#Aiimi

[jcmarchi]

Steve Salvin, Founder & CEO of Aiimi – Interview Series

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Steve Salvin, Founder & CEO of Aiimi – Interview Series

Steve Salvin is the founder and CEO of Aiimi, an AI platform which has been quietly scaling since 2013. Having bootstrapped the company since launch, Steve has grown Aiimi to 8-figure revenues and their tech is used by the likes of the FCA, PwC, and the UK government.

Steve has been working in tech since the 80s (even studying AI at university) and is a serial entrepreneur. He’s a huge believer in building AI and technology that empowers users and gives them more control.

Aiimi’s tech allows companies to find and make sense of their data – bringing together what can be a sprawling mass of data, documents, and digital information – helping teams access information instantly.

You initially studied AI over 30 years ago, what were you studying and what initially attracted you to the field?

I studied Computation during my Bachelor of Science at the University of Manchester in 1987. It was a natural choice; following a fascination for computers that started when I was just a child. I remember the day I got one of my own at the age of 12 – I spent hours teaching myself to code in my room. Since my school didn’t teach computing, I went on to convince my teachers to effectively rearrange the timetable, so that I could fit in lessons at a nearby college that did. This paved the way for me to study Computation at university, where I even studied a module in AI all those years ago. My career has been in this field ever since. Ultimately, it’s my passion for computers that first led me here and which has kept me here.

Could you share the journey behind your first startup that deployed next-generation document management and workflow technology, and what your key takeaways from this experience were?

I founded my first startup in 1996, having been inspired by a project I was working on in my previous role at PwC. The project opened my eyes to the challenges waiting to be solved through enterprise content management, and more innovative workflow technology. And so I set up APS. We built next-generation content management tools and worked with the likes of HBOS and Bupa. We grew quickly and were a 20-strong team within just two years. I learned a lot in these early days as a first-time founder, but the key takeaway was don’t be afraid to make decisions – if it turns out to be a bad decision you can make another one. You have to keep moving in a fast-moving startup environment.

Could you share the genesis story behind Aiimi? 

After I sold APS, I worked for OpenText for a few years. But I found that I missed being in the driver’s seat and working closely with customers. Plus, my time in the industry up to this point had opened my eyes to a problem that wasn’t going away: the huge disconnect between transactional structured data and unstructured content within organisations.

It struck me how many businesses lacked insight into what data was being created, shared, and used across their teams, and how. The more data businesses accumulated and stored in different systems, the worse issues became. And, unable to find the information they needed to do their jobs, staff were being slowed down, doubling up on work, and making misguided decisions. This was the problem I set out to solve when I founded Aiimi in March 2007. Our mission is to help businesses find and make sense of their data, giving them the information they need to unlock efficiencies, spot opportunities, and de-risk their operations. Put simply, we connect people to insight.

Your technology is used by significant clients like the FCA, PwC, and the UK government. What makes Aiimi’s AI platform stand out to such high-profile clients?

We’re extremely proud that our customers choose to work with us as a homegrown British AI business. Our approach is what helps to set us apart. We’re not just a software vendor; we’re an experienced team of data, digital, and AI experts who thrive on understanding the precise details of the challenges our customers face. It’s our firm belief that technologies like AI should be used in an ethical way that gives users more, not less, control over their data. We also strongly believe there is no “one size fits all” approach to data management.

We invest a huge amount of time into getting to know our customers so that we can deploy the right technology solutions and tailor our services in line with the needs of individual organisations. And since we understand that these needs change over time, we continue to work closely alongside our customers to evolve our offering throughout our relationship with them.

Besides our industry-leading consulting services, the other thing that sets us apart is the cutting-edge technology that we’re able to offer our customers. Our continued investment in Aiimi’s IP, the Aiimi Insight Engine, alongside generative AI and emerging technologies, ensures that we’re able to serve the most novel use cases around, and solve even the thorniest of business challenges.

You’re a proponent of building AI that empowers users and gives them more control. Can you elaborate on how Aiimi’s tech achieves this and the impact it has on your clients’ operations?

At Aiimi, we believe that AI should give users more, not less, control over their data. AI should be a driver of data quality and brand-new insights that genuinely help businesses make their most important decisions with confidence. That’s why we build AI tools that help organisations see their entire data picture, automate data governance, and enable them to get to the answers they need. Since well-governed data is behind any secure and successful AI application, our tools also put the power in organisations’ hands to adopt models more widely in a safe and controlled way – when we can get an organisation’s trickiest, most complex unstructured data into the right format and of a quality that can be used by AI models, that’s where they can unlock real business value.

Our platform also gives authorised users full visibility into our AI-powered answers. We use fully explainable approaches to AI , so that users with permission to do so can use the platform’s interactive dashboards to look “under the hood” and see exactly what data models are working with, what insights they’ve gleaned, and how they arrived at them. This gives our customers a comprehensive understanding and audit trail for how their data has been used to inform decision making; a hugely important step in making AI-powered answers usable and safe for enterprises.

With the Aiimi Insight Engine, you aim to solve the problem of underutilized data within enterprises. Could you explain how the engine works and the kind of insights it has unearthed for businesses?

A typical enterprise uses hundreds of different systems to store data. The problem is that these systems quickly become outdated and often don’t speak the same language. As a result, the information within them is lost or forgotten about, and is impossible to find when employees need it. Recent Gartner research shows that 47% of digital workers struggle to find the information needed to effectively perform their jobs. The Aiimi Insight Engine addresses this disconnect by creating a data mesh layer on top of an organisation that connects these disparate sources.

The Aiimi Insight Engine discovers, enriches, and joins-up information so that it can be instantly accessed by those who need it – plus,brand-new insights are unlocked by combining previously disconnected datasets, like structured telemetry data and unstructured customer call transcripts. This helps teams realise efficiencies, and glean the insights needed to solve business challenges and spot opportunities. At the same time, the tool pinpoints and secures sensitive information, helping organisations de-risk their operations. Naturally, the data insights and possible use cases vary hugely from one organisation to the next. This is why we work closely alongside our customers, to help each one get the best out of the Aiimi Insight Engine.

Our recent work with a Government department offers a good example. Their team of analysts needed to access accurate information summaries from data from multiple sources, to supply timely and precise briefings to the government and public. They typically used open-source data, like trusted news outlets and websites. But with this volume of data ever-increasing, finding, retrieving, and collating all this information had become increasingly difficult. They required an AI-powered solution to streamline this process and enable them to create these briefings more efficiently and effectively. They chose the Aiimi Insight Engine for its ability to intelligently process large datasets – in this case, those news sources and websites – to find relevant information, before transforming this data into a consumable set of insights using secure Generative AI and Extractive AI models. With the help of our technology, they were able to increase their efficiency and enable more effective decision-making.

The risks of ‘shadow’ AI can be substantial for businesses. Could you define what shadow AI is and discuss the risks associated with it?

‘Shadow AI’ refers to when employees bolt AI tools (like ChatGPT) onto their work systems for the sake of ease and efficiency, without their employer knowing or consenting to the technology. Employees may have good intentions. But shadow AI can pose serious data security risks.

Firstly, employees may be feeding AI models sensitive information without realising – and there’s no guarantee this data won’t find its way into the public domain. Generative AI tools that haven’t been vetted by IT leaders may also be unreliable and produce inaccurate results, particularly if used for inappropriate use cases. Inaccurate results that appear to be incredibly convincing to users, known as ‘hallucinations’, often go undetected. And the consequences of poor decisions that follow have the potential to be hugely costly for companies.

To avoid shadow AI, it’s important to educate teams on what safe and ethical AI practice looks like, and provide clear guidance on which AI tools can and can’t be used securely at work. I would advise avoiding public large language models altogether when it comes to your corporate data. Instead, invest in safe, reliable and robust AI tools that enable workers to do their jobs effectively and efficiently. This way, staff won’t need to resort to unauthorised, potentially insecure tools in the first place.

Implementing enterprise AI safely and securely is critical. What steps does Aiimi take to ensure the security and integrity of its AI solutions?

Security is baked into the Aiimi Insight Engine and all of our technology. Our built-in AI & Data Governance toolkit gives our customers complete control, so they know exactly where their personal or sensitive data lives (and can remediate any issues) and how our AI platform operates in their business. They can also “track and trace” every user interaction with their AI system and auto-verify the sources used for AI-generated answers with full traceability and data lineage. Because we use a range of AI models, each auto-selected by our enterprise AI platform for their reliability, security, and cost to perform a given task, we can tightly control factors like security, speed, and cost based on individual customer requirements. For example, ensuring AI models chosen are used in line with ISO 8000, or that they consider NCSC guidance, GDS, and/or DevSecOps principles.

Looking ahead, what future developments in AI and data management are you most excited about, and how is Aiimi preparing to integrate these advancements into its offerings?

The possibilities for AI-driven data insights are endless – particularly for organisations that get the fundamentals of data governance, data quality, and information retrieval right. At the moment, we are focusing on exploring the best use cases for GenAI in business and developing our product roadmap accordingly. For example, we’re helping customers identify where the most value can be realised from AI- such as by turning unstructured data into structured formats that can then be fed into BI reporting to support downstream decision-making. This is a great first use case for businesses just getting started with AI. It provides tangible benefits and has a fast, clear ROI. We’re also supporting our existing customers to take their next steps with AI and ensuring they get  the most out of the ever-evolving tech.

We are planning to expand our headcount over the coming year, too. We look forward to welcoming new members to our diverse and inclusive Aiimi community. This strengthened team will enable us to continue to grow, innovate, and enhance our offering in line with our customers’ evolving needs.

Thank you for the great interview, readers who wish to learn more should visit Aiimi.

[y2fear]

Steve Salvin, Founder & CEO of Aiimi - Interview Series

[gho2ty]

ii dont thiink ii ever once triied two get iin a relatiion2hiip they ju2t happen two me.

[symphoniclolita]

[today’s post lovingly provided by Aiimi, the guardian of luck]

“Heeeeeyaaaa! How’s ya doing? You dress kinda funny, you’re not from here are you? ...Hahaha, I was right! You’re new! Nice to meet ya~ I’m one of the guardians, y’know, I know lots and lots of things about stuff. Do you need to know anything? ...Whaaat, people been telling ya all sorts of stuff already? Well there’s always more to talk about, gimme somethin’ to tell you about!! ...You don’t know?? Well you’re no fun, I’ll just have to start talkin’ and you just go on listenin’! 

“...There’s been lots of important people coming in and out of that building all day. Do ya know why? ...No? Hmm, I wonder what’s goin’ on, maybe there’s an event or a summit that’s gonna happen soon... Ah, that’s it! I can tell you about important people! Yeah! There’s a lot of big name people and groups to tell you about, you don’t really know anything about current events so you wouldn’t know who’s bein’ talked about in the world! Okay so umm, where can I start... I guess I’ll just start rattlin’ off names as I think of ‘em! Get ready!!

“So, since you’re from a far away place, you’ve probably heard about Chika right?? Yeah! She’s from a far away place too! ...The same one as you? Cool! Everybody’s been talking about her for a while. She’s the first person from another world that came here, and she’s been actin’ as the assistant to the Peacekeeper, Frienn! He’s a really important guy, too... You got told about him? Okay! They both do a lot of traveling all over the world to talk to people, so if ya wanna know more after I leave you gotta talk to them!

“Hmm, let’s see... I should tell you about the Ten Kingdom Alliance! Like the name says, there’s ten prominent kingdoms that have a signed agreement with each other for purposes of trade, defense, and other alliance-y stuff. You should probably know about some of the monarchs involved with that!

 “King Haven and Queen Ajri are the rulers of Al-Sharid! During the time they’ve been in power, they’ve totally cleaned up their country; it used to be a trash hole but now it’s one of the wealthiest nations in the world! They’ve done a lot of good things for their people: nobody in their country is homeless anymore, and every adult gets a certain amount of money to live on no matter what, so nobody goes completely poor anymore either! I heard they’re both super nice too, but I have yet to meet them myself.

“Queen Adin is the ruler of Palacine! She’s newly appointed to the throne, actually. It’s a really notable place because it’s one of the only countries that exists in the world right now that wasn’t formed because of a war.  The country has always been known to be peaceful, and they never get involved with conflicts! She’s really adorable, but it’s hard to imagine her as a queen, to be honest.

“Queen Lava-Li is the ruler of Argentia! Right now, her country’s been caught up in a bunch of conflicts with its neighboring country Matagaia over land and stuff. Apparently it has to do with people in her government not letting her rule properly since she took the throne a few years ago! Hope they get that sorted out. She’s really my type of person, I wish she was my queen! ...You got to meet her? Great!

“King Koriander is the ruler of my country, Daeosys! It’s a really neat country, there’s so many people that live there from all over the world! Everything is really well organized and stuff, but the king is actually a big slacker and lets his four generals do most of the work - Artemis, Hephaestus, Demeter, and Poseidon. Some people from other countries don’t like Poseidon for some reason, and are mad at the king for making him a general... but I don’t know why, he’s really nice, and everyone in the country likes him! It’s strange...

“I don’t really know anything about the others in the alliance, but I’ll mention them to you anyways: there’s Queen Ophelia of Heldenland, Queen Monika of Leocadia, King Sufyaan of Targath, and also the rulers of Uralia, Bealtine, and Ehedori that I don’t actually remember the names of right now!

“So yeah, that’s the alliance! Hmm, who to mention next... Oh, I should mention the Xucir Empire! That’s big news right now! The emperor was actually assassinated a little while ago, and his daughter Larenn became the new empress! Nobody knows anything about her yet, so they don’t know what kind of a ruler she’s gonna turn out to be. Her father was responsible for the rapid expansion of the empire and the mass exodus of Therions, so everyone’s afraid that she might continue where he left off!

“Also!! I can let you in on a secret something that Embla, the guardian of war, told me. Apparently there’s this group called the Blackhearts that’s been put in place in Xucir, and according to Embla, they’re REALLY scary!! They were all trained to be assassins, and each soldier not only knows dark magic, but has the magic strength of two humans combined!! Isn’t that crazy? I hope the new empress doesn’t have something to do with their initiation, or else it could mean trouble!! Eeek!

“Oh, I should tell you about some of the other guardians, too! You’ve probably heard some people talk about them already, but I’ll mention them again. There’s some guardians that are more important than others!

“Kiril is the guardian of dimension magic. Dimension magic was the newest recognized element - she discovered it only recently. But the thing is, no one can figure out how!! She’s a Fae, so she shouldn’t even be capable of knowing a Dynamic magic, let alone progress past it! It’s really mysterious, but she won’t let her secret slip!!

“Stargazer is the guardian of celestial magic, and is one of the Celestials, the race! The thing is, she’s the only Celestial that most of us have ever encountered, and apparently she doesn’t even come down to the world in her true form - she just projects her image down for us to see! Nobody knows anything about her or any of the others aside from what she’s told us. I wonder who the Celestials really are...? 

“Nyx is the guardian of souls, and she’s really weird!! She almost never comes out of her hole in the Underworld - she just hangs out all alone down there with the dead people or somethin’! I heard she’s been around for a really really long time, and that she might even be immortal!! ...Clio told you about her? Why hasn’t she told me anything?? I wanna learn!!

“There’s also Louhi, the guardian of memories - she’s like, 4000 years old or something like that! Old hag! The thing about her is that no one’s sure what species she is - we think she’s actually her own species! She’s also weird and spends most of her time alone too, in the far north of Ataupiskan. Embla fights with her a lot over something...

“Oh, and Valkyrie, the guardian of fate! She comes from another world originally too! And Valkyrie isn’t her real name either - apparently it’s taboo for valkyries to tell mortals their real names, so you gotta call them all ‘valkyrie’! That must get confusing if there’s a bunch of them in the same spot... But anyways, she’s really sketchy, she’ll pretend to be people’s friend and then turn around and stab them in the back! I wonder what she’s up to all the time!!

“Those are probably the most notable ones you should know for now, aside from Faeniriya and Ruth, of course. Hmm...am I forgetting anyone...oh, has anyone told you about the special thing about celestial magic users? ...Yeah, there’s only a few of them in the world at any point, and sometimes they don’t even figure out they have that power. But!! There’s one person in the world right now that’s confirmed to be a celestial magic user, her name is Cygnus! And guess what - she’s a lieutenant-general of Daeosys, under Poseidon!! She’s been training with him to try and figure out the full extent of the element, since not a lot is known about it yet! It’s really exciting! Speaking of them, I should also mention Mythos Defense Squadron! They’re a team of Therion fighters from all over the world that have come to Daeosys to train to be really strong protectors. They’re really cool! Poseidon is their leader, and Cygnus is part of that group too! They’ve got a big secret they’ve been hiding...I can’t tell you what it is!!

“Anything else, anything else... I’m racking my brain here! Hm, have you heard of the Walpurgis Hunters? They’re an underground group of bounty hunters based in Mauridelle who mainly target people who are registered as witches! Their operations are spread out to a lot of places though - any place with a witches association has to put up with these guys, like Imogure and Morovia. And they can get fierce and deadly! They like to steal magic tools from the associations and turn them into weapons. It’s become a big problem, and Muy, the patron guardian of witches, is pretty upset that not a lot gets done to try and stop them! 

“Hmmm....well, I’ve filled your head with a lot of names, so I’ll leave it at that. I hope you got a lot out of that! Now you can feel like a true citizen of this world and have a slight clue about the things that are goin’ on and the people that are important to watch. If you’re ever in Daeosys, you gotta come find me, and we can have tea or somethin’! So, have ya figured out where you’re going next? ...Still no? Well, hmmm, how about that guy standing in front of the door, maybe he knows what’s up!”

[5005]

eredan replied to your post “eredan replied to your post “eredan replied to your post “eredan ...”

you really don't like howw i bite anymore do you.

Oh, II do. You just need to watch where you’re aiimiing.

[2twopiid]

gho2ty replied to your post: lol nerd

aw wa2 ii two late for the anon game bc that2 what ii wa2 aiimiing for

oh 2hiit, ok. ii’m ready now, try agaiin.

[aiimyart]

Hi guys i loved so much to show you how i do my art so this is my first video for you ..i wish that you enjoyed . you can watch all the video in my channel (Aiimy Art) so this is the site of the video or (( you will find my youtube channel link in my Bio )) Link of the video : https://youtu.be/GbUoBQB15gA https://www.instagram.com/p/CEWg4jXhrcm/?igshid=ojmjm5t25695

[gho2ty]

ye2 ii 2ay thii2 a2 2omeone who 2ometiime2 2ound2 mean and angry about thiing2 but ii try two go length2 two let everyone know that iim not aiimiing iit at anyone and iim okay wiith toniing iit down iif anyone wii2he2 ii do

[symphoniclolita]

"I've devoted my life to the advancement of magical research. Within this school I've spent countless hours, not only in educating the young ones who have been blessed with this gift, but also in pushing the boundaries of what is possible within the as of yet unwritten laws of magic. I would say, as a personal goal, it is my full intention of putting those laws into writing myself. Already, I've discovered much that was previously unknown, and for my efforts I was established as a guardian. 

“They call me the most prolific magician in the world, next to the Goddess herself; I beg to differ. My mission is simply to discover more doors, and to find the keys to unlocking them. I choose to leave it up to others to navigate through those entries and onto greater understanding and strength. I look in the eyes of the students at my academy, and see so much potential talent; it is truly my wish for them to surpass me one day. Then, and only then, will I know my work has been worth it. What use is a discovery if it only benefits the one who uncovered it?"

-Kiril

***

You find a document containing basic information of the different magic types. It seems to be missing a lot of information, as if it were meant for an overview and nothing more. Pursue further if you feel that this document is worth your time.

***

"Magic drives the life cycle of everything in Eluite. Every living creature, whether they are aware of it or not, is influenced by magic and its various properties. For every facet of life there is a magic that goes hand-in-hand, and for every magic, there is a guardian who is fully experienced in its ways. There are currently thirty-eight recognized independent magic types, and thus, thirty-eight guardians."

The Pure Elements - the most basic forms, functioning as two opposite, complete systems

Light: the dominion of Sade. The majority system, pure and clear.

Dark: the dominion of Eclipse. The minority system, complex and hazy.

The Primaries and Secondaries - the seven elements from which all others stem

Fire: the dominion of Crimson. Kindle the flame from within you, and resist its burn.

Earth: the dominion of Rue. Split the soil to its core, and resist its blows.

Air: the dominion of Swerve. Harness the wind to your advantage, and resist its vertigo.

Water: the dominion of Pacifica. Control the seas to your will, and resist its pressure.

Lightning: the dominion of Tekla. Build immense energy at your fingertips, and resist its shock.

Ice: the dominion of Ghylian. Freeze the waters around you, and resist its bite.

Celestial: the dominion of Stargazer. Abilities as of yet undefined...

The Physicals - abilities to manipulate the environment surrounding oneself

Orbitals - through the power of the sky

Sun: the dominion of Julii. Bearing mind to the sun's position, emulate its rays.

Moon: the dominion of Simi. Bearing mind to the cycles of the moon, manipulate gravitational pull.

Naturals - through the power of the surface of the land

Desert: the dominion of Isyllt. Bearing mind to equatorial proximity, increase temperature at your will.

Tundra: the dominion of Amileigh. Bearing mind to polar proximity, decrease temperature at your will.

Flora: the dominion of Zinniya. Bearing mind to sea level proximity, stimulate plant photosynthesis and growth.

Cores - through the power of the underground

Prism: the dominion of Chandra Maria. Alter the color spectrum around you, and camouflage yourself.

Iron: the dominion of Embla. Transmute the objects around you, and provocate yourself.

The Metaphysicals - abilities to manipulate the minds of oneself and/or others

Naturals - involving visual manifestations of certain energies

Aura: the dominion of Myrjall. Hide your presence from the senses of other magicians, and develop levitation.

Mystics: the dominion of Suspiria. Communicate with the spirits, and develop invisibility.

Illusion: the dominion of Annette. Project your image in alternate locations, and develop minor teleportation.

Fortunes - involving manipulation of the flow of fate

Luck: the dominion of Aiimi. Emitter of positive vibes, choosing the best course in the flow of fate.

Vice: the dominion of Desiree. Emitter of negative vibes, manipulating the intentions of others.

Internals - involving one's inner reflections

Wisdom: the dominion of Brighid. A natural intuition of reasoning on the path towards magical expertise.

Knowledge: the dominion of Clio. A natural intuition of recollection on the path towards magical expertise.

Perceptions - involving one's outward analysis

Harvest: the dominion of Yuina. Gather metaphysical information from an area, and replay the events of the past from your findings.

Horizon: the dominion of Amaranth. Gather metaphysical information from an object, and foretell what lies in its future.

The Awakenings - expert level abilities with little visual confirmation of existence

Regeneration: the dominion of Elegante. Rebuild what has been broken beyond repair, and heal the wounds of your brethren.

Power: the dominion of Cerys. Gain the strength of one thousand men, and move massive objects around you without contact.

Sound: the dominion of Muy. Emit unnaturally complex noises, and focus your voice in specific air spaces.

The Dynamics - birthright, virtually unattainable abilities with no visual confirmation of existence

Fauna: the dominion of Mayu. Communicate with the beasts of the earth, and listen to the thoughts of others.

Lucidity: the dominion of Wysp. Detach your spirit from your mortal form, and view the world from an alternate point-of-view.

Dimension: the dominion of Kiril. Teleport objects to far-off lands, and travel through space to other realms.

The Universals - the basic principles of existence

Time: the dominion of Era. The length of a life is known from the beginning.

Memory: the dominion of Louhi. All collective living experiences are protected.

Fate: the dominion of Valkyrie. The outcome of all future events are laid out.

Life: the dominion of Faeniriya. The cycle of creation will always spin.

Soul: the dominion of Nyx. The souls of those passed are divided up into energies.

Death: the dominion of Ruth. Corrupt souls will be purified or destroyed.

Balance: the dominion of Synne. Maintain harmony between the light system and dark system, at great taxing cost...

[gho2ty]

@2econdhand2oul ii do that a lot two and whiile iit kiinda work2 for 2ome of the ii22ue, ii 2tiill cant fully recommend iit bc you know a2 well a2 ii that iit doe2nt actually promote the level of 2elf growth that we gotta be aiimiing for. iin2tead iit ju2t kiinda 2tunt2 and 2tagnate2 iinternal 2hiit.

[symphoniclolita]

"I'm the guardian of luck. With my magic, I can 'bend' a person's fate, to a degree, by reading the possible outcomes for a situation and choosing the best option. However, the 'best' one I bring to them isn't always the one people want to hear, especially when they come to me about romance. For some reason down the line it got translated in the heads of a great many of the common folk that my position is exclusively to give out love life advice. I get so many of them, men coming all the way out here to this temple, going 'I'm in love with her!! I won't have anyone else!! You need to make her love me back, I'm everything she could ever want!!' There's only so much I can bear to do for a man who has himself convinced he's the goddess' gift to women... They ask for spells, potions, anything to get their chosen girl! That's manipulation!! I'm not having any part in that! Besides, I haven't made a potion in my life...

"I try my best to help, though. I talk to the girls who feel like their only destiny is to please a man, the men who feel that their families will forbid their union to a male partner, the ones who feel broken for not desiring any love at all. The most confused ones are almost always humans; I don't know what it is about the human societies, but people feel like they're not allowed to deviate from biologically advantageous norms for some reason. It's embedded deep into their cultures, to the point of ignorance in some cases, I feel...  

"Therions and Faefolk are much more comfortable with their expressions of identity and love. You love someone of the same gender? I wish for you two to have a happy life together! In love with multiple people? Hope you guys can make it work! Don't think you're a boy or a girl like you were assigned? Don't sweat it, make the change! Humans think that stuff is a huge deal. Their lives are too short to worry about that, and yet there they are! Though, there is someone that seems to be really helping the people around here...  

"Hyacinth can be found wandering through the gardens on a regular basis. Apollo's lover is entirely confident in who they are; sometimes a boy, sometimes a girl, sometimes neither. They have no reason to feel shame for calling themselves different day by day. Who would dare try and speak a sharp tongue to the partner of the lieutenant-general? No one. And because of Hyacinth's place in the spotlight, there's so many more people who are accepting themselves for who they really are; people who months ago, years even, came to me with tears in their eyes, wondering how to 'fix' what was wrong with them, to put them on the 'right' path. And I always told them, there's not much I can do, that they already knew in their heart what 'right' meant for them. That's why I'm glad they now have someone in a lofty position to look up to as an example; I couldn't imagine being so uncomfortable with who you've always been told to be and feeling like there was nothing you could do about it...

"If I can change someone's fate to make their lives a little bit easier and more enjoyable, then my job is more than done. Even if that change didn't involve magic at all; a few reassuring words can sometimes be the most powerful spell of any."

-Aiimi