to start updating our school policy,” Francesca Mani, now 15, said in a recent interview. “Because if the school had A.I. policies, then students like me would have been protected.”

Parents including Dorota Mani also lodged harassment complaints with Westfield High last fall over the explicit images. During the March meeting, however, Ms. Mani told school board members that the high school had yet to provide parents with an official report on the incident.

Westfield Public Schools said it could not comment on any disciplinary actions for reasons of student confidentiality. In a statement, Dr. González, the superintendent, said the district was strengthening its efforts “by educating our students and establishing clear guidelines to ensure that these new technologies are used responsibly.”

Beverly Hills schools have taken a stauncher public stance.

When administrators learned in February that eighth-grade boys at Beverly Vista Middle School had created explicit images of 12- and 13-year-old female classmates, they quickly sent a message — subject line: “Appalling Misuse of Artificial Intelligence” — to all district parents, staff, and middle and high school students. The message urged community members to share information with the school to help ensure that students’ “disturbing and inappropriate” use of A.I. “stops immediately.”

It also warned that the district was prepared to institute severe punishment. “Any student found to be creating, disseminating, or in possession of AI-generated images of this nature will face disciplinary actions,” including a recommendation for expulsion, the message said.

Dr. Bregy, the superintendent, said schools and lawmakers needed to act quickly because the abuse of A.I. was making students feel unsafe in schools.

“You hear a lot about physical safety in schools,” he said. “But what you’re not hearing about is this invasion of students’ personal, emotional safety.”

Natasha Singer writes about technology, business and society. She is currently reporting on the far-reaching ways that tech companies and their tools are reshaping public schools, higher education and job opportunities. More about Natasha Singer

A version of this article appears in print on April 11, 2024, Section B, Page 1 of the New York edition with the headline: Fake A.I. Nudes Create Crisis in Schools. Order Reprints | Today’s Paper | Subscribe

[mariacallous]

Connecting the dots of recent research suggests a new future for traditional websites:

Artificial Intelligence (AI)-powered search can provide a full answer to a user’s query 75% of the time without the need for the user to go to a website, according to research by The Atlantic.

A worldwide survey from the University of Toronto revealed that 22% of ChatGPT users “use it as an alternative to Google.”

Research firm Gartner forecasts that traffic to the web from search engines will fall 25% by 2026.

Pew Research found that a quarter of all web pages developed between 2013 and 2023 no longer exist.

The large language models (LLMs) of generative AI that scraped their training data from websites are now using that data to eliminate the need to go to many of those same websites. Respected digital commentator Casey Newton concluded, “the web is entering a state of managed decline.” The Washington Post headline was more dire: “Web publishers brace for carnage as Google adds AI answers.”

From decentralized information to centralized conclusions

Created by Sir Tim Berners-Lee in 1989, the World Wide Web redefined the nature of the internet into a user-friendly linkage of diverse information repositories. “The first decade of the web…was decentralized with a long-tail of content and options,” Berners-Lee wrote this year on the occasion of its 35th anniversary.  Over the intervening decades, that vision of distributed sources of information has faced multiple challenges. The dilution of decentralization began with powerful centralized hubs such as Facebook and Google that directed user traffic. Now comes the ultimate disintegration of Berners-Lee’s vision as generative AI reduces traffic to websites by recasting their information.

The web’s open access to the world’s information trained the large language models (LLMs) of generative AI. Now, those generative AI models are coming for their progenitor.

The web allowed users to discover diverse sources of information from which to draw conclusions. AI cuts out the intellectual middleman to go directly to conclusions from a centralized source.

The AI paradigm of cutting out the middleman appears to have been further advanced in Apple’s recent announcement that it will incorporate OpenAI to enable its Siri app to provide ChatGPT-like answers. With this new deal, Apple becomes an AI-based disintermediator, not only eliminating the need to go to websites, but also potentially disintermediating the need for the Google search engine for which Apple has been paying $20 billion annually.

The Atlantic, University of Toronto, and Gartner studies suggest the Pew research on website mortality could be just the beginning. Generative AI’s ability to deliver conclusions cannibalizes traffic to individual websites threatening the raison d’être of all websites, especially those that are commercially supported.  

Echoes of traditional media and the web

The impact of AI on the web is an echo of the web’s earlier impact on traditional information providers. “The rise of digital media and technology has transformed the way we access our news and entertainment,” the U.S. Census Bureau reported in 2022, “It’s also had a devastating impact on print publishing industries.” Thanks to the web, total estimated weekday circulation of U.S. daily newspapers fell from 55.8 million in 2000 to 24.2 million by 2020, according to the Pew Research Center.

The World Wide Web also pulled the rug out from under the economic foundation of traditional media, forcing an exodus to proprietary websites. At the same time, it spawned a new generation of upstart media and business sites that took advantage of its low-cost distribution and high-impact reach. Both large and small websites now feel the impact of generative AI.   

Barry Diller, CEO of media owner IAC, harkened back to that history when he warned a year ago, “We are not going to let what happened out of free internet happen to post-AI internet if we can help it.” Ominously, Diller observed, “If all the world’s information is able to be sucked up in this maw, and then essentially repackaged in declarative sentence in what’s called chat but isn’t chat…there will be no publishing; it is not possible.”

The New York Times filed a lawsuit against OpenAI and Microsoft alleging copyright infringement from the use of Times data to train LLMs. “Defendants seek to free-ride on The Times’s massive investment in its journalism,” the suit asserts, “to create products that substitute for The Times and steal audiences away from it.”1

Subsequently, eight daily newspapers owned by Alden Global Capital, the nation’s second largest newspaper publisher, filed a similar suit. “We’ve spent billions of dollars gathering information and reporting news at our publications, and we can’t allow OpenAI and Microsoft to expand the Big Tech playbook of stealing our work to build their own businesses at our expense,” a spokesman explained.

The legal challenges are pending. In a colorful description of the suits’ allegations, journalist Hamilton Nolan described AI’s threat as an “Automated Death Star.”

“Providential opportunity”?

Not all content companies agree. There has been a groundswell of leading content companies entering into agreements with OpenAI.

In July 2023, the Associated Press became the first major content provider to license its archive to OpenAI. Recently, however, the deal-making floodgates have opened. Rupert Murdoch’s News Corp, home of The Wall Street Journal, New York Post, and multiple other publications in Australia and the United Kingdom, German publishing giant Axel Springer, owner of Politico in the U.S. and Bild  and Welt in Germany, venerable media company The Atlantic, along with new media company Vox Media, the Financial Times, Paris’ Le Monde, and Spain’s Prisa Media have all contracted with OpenAI for use of their product.

Even Barry Diller’s publishing unit, Dotdash Meredith, agreed to license to OpenAI, approximately a year after his apocalyptic warning.  

News Corp CEO Robert Thomson described his company’s rationale this way in an employee memo: “The digital age has been characterized by the dominance of distributors, often at the expense of creators, and many media companies have been swept away by a remorseless technological tide. The onus is now on us to make the most of this providential opportunity.”

“There is a premium for premium journalism,” Thomson observed. That premium, for News Corp, is reportedly $250 million over five years from OpenAI. Axel Springer’s three-year deal is reportedly worth $25 to $30 million. The Financial Times terms were reportedly in the annual range of $5 to $10 million.

AI companies’ different approaches

While publishers debate whether AI is “providential opportunity” or “stealing our work,” a similar debate is ongoing among AI companies. Different generative AI companies have different opinions whether to pay for content, and if so, which kind of content.

When it comes to scraping information from websites, most of the major generative AI companies have chosen to interpret copyright law’s “fair use doctrine” allowing the unlicensed use of copyrighted content in certain circumstances. Some of the companies have even promised to indemnify their users if they are sued for copyright infringement.

Google, whose core business is revenue generated by recommending websites, has not sought licenses to use the content on those websites. “The internet giant has long resisted calls to compensate media companies for their content, arguing that such payments would undermine the nature of the open web,” the New York Times explained. Google has, however, licensed the user-generated content on social media platform Reddit, and together with Meta has pursued Hollywood rights.

OpenAI has followed a different path. Reportedly, the company has been pitching a “Preferred Publisher Program” to select content companies. Industry publication AdWeek reported on a leaked presentation deck describing the program. The publication said OpenAI “disputed the accuracy of the information” but claimed to have confirmed it with four industry executives. Significantly, the OpenAI pitch reportedly offered not only cash remuneration, but also other benefits to cooperating publishers.    

As of early June 2024, other large generative AI companies have not entered into website licensing agreements with publishers.

Content companies surfing an AI tsunami

On the content creation side of the equation, major publishers are attempting to avoid a repeat of their disastrous experience in the early days of the web while smaller websites are fearful the impact on them could be even greater.

As the web began to take business from traditional publishers, their leadership scrambled to find a new economic model. Ultimately, that model came to rely on websites, even though website advertising offered them pennies on their traditional ad dollars. Now, even those assets are under attack by the AI juggernaut. The content companies are in a new race to develop an alternative economic model before their reliance on web search is cannibalized.

The OpenAI Preferred Publisher Program seems to be an attempt to meet the needs of both parties.

The first step in the program is direct compensation. To Barry Diller, for instance, the fact his publications will get “direct compensation for our content” means there is “no connection” between his apocalyptic warning 14 months ago and his new deal with OpenAI.

Reportedly, the cash compensation OpenAI is offering has two components: “guaranteed value” and “variable value.” Guaranteed value is compensation for access to the publisher’s information archive. Variable value is payment based on usage of the site’s information.

Presumably, those signing with OpenAI see it as only the first such agreement. “It is in my interest to find agreements with everyone,” Le Monde CEO Louis Dreyfus explained.   

But the issue of AI search is greater than simply cash. Atlantic CEO Nicolas Thompson described the challenge: “We believe that people searching with AI models will be one of the fundamental ways that people navigate to the web in the future.” Thus, the second component in OpenAI’s proposal to publishers appears to be promotion of publisher websites within the AI-generated content. Reportedly, when certain publisher content is utilized, there will be hyperlinks and hover links to the websites themselves, in addition to clickable buttons to the publisher.

Finally, the proposal reportedly offers publishers the opportunity to reshape their business using generative AI technology. Such tools include access to OpenAI content for the publishers’ use, as well as the use of OpenAI for writing stories and creating new publishing content.

Back to the future?

Whether other generative AI and traditional content companies embrace this kind of cooperation model remains to be seen. Without a doubt, however, the initiative by both parties will have its effects.

One such effect was identified in a Le Monde editorial explaining their licensing agreement with OpenAI. Such an agreement, they argued, “will make it more difficult for other AI platforms to evade or refuse to participate.” This, in turn, could have an impact on the copyright litigation, if not copyright law.

We have seen new technology-generated copyright issues resolved in this way before.2 Finding a credible solution that works for both sides is imperative. The promise of AI is an almost boundless expansion of information and the knowledge it creates. At the same time, AI cannot be a continued degradation of the free flow of ideas and journalism that is essential for democracy to function.

Newton’s Law in the AI age

In 1686 Sir Isaac Newton posited his three laws of motion. The third of these holds that for every action there is an equal and opposite reaction. Newton described the consequence of physical activity; generative AI is raising the same consequential response for informational activity.

The threat of generative AI has pushed into the provision of information and the economics of information companies. We know the precipitating force, the consequential effects on the creation of content and free flow of information remain a work in progress.

[ksoftwebdevelopment]

Online Classified Ads: A Classic Example of C2C E-Commerce

The Power of Online Classified Ads in C2C E-Commerce

In today’s digital era, e-commerce has redefined how individuals and businesses interact, creating seamless connections between buyers and sellers. A shining example of this transformation is the rise of C2C (Consumer-to-Consumer) e-commerce, with online classified ads leading the charge. Platforms like Craigslist, OLX, and Facebook Marketplace have revolutionized the traditional marketplace by making transactions faster, more convenient, and globally accessible.

Let’s explore how online classified ads exemplify C2C e-commerce, the technology behind their success, and the significant role they play in shaping the digital economy.

What is C2C E-Commerce?

C2C e-commerce, or consumer-to-consumer electronic commerce, facilitates direct transactions between individual buyers and sellers using third-party platforms. Unlike B2C (Business-to-Consumer) or B2B (Business-to-Business) models, C2C focuses entirely on connecting consumers for transactions without a middleman business.

Online classified ads are the backbone of C2C e-commerce, acting as digital hubs where users list products and services for sale. Other users can then browse, negotiate, and purchase directly from the seller.

Why Online Classified Ads Are Ideal for C2C E-Commerce

1. Direct Consumer Interaction Classified platforms prioritize direct communication between buyers and sellers. This immediate interaction fosters trust and simplifies decision-making, making transactions quicker and more personal.

2. Low or Zero Transaction Costs Most platforms allow users to post ads for free or charge minimal fees. This affordability encourages individuals to sell items and services, creating a thriving marketplace.

3. Diverse Offerings From second-hand furniture and electronics to rental properties and job postings, online classifieds cover a broad spectrum of categories, catering to a wide range of consumer needs.

4. Global and Local Reach Users can choose between targeting local buyers for quick sales or reaching a global audience for niche products, making these platforms highly versatile.

5. User-Friendly Platforms Designed to be simple and intuitive, classified sites are accessible to users of all skill levels, enabling easy posting, browsing, and communication.

The Technology Behind Online Classified Platforms

The success of online classified ads lies in the sophisticated technologies powering these platforms:

Advanced Search Algorithms: These ensure users quickly find relevant listings based on location, category, and price.

Secure Payment Gateways: Many platforms integrate secure payment options to safeguard transactions.

Responsive Web Design: Classified platforms are optimized for mobile devices, ensuring consistent user experiences across screens.

AI-Powered Recommendations: Artificial intelligence offers personalized suggestions based on user preferences and browsing behavior.

SEO and Analytics: Platforms leverage SEO to boost the visibility of listings on search engines and use analytics to understand and enhance user engagement.

Benefits of Online Classified Ads in C2C E-Commerce

1. Empowering Small Sellers Classified ads provide a level playing field for individuals and small businesses to reach buyers without requiring a physical storefront.

2. Promoting Sustainability By encouraging the resale of second-hand goods, these platforms reduce waste and contribute to a circular economy.

3. Faster Transactions With features like instant messaging and real-time notifications, classified platforms streamline communication and accelerate deals.

4. Cost-Effective Marketing Sellers can create impactful ads with photos and detailed descriptions without needing expensive marketing campaigns.

Challenges in C2C E-Commerce via Classified Ads

Despite their advantages, online classifieds face challenges:

Trust Issues: Buyers may worry about product quality, payment security, or fraudulent listings.

Minimal Regulation: Without strict oversight, issues like spam, counterfeit goods, and misleading ads may arise.

High Competition: The abundance of listings can make it hard for sellers to stand out without investing in premium placements.

Logistics: Delivery is often left to buyers and sellers, complicating transactions for bulky or long-distance items.

How Online Classified Ads Drive C2C E-Commerce Growth

Despite these obstacles, classified platforms remain pivotal in the growth of C2C e-commerce for several reasons:

Democratization of Commerce: They empower anyone with internet access to participate in the marketplace.

Innovative Monetization: Features like promoted ads and premium listings offer additional value to users while generating revenue for platforms.

Community Building: By fostering local transactions and encouraging user feedback, classified platforms create engaged communities.

Optimizing Classified Listings with SEO

For sellers, SEO (Search Engine Optimization) is essential to boost visibility on classified platforms. Including relevant keywords like “buy and sell locally,” “best deals online,” or “affordable used goods” can significantly enhance listing performance.

Companies like KSoft Technologies specialize in web development, SEO strategies, and digital marketing, helping classified platforms and individual sellers achieve:

Higher rankings on search engines.

Enhanced user interfaces for better engagement.

Scalable and secure technology solutions.

The Future of Online Classified Ads in C2C E-Commerce

The future of online classifieds is bright, with innovations in AI, blockchain, and logistics solutions promising to address current challenges. These advancements can enhance trust, security, and overall user experiences, ensuring the continued growth of C2C e-commerce.

As technology evolves, businesses offering web development, mobile app development, and SEO services, such as KSoft Technologies, will play a vital role in empowering classified platforms to stay competitive and innovative.

Conclusion

Online classified ads are a cornerstone of C2C e-commerce, creating spaces for direct consumer interaction, affordable transactions, and sustainable commerce. By connecting buyers and sellers without traditional barriers, these platforms exemplify the potential of technology-driven marketplaces.

Whether you're looking to improve your classified platform or enhance your digital presence, KSoft Technologies offers cutting-edge solutions in web development, mobile app creation, and SEO strategies to help you thrive.

Visit KSoft Technologies today and discover how we can help elevate your business in the evolving digital economy! 🚀

[digitalmarketing091]

10 Essential Digital Marketing Tips to Boost Your Business in 2024

In today’s rapidly evolving digital landscape, businesses of all sizes must stay up-to-date with the latest marketing strategies. The internet has changed the way consumers interact with brands, and as we approach 2024, mastering digital marketing will be more critical than ever. To help you stay competitive and drive meaningful results, here are 10 essential digital marketing tips that will elevate your business in the coming year.

1. Optimise for Voice Search

With the growing popularity of voice-activated devices like Amazon’s Alexa, Google Assistant, and Apple’s Siri, voice search has become a key component of how people find information online. In fact, it's expected that over 50% of all searches will be voice-driven. Unlike traditional text-based searches, voice searches tend to be more conversational and long-tail. 

To optimise your website for voice search, start by incorporating natural language into your SEO strategy. This means using question-based keywords that reflect how people speak, such as “Where can I find the best digital marketing tips?” Additionally, focus on featured snippets and providing concise, relevant answers, as these are often used by voice assistants to respond to queries.

2. Leverage Artificial Intelligence (AI) in Your Campaigns

Artificial Intelligence is transforming the way businesses approach digital marketing. From chatbots to data analytics, AI enables companies to better understand customer behavior, predict trends, and create highly personalized marketing experiences. AI-driven tools can automate tasks like email segmentation, content recommendations, and customer service interactions, allowing businesses to save time while improving engagement.

For example, AI-powered chatbots can enhance customer experiences by providing instant responses to common inquiries, even outside of business hours.  AI can also help businesses optimise their ad campaigns by analysing large amounts of data and suggesting improvements based on performance.

3. Prioritise Video Marketing

Video content is now an indispensable part of any digital marketing strategy. By 2024, it’s estimated that video will account for 82% of all online traffic. This makes video marketing one of the most effective ways to capture your audience’s attention. Whether it’s through YouTube, Instagram Stories, TikTok, or live streaming, video allows you to engage customers in ways that text or images simply can’t.

To maximise the impact of your video content, focus on creating short, engaging videos that are informative and entertaining. Live video is also becoming more popular, with platforms like Instagram and Facebook offering live streaming capabilities that allow you to interact with your audience in real-time. Demonstrating your products or services, hosting Q&A sessions, or sharing behind-the-scenes content can help build a more personal connection with your audience.

4. Collaborate with Social Media Influencers

Influencer marketing is no longer just a trend—it’s a powerful tool for businesses to increase brand awareness and drive conversions. By partnering with influencers who have a loyal following, you can leverage their credibility and reach new audiences. In 2024, micro-influencers (influencers with smaller, highly engaged audiences) are expected to play a more significant role, as they often have more authentic interactions with their followers compared to larger influencers.

When selecting influencers to collaborate with, ensure they align with your brand’s values and target demographic. Authenticity is key—today’s consumers can easily spot a partnership that feels forced or inauthentic. Focus on building long-term relationships with influencers rather than one-off promotions for more meaningful engagement.

5. Enhance User Experience (UX) on Your Website

User experience is central to the success of any digital marketing strategy. A poorly designed website can drive away potential customers and negatively impact your search engine rankings. Google places a strong emphasis on Core Web Vitals, which measure aspects like page load speed, interactivity, and visual stability.

As we move into 2024, it’s essential to ensure that your website is optimised for both speed and mobile friendliness. More than 50% of web traffic now comes from mobile devices, so if your site isn’t mobile-friendly, you could be losing a significant portion of your audience. Focus on providing a seamless, intuitive experience with easy navigation and fast load times to keep visitors engaged.

 6. Master SEO: Focus on High-Quality Content

Search Engine Optimisation (SEO) is a long-standing digital marketing technique that continues to evolve. As Google’s algorithms become more sophisticated, the emphasis has shifted from keyword stuffing to creating high-quality, informative content. In 2024, businesses should focus on producing valuable, long-form content that addresses the needs and pain points of their audience.

To improve your SEO, conduct thorough keyword research and create content that provides in-depth answers to commonly asked questions in your industry. Use internal linking to guide visitors to other relevant pages on your website and ensure that your content is updated regularly to remain fresh and relevant.

7. Invest in Paid Advertising

While organic reach is still valuable, the rise of paid advertising offers a more direct way to target specific audiences. Platforms like Google Ads, Facebook, and Instagram allow businesses to use highly targeted advertising to reach potential customers based on demographics, interests, and online behaviour. 

In 2024, consider experimenting with a mix of search ads, social media ads, and display ads to diversify your strategy. Retargeting campaigns, which focus on users who have already visited your site, are particularly effective at converting potential customers who didn’t purchase their first visit.

8. Use Email Marketing to Nurture Leads

Email marketing remains one of the most effective ways to nurture leads and maintain customer relationships. In 2024, personalisation will be key to running successful email campaigns. Use behavioural data to send personalised emails based on your audience’s past interactions with your brand. Whether it's a product recommendation, an abandoned cart reminder, or a birthday discount, personalising your emails can significantly improve open and conversion rates.

Additionally, focus on building your email list organically and create   engaging, mobile-friendly templates that grab attention. Incorporate   dynamic content that adapts to the recipient’s preferences to make your emails more relevant and engaging.

 9. Incorporate User-Generated Content (UGC)  

User-generated content (UGC) is a powerful form of social proof that can influence purchase decisions. Customers are more likely to trust the opinions of their peers than traditional advertising. Encourage your customers to share their experiences with your products or services on social media, and showcase UGC on your website and marketing channels.

UGC can take the form of reviews, testimonials, photos, and videos   from customers. By featuring authentic content from real users, you can build trust with potential customers and foster a sense of community around your brand.

10. Utilise Data Analytics to Drive Decisions  

Data analytics is the foundation of a successful digital marketing strategy. By tracking the performance of your campaigns, you can make   data-driven decisions that improve your ROI. Tools like Google Analytics, social media insights, and marketing automation platforms can provide valuable information on how your audience interacts with your content, website, and ads.

In 2024, focus on real-time analytics to track user behaviour and adjust your marketing strategies on the fly. Use data to identify trends, test new ideas, and continuously refine your approach to maximise results.

    Conclusion   

Digital marketing is an ever-changing field, and staying ahead of the trends is essential for business growth. By incorporating these 10 essential digital marketing tips, you’ll be well-prepared to navigate the challenges of 2024 and beyond. From optimising for voice search and embracing AI to mastering video marketing and enhancing your SEO efforts, each of these strategies will help you boost your business and stay ahead of the competition. Start implementing these tips today and watch your business soar to new heights in the digital world!

[emon-khalid]

The Evolution of Web 2.0

The Evolution of Web 2.0: Transforming the Internet Experience

The internet has come a long way since its inception, and one of the most significant milestones in its evolution is Web 2.0. This term, first coined in the early 2000s, represents the shift from static web pages to dynamic, user-driven platforms. With the rise of social media, user-generated content, and interactive online services, Web 2.0 has revolutionized the way we connect, communicate, and create.

What is Web 2.0?

In simple terms, Web 2.0 refers to the transformation of the web into a more interactive and collaborative space. Unlike its predecessor, Web 1.0, which primarily consisted of static websites where users could only consume content, Web 2.0 allows users to actively participate in the creation and sharing of information. This paradigm shift has led to the rise of social networks, blogs, wikis, and other platforms that encourage collaboration and community building.

Key Features of Web 2.0:

User-Generated Content: Platforms like YouTube, Twitter, and Wikipedia have made it easier than ever for users to create and share their own content, whether it's videos, articles, or social media posts.

Social Networking: Facebook, Instagram, and LinkedIn are prime examples of Web 2.0's emphasis on building online communities where people can connect, share experiences, and collaborate.

Interactive Interfaces: Technologies like AJAX and APIs enable more dynamic, responsive web pages that allow real-time updates without refreshing the page. This has greatly enhanced the user experience, particularly on social media platforms.

Rich User Experiences: Web 2.0 applications are designed with the user in mind, making it easy to navigate, interact with, and personalize their online experiences.

The Impact of Web 2.0 on Digital Culture

Web 2.0 has empowered individuals to have a voice in the digital world. Blogs, forums, and social media platforms have democratized content creation, giving anyone with an internet connection the ability to publish their thoughts, ideas, and creations to a global audience.

For businesses, this shift has created new opportunities for engagement with consumers. Brands are now able to interact with customers directly through social media platforms, fostering a sense of community and loyalty.

Moreover, the rise of influencers and content creators on platforms like YouTube and Instagram has changed the landscape of marketing. People trust recommendations from peers and influencers more than traditional advertising, and brands have quickly adapted to this new form of communication.

What’s Next After Web 2.0?

As technology continues to advance, discussions around the next phase of the web—often referred to as Web 3.0—have begun. While Web 2.0 focuses on user interaction and community-driven content, Web 3.0 promises to take things even further by incorporating artificial intelligence, machine learning, and decentralized technologies like blockchain. In this new era, the web could become even more personalized, secure, and user-centric.

Conclusion

Web 2.0 has truly transformed the way we interact with the internet, bringing about an age of collaboration, connection, and creativity. As we look forward to the future, it's exciting to imagine how the web will continue to evolve and shape our digital experiences.

What are your thoughts on the future of the web? Share in the comments below!

For more details on the history and significance of Web 2.0, check out these sources:

The History of Web 2.0

Understanding Web 2.0 Concept

[saeedmohammedsblog]

The Future of Website Development: Innovations and Best Practices for Modern Businesses

In today's rapidly changing digital environment, having a robust online presence is of paramount importance. For businesses in Oman, staying ahead in website development is crucial to capturing market share and achieving growth. The future of website development is marked by rapid innovations and evolving best practices that businesses must embrace to remain competitive. This blog explores the latest trends and essential practices in website development, offering valuable insights for businesses aiming to enhance their digital footprint.

1. Harnessing the Potential of Artificial Intelligence (AI)

Artificial Intelligence (AI) is transforming website development through the automation of processes and the customisation of user experiences. AI-powered tools can analyse user behavior, predict preferences, and deliver tailored content, which significantly improves user engagement. Chatbots, driven by AI, are becoming a standard feature on websites, providing instant customer support and enhancing user interaction.

AI also plays a crucial role in optimising websites for search engines. With the help of machine learning algorithms, businesses can analyse vast amounts of data to improve their SEO strategies, ensuring better visibility in search engine results.

2. Mobile-First Design: A Necessity, Not a Choice

With mobile internet usage surpassing desktop, a mobile-first approach is now a necessity in website development. The mobile-first design ensures that websites are optimised for mobile devices, offering a seamless experience across all platforms. This approach involves designing the mobile version of a website first and then scaling up for larger screens.

Responsive design is an essential aspect of mobile-first development. It ensures that a website adjusts its layout and content based on the screen size of the device being used, providing an optimal viewing experience. For businesses in Oman, where mobile device usage is prevalent, adopting a mobile-first strategy is critical for reaching a broader audience.

3. Enhanced User Experience through Progressive Web Applications (PWAs)

Progressive Web Apps (PWAs) are transforming the way websites are built and experienced. PWAs combine the best features of web and mobile applications, offering a fast, reliable, and engaging user experience. They can be accessed through a web browser but provide app-like functionalities, such as offline access and push notifications.

For businesses in Oman, implementing PWAs can enhance user engagement and retention. PWAs load quickly, even on slow networks, and offer a smooth experience, which is crucial for retaining visitors and reducing bounce rates.

4. Emphasize the importance of User Experience (UX) and User Interface (UI) Design.

User Experience (UX) and User Interface (UI) design are central to the success of any website. UX design focuses on the overall experience of the user, including ease of navigation, content accessibility, and interaction quality. UI design, on the other hand, deals with the visual elements of a website, such as layout, colours, and typography.

A well-designed UX/UI can significantly impact user satisfaction and conversion rates. Businesses in Oman should prioritise creating intuitive and visually appealing websites that cater to their target audience's needs and preferences. Conducting regular user testing and gathering feedback can help refine design elements and improve the overall user experience.

5. Integrating Advanced Security Measures

As cyber threats become more sophisticated, website security is more important than ever. Implementing advanced security measures is essential to protect sensitive data and maintain user trust. Some key security practices include:

- SSL Certificates: Secure the communication by encrypting the data exchanged between the user's browser and the server.

- Regular Updates: Keep software, plugins, and themes up to date to prevent vulnerabilities.

- Firewalls and Security Plugins: Use firewalls and security plugins to protect against malicious attacks and threats.

For businesses in Oman, prioritising website security is crucial to safeguarding customer information and maintaining a trustworthy online presence.

6. Optimising for Voice Search

With the rise of voice-activated devices and virtual assistants, optimising websites for voice search is becoming increasingly important. Voice search optimisation involves tailoring content and keywords to match the conversational queries users might speak into their devices.

Businesses in Oman should consider incorporating long-tail keywords and natural language phrases into their content to improve voice search visibility. Additionally, ensuring that websites load quickly and provide concise, relevant answers can enhance their performance in voice search results.

7. Leveraging Data Analytics for Continuous Improvement

Data analytics is a powerful tool for understanding user behavior and improving website performance. By analysing metrics such as user traffic, engagement rates, and conversion rates, businesses can gain valuable insights into what works and what needs improvement.

Implementing data-driven strategies allows businesses in Oman to make informed decisions, optimise their websites, and tailor their content to meet user needs. Regularly reviewing analytics data and making adjustments based on findings can lead to better user experiences and increased business success.

8. The Role of Content in Website Development

Content remains a cornerstone of effective website development. High-quality, relevant content not only attracts visitors but also helps in building authority and trust. Businesses should focus on creating engaging and informative content that addresses their audience's needs and interests.

Integrating multimedia components like videos, infographics, and interactive features can significantly boost user engagement and enhance the overall attractiveness of the website. For businesses in Oman, producing content in multiple languages can also help reach a broader audience and cater to diverse customer segments.

9. Future-Proofing Your Website

As technology continues to advance, it's essential to future-proof your website to adapt to upcoming changes. This involves using flexible and scalable technologies, adopting best practices, and staying updated with industry trends.

Choosing a robust content management system (CMS) and ensuring that your website's architecture is adaptable to new technologies can help future-proof your site. Consistently assessing and refreshing the features and design of your website will help maintain its relevance and effectiveness over time.

Conclusion

The future of website development is dynamic and filled with opportunities for innovation. For businesses in Oman, staying abreast of the latest trends and best practices in website development is crucial for maintaining a competitive edge and delivering exceptional user experiences. By embracing AI, mobile-first design, PWAs, and advanced security measures, businesses can enhance their online presence and drive growth. Prioritising UX/UI design, voice search optimisation, and data analytics will further contribute to building a successful and future-proof website. As technology continues to evolve, staying adaptable and forward-thinking will ensure that your website remains a powerful tool for achieving business success.

[aimarketingdubai]

Dubai's Smart City strategy

Dubai's Smart City Strategy is an ambitious initiative aimed at transforming the city into a global leader in technology, innovation, and sustainability. Launched by the Dubai government, this comprehensive strategy leverages digital technologies and data-driven insights to improve the lives of residents, enhance government services, and foster economic growth.

Key Pillars of Dubai's Smart City Strategy

Digital Transformation: At the core of the strategy is the digitization of government services. This includes providing online access to public services, streamlining administrative processes, and implementing paperless transactions. The goal is to create a seamless and efficient experience for residents and businesses when interacting with the government.

Data-Driven Decision Making: Dubai's Smart City strategy emphasizes the collection and analysis of data to inform decision-making and improve city management. This includes using sensors and IoT devices to gather data on traffic flow, energy consumption, and environmental conditions. By analyzing this data, the city can optimize resource allocation, improve infrastructure planning, and enhance public safety.

Technological Innovation: Dubai is actively promoting the development and adoption of cutting-edge technologies, such as artificial intelligence, blockchain, and cloud computing. This includes supporting research and development initiatives, fostering partnerships with technology companies, and creating a regulatory environment that encourages innovation.

Sustainability: A key focus of the strategy is to create a sustainable and environmentally friendly city. This includes initiatives to promote energy efficiency, reduce carbon emissions, and encourage the use of renewable energy sources. Dubai is also investing in green infrastructure, such as parks and green spaces, to improve the quality of life for residents.

Citizen Engagement: The Smart City strategy emphasizes the importance of citizen engagement and participation. This includes creating platforms for residents to provide feedback, share ideas, and contribute to the development of the city. The goal is to create a sense of community ownership and ensure that the Smart City initiatives align with the needs and aspirations of the people.

Key Initiatives and Achievements

Happiness Meter: Dubai has implemented a "Happiness Meter" to gauge citizen satisfaction with public services and city initiatives. This real-time feedback system helps the government identify areas for improvement and prioritize projects that enhance the well-being of residents.

Paperless Strategy: Dubai has launched a "Paperless Strategy" aimed at eliminating paper transactions in government offices. This initiative has significantly reduced paper consumption, streamlined administrative processes, and improved efficiency.

Smart Mobility: Dubai is investing in smart mobility solutions, such as autonomous vehicles, smart traffic management systems, and integrated public transportation networks. These initiatives aim to reduce traffic congestion, improve road safety, and enhance the overall transportation experience.

Blockchain Strategy: Dubai is exploring the use of blockchain technology to enhance security, transparency, and efficiency in various sectors, including government services, logistics, and healthcare.

AI Lab: Dubai has established an AI Lab to develop and deploy artificial intelligence solutions for city management. This includes initiatives such as using AI to optimize traffic flow, improve public safety, and enhance the efficiency of government services.

Impact and Future Outlook

Dubai's Smart City strategy has already made significant progress in transforming the city into a technologically advanced and sustainable urban center. The initiatives have improved the efficiency of government services, enhanced the quality of life for residents, and attracted investment and innovation.

In the future, Dubai aims to further leverage technology to create a city that is not only smart but also resilient, inclusive, and human-centered. The focus will be on using technology to address challenges such as climate change, social inequality, and economic diversification. By continuing to invest in innovation and prioritize the needs of its citizens, Dubai is poised to become a global model for smart city development.

[deepaseo]

Dive into our latest blog post exploring the transformative impact of AI on SEO content creation! As digital marketing continues to evolve, businesses are increasingly turning to artificial intelligence to enhance their content strategies. This article delves into how AI tools can streamline the content creation process, optimize keyword usage, and generate high-quality articles that resonate with target audiences. Discover how leveraging AI can save time, improve efficiency, and help you stay ahead in a competitive landscape.

We highlight various AI-driven tools that assist in generating SEO-friendly content, analyzing trends, and predicting audience behavior. By utilizing these technologies, marketers can create content that not only ranks well on search engines but also engages readers effectively. The post provides practical insights on integrating AI into your content strategy, ensuring that your articles are both relevant and impactful. From automated writing assistants to advanced analytics, learn how these innovations can elevate your content game.

In addition, the blog discusses the importance of maintaining a human touch in AI-generated content. While AI can enhance efficiency, the essence of effective storytelling and authentic engagement still relies on human creativity and insight. We emphasize best practices for balancing AI capabilities with genuine, compelling content that connects with your audience. Read the full article to uncover how AI is shaping the future of SEO content creation and how you can harness its potential for your brand!

[timesofinnovation]

In the realm of digital transformation, Unily is stepping up with its latest offering, the Insight Center, a platform meticulously designed to facilitate the integration of artificial intelligence (AI) within large enterprises. This innovative solution is a game-changer, providing businesses with a streamlined approach to managing digital assistants and language models, enhancing operational efficiency across various functions, including HR and customer service. The Insight Center stands out by consolidating multiple AI tools into a single access point. Businesses often struggle with the deployment of different AI solutions, which can lead to inefficiencies and miscommunication. With the Insight Center, organizations can centralize their AI strategy, ensuring consistent governance and user management. This makes it easier for teams to harness the power of AI, ultimately fostering better collaboration and improved service delivery. For instance, in many organizations, the HR department utilizes chatbots for recruitment processes, while customer service teams may employ different AI models to handle inquiries. Without an integrated system, these tools can operate in silos, leading to fragmented responses and a lack of cohesive strategy. The Insight Center mitigates these issues by ensuring all AI applications are managed under one roof, significantly enhancing the user experience. Moreover, the platform emphasizes simplicity in design, making it accessible for users at all levels of technical expertise. Intuitive interfaces are vital as they facilitate quicker adoption among employees who might be hesitant to engage with complex technologies. Enhanced user experience can directly correlate with increased productivity, as employees spend less time navigating complicated systems and more time focusing on their core tasks. At its annual Unite 24 event, Unily unveiled another exciting initiative titled ‘Unily Go,’ a mobile app specifically created to bolster communication for frontline workers. These employees, often without access to desktop setups, require mobile solutions to stay connected and informed. Unily Go incorporates AI-driven features, providing secure messaging capabilities that ensure teams remain engaged, regardless of their physical location. This focus on frontline workers is particularly significant in industries like retail and manufacturing, where effective communication directly impacts operational efficiency. For example, a retail store manager can utilize Unily Go to quickly disseminate information about inventory updates or seasonal promotions to staff in real-time, ensuring everyone is aligned and informed without delay. Unily's strategic partnerships with industry leaders such as Microsoft and Workgrid enhance the reliability and scope of their offerings. By integrating with established technologies, Unily can provide organizations with a secure and comprehensive method of utilizing digital assistants tailored to their needs. This combination of innovative solutions and deep industry collaboration positions Unily as a frontrunner in the competitive landscape of enterprise software. Looking ahead, both the Insight Center and Unily Go are set to be integrated into the broader Unily employee experience platform by 2025. This move reflects Unily's commitment to evolving its offerings to meet the changing demands of the workforce. With customizable white-label options, companies will have the ability to align these tools with their corporate branding, ensuring a consistent look and feel across their digital resources. The increasing reliance on AI in the workplace drives the necessity for such robust platforms. As organizations prioritize digital transformation, tools like the Insight Center will not only streamline AI integration but also support strategic decision-making by providing insights derived from AI analytics. These actionable data points can help executives identify trends, oversee performance, and refine their operational strategies accordingly.

In conclusion, Unily’s Insight Center and Unily Go represent pivotal advancements in the integration of AI within enterprise environments. By addressing the critical needs of businesses—such as streamlined processes, enhanced communication, and user-friendly interfaces—Unily is paving the way for organizations to thrive in an increasingly digital world. The promise of a more connected, efficient, and user-centric workplace is on the horizon, and with the right tools in hand, companies can better navigate the complexities of modern business.

[mark-devon]

Artificial Intelligence and Machine Learning (ML) is a branch of computer science that focuses on using data and algorithms to enable artificial intelligence to model the way humans learn and improve. in his right, Founded in of 20th Century 

Early beginnings (1940 + 1950).

Neural networks: In the 1940s, Warren McCulloch and Walter Pitts figured out how the human brain works and introduced the concept of artificial neural networks. Turing Test: Alan Turin Came up with turning in 1950 as a mother to see if a machine could act intelligently in a way that was hard to tell apart from a human

A.I-Wolves (1956)

Dartmouth conference: in 1956, a gathering at Dartmouth College explore

Human v/s AI

Artificial Intelligence v/s Robots:

Relationship between artificial intelligence and robotics

Artificial intelligence impact on digital business:

[aionlinemoney]

Graphic Designing in Canva using AI | its Benefits and Features

In today’s digital age, visuals have a greater impact than words. Being able to create attractive designs is more important than ever. Whether you are an experienced graphic designer, a business owner, a teacher, or just someone who wants to bring ideas to life, Canva has become a more popular tool as artificial intelligence takes place into it. But what makes this tool outstanding and how artificial intelligence helped it to enhance it more and helped the common person to do superior graphic designing in Canva. In this blog, we’ll explore what Canva offers, its features, advantages, and disadvantages, and more.

What is Canva?

Canva is a cloud-based design platform that allows users to create everything from social media graphics to presentations, posters, documents, and even videos. The tool launched in 2013, then rapidly became popular due to its simple interface and a vast collection of ready-made templates. With millions of users globally, Canva has modified design, allowing non-designers to create professional-looking graphics with no technical skills, so anyone can do better graphic designing in Canva.

Famous features of Canva:

Before we explore AI characteristics, let’s first highlight some best features of Canva

Drag-and-drop interface: This tool’s simplicity is enhanced through its drag-and-drop functionality, making it easy for anyone to do graphic designing in Canva.

Pre-designed templates: Canva offers thousands of templates for different design needs, from social media posts to business cards, presentations, and more.

Large image library: The platform has a vast library of stock photos, illustrations, icons, and videos available for use. This is the main benefit of using this tool.

Customizable designs: You can upload your images, and change fonts, colors, and layouts to suit your brand or personal style.

Collaboration tools: Canva allows team members to collaborate on projects in real-time, making it ideal for teams working remotely. This feature helps to stay connected with our team.

The Advantages of Using Canva:

Easy to use

One of the key benefits of this tool is how easy it is to use. Unlike professional design tools like Adobe Photoshop or any other tool, Canva is very simple and user-friendly. You don’t need any design experience to figure out how to use it. With its drag-and-drop features, you can easily move elements around, and with just a few clicks, you can change fonts, colors, and sizes to create a professional-looking design. The most famous feature of this tool is AI, we will look further into it.

Cost Effective 

Canva uses a freemium model, which means you can use many of its features for free. The free version gives you access to lots of templates, elements, and tools. If you want more options, then Pro offers extra features like brand kits, unlimited storage, and access to premium templates and elements, all for a reasonable monthly price.

Time-Saving

Canva helps busy professionals and small business owners save time. With ready-made templates, you do not have to start from scratch. Whether you need a quick Instagram post or a professional presentation, Canva templates help you create something attractive designs in just a few minutes. The AI feature in the tool helped to create faster tasks by using proper prompts.

Collaborative feature

Canva makes teamwork easy with its collaboration feature. Multiple people can work on the same design at the same time, which is great for teams or businesses. Whether you’re working on a campaign or a presentation, This tool allows everyone to collaborate smoothly.

Accessibility Across devices

This tool is cloud-based, so you can access your projects on different devices. Whether you’re using your laptop at work or your phone while commuting, your designs are always available. The mobile app is great for quick edits or graphic designing in Canva.

Artificial intelligence tools in Canva:

Here are some AI features that helped common people to do better graphic designing in Canva

Magic Write: An Artificial intelligence tool that helps users generate text for various purposes, such as catchy headlines and social media captions. Simply enter a prompt, and the AI will provide multiple text suggestions to inspire your writing.

Image Generation: This AI feature allows users to create custom images based on text descriptions. By describing what you want, Canva generates unique visuals, enhancing creativity and personalization. You must mention the proper prompt, So artificial intelligence will generate a realistic image.

Background Remover: A powerful AI tool that removes backgrounds from images with just one click. This helps to separate images, making it easier to create clean and professional designs.

Design Suggestions: Artificial intelligence in Canva analyzes your design and offers layout recommendations that enhance your project. This feature is particularly helpful for those without a strong design background, guiding you to visually attractive arrangements.

Color Palette Generator: This tool suggests harmonious color schemes based on your images or designs, helping you maintain a consistent and professional look across your projects.

Video Enhancements: Artificial intelligence in this tool assists in video editing by automatically resizing videos for different platforms and suggesting cuts or transitions, improving the editing process.

Voiceover and Subtitles: This AI feature is the best, because it generates voiceovers and subtitles automatically, allowing users to enhance video content with professional audio without requiring advanced editing skills. This helps the learner to do superior graphic designing in Canva.

Brand Kit Automation: For businesses, this AI feature helps create brand kits by analyzing existing designs and recommending colors, fonts, and logos that match your brand identity, ensuring consistency across all materials.

Conclusion 

Canva AI features greatly improve its functionality, making design easy for everyone, regardless of their skill level. These tools help save time and allow users to create high-quality visuals that connect with their audience. By generating unique images, simplifying text creation, and improving video content using artificial intelligence, Canva’s AI capabilities are changing how we think about design. This tool is becoming superior in the market, challenging with other graphic designing tools and helping new learners to create the best design in Canva.