prioritypixels - Tumblr blog

prioritypixels · 6 years ago

Text

3 Ways To Improve Your Digital Marketing Strategy

Digital marketing is ever-changing, meaning the strategies from the past may not be as effective as they once were. So, if you want to stay ahead of your competitors, you need to constantly make improvements to your strategies.

Unsure of how to proceed? Take a look at the three ways you can improve your digital marketing strategy.

Provide value

Providing value should be one of the tenets of your digital marketing strategy. While having quality products or services is important for revenue, it’s the value you provide that helps you retain a loyal customer base.

Ways you can provide value to your audience include:

Get to know your audience.

The first step in providing value to your audience is familiarising yourself with them. Get to know them, and learn what they need as well as what they don’t want.

You can engage with them on social media or you can conduct email surveys. Use the data from these communications to determine how you can give prospective customers what they want.

Stop trying to “sell.”

Avoid creating content for the sole purpose of promoting your products and services. Focus on helping your audiences by providing them with actionable information.

For example, let’s say you’re brainstorming new content for your travel and hospitality business. Don’t write a blog post that tells your customer why they should use your services: Instead, publish a blog post that talks about travel tips.

Remember, outbound marketing tactics without value are no longer acceptable in today’s marketing landscape. Digital marketing is about improving customer experience and building long-lasting relationships.

A/B test your emails.

If email marketing is part of your digital marketing strategy, then you need to do A/B testing.

Basically, A/B testing happens when you send one email variation (A) to a subset of your subscribers and then send another email variation (B) to another subset of subscribers. It is an important aspect of email marketing because it shows you which elements of your email work and which ones don’t.

Here are some A/B tests you should do in order to fully leverage the power of your emails.

Subject lines

Test the length of your subject lines. Does your open rate increase on short subject lines or long subject lines?

Test different topics to determine what type of content interests different segments of your list.

Test various offers to see which ones convert the most. You can offer discounts, free shipping, or free complementary items.

Calls to Action (CTAs)

Test whether you get more clicks from a CTA button or a plain hypertext link.

Test generic copy versus benefit-focused copy (“Click Here” vs. “Get My Free eBook Today”).

Test different colors and see which one gets the most clicks.

Time of sending

Do your subscribers engage with your emails more on weekdays or weekends?

Are your subscribers active in the morning? In the afternoon? Or at night?

These are just a few simple A/B tests you can try. Don’t be afraid to experiment with your own tests and use the information you gather to design the best possible emails. For an easier time, you can try using email templates.

Diversify.

When it comes to digital marketing, it’s best to not put all your efforts into a single channel. Although email marketing has the best ROI of all channels, you should still make it a point to diversify your digital marketing strategies.

You can do content marketing by regularly publishing high-quality, insightful blog posts. You can also engage with customers on social media by maintaining and actively posting on Facebook, Twitter, and Instagram.

If you have the budget for it, you can take advantage of an email marketing service that enables you to better serve your customers with perks like email automation, email design, and list segmentation.

By diversifying your digital marketing, you can greatly expand your reach a variety of different channels.

Wrap up

Keep these tips in mind as you and your team brainstorm new strategies. No matter what you sell or what industry you serve, these pointers will definitely help you build better relationships with your customers, gain trust, and reach a larger audience.

The post 3 Ways To Improve Your Digital Marketing Strategy appeared first on Priority Pixels.

Article source here: 3 Ways To Improve Your Digital Marketing Strategy

#Priority Pixels

0 notes

prioritypixels · 6 years ago

Text

How to Use Email Marketing Automation for a Successful Campaign

Did you know that email marketing is the best marketing channel when it comes to return on investment (ROI)?

And when you think of it, it’s kind of logical. When somebody regularly receives emails from you, keeps reading them, and even decides to purchase your product or service motivated by a series of converting emails, that means that the relationship between you and your customers is strong.

That’s where email trumps other marketing channels – it is more personal and builds more trust with your customers.

Here are some more stats that show great power of email marketing:

89% of marketers think that email is the best channel for lead generation.

People who buy from emails generally spend up to 138% more on purchases.

Email is without a doubt the best channel for customer acquisition and retention.

And now comes another question, maybe even more important than the one that opened the article: Do you know how to improve your email marketing ROI?

The answer: By using email marketing automation strategies.

Read the tips below to find out the most effective steps to email automation.

First, Send a Welcome Email

A vast majority of your website visitors are not ready to pay for your product or service when they come to your website for the first time. But your relationship with them shouldn’t end just because they don’t feel ready to commit.

The important thing is that they have clearly shown interest in your brand. This means they think that you could potentially solve their problem.

And that is all you need, at least for now.

To continue communicating with them, get them to subscribe to your email list. For this, you can use a WordPress email plugin.

When they do it, send them an automated welcome email. In this email, besides telling them you are glad that they have become a part of your business family, you should also give them a special offer available only to subscribers.

See how easy it is?

In addition, you can use a very clever trick. Generate a discount code and include it in your welcome email. This way, you motivate people to purchase from you.

A hidden benefit of this strategy is that you can track website form conversions and campaign effectiveness to see their effect on sales.

Ask for Product Feedback

Do you agree that it is extremely difficult to build a product that will amaze your customers? It requires a deep understanding of their wants and needs, but that is the easy part. The main challenge here is the fact that you cannot read their minds.

Wait, but why would you read their minds? Instead, ask them for feedback directly – in an email.

When a customer makes a purchase, send them an automated email that asks them to express their opinion on the product or service they have purchased.

This is a win-win situation for you and the customer. Not only do you let them know that you value their opinion, but you also get crucial information that can help you improve your product in the future.

Promote Your Blog Posts and Events

If you run a blog (and this is something you should definitely do), why not mix it with your email marketing?

Email is among the most effective channels for growing your audience and promoting your blog posts. In addition, email subscribers are three times more likely to share your posts on social media than your visitors from other sources.

Basically, when you publish a new post on your blog, send your subscribers an automated email which promotes the post.

To entice your subscribers to read the blog post, the email should include: – engaging visual elements (e.g. a nice image) – a preview text explaining what the post is about – a prominent call to action that invites them to read the post

Moreover, you should use automated emails to promote important events. If you are planning on organizing meetups, webinars, or other types of events, make sure your subscribers know about them.

But even though you can get a decent number of registrations for an event, some of the potential attendees will always flake out. To prevent this, you can automate a series of emails to remind them of the upcoming event. This is very similar to what Facebook does when you express interest in an event.

Just pass your customer’s email address together with the event date into a list in your email marketing tool and then create a series of automated emails to remind them to attend in the days leading up to the event.

Also, you should set up an automated email which will provide them with slides from the event and access to the on-demand version of the event (e.g. webinar) after the event is over. Use the same event date field as before to send follow-up emails.

Nurture Your Leads

Remember what we said about your leads not being ready to make a purchase yet? That is where lead nurturing enters the stage.

The best thing? You can use email automation to reduce the cost of your lead nurturing campaign.

First, you need to tag the leads which are not ready to buy yet and integrate them with your email marketing system.

Next, plan your nurture emails carefully:

how many emails you want to send

what you will promote

what the email copy is going to look like, etc.

Then, send a series of automated emails over a period of time to educate your subscribers about how beneficial your product is and why they should use it.

During your lead nurturing campaign, consider covering the following topics:

how your customers can use your product to achieve their goals

the reason why they should switch from their current solution to your product

a case study or social proof showing how your product or service has helped other customers

What type of automated emails should you send?

There are some types of emails that achieve better results than others. And what is even better, some of them can be automated.

Your business can benefit from the following automated emails:

Welcome email We have already covered this one earlier in the article. A welcome email should let your customers know what type of exclusive information they will receive now that they are on your email list.

Curation email Curated emails are extremely popular and effective, especially in the ecommerce industry. The reason for this is the fact that they enable marketers to show the bestselling items and segment customers according to their specific interests.

Discount email If your customers are not sure whether they really want to buy your product, discount emails are the go-to solution. However, don’t send them too often as this can significantly reduce your profit. Instead, send them only to those leads who engage with your campaigns on a regular basis.

Abandoned cart email Again, this type of email is great for ecommerce businesses. According to Omnisend, 46.1% of customers actually open abandoned cart emails. Moreover, 13.3% click inside the email, and 35% of those customers who click end up making a purchase.

When it comes to this type of emails, you have two options: send one email or a series of them. If you send one email to remind your customers about the items they left in their cart, send it within one day of cart abandonment.

On the other hand, if you opt for a series of abandoned cart emails, send these follow-ups within three to five days and offer a discounted rate for the product.

If you are a fan of Gmail and you use it for your campaign, you can use a Gmail audit tool to test various types of cart abandonment emails and see what works best with your subscribers.

Anniversary email If you or your customer has a birthday or some type of anniversary, this is your time to shine. Anniversary emails generate up to 342% more revenue than other types of promotional emails. So, be kind and send some promo codes to your subscribers.

Final Thoughts Email still rules the world of digital marketing when it comes to ROI. However, not a lot of marketers are willing to invest enough in this channel. Neither effort-wise nor money-wise.

But if you use email automation and the right outreach automation tool, you will be able to schedule a perfect email campaign while considerably reducing the cost of your email marketing campaign.

The post How to Use Email Marketing Automation for a Successful Campaign appeared first on Priority Pixels.

Article source here: How to Use Email Marketing Automation for a Successful Campaign

#Priority Pixels

0 notes

prioritypixels · 6 years ago

Text

South Devon College Apprenticeship Awards

On the 7th March 2019 we will be attending the South Devon College Apprenticeship Awards. Priority Pixels are nominees for the Best Small Employer. We’re happy that our very own apprentice, Danni Webber, has been nominated for the Digital Media Apprentice of the Year!

Danni The Web(ber) Developer

Danni joined at the end of April 2018, having applied for role as junior web developer. She then began her apprenticeship at South Devon College shortly after. In her role as junior web developer Danni builds our clients websites. Danni also helps support and maintain the websites once they’ve gone live for the duration of their lifetime.

Day in, day out, Danni’s determination and hard work is evident. Proving over the last 10 months that she wants to learn and continue to grow as a web developer. Danni tackles each job that’s put in front of her head on. She finds the best solution for any and every problem that confronts her.

It is fair to say that Danni has come a long way in such a short period of time. It won’t be long now until Danni is in the office building and managing websites full time.

Another award for Priority Pixels?

2018 was a big year for Priority Pixels. We worked with a host of new clients and moved to new offices in Newton Abbot. We even got ourselves an office dog called Boris. However the biggest part of 2018 was expanding the team with 2 new apprentices. Sam and Danni have been a pleasure to work with in the office. After hiring 2 apprentices, we’re delighted to be recognised as one of the top apprentice employers at South Devon College. Here’s hoping we can add to our award collection, after winning an award at the South Devon Business Awards 2018.

The Priority Pixels team are very much looking forward to awards night on the 7th March. We are hoping to not only pick up the award for Best Small Employer. We’re wishing Danni the best of luck and hope she wins the award for Digital Media Apprentice of the Year.

The post South Devon College Apprenticeship Awards appeared first on Priority Pixels.

Article source here: South Devon College Apprenticeship Awards

#Priority Pixels

0 notes

prioritypixels · 6 years ago

Text

3 Effective B2B Lead Generation Strategies For 2019

As any B2B owner can tell you, one of the hardest tasks is generating more leads. Unfortunately, while it’s one of the hardest, it’s also one of the most essential. Without a constant influx of new leads, it’s hard to keep your business going, let alone have it grow further. This makes it important for businesses to always look for new ways to attract leads, and to stay on top of the best methods currently available.

If it’s been a while since you’ve updated your lead generation strategies, chances are you’re missing out on some great possibilities. With that in mind, here are three strategies you should start putting into place that will set you up for success heading into 2019.

Become a Thought Leader in Your Niche

The first thing you should focus on is developing a good reputation for yourself and for your brand. When a potential customer is considering where to send their business, they want to know the company they’ll be working with knows their stuff. You need to establish a reputation that you know what you’re doing and that you’re a leader in this industry.

There are a few ways you can go about doing this. First, you should focus on producing high quality content. This means posting blog articles on your own website, and writing things for other publications related to your niche. With these high quality articles and blogs you can show that you’re knowledgeable about your industry, and attract the attention of a wider audience at the same time. If you struggle to come up with ideas on what you right about, consider monitoring a competitor’s website and seeing what they write about.

Another thing you can do is host a webinar. A webinar is an online session where you teach others about something. Maybe you’re a company that produces a team productivity tool. With your webinar you could teach people how to get more done throughout the day or how to use your tool to its fullest potential.

If a webinar seems to formal, or you don’t want to instruct other people, consider making videos on other topics. For example, if your business recently completed a large project, you could create a video walking through your process. This would showcase your work while allowing people to see how you get things done. A video like this doesn’t have to be expensive to make, and you can easily upload it to YouTube for free once you’re done.

The fourth thing to consider is attending things like trade shows or being a guest speaker at different events. If you are able to get up in front of an audience filled with potential customers and give an informed talk, chances are these people are going to see you as an authority. This in turn raises name recognition and increases trust, two things essential in generating more leads.

Aim to Have More Conversations

The next strategy is focusing more on conversations. Too often companies rely on one-way communications to try and gather leads. They send out emails or post things on social media, hoping this will be enough to bring in customers. Instead, you should focus on trying to have conversations.

For instance, rather than sending messages to your email list to discuss all the benefits of your product, you could use it to convince people to give your sales team a call. Then a member of your sales staff could go over the finer points of the product in a more comfortable setting.

Another thing you can do is make it easier for potential leads to talk to someone. Chat apps have become more popular over the past few years and they are great for generating leads. All you do is install the app on your website, and customers can use it to contact a member of your team quickly with questions. Rather than just bombarding the site visitor with information, you can use the chat app to try and have a conversation.

Make Use of Social Media

The third and final strategy to utilize going into 2019 is to use social media. Now, most businesses are already using social media to some extent, but many of them are not getting the full benefit from it. In 2019 you should make it a goal to fully take advantage of what social media has to offer.

What does this mean? For starters, you could start advertising on social media. Platforms like Facebook, Twitter and LinkedIn all have amazing social media marketing tools for advertisers that allow you to target very specific niches. With even a modest budget you can reach people from other businesses who would have a very high interest in your product or service.

Besides this, you could also start engaging more with other thought leaders in your niche. Share their articles, start conversations with them, or find different ways to collaborate. Find the most influential people on social media related to your business and find a way to get their audience’s attention.

Social media is great because you can use it as little or as much as you want. Think about your own current lead generation strategies and how social media plays a role – then think about how you can up your game for 2019. If necessary, find a social media marketing company to handle it all for you.

Plan for Long Term Success

While it’s impossible to know what lead generation strategies will work best in 5 years, you can still set yourself up for long term success. You can do this by building up your reputation, modifying how you interact with your potential leads, using the best lead generation plugins, and by creating a habit of always looking for new ways to improve. These traits will help to set you up for years to come, including 2019, no matter how the marketing landscape may change.

The post 3 Effective B2B Lead Generation Strategies For 2019 appeared first on Priority Pixels.

Article source here: 3 Effective B2B Lead Generation Strategies For 2019

#Priority Pixels

0 notes

prioritypixels · 6 years ago

Text

How to secure your WordPress website in 2019

I’ve worked with WordPress more or less since it was released in 2004. In that time I’ve lost count of the amount of conversations I’ve had with website owners (and a few IT professionals) adamant that WordPress isn’t secure. This is only partially true. A bit like your computer at home, if you don’t add some sort of security you leave it open to attack.

WordPress is the most popular content management system (CMS) in the world today. Powering around 30% of all websites and 60% of all CMS’, the scale that WordPress is used makes it a natural target for hackers.

There are however a number of simple ways you can secure your WordPress website. These simple steps will give you the advantage as hackers are more likely to try and hack a website with no security (and there are a lot of those) than waste time trying to hack a site that has already been secured.

Change the default username

Up until recently installing WordPress using the famous 5-minute install resulted in the default username being set to ‘admin’. As this was the same for all WordPress installs this meant hackers were already one step closer to gaining access to a site, when you know the username, all you have to do is guess the password.

Hackers will try and gain access to a WordPress website by doing what’s called a brute force attack. A brute force attack is a trial-and-error method used to try and guess the password of a WordPress website, if they already know ‘admin’ is being used as a username, a script can be created to simply run thousands of combinations of passwords until the correct one is guessed.

So, if your WordPress website still has ‘admin’ as a username, change it immediately. Make the username and password combinations as complex as possible to ensure brute force attacks don’t happen in the first place.

Rename the default login url

All WordPress websites have the same admin area login url which is /wp-admin. This makes it easy for hackers to target the login page as all they have to do is add /wp-admin to the end of a WordPress domain and they know the location to hack.

You’ll need a plugin to be able change the admin url. There are free options available but we would recommend Manage WP or WPMU Defender. Changing the admin url to something complex as opposed to /login is also highly recommended.

Add Google reCAPTCHA to your login url

Once you’ve updated your admin url you can further secure the page by adding Google reCAPTCHA. Google reCAPTCHA is a free service that helps to protect all websites (not just WordPress) against spam and abuse. Now onto reCAPTCHA version 3, the irritating pop ups from version 2 asking you to select all the pictures of ‘buses’ or ‘store fronts’ have long gone. reCAPTCHA 3 works behind the scenes to keep bots and automated software from accessing and abusing your website.

You will need a plugin to secure the WordPress admin area. We use WordPress ReCaptcha Integration. You will need to set up valid API keys from the official Google reCAPTCHA website. Once setup it adds an extra layer of security to your websites and helps keep the hackers at bay.

Keep WordPress core files up to date

WordPress core files are the files needed to make your WordPress website work. These files are the same for every WordPress install. They control the admin area and give developers the control and functionality they need to design and build your website.

The team behind WordPress constantly work to further develop and improve the platform. Part of their job is to ensure WordPress remains safe and secure, so they regularly provide bug fixes and security updates.

WordPress updates come in two forms, major and minor updates. Major updates usually contain new functionality. Minor updates usually contain bug-fixes and security patches. That is why it is important to keep your WordPress install up to date. Older versions of WordPress may contain vulnerabilities which hackers may be able to exploit. Keeping your WordPress install up to date makes hacking your site a lot more difficult.

Keep your themes and plugins up to date

The majority of themes and plugins aren’t built by the WordPress team, they are usually built by third parties. There are pros and cons to this.

The pros are there are thousands of themes available and well over 50,000 plugins on the WordPress Plugins directory.

The cons are a lot themes and plugins aren’t built very well. It’s usually the smaller, less supported themes and plugins that cause problems as they are not kept up to date as they should be.

Hackers are always looking to exploit vulnerabilities in WordPress and themes and plugins are a good place to start. Once a hacker has found a way to exploit the code in a theme or plugin they can gain access to your website and cause all manor of chaos.

If you have a theme or plugins that need to be updated it is likely because the theme or plugin developer has issued an update to tackle bug-fixes or other security issues. If the update contains a bug or security fix it’s important to run the theme or plugin update to ensure your website is protected.

Ban undesirable users

Another way to further secure the WordPress admin area is to ban users after too many failed login attempts. Using the WPMU Defender plugin you can set a limit of three failed login attempts before a user is blocked from the site. They can log in again after a few hours just in case it is a genuine failed login attempt.

The WPMU Defender plugin also allows you to create a username blacklist. You can add usernames such as “admin” and “administrator” so any hackers using these username get instantly banned from your WordPress website.

Create strong passwords

This is a bit of a no brainer this one. When selecting a new password, or reseting one make sure you follow the prompts WordPress gives you and select something complex. The weaker the password the easier it is for hackers to guess it. Ensure you use a mix of small letters, capital letters, numbers and special characters.

Reset your WordPress security keys

WordPress security keys can be found in the installs wp-config.php file. Security keys are a string of random variables used for the authorisation and encryption of cookies generated by WordPress. Usually these cookies are used to verify the identity of logged in users and commenters. During the install process there is no need to set these keys as WordPress takes care of this as part of the installation process. However once your website is up and running it is recommend to reset these keys every 60 days or so. You can do this manually or to make life easier you can use a plugin such as WPMU Defender Pro.

Automatically log out idle users

If you work in an office environment and have several administrators managing your WordPress website it may be worth setting up the Bullet Proof Security Pro plugin to log out any idle users. This is to protect against anyone leaving the admin area open when they are away from their computer. If you manage your WordPress website from home this may not be such a big issue.

Make regular backups

If the worst does happen and your WordPress website does get hacked an easy way to deal with the hacked content is to perform a restore of your websites files and database.

Restoring the website to an earlier date can save you a heap of time. Rather than trying to remove all the hacked content from your website, a simple restore will take the site back to before the attack happened. You can then secure your website by checking through the steps above, changing all passwords to both the WordPress admin area and the database.

Your hosting provider may already include a backup feature as part of your websites hosting. If not, then you can use one of the many WordPress plugins available such as VaultPress or Snapshot Pro. Website files and databases can be uploaded to a number of cloud storage providers such as Google Drive and Dropbox.

Use an SSL to encrypt WordPress data

You may have noticed that some website addresses start with https:// rather than http://. The ’s’ lets you know that the website you are on has an SSL installed. An SSL stands for Secure Sockets Layer. It is a standard security protocol and means your connection to a website is secure and encrypted.

The primary reason to use an SSL is to encrypt the data sent from a users computer to the websites server. This is important because without an SSL any information sent would be unencrypted and therefore potentially viewable to hackers and identity thieves. Data sent through your website will usually be done through some sort of form, maybe a contact form containing name, email and telephone details. If you have an e-commerce website customers might place an order using a credit card, it’s absolutely crucial this information in encrypted so that the information doesn’t fall into the wrong hands.

As well as the security benefits to using an SSL there are also some SEO benefits. Google has over 200 ranking factors and one of them is whether or not a website is secure. Additionally, in July 2018 Google began its clamp down on unencrypted websites. From Chrome 68 onwards any website that doesn’t have an SSL is marked as ‘Not secure’. Although this doesn’t impact SEO directly, it isn’t great for your website visitors to see a ‘Not secure’ notification right next to your domain name.

You can purchase SSL certificates from a number of providers but it is worth doing some research on what SSL is best for your business. If you have an e-commerce website you may need an SSL with extended validation (EV SSL) or if you have a web site with a subdomain you may be better off with a wildcard SSL.

Why do people want to hack a WordPress website?

This is a good question. Don’t be too blasé about security on your website, there are a number of reasons hackers will try and hack your WordPress website. It isn’t just big corporations hackers are looking to target, even small websites are of interest.

One of the more common hacking methods is to inject malicious code into your site. The code may contain links to a website the hacker is trying to drive a lot fo traffic too in a short space of time, in an attempt to cheat the search engine result pages (SERP’s). These links can be added through comment spam, hijacking your sites email or even added directly to your WordPress sites theme files.

Another way hackers can target your website is by spreading malware and viruses. This can be done by injecting malicious code into the backend of the website, either into the WordPress core files or by adding additional files that shouldn’t be there. When your site visitors then interact with this code hackers can gain the users information or spread the virus directly to their computer or website.

One of the more obvious reasons a website might hacked is to steal your customers information. This might not be such as issue if you don’t store any customer data on your website, but if you have an e-commerce website you may well have customer names, emails, phone numbers, address’ and maybe even their credit card information. If this data were to get into the hands of hackers then it would be clear violation of the new GDPR laws that came into place on 25th May 2018. The reasons for hackers wanting these details is usually for a monetary gain, either by using a customers credit card or selling the data onto third parties.

Another method is when hackers try to overload a web server with an influx of hits, otherwise known as a denial of service, or a DDoS attack. Once your website hits it’s bandwidth threshold limit, your website goes offline. This doesn’t usually happen with smaller websites as a DDoS attack is usually when hackers are looking to show off, or perhaps they have a personal dislike of the brand they are attacking. They may even send ransom demands.

What happens if my WordPress site gets hacked?

First off, don’t panic. A hacked WordPress website is usually fairly easy to deal with. The first thing you should do is change all of your passwords. This includes all the passwords for the user accounts in the admin area. If you have access and are capable, also change your database password. You should be able to do this from your hosting control panel. The password will also need updating in the wp-config.php file. Remember to use complex passwords. Changing these passwords stops any further attacks on your website.

Once you changed your passwords you can deal with the hacked content. There are a number of ways you can do this. If you are confident FTP’ing onto your server and accessing your WordPress installation files then you can try and identify any files that shouldn’t be there, or any code that has been injected into files where it shouldn’t be. There are a number of WordPress plugins that will help you identify these files. Wordfence WordPress Security Plugin and MPMU Defender Pro are a couple of the better ones. They will scan the entire WordPress directory on your server and highlight any files that shouldn’t be there, or any files with code that shouldn’t be there and present you with a report. You can then work through the report and remove the infected files and code. If the site has been heavily infected there might be many thousands of files you need to go through. In this scenario it is often better to start with a completely fresh install of WordPress and plugins. Then it’s just the theme folder you need to manually tidy up.

If you would rather have an expert deal with your hacked WordPress website there are a number of companies online that offer these services. We would be wary of anyone offering to do it at a low cost as even dealing with a simple hacked WordPress site is probably a few hours work if it is done correctly.

The above said, prevention is always better than cure. If you can action the points mentioned in this article it’s unlikely you will ever get hacked. We mentioned earlier in the article that hackers like an easy target. According to research carried out by Alexa, statistics from 40,000 WordPress websites in Alexa’s top 1 million websites show that more than 70% of WordPress installations are vulnerable to hackers. That means only 30% have at least some security in place. If you can make your website one of those 30% it’s likely hackers will leave you alone and concentrate on the 70% of websites that are vulnerable.

Find out more

We’ve been working with WordPress since it launched in 2004, there aren’t many technical issues we haven’t dealt with and have fixed numerous hacked WordPress websites. If you need some help securing your WordPress website or dealing with a hacked WordPress website please call us on 01626 245061 or email us at [email protected].

The post How to secure your WordPress website in 2019 appeared first on Priority Pixels.

Article source here: How to secure your WordPress website in 2019

#Priority Pixels

0 notes

prioritypixels · 6 years ago

Text

34 Of The Best Estate Agency Websites 2019

Estate Agency in 2019 can generally be split into 3 categories. Corporate estate agents, independent estate agents and online estate agents. However they all have one thing in common. They all need to ensure that their website best represents their business whilst also generating quality leads for the various service lines that they offer. Services such as sales, lettings, new homes, property management, valuations, surveys, mortgages or finance.

These services represent the core aspects of an estate agency business. Their website will want to show off these service lines as best as possible, whilst ensuring that the user experience is excellent. Allowing their customers to navigate the website easily and find the services they offer with ease is crucial.

Estate agents also require their websites to be functionally sound. They will need the website to offer a range of tools that make their life and their customers life easy. Tools such as a property search facility, online valuation tool, mortgage calculator, stamp duty calculator, online registration form or a viewing booking facility can enhance user experience and drive sales. These can really help an estate agency website turn visitors into paying customers. It also shows potential customers that your estate agency is serious about helping them find a property to buy or rent. It also shows clients that they are serious about finding them a buyer or a tenant and can do so with relative ease.

As the world of estate agency goes more and more online it is crucial that high street estate agents compete with online estate agencies. They must offer a website that is user friendly, informative and professional. After all that is what all an estate agent customer and client expects when they search for estate agents in search engines.

With all of this in mind we have scouted the web high and low in order to bring you some of the best estate agency websites in 2019. And if you’ve seen any sites that would be worthy additions to our list, let us know.

The post 34 Of The Best Estate Agency Websites 2019 appeared first on Priority Pixels.

Article source here: 34 Of The Best Estate Agency Websites 2019

#Priority Pixels

0 notes

prioritypixels · 6 years ago

Text

30 Websites to get you ready for Christmas

Christmas is one of the most anticipated holidays of the calendar year, also making it one of the most hectic times of years.

Everyone likes to get ready for Christmas at different points throughout the year, some stock up on Christmas cards as early August, others are running around the supermarket looking for the perfect turkey as late as Christmas eve. No matter what time of year you get yourself ready for the holidays, check out these 30 websites, they’re bound to help with the festivities.

The post 30 Websites to get you ready for Christmas appeared first on Priority Pixels ™.

Article source here: 30 Websites to get you ready for Christmas

#Priority Pixels ™

0 notes

prioritypixels · 6 years ago

Text

On Page Web Design Tips That Will Help With SEO

If you’re attempting to get your site to reach the places other websites don’t, then you need to make SEO your friend. But SEO doesn’t mean the random keyword stuffing of relevant terms and phrases all over the place in the hope that you’ll effortlessly rise up the results pages. Nope – you need to make your entire site super SEO-friendly – not just single pages or the odd post.

To make sure your site is fully and seamlessly SEO-optimised, here’s a list of our top 10 on-page web design tips that will help with your SEO.

1. One website, one subject

Whatever you want your website to be about, let it centre around one core subject. It’s natural to add content about other topics too but choose the main subject that’s most essential to you. You may want to do some keyword research to help you decide and make sure you’re focusing on the right terms, but don’t mix your messages – it will only confuse your visitors.

2. Get your keywords up front and centre

Whether your website is selling a service or a product, or even if it’s an informative site, make sure your chosen keyword is in place where it matters most. Try to get it into your domain name, the site description, page titles, meta descriptions, tags, categories, and content. That way, your subject is represented by your keyword in the key areas so your site can be found easier.

3. Include SEO-friendly permalinks

It’s important to create permalink URLs that are SEO-friendly. Not only are they good for SEO (of course), but they look better and make more sense to anyone searching for you online. Each link should include text and your keyword wherever possible. So rather than a link that looks like this: https://yourcoolsite.com/?p=123, you should aim for something that looks like this: https://yourcoolsite.com/widget-services.

4. SEO-friendly image names

When Google indexes your website, it looks at every element on there, not just your main pages or blog posts. To give you more coverage in the search results, your images should include words, and keywords, centred around your subject. The title, description, and alt text should be your priority, but remember the image filename too – so widget-large.jpg, instead of IMG_0593.jpg.

5. Have internal links on your site

It might seem odd to link to your own pages, after all, if someone’s already on the site they’ll find all your pages, right? Wrong. People have short attention spans so make it easy for them to find the info they need or the most important info you want them to see. Link to your key pages directly from your homepage and make sure they all cross-link with each other.

6. Increase your load speeds

Page load speeds are crucial in today’s web world, especially on mobile. Your site visitors aren’t going to hang around if your content takes too long to load, so make sure all your images are scaled and optimised. And get rid of anything that’s unnecessary or unnecessarily large and slowing things down. Your site visitors – and Google – will thank you.

7. Constantly update your site

Keeping your website updated with fresh content that covers a topic in-depth goes a long way towards seeing you riding high in the search results. Google loves websites that are frequently updated with new, in-depth, and high-value content. What it doesn’t like are sites that sit in a stagnant pool of seething HTML with no updates for months on end. You have been warned.

8. Get your pages indexed

If your site’s been around for a couple of years and has some decent traffic going to it, on a good day, search engine site crawlers will automatically pick up any new page as relevant and useful content within a matter of hours. If your site’s new it might take a few days, but you can index new pages manually to ensure they show up in search results more quickly.

9. Increase your inbound links

This is essential to have great SEO. Having other websites link back to yours shows you have authority – people look to you as a resource for valuable content, and the more backlinks you can get on other sites, the better it is for you. To do this, start posting quality guest blogs on other sites or just create more awesome content on your own site that people will link to and share.

10. Modify your outbound links

Much like the previous point, but in reverse. Having links to other people’s sites again lets the search engines know you’re an authority on your subject. But don’t overdo it. Each click from your site to another one increases their authority and could work against you.

Bonus point

Once you’ve decided on your killer, SEO-friendly domain name that includes your main keyword, stick to it. Your URL is a big factor in SEO and, like wine, a domain’s search rankings improve with age. Things don’t happen overnight, so prepare for the long game and resist the urge to change your domain name.

So there we have it. Our top 10, plus a bonus, on-page web design tips that will help with your SEO. Getting consistently high ranking results on web searches takes time and effort, and it’s an ongoing process, so try and get in the habit of using these tips and creating good, regular content early on.

If you need any help or a bit more advice on getting started with the right SEO to get you seen, get in touch with Priority Pixels to find out more. Contact our team today on 01626 245061 or email us on [email protected].

The post On Page Web Design Tips That Will Help With SEO appeared first on Priority Pixels ™.

Article source here: On Page Web Design Tips That Will Help With SEO

#Priority Pixels ™

0 notes