The notion of my work is solely based around the concept of repurposing denim deconstructed from old jeans as well as promoting the importance of buying second hand. This evolved from my prominent interest in the fast fashion industry and the negative impacts it brings. To produce a single pair of jeans takes 2,000 gallons of water, a staggering amount that must not be ignored. Although garment consumption rates have reached a staggering high, there are many movements forward that have been made to minimise the impact, such as shopping second hand and repurposing our garments. This is where another aspect of my work stemmed from. Over the past 3 years I have collectively been shopping second hand in chairty stores to contribute to minimising the impact the fast fashion industry has on water supplies, individual livelihoods and women in the developing world. As a result of this, I have developed a colection of images and videos portraying the potential of buying sustainably with second hand clothing, and how, as consumers we can change the notion of the fast fashion industry.
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Final outcome of denim.
Next step: to incorporate string and taps.
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Film Vs Digital
Inspired by artist Bruce McLeans “Pose work for Plinths” which is performance art in which he experimented this idea of space and time by photographing various positions on 3 plinths. My work is largely conceptual by where the concept and idea of my work takes precedence over traditional aesthetics and material concerns.
I incorporated McLeans style of photograph whilst also reinforcing this idea of sustainable fashion by repeatingly portraying the garments bought second hand.
My intentions for this work is to encourage greater ecological integrity and social justice for those affected by the fast fashion industry.
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Pages from my Art A-level sketchbook involving experimentation with press printing assessing different materials’ responses to ink.
Again, I was inspired by the work of Hanne Friis and I believe the images replicated the notion of her work. I intended to layer the materials with ink and carefully place them through the press printer to replicate Friis hanging sculptures involving complex fabrication. I particularly enjoy the contrasting thickness of the ink, for example the images portray distinct differences in levels of tones.
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Development and refinement of images.
Changing the notion of the fast fashion industry
Here I began to play around with images I had taken to see how I would present them in a zine or website. I have taken a simplistic, monotone approach to this work as I believe it best suits the interests of the consumer.
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Art a-level project- Manipualtion of the blue jean Evolving around the sustainability of the fast fashion industry and the negative impacts the production of cotton for the denim jean has on our environment.
My strong interest in fashion and textiles drew me to focus on the fast fashion industry and the negative impacts it carries. It takes around 1,800 gallons of water to produce a single pair of jeans;therefore the concept of my work is that, if we reuse denim by giving it new purposes, this will eventually reduce the the staggering quantity of denim being sent to landfill. As well as this, it will also have a positive impact by projecting a message that we should reduce the vast amount of water globally being used to produce cotton to then produce the blue jean.
My work is inspired by the work of Hanne Friis, a textile manipualtion artist alongside Haegue Yang’s “500 blinds” piece which involves the repurposing of house blinds to create a vast installation. Friis’ piece titled “shades of black and blue” involving denim, has inspired my work thoroughly. She uses a structured technique involving layers of fabrics such as denim to create an immersive work of art.
These images present the work of my final piece, a coming together of my ideas and my thought process throughout my Unit 1. I collected over 50 pairs of unwanted jeans from donations and gave them a new purpose, as a work of art. Individually, these images present 3 out of 7 chairs I covered in denim jeans, layering them up one at a time. Soon enough, the chairs became unrecognisable and instead became an eye gripping installation. The next step for this work, is to merge all the covered denim chairs together to create a hanging installation presenting my concept of the water usage involved in the denim production process.
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The importance of shopping second hand
Taken from my epq titled “ How has the rapidly growing development of fast fashion had a negative global impact?” I have inserted part of my research dissertation which was based on charity stores and the importance of shopping second hand to being more ethically and environmentally sustainable.
I highlight the ways in which as consumers we can become more sustainable on both a small and large scale; by changing our consumer habits and shifting towards this more ethical approach.
Along with this, I have taken images from a shoot where I styled pieces of clothing bought from either online second hand selling platforms or charity stores.
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Shoot using Minolta 7000 - second hand clothing.
I intended to portray the clothing through a different medium by using film camera instead of digital. I felt this was necessary as I intended to portray a retro effect to the images, which is reminiscent of the clothing being worn.
What can be seen is a simplistic style involving vintage, second hand Burberry Body-warmer pieced with a beige two piece sweater and trousers. This was intended to subtly reflect the colouring of the image.
Whilst discovering the streets of Lewes I further took some field images of the garments in a natural setting by a somewhat bright pink Ford Fiesta.
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Progressing with my project title of ‘Narcissim< Sustainable Fashion’ I continued with a second shoot promoting the potential of second hand clothing.
The shoot involves various garments both purchased from second hand online clothing platforms and charity stores. I intended to style the shoot in a simplistic and minimalistic manner to make the focal point the garments themselves.
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NARCISSISM< SUSTAINABLE FASHION
Development of images
After taking initial photographs, I began the refinement process by positioning the images in various ways to further present. I chose my most liked image to have as the focal of this collection, followed by 3 smaller images relating to the same style and aesthetic.
My work was inspired by Stella Tennant and her daughters photo shoot which was styled using clothing from Oxfam online and high street stores.
The sustainable fashion movement
As Oxfam quote “ Second-hand is the answer to sustainable fashion”
I fully agree with this statement and that is the focal message I aim to bring across within my work. Not only do I believe shopping second-hand is sustainable(it utilises no additional resources beyond transportation, compared to new clothing) but it’s also stylish too.
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NARCISSISM< SUSTAINABLE FASHION
This collection of images stems from my previous post experimenting with the promotion of the potential of charity shop garments and accessories. The use of photography was experimented with throughout these images, playing with position, saturation and intensity.
I particularly enjoyed the contrast of both the blue sky and the greenery which are both experienced in the back drop of the image, this allowed a vast contrast to be created. I had intended to create a series of images using various positions and angles.
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Video
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NARCISSISM<SUSTAINABLE FASHION
The notion of my work is based on the environment and the lack of sustainability within the fast fashion industry. Throughout my pieces, I have intended to portray the potential of second hand clothing through styled shoots in our natural environment; both promoting the garments and the importance of preserving our natural surroundings. As seen in these moving images is a simple look of both a small saddle bag and an authentic black suit leather jacket, both bought second hand from charity stores in my local area. The aim of this shoot was to portray to consumers how items of clothing we see in high end, unsustainable retailers, can also be found in second hand stores.
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