easydoctors

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Mediniz is a health and medical platform, with a mission to enable a value-based health care revolution, by playing an essential role in improving access to care and other critical medical resources.

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How Are Doctors Promoting Themselves Online These Days?

Creating innovative medical marketing strategies can be a daunting task for health providers. More so, it can be a confusing Endeavour because this is not exactly their field of work. From understanding what is the right marketing trend at the moment to looking for appropriate advertising channel options, there can be sometimes contradictory results. The last thing any doctor would want is to end up in a wrong decision of marketing where he has already spend time, money and other valuable resources. So, to keep up the game of promoting themselves online, the doctors can start with – 

Optimising the practice website 

There are many potential patients who are looking for local physicians and healthcare services. Before there was a time when people used to go for word of mouth references, but today the possibility is higher for looking at a online suggestion. To promote themselves, they should have a website with customised features mobile friendly interface of the website and with a fast loading page speed. The reason it should have a mobile friendly interface with the fully responsive design because the use of smartphone has tripled in the last decade and there are hundreds of potential patients who are looking for services and treatments online. With seo enabled doctors’ profile pages,  it gets easier for them to reach out to patients and better engage with those looking for particular services. 

Investing in social media 

One of the biggest tools for any kind of advertisement and promotion is social media marketing. It is where you can share your content including photos, videos, tips, reviews to reach out to your ideal patient base, it can help you connect with a broader audience through its network. There are many analytic tools available that can help to modify your presence.

Develop a Local Search Engine Optimisation strategy 

This is the work of an expert won the stands digital marketing but you need a website where you can put your contact information, visiting hours and other relevant information. To tap the local patients, this is where you need to invest some resources to create a Google my business map and constantly optimise the page. Mediniz serves as the perfect healthcare platform that has targeted audience and can approach a larger health ecosystem. So, doctors associated with it get easier promotion without investing on hosting their own website.

Get yourself enrolled with an online Healthcare platform 

The development and rise of mobile health is on the rise and is here to stay. This is why, as a doctor you must have yourself enlisted in the list of doctors so that whenever a patient is looking for a specialist or general physician who is not aware of your presence can reach you.

Youtube videos 

If you want to reach to the audience who is interested to find out how you work, you can post videos or tutorials about your process of treatment, diagnosis and patient interaction. To attract more patients Mediniz is a trusted name which is connecting healthcare and people across the country. Doctors can enlist themselves with the app according to their specialization, fees availability and other criteria.

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This is why Mediniz has come up with an online platform where people from any part of the country can get in touch with the right doctor and get reliable diagnosis at the right time. They can make appointments through the app and efficiently manage time in clinic visits. There is option for telemedicine sessions which will ensure zero waiting time for patients. Apart from these Mediniz, along with companies like Docprime, Credihealth, Lybrate, Portea, has also come up with various medicinal resources which provides insight about how to ensure better health choices and have a healthy lifestyle.

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Best Online Healthcare Platforms in India

The millennials are looking for larger trends that are emerging in preventive Health Care, emergency services, analytics pathology and many others. Although most part of the country has a low technology infrastructure, there are patients who are actually looking for faster options when it comes to doctor consultation, appointments and cutting of age medical treatment. With general physicians to Dermatologist, gynecologists to psychiatrist, the demand for the right doctor at the right time has seen a huge jump. To cope up with this shift, there are online healthcare platforms coming up with improved medical facilities. 

Although the GDP of the country has grown post independence, the healthcare sector has not seen the expected growth. In fact, Indian Medical Association says that the health care spending remains at a low of 1.2 % of the GDP which is dismal to say the least. The rising demand of the fast-growing middle class has allowed the healthcare market to grow to almost 282 billion USD by 2020. The health tech startups such as Practo, 1MG, netmeds, healthkart, credihealth are taking up into this sector. 

Lybrate for instance, help patients to find doctors closest to their location and connect them immediately. This helps the patients to communicate with the right health provider while maintaining their anonymity. More than 100000 doctors of various specialisations are available for instant support through this platform. 

Practo has also come as a one-stop healthcare platform which can help you with consultation, appointments, health records, insurance and also from ordering medicines online. Working with a team of 1500 people, this also has about 1 lac doctors which provide support to more than 25 million patients every year. 

Portea is an online platform that offers home visits. From physiotherapist, doctors, technicians, nurses to the patients, they use remote diagnostics with remote monitoring equipment and is ideal for patients who cannot travel to hospitals. 

Credihealth has created a healthcare ecosystem where people can rely on finding the right doctor. It has made healthcare system easier by its wide online presence and bringing in transparency to the entire system. It also educates patients and the family to ensure that they maintain the right healthcare. 

1MG is a leading digital consumer healthcare platform that has made medicine accessible and affordable. It offers pharmacy, lab test, online consultation and also keeps your information safe. 

Mediniz is another popular online platform that is working to provide primary and secondary care to patients with the help of the right doctors. Getting medical attention at the right time can save lives which unfortunately India faces a vital crisis. From medicines to consultation, everything needs to be treated with care and compassion and these health platforms are providing at an affordable and approachable manner.