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The process

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The process

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Editorial:Polka Dot Passion!

Styling: Rebeca Fernandez, Rin Thiararynth, and Marley Jones      

Photographer: Danielle Rueda 

H&MU: Victoria Boggiano

Model: Danielle Oxsen

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Panos Yiapanis Fashion Stylist Analysis

Panos Yiapanis was born in Cyprus, Greece and grew up in Athens, Greece. At the age of 17 he was called to military service for Greece. Turkey was battling Greece for authority over Cyprus. “I had a really old rusted Kalashnikov which weighed about a kilo (2 pounds) and there was no kind of protective clothing,” says Panos in an article for BoF (businessoffashion.com). Luckily he was never called to battle. After a year of service he left to study literature at oxford, then to the Royal Academy of Dramatic Art, and finally the Chelsea College of Art. He met photographer Corinne Day in 1999. Panos convinced Corinne to shoot fashion again.    In 2000 they began doing shoots where friends would model garments that Yiapanis made. Their projects were somewhat rebellious, their images not being retouched to death as many fashion editorials were. Soon enough their projects were being commissioned by i-D and Dutch magazine. Panos was eventually working for a multitude of photographers and designers: Steven Klein (photographer), Nick Knight (photographer), Inez van Lamsweerde and Vinoodh Matadin; Rick Owens (designers), Givenchy and Veronique Branquinho (designers). He first got together and shot with Steven Klein over over their mutual interest in the 1996 documentary “Paradise Lost”. [It generated interest from Johnny Depp. Pearl Jam’s Eddie Vedder released an album to raise money for the three guys. They were eventually released in 2014 from prison]. Panos Yiapanis has been done editorials for magazines such as: Dazed & Confused, Vogue Hommes International, V, and Love. Panos Yiapanis was appointed Fashion Director of Love magazine in April 2013. Yiapanis is a fan of counter culture, his industrial metal/goth style certainly reflects that much. [“Panos” means “rock” in greek]. Panos is and has been inspired by bands like Sisters of Mercy and Skinny Puppy. In his first shoot with Corinne Day he used a Sisters of Mercy shirt. In some ways he’s a trend setter occasionally. In Riccardo Tisci’s Autumn/Winter 2011 collection for Givenchy he was a bit of a “trendsetter”. Panos had gotten a rottweiler and named him Beast. They featured Beast on the men’s sweatshirts in the collection. They were a total sell out.  I love his use of layering, colors, textures, patterns all of it. Panos Yiapanis seems to be a fan of bulk, I like his clashing of industrial metal with bright colors and prints. He takes this style that his own wardrobe is inspired by and works it in to a multitude of cool edgy editorials. I like that he doesn’t let the label of the garment get in his way of creativity. He doesn’t use mood boards he just acts purely on instinct. Something else I really enjoy about his work is that he stays true to himself and how he started out, making most of the garments he styles by hand. Now he has the luxury of a great team to back him up.

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Corinne Day photographer analysis

Corinne Day was born February 19th, 1962. She grew up in Ickenham, England. She dropped out of school at 16 and modeled for a catalogue for several years. In 1985 she learned how to use a camera while traveling through East Asia having met Mark Szaszy, including: Tokyo, Hong Kong and Thailand. In 1989, she moved to Milan with Mark. Corinne took photos of her new boyfriend Mark and other friends, and began submitting them to magazines. In the summer of 1990, she did her most iconic fashion editorial for The Face magazine, titled: ’The Third Summer of Love”. Working with a young Kate Moss for her first feature. I think it was such a big deal because Day’s photographs were so raw and more on the candid side. Along with The Face, Corinne worked with magazines like: i-D, Ray-Gun and Penthouse. Typically magazines that focused around the repurposed idealism of counterculture. Corinne’s rebellious photography style was based of her days as a model. In an article for A.G. Nauta Couture: “All About Fashion,” Corinne is quoted saying: “the photographer always made me into someone I wasn’t. I wanted to go in the opposite direction.” She did this again in another iconic and line crossing editorial with Kate Moss for British Vogue 1993. It was called “Under Exposure,” styled by Cathy Kasterine. Kate Moss looked strung out and sad. One of the images is said to have been taken on a day when Kate had just been crying after a fight with her boyfriend. Corinne Day’s editorial unleashed a barrage of headlines claiming it had been a, “glamorization of anorexia and drug use.” Bringing forward terms such as ‘heroin chic’ and ‘grunge fashion’.  In 1994, she did the Miu Miu Spring/Summer Campaign. It featured model, Rosemary Ferguson. Soon after, Day retreated to a life of documentary work, photographing musicians, and creating her autobiography “Diary,” Later published in 2000, it depicted young people hanging out, using drugs, and having sex. “To me photography is about showing us things we don’t normally see”. Quite some time after a collapse in 1996, due to a brain tumor, Corinne Day went back to fashion photography. With her initial raw and edgy style of photography put aside, she shot more traditional work for British, French, and Italian Vogue, Arena and Vivienne Westwood. In 2002, Corinne did the Spring/Summer Vivienne Westwood Campaign. Karl Plewka styled models Joana Priess and Dominic Brider. August 2006 she shot for Japanese Vogue; they were a recreation of artworks by Yoko Ono called: “Mind Train”. Unfortunately Corinne’s tumor came back in 2008. However, friends started “Save the Day” a campaign to raise money for Day, paying for chemotherapy in Arizona. They auctioned off limited edition prints by Corinne, a few of Kate Moss. The prints were signed by the model/photographer. In 2010, Corinne Day sadly lost her battle with her tumor and passed away.

Mentor: She was her own mentor, taught herself to use her camera and had a very strong vision of what fashion photography should be; based off her own experience as a model. Agency Representation: Susan Babcock Influences: People in real life, realism Trendsetter?: Yes she brought forward stylists like Panos Yiapanis. As well as paving the way for other photographers such as Glen Luchford and David Sims

Personally I enjoy most of Corinne Day’s work. I like her photography, that stays in realms of realism, more than her cleaned up fashion editorials. I appreciate her determination to capture actual moments. I feel like that brings us closer to the model, and even to the clothing. It creates a sense of synonymousness between the photographer and the viewer.

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http://www.thelovemagazine.co.uk/

http://www.anothermag.com/

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http://www.thelovemagazine.co.uk/

http://www.anothermag.com/

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Art Nouveau

Photograph by Ben Toms

Styled by Robbie Spencer

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Photography: Danielle Rueda

Stylists: Rin Thiararynth and Marley Jones

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Behind the scenes! :)

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