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night-gay · 2 years ago

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Into the Anthill pt 8 - Staying Useful To The Team

Things were changing fast for the Avengers and Hank was really starting to feel insecure about his place on the team. Goliath wasn’t the only strong one with Hercules around, Ant-Man wasn’t the only small one with Wasp around, and after Jan became a multi-millionaire Hank couldn’t even be a breadwinner. So, between going back and forth between alter-egos, Hank turned to his role as the team’s smart-guy to stand out.

Maybe he could build some sort of AI to help him? I bet that would totally work.

🐜🐜🐜

Avengers vol 1 #41-44

Hank had the Dragon Man android delivered to his lab to study up on robotics. Diablo promptly appeared to take it back, also snatching Hank & Jan as part of his plan to have Hank help him recreate his life elixir and control a new army of Dragon Men. Using a map they got from Mr. Fantastic, the Avengers headed to Diablo’s lair in Transylvania with Hercules tagging along. Cap showed up independently to help while Herc tossed the Dragon Man into some lava.

Jan’s attorney visited Avengers Mansion to tell her that since she turned 23 a few days ago she could finally claim the full sum of her inheritance from her late father, raising her net worth by about 3 million (26.7 million if you adjust for inflation). Meanwhile, Hawkeye and Hercules took off to rescue Black Widow and got captured by the Red Guardian so the rest of the Avengers headed out to save them. Black Widow was there to destroy some dangerous tech for Nick Fury so she helped out once she had completed her objective.

Avengers Annual #1

Mandarin assembled a new lineup of the Masters of Evil and every Avenger (minus Hulk and Rick Jones) split into teams to take them down. The matchups were as follows:

Goliath, Wasp, & Iron Man vs Power Man & Swordsman

Scarlet Witch & Hercules vs Enchantress & Executioner

Hawkeye & Thor vs Living Laser & Ultimo

Captain America & Quicksilver vs Mandarin

Once everyone had finished up their business and gathered at Mandarin’s base he fired his “hate ray” to force every Avenger to attack whoever they were standing closest to. Since Jan was closest to Mandarin she knocked him out and the day was saved.

Avengers vol 1 #45-52

At a public ceremony to honor the Avengers in New York they announced Hercules had been granted membership. They had planned to do the same for Black Widow, but she decided to retire for the time being. When the Super Adaptoid attacked the ceremony Hank got it to shrink to fight him & Jan at ant size while the civilians got away. Once it returned to full size the team tricked it into using every copied power at once to short it out.

Now that Hank wasn’t the strongest Avenger anymore he decided to rededicate himself to being Ant-Man to stay useful to the team. Jan hired a chauffeur that turned out to be The Human Top (now calling himself Whirlwind and still out to kill Hank once and for all). He bested Hank and Jan in combat yet again, but Pietro stopped him and disarmed the bomb he’d left behind. Soon after, Hank left for a trip to Las Vegas with Jan and her chauffeur (who is still Whirlwind in disguise).

Then Hercules left for Olympus, Cap quit to pursue a normal life, and Magneto abducted Quicksilver and the Scarlet Witch to force them to rejoin his Brotherhood of Evil Mutants. Now only 3 Avengers strong, the team luckily got help from the new Black Knight and tracked down Magneto’s lair. After a staged incident at the UN where Wanda was shot, Pietro officially quit the team and took her with him. After failing to stop them, Hank discovered that he could no longer grow beyond his standard size due to strain on his body, forcing him to abandon his work as Goliath and just be Ant-Man.

With only Ant-Man, Wasp, and Hawkeye left on the team The Collector had no trouble capturing them. Thor, who he’d caught earlier and placed under his thrall, brought Iron Man for his Avengers collection as well. Jan escaped the pod and Hank returned to Goliath size again to defend her. At the end of the issue, as Thor and Iron Man were leaving again, Cap called and suggested adding his ally Black Panther to the team. The decision was unanimous and Black Panther promptly helped them stop Grim Reaper.

Minor/Cameo appearances from this period:

Tales of Suspense vol 1 #92

#hank pym #into the anthill #ant-man #marvel comics

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webnewsify1 · 2 years ago

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Yellowstone Season 5 is on Peacock: Dallas-style drama, juicy performances and gorgeous scenery

Yellowstone is nearing its end, but it's not quite finished yet. Presently on a midseason hiatus, the neo-Western's final episodes of Season 5 will debut in November, while a sequel series is set for December. Production for Yellowstone seems quite busy these days! For Peacock viewers, Season 5 Part 1 will arrive on streaming shortly (details below). TV Series Finale, a ratings tracking site, reports that the Kevin Costner-led program remains the most popular cable TV series with an average of roughly 8 million viewers every episode, which is a remarkable number for a cable series in 2022. You'll find everything we know about Yellowstone Season 5, such as the latest news, release date, cast details, and trailers, discussed below. Peacock has revealed that Yellowstone Season 5 Part 1 will commence streaming on May 25th, which will likely result in a hectic Memorial Day for some individuals. It's important to note that Peacock secured exclusive streaming rights for Yellowstone after a deal was struck between ViacomCBS and NBCUniversal, well before the show gained immense popularity. Season 5's first eight episodes will be accessible on Peacock, while Season 5 Part 2 is expected to debut on the streaming service a few months following its culmination on Paramount Network. Paramount announced that the second part of Yellowstone Season 5 will be released in November, which will be the show's last. However, a new unnamed sequel will arrive in December. Yellowstone Season 5 first returned to Paramount Network on November 13th, 2022, featuring the first two back-to-back episodes named "One Hundred Years Is Nothing" and "The Sting of Wisdom". The remaining episodes of Season 5 were broadcasted weekly, with the first half consisting of eight episodes, concluding on January 1st. The entire season is divided into two parts, with a total of 14 episodes. Yellowstone Season 5 episode list Episode 1: "One Hundred Years is Nothing" Episode 2: "The Sting of Wisdom" Episode 3: "Tall Drink of Water" Episode 4: "Horses in Heaven" Episode 5: "Watch'em Ride Away" Episode 6: "Cigarettes, Whiskey, a Meadow and Fog" Episode 7: "The Dream Is Not Me" Episode 8: "A Knife and No Coin" Yellowstone Season 5 review In the Season 5 premiere, despite John Dutton's new role as governor and Beth (Kelly Reilly) leading the charge, the ranch hands continue to behave as usual, resulting in some of the most compelling scenes of the two-part episode. The stunning, unspoiled beauty of Montana serves as a backdrop for the characters' contentious struggles for power, manipulation, and scheming that have unfolded over the past four seasons. Check out the complete review: Yellowstone Season 5 Review: The Ranch is Unchanged Despite John Dutton's Governorship Yellowstone Season 5's extended trailer reveals that John Dutton emerges victorious in the governor's race and plans to move the Dutton clan to Helena. Nonetheless, gaining ground won't be a walk in the park since John lacks allies in the establishment and appears ready for a confrontation with Caroline Warner, played by Jacki Weaver. Jamie is also back and it appears he's serving as a political consultant to his father, but there's a hint of tension between them. Beth, on the other hand, is stepping up as the chief of staff, prepared to get her hands dirty in battles against the family's various enemies. Also Read: Ant-Man And The Wasp Quantumania OTT Release Date: When And Where To Watch Paul Rudd Film Read the full article

#tv tvsearies yellowstone season yellowstoneseason5 series peacock webnewsify

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aethucyn · 5 years ago

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All the Comics 2019

Series I read as they came out:

Archie Assassin Nation Batman Universe Black Panther By Night Catwoman Die Exorsisters Ghosted in L.A. Ghostspider Giant Days Gwenpool Strikes Back Harley Quinn and Poison Ivy Invisible Kingdom Laguardia Last Stop on the Red Line Lazarus: Risen Lois Lane The Magnificent Ms. Marvel Man-Eaters Monstress Ms. Marvel Once & Future King Paper Girls Pretty Deadly: The Rat Redlands Sabrina the Teenage Witch Sleepless Spider-Gwen: Ghost Spider Spider-man and Venom: Double Trouble Steeple Superman's Pal Jimmy Olsen The Unbeatable Squirrel Girl The Unstoppable Wasp West Coast Avengers The White Trees The Wicked + the Divine

Graphic Novels & Trade Paperbacks

The Life of Captain Marvel Margaret Stohl Carlos Pacheco Batgirl Vol. 4: Strange Loop Hope Larson Sami Basri Jessica Jones: Blind Spot Kelly Thompson Mattia De Iulis Doom Patrol Vol 2: Nada Gerard Way Nick Derington Kim Reaper: Grim Beginnings Sarah Graley Batman Vol. 8: Cold Days Tom King Lee Weeks Hilda and the Troll Luke Pearson Batwoman Vol. 3: Fall of the House of Kane Marguerite Bennett Fernando Blanco X-23: Family Album Mariko Tamaki Juann Cabal Andre the Giant: Life and Legend Box Brown How to Understand Israel in 60 Days or Less Sarah Glidden Get Your War On David Rees March Book One John Lewis & Andrew Aydin Nate Powell Barbarous Vol 1 Ananth Hirsh Yuko Ota Barbarous Vol 2 Ananth Hirsh Yuko Ota March Book Two John Lewis & Andrew Aydin Nate Powell March Book Three John Lewis & Andrew Aydin Nate Powell The Real Folk Blues: A Cowboy Bebop Fanbook Anthology ed. Zainab Akhtar Batman Detective Comics Vol 2 The Victim Syndicate James Tynion IV Alvaro Martinez Off Season James Sturm Kiss Number 8 Colleen AF Venable Ellen T. Crenshaw Cleopatra in Space: Fallen Empires Mike Maihack Batman Detective Comics Vol 3: League of Shadows James Tynion IV Marcio Takara The Hero Business Season Two Bill Walko When I Arrived at the Castle Emily Carroll The Weather Man Jody LeHeup Nathan Fox The Girl Who Married a Skull & Other African Stories ed. C. Spike Trotman ed. Kate Ashwin ed. Kel McDonald ed. Taneka Stotts F*ck Off Squad Nicole Goux Dave Baker The Breakaways Cathy G. Johnson Laura Dean Keeps Breaking Up With Me Mariko Tamaki Rosemary Valero-O'Connell Batman Vol. 9 The Tyrant Wing Tom King Tom Taylor Mech Cadet Yu Volume Two Grek Pak Takeshi Miyazawa Sincerely, Harriet Sarah W. Searle The Legend of Korra: Ruins of the Empire Part One Michael Dante DiMartino Michelle Wong Avatar The Last Airbender: Imbalance Book Two Faith Erin Hicks Peter Wartman Snotgirl: vol 2: California Screaming Bryan Lee O'Malley Leslie Hung Skyward: Vol 1 Joe Henderson Lee Garbett Shuri: Vol 1: The Search for Black Panther Nnedi Okorafor Leonardo Romero Crowded: Vol 1: Soft Apocalypse Chrisopher Sebela Ro Stein Ted Brandt I Hate Fairyland: Vol 1: Madly Ever After Skottie Young I Hate Fairyland: Vol 2: Fluff My Life Skottie Young I Hate Fairyland: Vol 3: Good Girl Skottie Young I Hate Fairyland: Vol 4: Sadly Never After Skottie Young California Dreamin' Penelope Bagieu Runaways: Best Friends Forever Rainbow Rowell Kris Anka Exit Stage Left: The Snagglepuss Chronicles Mark Russell Mike Feehan My Brother's Husband Gengorah Tagame Rice Boy Evan Dahm FTL Y'all ed. C. Spike Trotman ed. Amanda Lafrenais Gothic Tales of Haunted Love ed. Hope Nicholson ed. S.M.Beiko The Immortal Hulk: Or is he both? Al Ewing Joe Bennett X-23: X-Assassin Mariko Tamaki Diego Olortegui Ant-Man and the Wasp: Lost and Found Mark Waid Javier Garron Power Man and Iron Fist: The Boys Are Back in Town David Walker Sanford Greene Iceman: Thawing Out Sina Grace Alessandro Vitti Iceman: Absolute Zero Sina Grace Robert Gill Song of Aglaia Anne Simon Batman Detective Comics: Vol 4 Deus Ex Machina James Tynion IV Alvaro Martinez Harley Quinn: Broken Glass Mariko Tamaki Steve Pugh The Immortal Hulk: The Green Door Al Ewing Joe Bennett Power Man and Iron Fist: Civil War David F. Walker Flaviano Cosplayers Dash Shaw Bad Machinery: The Case of the Modern Men John Allison Is This How You See Me? Jaime Hernandez a city inside Tillie Walden The Immotal Hulk: Hulk in Hell Al Ewing Joe Bennett Slowly but Shirley Catalina Rufin Stage Dreams Melanie Gillman Homunculus Joe Sparrow Verse Book One Sam Beck Laid Waste Julia Gfrorer Gorgeous Cathy G. Johnson Cosmoknights Hannah Templer The Hard Tomorrow Eleanor Davis Pumpkin Heads Rainbow Rowell Faith Erin Hicks Funky Town Mathilde Van Gheluwe Pleading with Stars Kurt Ankeny Avatar The Last Airbender: Imbalance Book Three Faith Erin Hicks Peter Wartman The Love Bunglers Jaime Hernandez Spider-man Life Story Chip Zdarsky Mark Bagley Are You Listening? Tillie Walden November Matt Fraction Elsa Charretier Rusty Brown Chris Ware Dangerously Chloe Volume 3 David Lumsdon Jason Waltrip The Astonishing Ant-Man: Small-Time Criminal Nick Spencer Ramon Rosanas Doctor Aphra: Aphra Kieron Gillen Kev Walker Moonstruck Grace Ellis Shae Beagle

Minis

Maids no. 1 Katie Skelly Frontier #18 Tiffany Ford Two of Us Jessi Zabarsky Visiting Alivia Horsley Sobek James Stokoe Resort on Caelum Wren McDonald Boogsy Michelle Kwan Frontier #19 Hannah Waldron Maids no. 2 Katie Skelly Frontier #20 Anatola Howard Minotaar Lissa Treiman Pass the Baton Hana Chatani Cry Wolf Girl Ariel Ries At the Edge of the Stream at Dusk Jen Lee Cavity Michelle Theodore Hsthete Melanie Gillman David, I Love You Eileen Marie The Cutest Curse Laura Terry Churn Amelia Onorato An Eye for an Eye Kimberly Wang Women on Paper: 3 Stories Anna Christine Liminal State Maria Photinakis Melusine, The Collector and the Gift of the Pearls Edie Voges Infinite Wheat Paste Issue 3 Pidge Anew Dillon Gilbertson Anastasia Longoria Big Wally James McGarry Sam Bennett Frontier #21 Derek Yu Frontier #22 Tunde Adebimpe

Graphic novel is a stupid term that often encompasses things that are not novels, but I used it as a blanket term for anything comics I read that were bound rather than stapled. Minis are shorter works, stapled, and generally self-published by the artist, or done by a small press like Shortbox or Youth in Decline. I was totally lazy about crediting creators on series because my actual list for that is a grid, keeping track of each issue. Similarly, when listing creators on trades, I tended to only list writer and artist which is enough for some books, but sometimes there are many more, inkers, and colorists and letterers, and maybe I’ll do better next year.

Support your local library, your local comic shop (especially Hub Comics if you’re in the Boston area), and indie comic shows like MICE.

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totalboxofficecollections · 6 years ago

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Ant Man And The Wasp: 8th Day Box Office Collection | 2nd Friday Earning

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thesecretlifeofmerribethc · 6 years ago

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MY GOODNESS. WHY AM I SLACKING :’( sorryyyyy

OK wow, last post was April 8!!!! Disappointed in myself. Yes, I’ve been lazy.... and not just in posting here, but in life in general :P anyway, here I go playing catch up, AGAIN.

4.9.19 - got up late and prepared dad's shake n stuff. At like 4:30 ish manong came and I drove him to school taking the side streets. Chilled in the parking lot for like 20 min then we left. Ate dinner at Ikea and then from there I drove and took 275 home! It was a nice, smooth drive lol (PTL I drove like 7 pm, almost 8). Got home and marv and i watched the first episode of OPM season 2!!!!

4.10.19 - got up late again. Prepped dad's stuff as usual. Thought I was gonna drive/go to the gym with manong but he changed his mind lol. Went with mom to pick up Marvin and Manang. Was gonna walk at the park but it was cold and windy so we went home. Got home and took out the trash from the basement along with the usual trash. Painted in the dining while waited for mom to cook the milk fish. Watched get smart while painting.

4.11.19 - guess what! Woke up late again lolll. Ate tinola with mom and dad, then washed dishes, then got ready to get Marvin. Got Marv and then Manang and then went straight to HFMH to visit today Agnes. She got discharged just in time so we drove her home on our way to prayer meeting but before that, she treated us out to taco Bell. Got home after stopping by 7-11 and withdrawing money for my BLS class tomorrow. Also filled the tires with air. Did 1.5 miles on the elliptical then I drove manong and I to Meijer to get some stuff. Now I'm homeee

4.12.19 - Woke up early and manong took Marvin and I. Dropped Marv to school and then manong and I made our way to the Health Strategies building in Taylor for my BLS. It was raining! But also, finally got to see Danielle!! <3 It’s been so long, and she lost weight! Anyway, passed the multiple choice (25 questions, open book) with 100% lol. After the BLS manong picked me up and we went to Subway where he did a store. I ate a flatbread club with bacon then went to the car where I watched a lot of Conan vids (with Steven Ho). After that we went to Starbucks but then it was busy so we didn’t stay or buy anything. Decided to go to tim Hortons on Eureka, across from Aldi and we had coffee and donuts. Sat there for a good hour and a half or so then I drove from Tim Hortons to Tropical Smoothie. Got a Mango something and only paid $3.49 (or well manong paid lol). Thankfully it was Happy Hour (from 5-7 p.m. M-F) so in total our drinks were like $7.50. After that I drove from Topical Smoothie home. Got home and then manong and I walked around the neighborhood. Didn’t have power at home so we decided (mom and I) to go walk in the park and then go to Ne’s afterwards. Manong stayed home to finish his art project, so manang drove us to the park on Hall road. Walked for a good hour then went to Ne’s. Had corn beef for dinner and just chilled there until almost 2 a.m. Also ligo there too. Manong came around 9 or 10? But yeah, long day!

4.13.19 - Went out for lunch for manong’s bday at IKEA. Got a plate of meatballs. Didn’t walk around as much or buy anything. After IKEA, manong went home because he had to rest and get ready for dinner with his friends. The rest of the fam and I went to the filipino store where marv and I just stayed in the car with dad and watched conan vids. Manang bought a bunch of pancit canton but was paid by PJ and Si to get them lol. Dad then went to 7-11 and I helped him wash the car. After that he and mom dropped the 3 of us to Southland where we waited for our friends (Josh, PJ, and Jovel). At the mall I bought manong boxers and socks for his birthday xD (it was all I could afford). Waited for a while for Jovel, but once she came we rode in her car and went to Mcdonalds across the street. Only got a cup of water and a cheeseburger, but shared the fries and chicken nuggets. After that Marv and I rode with PJ, while manang rode with Josh. PJ and us stopped by tropical smoothie and he bought Marv and my drink which we shared. Got to Daen’s and Si was there too and watched TV before playing MP7 (PJ and I were SO close to winning if I had only rolled a 4 :(((( ). Then we played Jackbox. It was so funny. Left Daen’s at like 1 a.m.

4.14.19 - Manong’s birthday!! I drove to chase bank lol. Church was good. Only had Johanna as my student. It was a long women’s meeting. Played with the kids, specifically Paul, Johanna, and Eireen. We were taking turns hiding Johanna’s toy and looking for it. But before that I was watching Kaleb. We also watched COCO. After that, manang and marv rode with mom and dad, while I drove with manong. I drove from church to West rd. Took 696 to 75 all the way. Stopped by the bank and then Mcdonald’s, where I treated manong to an ice cream cone. Got home and rested. Manong left and met up with kuya Jeff. He’s gonna start working out and doing a meal plan! So proud of him. :)

4.15.19 - Walked with mom, manang and Marv for a good 50 minutes. Stopped by Target real quick. I bought water, then went to Bath and body works to redeem my free lotion. Noticed my earlobes were itchy and found out I had like a bump kinda like a mosquito bite. It was red and inflammed, and blistered... mostly on my right earlobe. My left wasn’t that bad... it was more like a dot. It definitely got a reaction from wearing the clip on earrings I got from the women’s conference. So weird tho because I know the earrings are from Avon, and avon claims all jewelry is nickel-free but idk!!! I definitely got a reaction. Didn’t get a reaction from my black earrings but prob cuz they’re stainless steel. So yeah, I’m suffering from itchy ears. Been cleaning and applying aquafor and neosporin.

4.16.19 - Stayed home today (like didn’t go with mom to pick up Marv and manang lol). Did the usual stuff, prepare dad’s shake, coffee, lunch and uniform. Cleaned the house and made myself a 2 glasses of protein shakes lol. Folded my clothes while watching Ponyo. After that I watched Ant Man and the Wasp with the sibs and mom and it was actually really good! I enjoyed it lol

4.17.19 - Walked with mom, Marv and manang. Stopped by Aldi after that, then GFS, Meijer for pineapples and sushi, and Walmart. I did most of the stuff since the sibs were tired, like gas up the car, get the pineapples, get the groceries in Walmart, push the cart at Aldi, etc. Oh when mom was at GFS, Marv treated manang and I for coffee at Tim Hortons. The lightning was very bright today too on our way home.

4.18.19 - Dad and I watched the fight scene in Wakanda to the end from Avengers: Infinity War. Then we watched Scenes from Get Smart. lol Dad and I went to get Marv from school. Manong picked up Manang. Painted Mob and Saitama. Then I played Stardew Valley (yeah marv downloaded it for me on his PSVita lol). Went with dad to Walmart and got some groceries. Came home and baked the pizza and it was okay lol. Made myself a fruit smoothie!

4.19.19 - Woke up early today to drive manong to his work in Plymouth (on N. Sheldon rd near Einstein bros). Took 275 to 96. Getting more confident although I make some little mistakes here and there. Once we got to the Subway I stayed in the car for like an hour or so and played more stardew valley lol. Then I got money from manong and walked to Wendys where I got a 4 for $4. Then I got coffee at Einstein bros. Then I walked to Busch’s. Walked around then went back to the car. Manong then drove and we went to Marshalls in Canton for manong to buy clothes for tonight’s Good Friday service at Taylor. Got home then I went straight to my room to start preparing for sunday school stuff. Then I ligo and got ready. Wore the yellow shirt manong got me from Marshalls. Left the house at 6:20 and got to Taylor. Members of our church were there on time too! The Cruz’s, Salamats, Duculans, tito boyet and tita Ana were there. The service was long, but good. Loved the preachings by the different pastors on the 7 Sayings of Jesus. Dad had the last saying (Father, into your hands I commit my spirit) and he did a wonderful job. Ne was also there and she sat with us in the pews. Ate and then talked with Caleb and Hannah. Then went upstairs and talked to kuya karlo. Left and went home. I was soooo tired. Dozed off in bed with my makeup still on. Got up around 12 a.m. and washed my face and brushed my teeth.

4.20.19 - Woke up ate 8 am!!! Ahhh. Drove manong to school. Took 275 to 94. Stayed in the car but only for like 20 minutes because manong forgot he didn’t have class today for the holiday. Drove manong’s classmate Jim, who’s an older, retired senior, home. Then we went to Belleville. Stopped by dollar tree where I got stuff for sunday school. Then we went to Walmart and Aldi. Stopped by Wendys for me so I could eat (4/$4) and then home. Once I got home I went straight to bed. I was soooo tired. Woke up at 3:30 and dad was getting ready for work :(( Chilled in the living room while mom cooked. Ne came and she brought desserts. Ate and talked to Ne, then I went to hem my jumpsuit for tomorrow. Then I prepared my sunday school stuff. At 6:30 the sibs and I left. I drove to Panera bread in woodhaven while the boys went to Planet fitness. Manang and I had good conversation in Panera. She bought us coffee, a big cookie, and a bagel with cream cheese. Left panera (manong got us) at 8:20. Went to Target and then home. At home I played piano, then folded clothes. Mom had her nails done by manang. Then I finished preparing my stuff for tomorrow. Re-hemmed my jumpsuit, though I think I’m gonna re-do it again tomorrow :P lol. Helped manong find the right key for tomorrow’s P&W. Now I’m about to sleep! Goodnight!

Life, I’m lovin’ it, Bebet

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roypstickney · 6 years ago

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The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Have you ever seen that video of the kid trying to collect water in a wire bucket?

It’s pretty hilarious:

Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy.

Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when each leak is losing you thousands in potential revenue, it’s something that needs your attention.

Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every stage.

A pretty standard example of a funnel (via ConversionXL)

In the above example, a grand total of 1.66% of users completed a reservation.

This isn’t a standalone case either. Leaky funnels like this one are everywhere, and most marketers aren’t doing enough to fix them.

One of the major problems is that people are too aggressive with their funnels. They’re pushing the wrong product at the wrong time—to the right people.

Fortunately, there’s an easy fix, which comes down to attracting people with low threat sales before up-selling them to your main money-making products.

I’m going to run you through a sneaky little tactic that big brands—like Marvel and Ben and Jerry’s—use to drastically increase their conversion rates. And then we’re going to look at how you can leverage the success of those initial sales to fill your upsell funnel and double down on your success.

Social Commerce Streamlines the Buyer’s Journey

Social media has quickly become one of the best ways to engage and attract new customers. But you’ve got to ask yourself, why are people on Instagram, Facebook, or Twitter to begin with?

Most of the time, if we’re being honest, it’s to waste time or avoid boredom. People check out what their friends and colleagues are saying. They lose themselves watching funny videos of dogs, or maybe to get ideas for new workouts.

Very rarely do people head to social just to shop, which is why the average conversion rate is so low compared to other referral sources:

Data based on $1 billion in sales over Black Friday and Cyber Monday 2017 (via Smart Insights)

Social media users have low purchase intent. They’re looking for a distraction, not a new widget. Sure, you might pique their interest with a well-optimized social media post, but that desire wanes with every step they take:

This is a highly unscientific graph based on the general trends we’ve seen with users of jumper. This one is just for illustrative purposes only.

To increase conversions, you’ve got to push for the sale while purchase desire is high. And the best way to do this is to remove unnecessary steps.

How?

With a two-step checkout that takes users immediately from seeing something they want to actually buying it. This is what social commerce allows you to do.

Social commerce allows brands to sell products directly through their social media channels. It turns the posts and ads you’re already running into automated checkouts so your users can buy your products directly from their Facebook feed, your Instagram stories, or your latest tweets. A person engages with a post of a product they want, and then they’re then able to buy it through an automated chat.

Social commerce has helped brands like Marvel, who implemented the strategy when promoting Infinity War and Ant-Man and the Wasp, achieve a 58% conversion rate.

For instance, Marvel added an automated checkout bot to posts on their social channels. The posts would include something like: “comment #Ant-Man below to buy your tickets!”. And when someone commented, an automated chatbot like the one below would kick in to help users find the cinema and showtime that best fit.

Below is the actual sequence used for Ant-Man and the Wasp in Singapore:

Allowing users to purchase tickets directly within the social network they were actively engaged with is a sure fire way to increase your sales and conversions.

The above Marvel campaign is proof of the concept as the simple social commerce strategy helped them achieve the below:

It allowed Marvel to achieve a 58% conversion rate in a single campaign, rising to 68% when retargeting was taken into account.

It also generated 18X as many comments as the next best campaign which massively increased reach.

It’s one of the best ways for brands to increase their sales. And honestly, I think it’s going to play an increasingly important role in the coming years.

But here’s the thing. It’s far from perfect…

Social Commerce Is Not a Replacement for All Marketing

The stats above make social commerce seem almost too good to be true, right?

I’m a huge proponent of social commerce. I can count more than one client over the years who operate solely in this space. But I’m not going to say it’s the perfect solution for every brand out there.

It’s the perfect solution for low-cost impulse buys like cinema tickets or ice cream. But it’s not a great solution for high ticket items.

If you’re selling $10,000 TVs, for example, then it’s not going to be a good solution for you. How many people spend that much on an impulse? How many people are scrolling through their social feeds, see a $10k item and say “go on then, I’ll treat myself.” (Very few, if any at all.)

If you check the average order value for social commerce, in fact, they all fall below $100 (most below $50):

Widely shared data about the average order value from social (via Big Commerce)

People don’t intend to shop on social, so they’re not going to spend vast amounts of cash.

Don’t despair if you are selling high ticket items, though. I’m going to run you through a couple of ideas that will help you turn the customers you attract through those low-cost impulse buys into repeat customers.

EDITOR’S NOTE. Interested in capitalizing on social media as a source of inbound traffic? You can read through Unbounce’s library of social media learning here.

Using Social Commerce For High-Ticket Sales

To get your social commerce high-ticket funnel up and running you’re going to need a few things:

A low price product that’s related to the high ticket item (more on this soon)

A social commerce solution (like jumper)

Some way to collect, store, and segment contact details (a good CRM)

A reengagement channel (email with landing pages from Unbounce)

If you’ve got all of these then you’re ready to continue.

The long and short of this is you’re going to use social commerce to sell a low-cost product, something that would be a logical impulse buy but is still related to the main product you’re trying to sell.

You then collect the user’s details and add them into a relevant upsell funnel through your email service. And the emails point back to a personalized landing page which sells the high-ticket item most relevant to their initial purchase.

This is what it looks like:

Depending on the price disparity, you can do this in one leap—or take some time to really nurture the user to get them there.

To provide an example, here’s how Ben and Jerry’s moved 5,000 free product samples in three days before upselling paid products:

They didn’t overcomplicate things and kept the whole process super simple.

But I hear what you’re saying: Moving a user from a free product to a $5-10 purchase (for ice cream, no less) isn’t difficult, nor is it representative of your brand’s products.

You’re right. It’s not. But the process is the same.

Let’s imagine you run a store targeting audiophiles and you’re trying to shift a $5,000 sound system. Your social commerce strategy could be shifting a $75 paid or in earbuds that provide superior sound. For those that purchase, you could then upsell those people on a $150 pair of noise-canceling headphones. Then a $500 set of speakers or $1,000 turntable.

With each upsell, you’re not just making more money, but qualifying the user while leading them toward the end goal.

The great thing here is that you’re never going to leave empty-handed. At the very least everyone in this funnel has paid for the $75 earbuds. If you really wanted, you could even sell them the $5,000 system piecemeal.

That’s what social commerce is great at—sorting the wheat from the chaff. You’re not just attracting “audiophiles” or whatever, but “audiophiles who will buy things from you.”

So let’s get into the details of how to set this up for yourself.

Step 1. Product Identification

Before you start looking into how to set up this funnel, you’re going to need to find the right product pairings. For the initial offer you need something that is:

not too expensive (ideally in the ~$50 range)

extremely relevant to the high ticket item you’re pushing

likely to sell well on social (highly visual marketing is a must)

You’ll also need to look at the high ticket item.

A lot of people will pick a low-cost item that’s an accessory to the high ticket item. For example, for an iPhone Xs people would sell something like the case. It’s a great cross-sell, but if someone is buying the case then they already have the phone. So a couple of better options for an iPhone Xs might be:

Cases for an iPhone 6, 7, and 8 (sell the Xs as an upgrade)

A printer for iPhone 7 (promote the Xs on the merit of its superior camera)

You get the idea right.

These kind of items are within the acceptable price range for impulse buys. They also give you an idea of the kind of needs the user has which makes retargeting and upselling much easier. And they’re related to the end product.

Once you’ve figured out your pairings, it’s time to move onto the next step.

Step 2. Set Up Your Social Commerce Campaign

Using a social commerce solution, you can now get your campaign set up.

For instance, if you head to jumper.ai (here comes the shameless plug…) you’ll be able to sign up for a free account.

After filling in all of those business and bank details (so you can get paid!) head to the “add product” menu item on the left. Fill out your product details, pricing, variations, and other relevant information.

Once you’ve done that click “save” and follow the link to the “manage products” page.

Find the product you want to share and click the little tag icon. You’ll be allowed to choose the network you want to share through. Click the one you want and you’ll see a page like the one below:

You can either go with the default text or customize it. Whatever your choice, as soon as you’re ready, hit share to send it out to that social network. Just like that, your social commerce post is live. An automated chatbot will take the user through the purchase process and collect their details and payment.

Step 3. Capture User Contact and Purchase Details

If you’re running your store on something like Shopify or WooCommerce, there are native integrations to carry the user’s information across.

If not, no worries. You can simply set up a Zap to copy the user’s details over to your ESP. I’d recommend copying over their contact details and relevant product information so you can get them into the right funnel.

Then it’s on to the fun upsell stuff.

Step 4. Email Marketing to Nurture Customers

Social commerce is great for those initial contacts and to help with the transactional stuff.

But it’s not great at nurturing relationships.

Most people engage on their mobile (with its small screen) and, thanks to the chat medium, want very short correspondence.

If you’re looking to nurture your users then email is still going to be the best method. After you’ve got the thanks out of the way you’re going to want to start increasing the user’s desire for that higher priced item.

It’s gonna take some testing your part, but I’d recommend starting by helping them get the most out of their current product purchase.

For example, if we look at the iPhone 7 printer above then I’d send emails in the below order:

A short series on the products key features

A short series on how to take better pics with an iPhone 7

Intersperse some news pieces or features of the Xs throughout to put it on their radar

Start with some sales emails that promote the Xs as the ideal solution to the pain points this segment is having

Here’s the thing with this stage: you’re not gonna get it right on your first go. You’re going to have to play around with the content of the emails and the timeline to make users feel comfortable with the price jump.

You could also try things like throwing in an incentive to push the sale:

Just remember that with email marketing value and relevance are key.

Step 5. Create Personalized Landing Pages

Once you get to those sales emails though, you’re going need to send the users somewhere.

Let’s say you’re pushing the iPhone Xs. And let’s imagine that you’ve got three buckets of users who opt-in to your lower-priced lead gen products:

First Bucket: Shutterbugs

Second Bucket: Audiophiles

Third Bucket: Annoying people who boast about having the latest iPhone

You could create separate landing pages for each and every group. It wouldn’t be a bad way to go, but it’ll also take a ton of time. And the more bucket segments you have, the more difficult completing this task becomes.

This is where Unbounce’s Dynamic Text Replacement (DTR) will help out. Dynamic Text Replacement allows you to edit certain elements of a landing page to be more relevant to the prospect.

For example, switch the headline so users who come from link A see variant A and those from link B see variant B:

DTR allows you to change key elements without creating new pages (via KlientBoost)

It’s an easy way to increase the relevancy of your landing pages.

In the iPhone example, you could create one general landing page that details the major benefits of the phone, but then switch key elements to appeal to each demographic. It cuts down on your time so you can roll out more campaigns, but it keeps the relevancy high and the messaging in line with your sales angle.

EDITOR’S NOTE. Dynamic Text Replacement can also be used with search keywords to enhance message match in your PPC campaigns. You can read about applying DTR to your Unbounce landing pages here.

A Sneaky Bonus to Further Grow Conversions

You’ve read 2403 of my words. And that deserves praise because, well, they’re words from some guy in his home office. I like you.

So, to offer a little thanks, I’m gonna let you in on a secret. (Don’t tell anyone this I shared though. It’s only for the determined readers like you.)

The customers who work their way through this funnel were initially engaged by a social checkout. Offering the same method of checking out on the landing page should make it easier for these users to convert because:

It’s a method they’re comfortable engaging with.

They have experience in chat led conversions.

The tool should remember their details so they can check out in a few clicks.

It’s something you can easily achieve through a handy chat bubble that triggers when the user clicks the buy now button.

Overload the Top of Your Funnel with Social Commerce

Social commerce, conversational commerce, and chatbots are the three current hot topics in digital marketing. A lot of the advice out there will tell you they are the perfect solution to every problem.

But they’re not. While they will help solve a bunch of issues within your business, they’re not ideal for high ticket item sales.

The transactional, conversational solution they provide is incredible for small impulse buys. But if you want to sell something that costs a little more you’ve got to get creative. Merchants and marketers need to understand that social commerce is not a replacement for the channels you’re currently using. It’s an addition to your low-cost product sales and top of funnel strategy.

Understand that, and you’re well on the way to increasing your ecommerce store’s revenue.

0 notes

kennethmontiveros · 6 years ago