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9 Perfect Marketing Strategies for Startups - Step2Growth

Do you want to know about the top 9 effective marketing strategies for startups? Let’s explore each of them right now!

1. Speak Up at a Public Speaking Event

Public speaking is a powerful strategy to help develop your brand. Simply, get out there and talk about your brand but in a way that helps people more than your business. Take part in TEDx talks, networking events, podcasts, and so on.

2. Create a Hashtag Marketing Event

You can create awareness and increase the visibility of your content by running a hashtag marketing campaign. This type of strategy gives you the chance to engage your audience by promoting events effectively through a catchy hashtag.

For example, the goal was to increase sales of Domino’s Pizza UK, so theyrequested their followers to keep tweeting the hashtag #LetsDoLunch to get a discount, and it worked.

3. Cost-effective guerilla marketing

Burger King offered burgers for nothing more than a cent to their customers. There was one condition, they had to place the order when they were in close proximity to a McDonald’s location.This was a guerilla marketing method that was effectivein brand awareness through unconventional ways.

4. List your startup online

Among the many marketing strategies for startups, this one is by far the easiest one. So, don’t waste time and get started with listing your startups in online directories. This strategy can help you improve your search engine rankings and reach new customers. Look for online directories like CrunchBase, Product Hunt, and more.

5. Promote your brand’s merchandise

Discovery Dose is a publication company that provides bite-sized information to its audience. What better way than to print interesting information about alcohol and distribute it on beer coasters for free to bars across Europe? So, use creative ways to leverage this strategy for your business.

6. Be the brand that has the right answers

Leverage your brand smartly and without sounding promotional on question-answer forums like Stack Exchange, Quora, and Reddit. Simply look for questions that people ask in relevance to what you sell. You will be the best person to answer those questions on behalf of your brand.

You may also like to read:

The Biggest Marketing Challenges Startups Face

Startup Marketing: How to Get Your First 1000 Customers

How To Create Your 2023 Marketing Calendar

7. Advocate your brand’s message personally

As the business owner of your brand, be sure to portray yourself professionally on your personal social media accounts as well. You can get leads from your personal social media channels as well by establishing yourself as an industry expert, contributing to articles, and cultivating an audience.

8. Create a marketing subsidiary

This long-term strategy of developing a marketing subsidiary can help accelerate yourmarketing operations. Start a separate company that complements the operations of your parent company. For instance, start a newsletter publication that talks about relevant information your audience can use. Then market your professional services offered by the parent company.

9. Go offline

Conduct offline events like public contests at malls, asking people relevant questions with the reward of giveaways, and more. It further helps get your brand recognized efficiently.

We believe that these marketing strategies for startups will help you meet milestones sooner than you expected.

Are you a passionate startup founder or business owner seeking to skyrocket your online presence? You can contact us or you can learn at our through our Learning Center.